Yo!
Yo! is a Ugandan fintech (founded 2006) that operates a licensed mobile payments aggregation platform enabling businesses to accept mobile money from any provider, disburse bulk payments, and access branchless and mobile banking APIs. It serves thousands of merchants, non-profits, financial institutions, and agricultural value-chain participants across Uganda.
- Company typePrivate
- Founded2006
- HeadquartersKampala, Uganda
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Yo! does
Yo-Uganda Limited ("Yo!") is a Uganda-based fintech founded in January 2006 by Gerald Begumisa that pioneered mobile payments aggregation in the country, launching the Yo! Payments platform in February 2011 as the first multipurpose mobile payments aggregation service operating profitably in Uganda. The company's core product is a payments aggregation platform that interconnects all major mobile money providers and banks, enabling businesses to accept mobile money from customers on any network and disburse funds directly to mobile wallets or bank accounts via SMS, USSD, and IVR channels. The platform is exposed to merchants through a self-service portal and a documented 80+ page API with a free sandbox, and is complemented by Branchless Banking, Mobile Banking, Bulk Payments, and Mobile VAS (SMS/USSD/IVR) products.
Yo! monetizes primarily through transaction fees: 3% on inbound mobile money receipts, a UGX 250 flat fee on outbound transfers plus pass-through network charges, 0.5% on internal Yo!-to-Yo! transfers, and standard RTGS/SWIFT charges for bank transfers. Its customer base spans SMBs (restaurants, retail), non-profits, financial institutions, and — through the Mastercard Farmer Network partnership with USADF and Mastercard — agricultural stakeholders including 300 Farmer Producer Organizations, 600 Digital Champions, and a pipeline of 40 medium-to-large agri-buyers. The company holds a Payment System Operator License from the Bank of Uganda under the 2021 National Payment Systems Regulations, is a FITSPA member with its MD on the FITSPA Board, and reports several thousand merchants processing millions of customer transactions daily. Headcount is stated at 1–10; no external institutional investor or VC backing has been disclosed.
Yo! firmographics
Firmographics- Name
- Yo!
- Legal name
- Yo-Uganda Limited
- Website
- https://yo.co.ug
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yo! is a Ugandan fintech (founded 2006) that operates a licensed mobile payments aggregation platform enabling businesses to accept mobile money from any provider, disburse bulk payments, and access branchless and mobile banking APIs. It serves thousands of merchants, non-profits, financial institutions, and agricultural value-chain participants across Uganda.
- Ownership category
- akta.pro rank
Yo! industry classification
Industry- Product category
- Mobile Payments Aggregation
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industries
- Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), Carrier Billing & Telco Mobile Money (FSAMAEAD)
Keywords
Where Yo! is headquartered
LocationHeadquarters
- HQ city
- Kampala
- HQ country
- Uganda
- HQ region
- Africa
Offices1 record
Markets served
Yo! business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Payment Processing Fees - Inbound Mobile Money: Yo! charges a 3% transaction fee on the value of transactions where funds are transferred from a mobile money account holder into a Yo! Payments account. This applies to inbound payments to business accounts.
- Payment Processing Fees - Outbound Mobile Money: Flat transaction fee of UGX 250 per transaction for transfers from Yo! Payments account into a mobile money account. Additional network operator bulk payment charges apply (UGX 390 for MTN, UGX 300 for Airtel).
- Internal Transfer Fees: Fee of 0.5% per transaction for transfers from one Yo! Payments user account to another Yo! Payments user account.
- Bank Transfer Fees: Standard Real-Time Gross Settlement (RTGS) or SWIFT Telegraphic Transfer charges apply for transactions involving transfer of funds from Yo! Payments account into bank accounts.
- Bulk Payment Services: Revenue generated from bulk disbursement services to multiple beneficiaries, supporting employee payroll, contractor payouts, vendor payments, and prize money distributions.
- Agricultural Value Chain Digitization: Digital agriculture solutions including Mastercard Farmer Network implementation, creating marketplace and payment workflows within the agriculture sector. Funded through $250,000 USADF grant partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Business Account - Full Feature Access |
| Transaction based/ take rate | Pay-as-you-go | Personal Account - Limited Access |
| Freemium | Pay-as-you-go | API Integration - Developer Access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Yo! product offering
Product offeringCore offering
Yo! operates a mobile payments aggregation platform that enables businesses across Uganda to accept mobile money payments from customers on any mobile network and disburse funds directly to mobile money wallets and bank accounts. The platform interconnects all major mobile money providers and banks in Uganda, offering a unified payment method with full API access for business integrations, bulk disbursement capabilities, and accompanying SMS/USSD/IVR value-added services.
Product overview
Yo! is a technology solutions company offering a comprehensive suite of mobile payment and financial technology services. The core offering is the Yo! Payments platform - a mobile payments aggregation service that enables businesses to accept mobile money payments and disburse funds. The product portfolio includes Merchant Payments, Bulk Payments, Branchless Banking, and Mobile Banking as core payment products, complemented by Mobile VAS (SMS, USSD, IVR) aggregation services and Custom Software Development. Through strategic partnerships, Yo! also offers the Mastercard Farmer Network - a digital agriculture solution for agricultural value chain digitization. The platform supports both Business Accounts (with full API access) and Personal Accounts, serving various industries including retail, agriculture, financial institutions, and social sectors across Uganda.
Differentiator
Problem solved
Functional benefit
Products and services
- Yo! Payments A mobile payments aggregation service that enables businesses to receive payments from customers via mobile money and make mobile money payments to any mobile money account holder. Offers Business Accounts (with API access and ability to receive mobile money payments) and Personal Accounts without API access.
- Merchant Payments
Quantifiable outcome
- Several thousands of merchants serve millions of customers daily through Yo! Payments
- +3 more outcomes
Companies that use Yo!
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Yo! technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Yo! partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MastercardcorePartnership to deploy Mastercard Farmer Network - a digital agriculture solution that digitizes marketplaces, payments, and workflows within Uganda's agricultural sector. Yo! integrates the platform with its payments infrastructure. Creates digital marketplace for buyers and farmers, advancing digital inclusion and fostering wealth creation.
- FITSPA (Financial Technology Service Providers Association of Uganda)coreYo! is a registered member of FITSPA and MD Gerald Begumisa serves on the FITSPA Board of Directors. Yo! was a main sponsor of the FITSPA 2021 conference themed 'Building a Safe and Regulated Ecosystem', which brought together 163 association members and FinTech players from East Africa and Africa.
- Bank of UgandacoreBank of Uganda granted Yo! a Payment System Operator License under the Large Funds Transfer System Class of the National Payment Systems Regulations, 2021. The license validates Yo!'s track record regarding security and reliability of its technical platforms and enables the company to legally provide payment and aggregation services.
- UNCDFminorYo! has been involved in agricultural projects in partnership with UNCDF alongside partnerships with MasterCard. These interventions have impacted tens of thousands of farmers and their communities with digital financial services.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Yo! competitors and assessment
Company assessmentDirect peers
- Flutterwave: Pan-African payment gateway that aggregates multiple payment methods (cards, mobile money, bank transfers) for businesses across Africa, similar in core value proposition to Yo!'s mobile money aggregation platform. Competes directly with Yo! for enterprise and SMB payment processing customers.
- Cellulant: Operates Tingg, a digital payments platform aggregating mobile money, cards, and bank payments across 35+ African countries. Closely comparable to Yo! in providing payment orchestration infrastructure for merchants, with similar focus on mobile money interoperability.
- MFS Africa (Onafriq): Cross-border mobile money aggregator connecting over 500 million mobile wallets across Africa. Directly comparable to Yo!'s aggregation model, though focused on cross-border payments rather than domestic aggregation.
- Paystack: African payment gateway (acquired by Stripe) serving businesses with online and mobile payment processing including mobile money channels. Similar merchant-focused model with API-first integration, comparable to Yo!'s business account offering.
- Pesapal: East African payment gateway headquartered in Kenya serving merchants with card and mobile money payment processing. Operates in adjacent geography to Yo! with comparable focus on mobile money acceptance for SMB merchants.
Broad incumbents
- Interswitch: One of Africa's largest payments networks, offering card processing, payment switching, and digital commerce across multiple African markets. A broader incumbent with overlapping payment infrastructure capabilities, but operates at significantly larger scale than Yo!.
- Safaricom (M-Pesa): Kenya-based mobile network operator whose M-Pesa mobile money platform dominates East African payments. Functions as both a potential partner and competitive threat to Yo! given M-Pesa's scale and incumbent position in the regional mobile money ecosystem.
- MTN Group (MoMo): Africa's largest mobile network operator with MTN MoMo mobile money service operating in Uganda and 15+ other countries. As one of Yo!'s key aggregation partners, MTN represents both a distribution channel and a competitive risk if it vertically integrates aggregation services.
Emerging players
- Paga: Nigerian mobile money and payments platform enabling cash-in/cash-out via mobile agents and digital payments for merchants. Comparable mobile money aggregation model but focused on the Nigerian market rather than East Africa.
- Wave: Mobile money operator serving underbanked populations across Senegal, Ivory Coast, Mali, and other West African markets. Operates a similar mobile-first financial inclusion model targeting unbanked users, comparable to Yo!'s Uganda focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Yo! social profiles
Digital presenceYo! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yo! leadership team
Management profileNumber of profiles
Profiles4 records
Yo! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yo! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yo!
What does Yo! do?
Yo! operates a mobile payments aggregation platform that enables businesses across Uganda to accept mobile money payments from customers on any mobile network and disburse funds directly to mobile money wallets and bank accounts. The platform interconnects all major mobile money providers and banks in Uganda, offering a unified payment method with full API access for business integrations, bulk disbursement capabilities, and accompanying SMS/USSD/IVR value-added services.
Is Yo! a public or private company?
Yo! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yo! founded?
Yo! was founded in 2006. It employs 1 to 10 people.
Where is Yo! based?
Yo! is headquartered in Kampala, Uganda, in the Africa region.
How does Yo! make money?
Six revenue lines are on record. Payment Processing Fees - Inbound Mobile Money is the primary driver. The others are payment Processing Fees - Outbound Mobile Money, internal Transfer Fees, bank Transfer Fees, bulk Payment Services and agricultural Value Chain Digitization.
Who are Yo!'s main competitors?
Direct peers on record are Flutterwave, Cellulant, MFS Africa (Onafriq), Paystack and Pesapal. Broad incumbents are Interswitch, Safaricom (M-Pesa) and MTN Group (MoMo). Emerging players are Paga and Wave.
Does Yo! have an API?
Yes. Yo! Payments offers a thoroughly documented (80+ pages) Application Programming Interface (API) to enable developers to integrate websites and other user-interaction channels with Yo! Payments seamlessly. A free-of-charge Sandbox server is available for testing applications before taking them live. To request a copy of the latest version of the API, developers write to [email protected].
What industry is Yo! in?
Yo!'s product category is Mobile Payments Aggregation. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAMAEAI, Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service). Its SIC code is 6199.