Name

Western Global

Legal name

Western Global

Website

https://western-global.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fuel Tank Hardware Sales: Primary revenue stream from manufacturing and selling double-walled steel fuel storage tanks ranging from 119 gallons to 18,175 gallons. Tanks are sold through direct sales, channel partners, and e-commerce. Products include TransCube Global, FuelCube, FirePro, TransTank Pro, EnviroCube, and DEFCube lines.
2. Parts & Accessories: Secondary revenue from selling pump systems, hose reels, fuel gauges, custody meters, solar kits, and replacement parts. Accessories available for all tank models and ordered through the same sales channels.
3. Turnkey Pump Kit Packages: Pre-engineered pump kit packages (suction, submersible, and engine-driven) designed, installed, and sold as add-ons to fuel tanks. Factory-wired and tested for quick turnaround.
4. Rental Fleet Partnerships: Revenue generated through rental channel partners who purchase tanks for their rental fleets and rent to end-use contractors. Tanks are positioned as high-utilization assets with proven ROI for rental operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Western Global designs, manufactures, and supplies double-walled steel fuel storage tanks and related accessories for industrial liquid handling. Its product range spans 119-gallon portable transfer tanks to 18,175-gallon bulk storage systems, plus DEF (diesel exhaust fluid) tanks, AutoDEF auto-replenishment systems, fire-rated tanks, mobile refuelers, and pre-engineered pump kit packages for on-site equipment refueling, generator fueling, and heater fueling across construction, rental, fuel distribution, and other industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• DEFCube: Portable diesel exhaust fluid (DEF) storage tanks for Tier 4 equipment, featuring double-walled carbon steel outer tank with poly inner tank.
• AutoDEF Replenish

Products and services

• TransCube Global Flagship portable double-walled steel fuel tank capable of supplying up to three pieces of equipment simultaneously from a single tank, with cube geometry, integrated lockable equipment cabinet, four-way forklift pockets, and crane lifting capability. Used by construction, rental, and industrial customers for on-site equipment refueling.
• FuelCube Compact double-walled steel fuel tank for industrial fuel storage applications, featuring the company's 110% secondary containment and lockable equipment cabinet design.
• FuelCube Type-S Compact 119-gallon double-walled fuel transfer tank designed for portable fueling applications, including disaster relief and small construction sites. Transportable without hazmat placarding under 119 gallons.
• FirePro Fire-rated double-walled fuel tank offering 2-hour fire-rated, insulated, ballistic and impact resistant design meeting UL2085 standards. Provides protection for temporary and permanent installations in high-risk environments and is backed by an industry-leading 8-year warranty.
• TransTank Pro Large-capacity (3,000-18,175 gallon) bulk fuel storage tank designed for power projects, mining, and infrastructure deployments. Modular systems can be linked together for extended capacity and are supported by an 8-year warranty.
• EnviroCube Double-walled bulk fuel storage tank for industrial applications including oil and gas, mining, and remote site deployments. Designed for environmental compliance and high-volume stationary fuel storage.
• TransCube Standby Double-walled stationary fuel tank for backup and standby generator fueling applications, suited to facilities and rental power generation deployments.
• TransCube Mobile Refueler Towable mobile fuel trailer (fuel trailer) for mobile refueling operations across construction, rental, and agricultural sites.
• DEFCube Portable diesel exhaust fluid (DEF) storage tank featuring a double-walled carbon steel outer tank with a poly inner tank, designed for Tier 4 equipment requiring DEF supply.
• AutoDEF Replenish Autonomous diesel exhaust fluid auto-replenishment system that monitors DEF levels on connected equipment and automatically refills their tanks, with auto-connect to prevent leaks, purge function to prevent crystallization, and a touchscreen interface.
• Turnkey Pump Kit Packages Pre-engineered pump kit packages (suction, submersible, and engine-driven) designed, installed, and sold as add-ons to Western Global fuel tanks. Factory-wired and tested for rapid deployment.
• Parts & Accessories Supporting parts and accessories including pump systems, hose reels, fuel gauges, custody meters, solar kits, and replacement parts compatible with Western Global tank models.

Quantifiable outcome

• Extends generator run time from 24 hours to 7 days
• +5 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• United RentalscoreChannel Partner/ Reseller/ DistributorMajor equipment rental company purchasing Western Global fuel tanks for their rental fleet. United Rentals offers tanks to construction contractors as an upsell opportunity, providing secure and environmentally compliant fuel storage solutions to their customer base.
• Sunbelt RentalscoreChannel Partner/ Reseller/ DistributorLeading rental company offering Western Global fuel tanks to contractors in construction, industrial, and events sectors. Tanks provide rental differentiation and generate incremental revenue through fuel tank rental programs.
• Herc RentalscoreChannel Partner/ Reseller/ DistributorEquipment rental company utilizing Western Global tanks to provide fuel storage solutions to their customers. Partnership enables Herc to offer complete fueling solutions alongside their equipment rentals.
• Crisis Response InternationalminorStrategic or Co-development PartnerDisaster relief non-profit organization using Western Global FuelCube Type-S tanks for hurricane relief efforts. Tanks provide portable fuel supply for emergency response operations in areas with limited infrastructure.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CIMC (China International Marine Containers): Global leader in tank container and ISO tank manufacturing serving intermodal liquid bulk transport. Much larger and broader in scope, but operates in the same liquid containment category with industrial-scale manufacturing capability.

Direct peers

• Containment Solutions: Manufacturer of steel storage tanks including above- and below-ground fuel and chemical storage tanks for industrial applications. Comparable in tank manufacturing scope and customer industries (oil & gas, industrial, commercial).
• Western Oilfields Supply Company: US manufacturer of fuel and water storage tanks serving oil & gas, construction, and industrial markets. Comparable product lines in portable/stationary fuel storage and direct overlap with Western Global's oil & gas and construction segments.
• U.S. Chemical Storage: Manufacturer of steel containment and storage buildings and tanks for hazardous materials, fuels, and chemicals. Overlaps with Western Global in regulated industrial storage equipment with similar certifications (UL, FM).
• Multitel UK: UK-based manufacturer of tank trailers and bowsers for fuel and water transport. Comparable in mobile/transportable tank design and serves adjacent UK/European industrial markets.
• Envirosafe Industrial Services: US manufacturer and distributor of fuel storage tanks and DEF solutions for industrial, construction, and agricultural markets. Direct overlap in fuel tank product lines and target verticals.
• Granby Industries: Canadian-based manufacturer of fuel tanks, truck tanks, and storage tanks serving similar industrial and construction end-markets. Closely comparable product range (steel fuel tanks) and customer base to Western Global.

Others

• United Rentals: Largest equipment rental company in the world and a core channel partner/customer of Western Global. Important ecosystem participant whose fleet decisions and in-house fuel storage strategy materially affect Western Global's volume.
• Wacker Neuson: Global construction equipment OEM that manufactures compact and light equipment including generators with integrated fuel tanks. Adjacent to Western Global in construction site fuel supply ecosystem but does not directly compete in standalone fuel storage tanks.

Regional players

• Hycom (Korea United Systems): Korean manufacturer of portable fuel tanks and tanks for construction equipment. Comparable product offering (portable fuel tanks for heavy equipment) but primarily serves APAC markets rather than Western Global's North American/UK focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRW2fHDJDnNJz9Eo37BXZFg
• LinkedInlinkedin.com/company/westernglobal
• Xx.com/western_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Global