Providence Place

What Providence Place does

Providence Place is a for-profit senior living community located in Minneapolis, Minnesota, in the Standish Ericcson neighborhood at 3720 23rd Avenue South. The campus operates three core care services — Memory Care for residents with Alzheimer's, dementia, and other cognitive impairments; Skilled Care for seniors requiring 24/7 licensed nursing and complex medical management; and Transitional Care for short-term post-hospital rehabilitation and recovery — supported by 51-100 employees at the site and a broader infrastructure that includes electronic health records, emergency response systems, on-site therapy services, and an on-site dialysis center operated in partnership with DaVita. The community is a subsidiary of Lifespark Senior Living, a network of 40+ senior care facilities founded in 1989 and recognized as a 2025 Top Workplace by USA Today and the Star Tribune.

Providence Place differentiates through a set of registered proprietary programs: the Full Circle Care Program, which delivers end-of-life doula services, bedside vigils, integrative therapies, and butterfly send-off ceremonies; Enriching Connections, a memory care staff certification built on seven key values aligned with Alzheimer's Association standards; and Inspire Wellness for Life, a wellness framework structured around the seven Dimensions of Wellness. These are layered with the Lifespark COMPLETE integrated geriatric care model — which bundles in-home primary care with whole-person life coordination through participating health plans at no additional cost — as well as integrative health offerings (essential oils, healing music, guided imagery, Reiki), the structured 8-8 daily routine for cognitive impairment residents, and partnerships with external hospice agencies.

The business model is a recurring monthly subscription for residential and care services, supplemented by Medicare- or Medicaid-reimbursable clinical services such as therapy, wound care, and dialysis. Pricing is quote-based, set through nurse consultations that assess acuity. Go-to-market is direct-to-consumer, combining community tours, family consultations, a content-driven website, blog, monthly newsletter, Facebook presence, and community events such as the Alzheimer's Fundraiser Memory Walk and Lunch & Learn sessions. Acquisition also runs through hospital discharge planner and physician referral pipelines, and through cross-referrals with affiliated Lifespark facilities including Minnehaha Senior Living, Birchwood Health Care Center, and Woodbury Health Care Center, creating a care continuum across the Twin Cities metro.

Name

Providence Place

Legal name

Providence Place Senior Living

Website

https://provplace.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Providence Place is a for-profit senior living community in Minneapolis, Minnesota, offering memory care, skilled nursing, and transitional care under the Lifespark Senior Living network, with proprietary end-of-life doula and dementia training programs.

Ownership category

akta.pro rank

Product category

Senior Living and Skilled Nursing

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Memory care programs
• Skilled nursing care
• Transitional rehabilitation
• End-of-life doula support

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Senior Living Care Fees: Recurring fees for residential senior living services including memory care, skilled care, and transitional care. Residents pay for housing, care services, and amenities typically on a monthly basis.
2. Healthcare Services: Revenue from on-site medical services including dialysis (through DaVita partnership), therapy services, wound care, medication management, and other clinical services that may be covered by Medicare, Medicaid, or private insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Providence Place Senior Living is a Minneapolis-based residential senior care community that provides three core care services — Memory Care, Skilled Care, and Transitional Care — on a single campus. The community supplements these services with specialized programs including on-site dialysis through DaVita, physical/occupational/speech therapy, an end-of-life doula program (Full Circle Care), and the Lifespark COMPLETE integrated geriatric primary care model. Services are delivered on-site through 24/7 licensed nursing staff and structured wellness programs tailored to seniors with cognitive or complex medical needs.

Product overview

Providence Place is a senior living community offering three primary care services—Memory Care, Skilled Care, and Transitional Care—within a unified campus environment. The community supplements these core services with specialized programs including the Full Circle Care Program for end-of-life support, Lifespark COMPLETE for integrated geriatric primary care, on-site dialysis in partnership with DaVita, and rehabilitation therapies (physical, occupational, and speech). Additional offerings include wellness programs (Inspire Wellness for Life), memory care training (Enriching Connections), integrative health therapies, and structured daily programming (8-8 Programming) for residents with cognitive impairments.

Differentiator

Problem solved

Functional benefit

Brands

• Lifespark COMPLETE: A complete senior health model that integrates specialized geriatric in-home primary care services with ongoing whole-person life coordination support.
• Full Circle Care Program
• Enriching Connections
• Inspire Wellness for Life

Products and services

• Memory Care Specialized long-term residential care for seniors with Alzheimer's, dementia, and other cognitive impairments, providing 24-hour structured support, secure environments, and individualized wellness plans based on the Enriching Connections staff training and 8-8 Programming structure.
• Skilled Care
• Transitional Care
• Full Circle Care Program
• Lifespark COMPLETE
• Physical, Occupational, and Speech Therapy
• On-Site Dialysis Services

Quantifiable outcome

• Reduces repeat hospitalizations through structured transitional care and coordinated support
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DaVita DialysiscoreStrategic or Co-development PartnerDaVita Dialysis provides on-site kidney care services at Providence Place, allowing residents to receive critical dialysis treatments without the disruption or strain of traveling to off-site facilities. The partnership includes an Integrated Therapy Program with physical, occupational, and speech therapy designed to enhance mobility and independence for dialysis patients.
• Lifespark Senior LivingcoreOthersLifespark Senior Living is the parent company and network that Providence Place is part of. Lifespark began as a select group of senior communities in 1989 and has grown to include more than 40 facilities. The network provides shared resources, training programs like Enriching Connections, and the Lifespark COMPLETE program.
• Birchwood Health Care CentercoreStrategic or Co-development PartnerAffiliated skilled nursing facility in Forest Lake that also offers the Full Circle Care Program, enabling consistent end-of-life care practices across Lifespark network facilities.
• Woodbury Health Care CentercoreStrategic or Co-development PartnerAffiliated skilled nursing facility in Woodbury that also offers the Full Circle Care Program, enabling consistent end-of-life care practices across Lifespark network facilities.
• Outside Hospice AgenciesminorImplementation/ SI/ Consulting PartnerProvidence Place partners with hospice agencies across the country to provide end-of-life care for residents with terminal illnesses, following agency guidelines while providing the Full Circle Care Program as an internal differentiator.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and skilled nursing communities nationwide, including the Minneapolis market. Comparable core service lines (memory care, assisted living, skilled nursing) but materially broader geographic and operational scale.
• Atria Senior Living: Major U.S. senior living operator focused on assisted living and memory care in a similar resident demographic. Comparable service offerings with a national footprint and similar family-decision-maker go-to-market motion.
• Sunrise Senior Living: National senior living operator specializing in assisted living and memory care with a strong reputation for quality dementia care programming. Comparable core services and similar emphasis on differentiated memory care programs at the community level.

Direct peers

• Presbyterian Homes & Services: Large Minnesota-based non-profit senior living operator offering independent living, assisted living, memory care, skilled nursing, and transitional care across multiple campuses in the Twin Cities and greater Minnesota. Directly comparable as a continuum-of-care senior living provider in the same Minneapolis market.
• The Ensign Group: Provider of skilled nursing, assisted living, and rehabilitation services with a clustered operating model. Comparable in transitional care and skilled nursing operations, including clinical service mix and Medicare/Medicaid reimbursement exposure.
• Augustana Care: Minnesota-based non-profit senior housing and care provider with assisted living, memory care, and skilled nursing communities across the Twin Cities. Comparable resident population, clinical service mix, and Minneapolis-area operating footprint.
• Trilogy Health Services: Senior living operator offering assisted living, memory care, skilled nursing, and rehabilitation across the Midwest. Comparable continuum-of-care model with similar resident acuity profile and family-focused GTM motion.
• Life Care Centers of America: Operator of skilled nursing, assisted living, and rehabilitation communities with strong transitional care and post-acute rehabilitation focus. Closely comparable on the skilled and transitional care side of Providence Place's service mix.
• Ebenezer Senior Living: Minnesota-based senior living operator (part of Fairview Health Services) operating assisted living, memory care, skilled nursing, and transitional care communities in the Twin Cities metro. Comparable care continuum, geography, and payor mix to Providence Place.

Others

• DaVita Integrated Kidney Care: Strategic partner of Providence Place providing on-site dialysis services. Included as an ecosystem participant whose services are embedded into Providence Place's care model, illustrating comparable integrated-care approaches in senior populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProvidencePlaceMinneapolis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Providence Place