TAN Books
TAN Books, founded in 1967 and based in Gastonia, North Carolina, is a direct-to-consumer Catholic publisher and retailer selling traditional Catholic books, Bibles, homeschool curricula, and streaming courses through dedicated portals for consumers, parishes, and schools.
- Company typePrivate
- Founded1967
- HeadquartersGastonia, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What TAN Books does
TAN Books, operating as a publishing brand under Saint Benedict Press LLC, is a specialty Catholic publisher and direct-to-consumer retailer founded in 1967 and headquartered in Gastonia, North Carolina. The company sells traditional and orthodox Catholic books, Bibles, homeschool curricula, and faith-formation programs through three distinct e-commerce portals: tanbooks.com for individual readers, tanparish.com for parishes, and tanacademics.com for Catholic schools. Its catalog spans reprinted classics from the 1950s-1960s era, devotionals, theological works, saints' biographies, and politically-engaged titles, organized by topic, audience, occasion, and grade level.
The technology stack is a BigCommerce-based storefront with 256-bit SSL encryption and cookies for personalization, supplemented by the TAN Digital mobile app for digital book access and a streaming video platform for TAN Courses in theology, history, philosophy, scripture, and literature. Subsidiaries/owned brands include TAN Parish, TAN Academics, and the Neumann Press imprint, which extends the homeschool curriculum line (e.g., the Land of Our Lady History Series). No public API, no AI/ML capabilities, and no documented integrations beyond standard e-commerce tooling are disclosed.
The business model is primarily one-time unit sales of physical books ($5 paperbound to $200+ deluxe sets) and digital products ($5.99-$39.95 eBooks/courses), augmented by bulk-purchase discount tiers (up to 50% off for 15+ books) that target parishes, schools, and homeschool co-ops. Marketing relies on the company's owned websites, email capture (30% off for new subscribers), the TAN Direction blog and podcast, and recurring promotional sales events. Customer segments are horizontal across Catholic homeschool families, parishes, schools, individual readers, children, and Spanish-speaking Catholics, with no disclosed enterprise concentration or revenue figures.
TAN Books firmographics
Firmographics- Name
- TAN Books
- Legal name
- Saint Benedict Press LLC
- Website
- https://tanbooks.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TAN Books, founded in 1967 and based in Gastonia, North Carolina, is a direct-to-consumer Catholic publisher and retailer selling traditional Catholic books, Bibles, homeschool curricula, and streaming courses through dedicated portals for consumers, parishes, and schools.
- Ownership category
- akta.pro rank
TAN Books industry classification
Industry- Product category
- Religious Publishing
- NAICS
- Book Publishers (51313), Book Retailers and News Dealers (4592)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG)
- akta.pro secondary industries
- Sacred Texts & Scripture Publishing (Bibles, Qur’ans, Vedas, Torah, Sutras) (MPAJAHAA), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Religious & Spiritual Books Retail (CRALAAAE), Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ)
Keywords
Where TAN Books is headquartered
LocationHeadquarters
- HQ city
- Gastonia
- HQ country
- United States
- HQ region
- North America
Markets served
TAN Books business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Physical Book Sales: Sale of printed Catholic books, Bibles, curricula, and devotional materials. Individual titles range from $5.00 to $50.00 for standard editions, with deluxe sets priced up to $200+. The company publishes under its own imprint (TAN Books) and reprints traditional Catholic texts from other publishers.
- Digital Products: Sale of eBooks and digital editions of Catholic texts, streaming video courses, and MP3 audio downloads. Digital products offer lower price points ($5.99 to $39.95) and provide a growing revenue stream for the company.
- Educational Programs: Structured Catholic education programs including TAN Courses in theology, history, literature, philosophy, and scripture. Programs like Doors of Mercy, Credo, Kingdom of Happiness, LoveEd, and others serve homeschool families and parish religious education.
- Homeschool Curriculum: Complete grade-level curriculum packages for Catholic homeschooling, including history series, literature programs, science materials, and religious education. Products are organized by grade (K-8 and high school) and subject.
- Gift Cards: Gift certificate program allowing customers to purchase gift cards for friends and family, enabling new customer acquisition and gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Books - Paperbound |
| Unit Pricing | Pay-as-you-go | Individual Books - Hardcover and Deluxe |
| Unit Pricing | Pay-as-you-go | Book Sets and Collections |
| Unit Pricing | Pay-as-you-go | Digital Products - eBooks |
| Unit Pricing | Pay-as-you-go | Bulk Discount Program |
| Unit Pricing | Pay-as-you-go | Legacy Series Discount Tiers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
TAN Books product offering
Product offeringCore offering
TAN Books publishes and sells traditional Catholic books, Bibles, devotionals, homeschool curriculum, and streaming video courses through a direct-to-consumer e-commerce platform. The company preserves and reprints classic Catholic texts while offering digital editions, mobile app access, and structured educational programs for Catholic homeschool families, parishes, and schools.
Product overview
TAN Books is a publisher and retailer of Traditional Catholic Books, Bibles, and Curricula operating as an e-commerce platform (tanbooks.com). The product portfolio centers on Catholic religious education and formation materials, organized into three main pillars: (1) Physical and digital books including Catholic classics, theological works, saints' biographies, and devotional materials available in multiple formats (Hardcover, Paperbound, Deluxe, eBook, Audiobook); (2) TAN Courses and homeschool curriculum programs covering History, Literature, Philosophy, Scripture, and Theology for various grade levels; (3) Curated book collections and sets including the TAN Classics Collection, Premium Signature Sets, Land of Our Lady History Series, and TAN Resurrection Series. The company also offers the TAN Digital App for mobile access to digital content. Key brands include TAN Books, Neumann Press, and TAN Academics serving parishes, schools, and homeschool families.
Differentiator
Problem solved
Functional benefit
Brands
- TAN Digital: Digital app and e-book platform for Catholic reading materials
- Neuman Press
Products and services
- TAN Digital App (TAN Select) Mobile application providing access to digital Catholic books and content for customers on iOS and Android devices.
- TAN Courses
- Homeschool Curriculum
- Bibles
Companies that use TAN Books
Customer profileSegments6 records
Ideal customer profiles5 records
TAN Books technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TAN Books partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
TAN Books competitors and assessment
Company assessmentDirect peers
- Ave Maria Press: Catholic publisher serving parishes, schools, and families with textbooks, ministry resources, and spirituality titles; direct overlap with TAN Academics and TAN Parish product lines.
- Catholic Answers Press: Catholic apologetics publisher and digital content platform producing books, tracts, and online resources; competes with TAN on theology, apologetics, and digital Catholic formation.
- Sophia Institute Press: Catholic and Christian publisher of books, devotionals, and homeschool/curriculum materials; competes directly with TAN across traditional Catholic titles and homeschool segments.
- Ignatius Press: Catholic publisher of books, Bibles, catechetical, and study materials with a traditional/orthodox editorial stance; most direct competitor to TAN Books across Bibles, theology, and Catholic education.
- Our Sunday Visitor: Catholic publisher and parish resource provider offering books, curricula, and parish materials; competes with TAN Books and TAN Academics for parish and school budgets.
- Angelus Press: Traditional Catholic publisher closely aligned with the Latin Mass / SSPX community; competes with TAN in the Traditional Latin Mass and reverent liturgy segments.
Emerging players
- Seton Home Study School: Catholic homeschool curriculum provider offering complete grade-level programs; competes with TAN's homeschool curriculum packages for Catholic homeschool families.
- Ascension Press: Catholic Bible study and parish program publisher producing books, video studies, and digital formation tools; partial overlap with TAN Courses and parish formation resources.
- Bethlehem Books: Catholic and homeschool-friendly publisher of historical fiction, children's literature, and history texts; partial overlap with TAN's homeschool literature and history curriculum.
Broad incumbents
- EWTN Religious Catalogue: Largest Catholic media network with a retail book/Bible/media catalogue; broader portfolio but overlapping devotionals, Bibles, and Catholic formation content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
TAN Books social profiles
Digital presenceTAN Books financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAN Books leadership team
Management profileNumber of profiles
TAN Books subsidiaries and ownership
Company hierarchySubsidiaries3 records
TAN Books funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAN Books M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAN Books
What does TAN Books do?
TAN Books publishes and sells traditional Catholic books, Bibles, devotionals, homeschool curriculum, and streaming video courses through a direct-to-consumer e-commerce platform. The company preserves and reprints classic Catholic texts while offering digital editions, mobile app access, and structured educational programs for Catholic homeschool families, parishes, and schools.
Is TAN Books a public or private company?
TAN Books is a private company. It is classified as corporate owned and is currently operating.
When was TAN Books founded?
TAN Books was founded in 1967. It employs 101 to 250 people.
Where is TAN Books based?
TAN Books is headquartered in Gastonia, United States, in the North America region.
How does TAN Books make money?
Five revenue lines are on record. Physical Book Sales are the primary driver. The others are digital Products, educational Programs, homeschool Curriculum and gift Cards.
Who are TAN Books's main competitors?
Direct peers on record are Ave Maria Press, Catholic Answers Press, Sophia Institute Press, Ignatius Press, Our Sunday Visitor and Angelus Press. Emerging players are Seton Home Study School, Ascension Press and Bethlehem Books. EWTN Religious Catalogue is listed as a broad incumbent.
Does TAN Books have an API?
No public API is recorded for TAN Books.
What industry is TAN Books in?
TAN Books's product category is Religious Publishing. Its primary akta.pro industry code is MPAJAHAG, Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics), with a secondary code of MPAJAHAA, Sacred Texts & Scripture Publishing (Bibles, Qur’ans, Vedas, Torah, Sutras). Its NAICS code is 51313 and its SIC code is 2731.