VELA - Fashion Forward Scarves

What VELA - Fashion Forward Scarves does

VELA is a women-owned modest fashion e-commerce brand selling hijabs, complementary clothing (dresses, abayas, bottoms, tops, outerwear, essentials), and hijab-specific accessories (undercaps, magnets, charms, hoops, scrunchies, bags) to Muslim women and broader modest fashion consumers worldwide. The company operates a direct-to-consumer model exclusively through a Shopify-hosted storefront at velascarves.com, with no disclosed physical retail or wholesale channels. International shipping is offered with all duties and taxes included at checkout, eliminating cross-border friction. Pricing is unit-based, ranging from $6 for small accessories to $235 for premium dresses, with a tiered Bundle & Save program (3 items save 15%, 4 save 20%, 5+ save 25%) and a WELCOME10 first-order discount to drive average order value, alongside a loyalty rewards program for retention. The technology stack is intentionally lightweight — Shopify plus an SGTLab accessibility widget for WCAG 2.1 AA compliance — with payment processing handled by mainstream providers (American Express, Apple Pay, PayPal, Shop Pay, Visa/Mastercard/Discover/Diners/Google Pay).

VELA's go-to-market is community-led, leveraging organic content across Instagram, TikTok, Pinterest, YouTube, and LinkedIn, supported by a brand blog, email newsletter, and a rewards/referral program. The brand positions around inclusivity, representation, and cultural solidarity for Muslims across cultures, races, and backgrounds, with explicit secondary appeal to non-Muslim modest fashion consumers. Product launches are sequenced for 2025 (The Novelty Series, Bundle & Save) and 2026 (VELA Tropics summer collection, World Cup 2026 collection, The Bridal Shop), indicating active assortment expansion into occasion-based and seasonal demand. VELA appears to be a founder-owned, bootstrapped company with no disclosed funding, parent company, subsidiaries, or institutional investors, and no publicly disclosed revenue or headcount figures.

Name

VELA - Fashion Forward Scarves

Legal name

Vela

Website

https://velascarves.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

VELA is a women-owned, direct-to-consumer modest fashion brand selling hijabs, clothing, and hijab-specific accessories to Muslim women and modest fashion consumers globally through its Shopify storefront, supported by community-led social marketing and bundle-based pricing.

Ownership category

akta.pro rank

Product category

Modest Fashion Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Jewelry Retailers (458310)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Modest & Religious Apparel Retail (CRAAABAK)

akta.pro secondary industry

Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Modest fashion
• Hijab and scarves
• Abaya clothing
• Direct-to-consumer e-commerce
• Women-owned apparel brand

Headquarters

HQ city

Fountain Valley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: VELA generates revenue through direct-to-consumer online sales of modest fashion products including hijabs, clothing, and accessories. The business model is primarily one-time purchase with bundle incentives to encourage multi-item orders. No subscription model is apparent; customers purchase individual items or bundle packages at set price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

VELA designs and sells modest fashion products directly to consumers through its Shopify online store, with hijabs and scarves as the flagship category. The offering extends to complementary modest clothing (tops, bottoms, dresses, abayas, outerwear, essentials) and accessories (undercaps, magnets, charms, hoops, scrunchies, totes, candles), priced individually from $6.00 to $235.00 USD with bundle discounts. All products are sold under the VELA brand, with international shipping and duties included at checkout.

Product overview

VELA is a women-owned Muslim fashion brand specializing in modest fashion, primarily selling hijabs and scarves along with complementary clothing and accessories. The core product offerings include: (1) Hijabs/Scarves - the flagship category featuring modal hijabs, printed modal hijabs, jersey modal hijabs, chiffon hijabs, and satin silk hijabs in a wide variety of colors and patterns; (2) Clothing - including tops, bottoms (pants and skirts), dresses, abayas (outer garments), outerwear/hoodies, and apparel essentials like tank tops and polo shirts; (3) Accessories - featuring undercaps (The Tube Undercap, The Original Undercap, Satin Lined Undercap), hijab magnets (matte and metallic sets), decorative charms (orchid, mango, henna, lira, crescent), hijab hoops (emerald, pearl, two-tone), scrunchies (up-cycled jersey and satin), bags/totes, candles, and stickers. The Bundle & Save program allows customers to purchase 3+ hijabs for 15-25% discounts, encouraging mix-and-match styling.

Differentiator

Problem solved

Functional benefit

Products and services

• Modal Hijabs (Solid Modal, Printed Modal, Jersey Modal) Breathable modal hijab wraps in solid and printed designs across a wide range of colors and patterns, targeted at Muslim women and modest fashion consumers for everyday and occasion-based wear.
• Chiffon Hijabs and Silk Hijabs Lightweight chiffon and silk hijabs offered as alternative fabric options within the VELA hijab assortment.
• The Novelty Series Collection Reissued archival hijab designs under The Novelty Series collection, restoring earlier VELA styles such as the Silver Blue Cascading Ruffle, Jasmine White Lace, and Light Olive Fringe.
• VELA Tropics Collection Summer 2026 capsule collection of hijabs in tropical-inspired prints and designs.
• World Cup 2026 Collection Limited themed collection of VELA products created for the 2026 World Cup.
• The Bridal Shop Collection Capsule bridal collection of hijabs and modest apparel for wedding occasions.
• Abayas Outerwear abayas including the Jacquard Abaya, Tweed Curve Abaya, Tapestry Reversible Abaya, Polka Dot Reversible Abaya, Sweida Abaya, Trench Tweed Coat, Black Lace Abaya, Flared Sleeve Abaya, Terracotta Sediment Abaya, Metallic Tan Abaya, Metallic Pink Abaya, and Tweed Abaya, priced $55.00-$140.00.
• Modest Dresses Modest dresses including the Asymmetric Button Dress, Pintuck Dress, Smocked Dress (Berry, Swan Gray), Saya Cinched Dress Royal Blue, Ruched Trench Dress (Powder Blue, Black), Tiered Ruffle Dress (Champagne, Garnet), Celestial Contrast Dress (Black, Chartreuse), Velvet Dress (Mink, Black), Boxy Knit Dress (Chestnut, Oat), Pomegranate Draped Kaftan, Desert Kaftan Abaya, Knit Cardigan Dress, Knit Underdress, and Black Underdress, priced $42.00-$235.00.
• Modest Bottoms (Skirts, Pants, Palazzos) Modest bottoms including the Skirted Palazzo Pant, Petal Flare Skirt, Braided Cascade Skirt, Saya Levant Skirt (Walnut), Pleated Drop Waist Skirt (Rouge, Black), Textured Smocked Waist Skirt, Pleated Skirt, Sport Stripe Pant (Olive, Oak), Pleated Self Contrast Pant Black, Checkered Knit Flare Pant, Mixed Plaid Skirt, Herringbone Palazzo Pant (Charcoal, Brown), Palazzo Pant (Black, Chocolate), Utility Skirt, Mixed Rib Skirt, and Pleated Pant, priced $36.00-$125.00.
• Apparel Essentials (Tops, Tanks, Polos) Everyday modest tops including the Asymmetrical Long Sleeve Top (Fig, Rust), Mock Neck Top (Chestnut, Taupe), Contoured Polo, and Mock Neck Tank (Chestnut, Ink, Sand, Citrine, Cocoa, Taupe), many in Pima Cotton.
• Outerwear and Hoodies Collection Modest outerwear and hoodies including the Al-Sudan Hoodie, Asymmetric Hoodie, VELA Charcoal Rhinestone Crewneck, Vela Print Crewneck, Third Culture Kid Baseball Cap, and Free Palestine Rhinestone Hoodie, priced $75.00-$89.00.
• Undercaps Hijab undercaps including the Satin Lined Undercap, The Feather Undercap, The Bamboo Undercap, and The Lace Undercap, priced $8.00-$17.00.
• Hijab Magnets Decorative hijab magnets in matte (Nude/Nude, Truffle/Navy, Olive/Chocolate, Nude/Black) and Metallic (Silver/Gold) finishes, priced $9.99.
• Charms and Charms Collection Decorative hijab charms including the Orchid Charm, Mango Charm, Henna Charm, VELA Charm Keychain, VELA Lira Charm, Pom Charm, Crescent Charm, Charm Hoop, 18K Charm Metal Hoop, and Locket Charm, priced $6.00-$15.00.
• VELA Hoops and Earrings Hijab hoops and earrings including the Emerald Hoop, Natural Pearl Hoop, and Two-Tone Hoop, designed for styling with hijab and modest outfits.
• Scrunchies, Caps, Scarves, Totes, Candles and Stickers Lifestyle accessories including the 100% Up-Cycled Jersey Lite Scrunchie, 100% Up-Cycled Satin Scrunchie, The Vela Cap, VELA Winter Scarf, Sudan Tote, The VELA Pouch, Pomegranate Tote, Full Moon Candle, and Vela Empowerment Sticker Pack, priced $7.00-$56.00.
• Bundle & Save Hijab Bundles Pre-curated hijab bundle packages that allow customers to mix and match hijabs at volume discounts (3 for 15% off, 4 for 20% off, 5+ for 25% off).
• VELA Rewards Loyalty Program Brand loyalty program that rewards repeat purchases and customer retention, accessible through the Rewards page on velascarves.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the VELA online store. Handles payment processing, hosting, and core retail functionality.
• Payment Processors (American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, Visa)coreTechnology or IntegrationIntegrated payment processing partners enabling secure checkout with multiple payment options for customers globally.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Vela-Scarves
• LinkedInlinkedin.com/company/velascarves
• Instagraminstagram.com/velascarves
• TikToktiktok.com/@velascarves
• Pinterestpinterest.com/velascarves
• Xx.com/velascarves

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VELA - Fashion Forward Scarves