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Alliance Health

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Namestring
Alliance Health
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Alliance Health is a managed care organization based in Fayetteville, North Carolina, that coordinates publicly funded behavioral healthcare services across the state, including Wake and Cumberland counties. Founded in 2012, the company operates with a staff of 501-1,000 and serves individuals with substance use disorders, mental health challenges, and justice-involved populations with behavioral health needs. Its operating model centers on care coordination, peer-led recovery support, and partnerships with county governments, detention centers, health departments, and community organizations.

The organization's core service offerings include post-release support programs deploying care managers and peer support specialists for 30-day warm transfers into outpatient care, primary care, housing, and public benefits. It also operates the Triangle Recovery Hub in downtown Raleigh (opened April 2026 via partnership with Promise Recovery Network and Wake County Government), a peer-led facility providing recovery classes and harm reduction supplies such as Narcan. Community-facing initiatives include over $75,000 in impact sponsorships to 13 food security organizations and assembly of more than 1,600 resource bags distributed across service counties.

Alliance Health's revenue model is anchored in government contracts and publicly funded insurance programs for behavioral health; specific pricing is not publicly disclosed. The company is led by CEO Rob Robinson and EVP/CFO Kelly Goodfellow. No core technology stack, proprietary platforms, or AI/ML capabilities are disclosed in available sources.

Short descriptiontext

Alliance Health is a North Carolina managed care organization that coordinates publicly funded behavioral healthcare services for individuals with substance use, mental health, and justice-related needs across multiple counties via government contracts and community partnerships.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersFayetteville, United States
HQ citystring
Fayetteville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
behavioral health services, managed care organization, substance use recovery, mental health support, care coordination services
Industry4 codes
1Peer Support, Recovery Coaching & Sober Living Services
CodeHLAFACANPrimaryYes
2Substance Use Recovery & Harm Reduction Support Services
CodeBPAGAEAOPrimaryNo
3Integrated Behavioral Health in Primary Care (Collaborative Care)
CodeHLAFACAOPrimaryNo
4Mental Health & Crisis Support Services
CodeBPAGACADPrimaryNo
NAICS code2 codes
  • Outpatient Mental Health and Substance Abuse Centers621420
  • Social Assistance624
SIC code3 codes
  • Hospital & Medical Service Plans6324
  • Services-Health Services8000
  • Services-Social Services8300
Product category
Behavioral Health Managed Care
Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Alliance Health is a managed care organization that delivers publicly funded behavioral healthcare services, including substance use recovery support, mental health services, care coordination for justice-involved individuals, and community-based recovery programs such as the Triangle Recovery Hub. The organization partners with local government agencies, detention centers, and community organizations to provide peer-led recovery support, harm reduction services, and post-release transition assistance.

Differentiator
Functional benefit
Problem solved
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-29
Description

Alliance Health partnered with Promise Recovery Network to open the Triangle Recovery Hub in downtown Raleigh, a peer-led facility offering support to people recovering from substance use or mental health challenges. This is a flagship initiative serving individuals in the community with recovery-focused services.

Strategic tierCoreTypeOthersAnnounced on2026-04-29
Description

Alliance Health partnered with Wake County Government as part of the Triangle Recovery Hub initiative. The government entity provides institutional support and community coordination for the recovery facility serving downtown Raleigh residents.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-29
Description

Alliance Health partnered with the Cumberland County Detention Center to provide post-release support for individuals with significant behavioral health needs. The program deploys care managers and peer support specialists to work with released detainees for 30 days to ensure warm transfers to follow-up care.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-29
Description

Alliance Health partnered with the Cumberland Health Department on the post-release program for individuals with behavioral health needs. The health department collaborates on ensuring released detainees receive appropriate outpatient services, primary care, housing assistance, and public benefits.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment1 record

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Alliance Health

Behavioral Health Managed Carealliancehealthplan.org

Alliance Health is a North Carolina managed care organization that coordinates publicly funded behavioral healthcare services for individuals with substance use, mental health, and justice-related needs across multiple counties via government contracts and community partnerships.

What Alliance Health does

Alliance Health is a managed care organization based in Fayetteville, North Carolina, that coordinates publicly funded behavioral healthcare services across the state, including Wake and Cumberland counties. Founded in 2012, the company operates with a staff of 501-1,000 and serves individuals with substance use disorders, mental health challenges, and justice-involved populations with behavioral health needs. Its operating model centers on care coordination, peer-led recovery support, and partnerships with county governments, detention centers, health departments, and community organizations.

The organization's core service offerings include post-release support programs deploying care managers and peer support specialists for 30-day warm transfers into outpatient care, primary care, housing, and public benefits. It also operates the Triangle Recovery Hub in downtown Raleigh (opened April 2026 via partnership with Promise Recovery Network and Wake County Government), a peer-led facility providing recovery classes and harm reduction supplies such as Narcan. Community-facing initiatives include over $75,000 in impact sponsorships to 13 food security organizations and assembly of more than 1,600 resource bags distributed across service counties.

Alliance Health's revenue model is anchored in government contracts and publicly funded insurance programs for behavioral health; specific pricing is not publicly disclosed. The company is led by CEO Rob Robinson and EVP/CFO Kelly Goodfellow. No core technology stack, proprietary platforms, or AI/ML capabilities are disclosed in available sources.

Alliance Health firmographics

Firmographics
Name
Alliance Health
Website
https://alliancehealthplan.org
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Alliance Health is a North Carolina managed care organization that coordinates publicly funded behavioral healthcare services for individuals with substance use, mental health, and justice-related needs across multiple counties via government contracts and community partnerships.
Ownership category
akta.pro rank

Alliance Health industry classification

Industry
Product category
Behavioral Health Managed Care
NAICS
Outpatient Mental Health and Substance Abuse Centers (621420), Social Assistance (624)
SIC
Hospital & Medical Service Plans (6324), Services-Health Services (8000), Services-Social Services (8300)
akta.pro primary industry
Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
akta.pro secondary industries
Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Integrated Behavioral Health in Primary Care (Collaborative Care) (HLAFACAO), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

  • Behavioral health services
  • Managed care organization
  • Substance use recovery
  • Mental health support
  • Care coordination services

Where Alliance Health is headquartered

Location

Headquarters

HQ city
Fayetteville
HQ country
United States
HQ region
North America

Markets served

Alliance Health business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Alliance Health product offering

Product offering

Core offering

Alliance Health is a managed care organization that delivers publicly funded behavioral healthcare services, including substance use recovery support, mental health services, care coordination for justice-involved individuals, and community-based recovery programs such as the Triangle Recovery Hub. The organization partners with local government agencies, detention centers, and community organizations to provide peer-led recovery support, harm reduction services, and post-release transition assistance.

Differentiator

Problem solved

Functional benefit

Companies that use Alliance Health

Customer profile

Segments3 records

Ideal customer profiles3 records

Alliance Health technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Alliance Health partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • Promise Recovery NetworkcoreStrategic or Co-development Partner · 29 April 2026Alliance Health partnered with Promise Recovery Network to open the Triangle Recovery Hub in downtown Raleigh, a peer-led facility offering support to people recovering from substance use or mental health challenges. This is a flagship initiative serving individuals in the community with recovery-focused services.
  • Wake County GovernmentcoreOthers · 29 April 2026Alliance Health partnered with Wake County Government as part of the Triangle Recovery Hub initiative. The government entity provides institutional support and community coordination for the recovery facility serving downtown Raleigh residents.
  • Cumberland County Detention CentercoreStrategic or Co-development Partner · 29 April 2026Alliance Health partnered with the Cumberland County Detention Center to provide post-release support for individuals with significant behavioral health needs. The program deploys care managers and peer support specialists to work with released detainees for 30 days to ensure warm transfers to follow-up care.
  • Cumberland Health DepartmentcoreStrategic or Co-development Partner · 29 April 2026Alliance Health partnered with the Cumberland Health Department on the post-release program for individuals with behavioral health needs. The health department collaborates on ensuring released detainees receive appropriate outpatient services, primary care, housing assistance, and public benefits.

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Alliance Health competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Alliance Health social profiles

Digital presence

Alliance Health financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alliance Health leadership team

Management profile

Number of profiles

Profiles2 records

Alliance Health funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alliance Health M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Health

What does Alliance Health do?

Alliance Health is a managed care organization that delivers publicly funded behavioral healthcare services, including substance use recovery support, mental health services, care coordination for justice-involved individuals, and community-based recovery programs such as the Triangle Recovery Hub. The organization partners with local government agencies, detention centers, and community organizations to provide peer-led recovery support, harm reduction services, and post-release transition assistance.

Is Alliance Health a public or private company?

Alliance Health is a private company. It is classified as unknown and is currently operating.

When was Alliance Health founded?

Alliance Health was founded in 2012. It employs 501 to 1,000 people.

Where is Alliance Health based?

Alliance Health is headquartered in Fayetteville, United States, in the North America region.

Does Alliance Health have an API?

No public API is recorded for Alliance Health.

What industry is Alliance Health in?

Alliance Health's product category is Behavioral Health Managed Care. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 621420 and its SIC code is 6324.

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Live signals
BhbusinessNorth Carolina MCO Alliance Health Taps Cortica to Rein in Autism Spending, Improve OutcomesAlliance Health, a North Carolina Medicaid MCO, partnered with Cortica to reduce autism therapy spending and improve interdisciplinary care. The deal aims to lower ABA hours from 40 to 10 per week, offsetting medical costs. It is Cortica's 15th partnership, with adjustments expected as outcomes clarify.PR NewswireNorth Carolina Approves Reimbursement of VR Therapy for Neurodivergent Residents Under NC Innovations WaiverNorth Carolina approved Medicaid waiver reimbursement for Floreo's virtual reality therapy for neurodivergent youth and adults under the NC Innovations Waiver. The approval covers seven counties managed by Alliance Health, and families can request reimbursement through their care manager. Floreo is the first VR autism technology to receive FDA breakthrough device designation.PR NewswireAlliance Health and Cortica Partner to Ensure Access to Quality, Cost-Effective Care for Children with Autism and Other Developmental DifferencesAlliance Health, a North Carolina Medicaid Tailored Plan, has partnered with Cortica, a physician-led autism services provider, to expand access to integrated whole-person care for children with autism spectrum disorder and other developmental differences in Raleigh and Charlotte. The collaboration aims to improve care quality, reduce sole reliance on Applied Behavior Analysis therapy, and address the unsustainable rise in autism care costs over the past two years, with Alliance becoming the first North Carolina Medicaid Managed Care plan to contract with Cortica. The partnership aligns with recent U.S. Department of Health and Human Services and Centers for Medicare & Medicaid Services guidelines calling for individualized, physician-led care and accountability for quality outcomes and responsible stewardship of Medicaid resources.YahooThe biggest barrier to teen mental health isn’t treatment.The biggest barrier to teen mental health is lack of connection between schools, families, and providers, not treatment access. Across North Carolina, over one-third of high school students report persistent sadness, and 94 of 100 counties face mental health professional shortages. Alliance Health's school-based partnership model connected 93% of students in crisis to treatment.AlliancehealthplanAlliance Supports Cumberland Detention Post-Release ProgramAlliance Health has partnered with the Cumberland County Detention Center and Cumberland Health Department to provide post-release support for individuals with significant behavioral health needs. The program deploys a coordination team of care managers and a peer support specialist who work with released detainees for 30 days to ensure warm transfers to follow-up care, including outpatient services, primary care, housing assistance, and public benefits. Alliance Health CEO Rob Robinson noted that without such linkage programs, released individuals face significant risk of re-offense and those with substance use disorders face increased risk of repeated misuse and overdose.AlliancehealthplanAlliance Partners on Recovery Hub in Downtown RaleighAlliance Health has partnered with Promise Recovery Network and Wake County Government to open the Triangle Recovery Hub in downtown Raleigh, a peer-led facility offering support to people recovering from substance use or mental health challenges. In its first four months at a temporary location, the Hub served nearly 900 people, offered over 100 classes to 113 first-time participants, and distributed 128 doses of Narcan to combat opioid overdoses. The Hub is now open at 310 North Harrington Street near bus routes and operates on a specified weekly schedule.AlliancehealthplanAlliance Awards 13 Community Impact SponsorshipsAlliance Health recently provided over $75,000 in one-time community impact sponsorships to 13 organizations focused on improving food security and access to healthy food across its service counties. The recipient organizations include local shelters, mobile markets, food banks, and neighborhood pantries that address food insecurity through various programs. Alliance staff also assembled more than 1,600 resource bags filled with hygiene essentials and supplies for distribution to resource centers and shelters in the community.BhbusinessWhy SMI Treatment in the US Is Fundamentally Flawed — And What It Takes to Fix ItThis is a transcript of a BHB+ TALKS interview with Sonia Garcia, co-founder and chief growth officer of Amae Health, discussing the company's integrated care model for serious mental illness (SMI). Amae Health, founded in January 2022, has raised $25 million and currently operates five clinics across the US in partnership with health systems including Cedars-Sinai, Alliance Health, and New York Presbyterian. Garcia shared her personal story driving the company's founding and outlined its long-term, multidisciplinary care approach combining psychiatry, therapy, primary care, coaching, and peer services.PR NewswireAlliance Health Invests in ZeOmega's Powerful Artificial-Intelligence Solution: CareIntelAlliance Health is expanding its partnership with ZeOmega to implement CareIntel, an AI-powered population health management solution, for its managed care operations serving Medicaid-eligible members in North Carolina. The solution will enable Alliance to identify members requiring targeted care interventions, improve employee productivity, maximize quality health measures, and automate CMS compliance. Alliance Health serves approximately 471,000 Medicaid-eligible and uninsured individuals across Wake, Durham, Johnston, and Cumberland counties through a network of nearly 2,200 private providers.PR NewswireAlliance Health Expands Relationship with ZeOmega®, Investing in Robust End-to-End Interoperability SolutionZeOmega, a population health management solutions provider, and Alliance Health announced an expanded partnership for interoperability solutions to help Alliance meet CMS Interoperability Final Rule requirements. Alliance Health, a managed care organization serving over 200,000 Medicaid-eligible North Carolinians, will implement ZeOmega's interoperability solution covering Patient Access API, Provider Directory API, and Payer-to-Payer Data Exchange. The solution also prepares organizations for future CMS/ONC regulations including data privacy requirements and TEFCA health information exchanges.