FactRight
FactRight is a privately-held, Minnesota-based third-party due diligence and risk management firm providing independent research, ongoing coverage, and consulting on alternative investments (non-traded REITs, DSTs, interval funds, QOZs, private equity/credit) to broker-dealers, RIAs, and family offices.
- Company typePrivate
- Founded2006
- HeadquartersEden Prairie, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FactRight does
FactRight is a privately-held, Minnesota-based third-party due diligence and risk management firm serving the alternative investment industry. Founded in 2006 and headquartered in Eden Prairie, the company produces independent due diligence reports, sponsor reports, and ongoing coverage of non-traded alternative investment programs — including non-traded REITs, interval funds, private real estate programs, Delaware statutory trusts (DSTs), qualified opportunity zone (QOZ) funds, oil and gas programs, and private equity and private credit strategies — for broker-dealers, registered investment advisors (RIAs), and family offices. Its core product suite includes Due Diligence Reporting, the FR Risk Management consulting service, a self-serve Report Center accessible free to FINRA members and RIAs, a Testing Center for advisor suitability assessment, weekly email updates, educational webinars, and annual industry conferences. FactRight does not disclose a proprietary technology platform; the offering is fundamentally a research and advisory business built on credentialed analyst expertise and an accumulated library of multi-asset due diligence work product.
FactRight operates a hybrid go-to-market that pairs a freemium content distribution model with paid professional services. Due diligence reports and the Report Center are offered free to FINRA members and RIAs, functioning as a top-of-funnel acquisition and engagement channel, while FR Risk Management consulting, custom product due diligence, advisor testing, and sponsor-paid due diligence work generate the bulk of monetization. The company is sales-led, engaging broker-dealers, RIAs, and family offices through its website, blog (blog.factright.com), email newsletter, webinars, and an annual conference franchise that has drawn roughly 480-500 industry professionals in 2024-2025 with up to 75 sponsor firms. FactRight is wholly owned by its senior management team following a November 2020 management buyout; as of January 2026, Jacob Heidkamp and Russell Putnam serve as co-CEOs following the retirement of Gail Schneck.
FactRight firmographics
Firmographics- Name
- FactRight
- Legal name
- FactRight, LLC
- Website
- https://factright.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FactRight is a privately-held, Minnesota-based third-party due diligence and risk management firm providing independent research, ongoing coverage, and consulting on alternative investments (non-traded REITs, DSTs, interval funds, QOZs, private equity/credit) to broker-dealers, RIAs, and family offices.
- Ownership category
- akta.pro rank
FactRight industry classification
Industry- Product category
- Alternative Investment Due Diligence
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
Keywords
Where FactRight is headquartered
LocationHeadquarters
- HQ city
- Eden Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FactRight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Due Diligence Reporting Services: FactRight produces independent due diligence reports on alternative investment products including non-traded REITs, interval funds, private real estate programs, DSTs, QOZs, Oil & Gas, and private equity/private credit strategies. Reports are offered free to FINRA members and registered investment advisors.
- Custom Risk Management Consulting: Client-focused due diligence, product recommendations, and educational tools for broker dealers and RIAs to identify alternative investments aligned with their risk profile.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free access for FINRA members and RIAs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
FactRight product offering
Product offeringCore offering
FactRight produces independent third-party due diligence reports and custom risk management consulting for alternative investment products, including non-traded REITs, interval funds, DSTs/1031 exchanges, QOZs, oil & gas programs, and private equity/private credit strategies. The firm primarily serves broker-dealers, registered investment advisors (RIAs), wealth managers, and family offices that need credible, ongoing analysis of alternative investment sponsors and offerings.
Product overview
FactRight offers a suite of due diligence and risk management services for the alternative investment industry. The core offerings include Due Diligence Reporting (covering DSTs, REITs, interval funds, QOZs, Oil & Gas, and private equity strategies), paired with the FR Risk Management consulting service. Supporting these are the Report Center (a web-based platform for accessing due diligence reports and whitepapers), Weekly Updates (email newsletters on industry news), Testing Center (advisor assessment tools), Webinars (educational content), and Annual Conferences for industry professionals. The company provides research and analysis to RIAs, broker-dealers, and family offices seeking to evaluate alternative investment products.
Differentiator
Problem solved
Functional benefit
Brands
- FR Risk Management: Risk management consulting services for broker-dealers and RIAs
Products and services
- Due Diligence Reporting FactRight's flagship due diligence service that produces offering reports, sponsor reports, and ongoing coverage of alternative investment programs including non-traded REITs, interval funds, DSTs, QOZs, oil and gas programs, and private placements. Designed for broker-dealers, RIAs, wealth managers, and family offices that need independent, ongoing analysis of complex alternative products.
- FR Risk Management Custom risk management consulting service providing client-focused due diligence, product recommendations, and educational tools that help broker-dealers and RIAs identify alternative investments aligned with their risk profile and build a robust platform of approved products.
- FactRight Report Center Web-based report hub offering all of FactRight's due diligence reports, industry whitepapers, videos, and additional research materials. Access is provided free for FINRA members and registered investment advisors, serving as the self-serve distribution channel for the firm's content.
- Annual Due Diligence Conference Annual industry conference (held in cities including Nashville, Salt Lake City, and Arizona) that gathers hundreds of wealth managers, product sponsors, and industry professionals for educational sessions, networking, and due diligence-focused content on alternative investments.
Companies that use FactRight
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
FactRight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FactRight partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Independent Financial PartnerscoreFactRight announced a partnership with Independent Financial Partners to evolve advisor access to alternative investments. This collaboration was part of FactRight's broader strategy to expand RIA relationships and provide customized consulting services to help RIAs offer alternative investments to their clients.
- Mirae Asset Wealth Management USAcoreFactRight announced a partnership with Mirae Asset Wealth Management USA to expand advisor access to alternative investments. This partnership was part of FactRight's initiative to grow its RIA client base and deliver due diligence support to independent financial advisors.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
FactRight competitors and assessment
Company assessmentDirect peers
- Blue Vault: Blue Vault is the closest direct competitor, producing independent due diligence reports on non-traded REITs, BDCs, interval funds, and 1031 exchange programs for broker-dealers and RIAs - directly overlapping FactRight's coverage universe and product suite.
Emerging players
- iCapital: iCapital is a digital alternatives platform providing RIAs and wealth managers streamlined access to private market funds, including due diligence infrastructure that overlaps with FactRight's alts coverage of PE, credit, and real estate strategies.
- CAIS: CAIS operates an alternatives marketplace and due diligence platform for independent advisors, serving the same RIA customer base as FactRight with access to private funds and structured alts products.
- Conning & Company: Conning offers investment research, risk solutions, and alternative investment analytics to insurance and institutional clients, with methodology and niche research overlap with FactRight's due diligence approach.
Broad incumbents
- Mercer (Investment Consulting): Mercer provides institutional investment advisory and alternative investment research to wealth managers and institutions, overlapping with FactRight's broker-dealer and RIA consulting on alts diligence and platform construction.
- Morningstar: Morningstar provides broad investment research and analytics, including mutual fund and alternative investment analysis, with overlap in advisor-facing due diligence content for RIAs and broker-dealers.
- Cambridge Associates: Cambridge Associates provides investment research and consulting with significant alternative investment coverage, serving institutional and ultra-high-net-worth clients with a due diligence function comparable to FactRight's RIA offering.
- S&P Global Market Intelligence: S&P Global delivers broad financial research, ratings, and data products including coverage of structured products, REITs, and private placements that intersect with FactRight's due diligence scope for advisor platforms.
- Aon (Investment Consulting): Aon's investment consulting practice provides alternative investment due diligence and risk management services to institutional and wealth clients, a comparable offering to FactRight's FR Risk Management consulting line.
Others
- Kroll Bond Rating Agency: KBRA provides ratings and research on structured finance and alternative investment products, performing third-party evaluation services that complement and partially overlap with FactRight's due diligence reports on non-traded REITs and interval funds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FactRight social profiles
Digital presenceFactRight financial estimates
Financial estimateRevenue estimate
Valuation estimate
FactRight leadership team
Management profileNumber of profiles
Profiles8 records
FactRight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FactRight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FactRight
What does FactRight do?
FactRight produces independent third-party due diligence reports and custom risk management consulting for alternative investment products, including non-traded REITs, interval funds, DSTs/1031 exchanges, QOZs, oil & gas programs, and private equity/private credit strategies. The firm primarily serves broker-dealers, registered investment advisors (RIAs), wealth managers, and family offices that need credible, ongoing analysis of alternative investment sponsors and offerings.
Is FactRight a public or private company?
FactRight is a private company. It is classified as management employee owned and is currently operating.
When was FactRight founded?
FactRight was founded in 2006. It employs 11 to 50 people.
Where is FactRight based?
FactRight is headquartered in Eden Prairie, United States, in the North America region.
How does FactRight make money?
Two revenue lines are on record. Due Diligence Reporting Services are the primary driver. The others are custom Risk Management Consulting.
Who are FactRight's main competitors?
Blue Vault is listed as a direct peer. Emerging players are iCapital, CAIS and Conning & Company. Broad incumbents are Mercer (Investment Consulting), Morningstar, Cambridge Associates, S&P Global Market Intelligence and Aon (Investment Consulting). Kroll Bond Rating Agency is listed as an others.
Does FactRight have an API?
No public API is recorded for FactRight.
What industry is FactRight in?
FactRight's product category is Alternative Investment Due Diligence. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access). Its NAICS code is 523940 and its SIC code is 6282.