Jumpers Fitness
Jumpers Fitness (all inclusive Fitness) operates 200+ fitness studios across Germany offering subscription-based gym access with equipment, group courses, nutrition counseling, and wellness amenities. Founded in 2005, it serves individual consumers, students, seniors, and corporate B2B clients with monthly memberships and ancillary e-commerce.
- Company typePrivate
- Founded2005
- HeadquartersRosenheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jumpers Fitness does
Jumpers Fitness, trading as "all inclusive Fitness" (domain ai-fitness.de), operates a nationwide German fitness studio chain of 200+ locations spanning major metropolitan areas (Berlin, Munich, Hamburg, Cologne, Düsseldorf, Frankfurt, Stuttgart) and regional cities across North Rhine-Westphalia, Bavaria, and other Länder. Founded in 2005 by Stephan Schulan and Kurt Künzl, and headquartered in Rosenheim, the company offers monthly subscription-based access to gyms equipped with strength machines (Gerätepark), free weights (Freihanteln), Functional Fitness Areas, Vibrationstraining, Zirkeltraining stations, and HYROX training facilities, with extended hours of Mon-Fri 06:00-00:00 and weekends 07:00-22:00.
The product portfolio sits on an all-inclusive positioning: bundled courses (all in BACK, all in FATBURN, all in BOOTY, all in IRON, all in YOGAFLOW, plus HIGH ENERGY, STRENGTH, BODY & MIND, HEALTH, PLAYGROUND, and CYCLING) sit alongside add-on services such as personal training supervision (Trainingsbetreuung), body composition analysis (Körperanalyse), nutrition counseling (Ernährungsberatung), HYROX race prep, sauna, solarium, massage beds, and a collagen stimulation device. E-commerce operations (Nutrition Store, Gutschein Shop) and a self-service member portal extend the relationship beyond studio visits. The technology stack is predominantly physical fitness equipment with a lightweight web-based member portal; there is no proprietary AI/ML system disclosed despite the brand's "AI" initials standing for "all inclusive."
Revenue is generated primarily through monthly recurring memberships (Summer Deal at €35/month with flexible monthly cancellation, plus standard, student/Schüler/Azubi, and Fit im Alter senior pricing tiers), B2B corporate wellness partnerships (Firmenfitness), online supplement sales, gift voucher sales, and add-on service fees. Go-to-market mixes product-led free trial training (Probetraining), referral (Freunde werben), seasonal promotions, and organic social/SEO across Instagram, TikTok, and Facebook under the #AIFAMILY community positioning.
Jumpers Fitness firmographics
Firmographics- Name
- Jumpers Fitness
- Legal name
- all inclusive Fitness
- Website
- https://jumpers-fitness.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jumpers Fitness (all inclusive Fitness) operates 200+ fitness studios across Germany offering subscription-based gym access with equipment, group courses, nutrition counseling, and wellness amenities. Founded in 2005, it serves individual consumers, students, seniors, and corporate B2B clients with monthly memberships and ancillary e-commerce.
- Ownership category
- akta.pro rank
Where Jumpers Fitness is headquartered
LocationHeadquarters
- HQ city
- Rosenheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Jumpers Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Monthly recurring membership fees for gym access across all 200+ German locations. Standard membership includes all equipment, courses, and basic amenities. Flexible monthly cancellation available with special deals like Summer Deal at €35/month.
- Nutrition Store: Online store selling supplements, protein shakes, and fitness nutrition products. Additional revenue stream beyond membership fees.
- Gift Vouchers: Sale of training vouchers (1-month training vouchers) through dedicated Gutschein Shop.
- Corporate Fitness (B2B): B2B corporate fitness partnerships offering employee wellness programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Summer Deal - €35/month |
| Subscription | Monthly | Student/Schüler Deal |
| Subscription | Monthly | Standard Membership |
| Subscription | Monthly | Fit im Alter (Senior) Deal |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Jumpers Fitness product offering
Product offeringCore offering
Jumpers Fitness (operating as "all inclusive Fitness" / ai-fitness.de) operates a nationwide chain of more than 200 fitness studios across Germany, selling recurring monthly memberships that bundle equipment access (Gerätepark, Freihanteln, Functional Fitness Areas, HYROX setups), group courses, body analysis, nutrition counseling, and wellness amenities such as sauna, solarium, and massage beds. It supplements membership revenue with an online nutrition store, gift voucher sales, and a corporate fitness (Firmenfitness) B2B program, supported by a self-service member portal for contract and booking management.
Product overview
Jumpers Fitness operates as a comprehensive fitness studio chain under the all inclusive Fitness brand, offering a unified multi-location fitness platform. The core offering centers on a network of over 150 studio locations across Germany with extensive equipment parks including resistance machines, free weights, and functional training areas. The product portfolio comprises: (1) the core all inclusive Fitness studio network with 24/7 access capabilities; (2) an extensive course module system including the 'all in' series (all in BACK, all in FATBURN, all in BOOTY, all in IRON, all in YOGAFLOW) plus HIGH ENERGY, STRENGTH, BODY & MIND, HEALTH, PLAYGROUND, and CYCLING courses; (3) premium add-on services such as personal training supervision (Trainingsbetreuung), body analysis (Körperanalyse), nutrition counseling (Ernährungsberatung), Hyrox training, sauna, solarium, massage beds, and collagen bank; (4) e-commerce platforms including the Nutrition Store and Gutschein Shop; (5) a member Self-Service Portal for contract management; and (6) a Freunde werben referral loyalty program. The various course modules and add-on services are designed to complement the core studio access, while the e-commerce and portal services extend the customer relationship beyond physical studio visits.
Differentiator
Problem solved
Functional benefit
Products and services
- all inclusive Fitness Membership Recurring monthly subscription giving individual consumers access to the entire all inclusive Fitness studio network across Germany, bundling equipment access, group courses, body analysis, nutrition counseling, and wellness amenities (sauna, solarium, massage bed) into a single all-inclusive membership. Available in Summer Deal, Standard, Student/Schüler/Azubi, and Fit im Alter senior tiers with flexible monthly cancellation.
- Corporate Fitness (Firmenfitness) B2B subscription program that gives employees of partner companies access to the all inclusive Fitness network of 200+ studios across Germany as part of corporate wellness and employee benefits packages.
- Nutrition Store Own online e-commerce shop selling fitness nutrition products including protein supplements, protein shakes, and related fitness merchandise to members and other consumers.
- Gutschein Shop (Gift Voucher Shop) Online shop selling training vouchers (e.g., 1-month training vouchers) and gift cards that can be redeemed at any all inclusive Fitness studio in Germany.
Quantifiable outcome
- €35/month Summer Deal with flexible monthly cancellation
- +1 more outcomes
Companies that use Jumpers Fitness
Customer profileSegments5 records
Ideal customer profiles2 records
Jumpers Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jumpers Fitness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Corporate Employers (B2B Partners)coreB2B corporate fitness partnerships offering employee wellness programs. Companies partner with AI Fitness to provide employee gym access as part of corporate health and benefits packages.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Jumpers Fitness competitors and assessment
Company assessmentDirect peers
- Kieser Training: Germany-based strength training focused fitness chain with multiple locations. Comparable German multi-location fitness operator, though differentiated by strength training specialization versus Jumpers Fitness's broader offering.
- INJOY: German fitness chain operating multiple studios with comparable membership, course, and equipment offerings. Mid-sized peer with similar geographic and price positioning to Jumpers Fitness.
- easySportsclub: German low-cost fitness chain operating in a similar segment with monthly subscription memberships and multiple studio locations. Direct competitor in the price-sensitive fitness category.
- Fit/One: German low-cost fitness chain with ~80 studios offering similar all-inclusive memberships, equipment access, and group courses. Closely comparable business model and target customer base to Jumpers Fitness.
- McFIT: Germany's largest low-cost fitness chain with ~250+ studios offering monthly subscription memberships similar to Jumpers Fitness / all inclusive Fitness. The most direct competitor in the mass-market low-cost segment with overlapping target customers and pricing strategy.
- CLEVER FIT: Germany's second-largest low-cost fitness chain with ~150+ studios. Competes directly with Jumpers Fitness on price, multi-location convenience, and broad service offerings (equipment, courses, flexible contracts).
Broad incumbents
- JOHN REED Fitness Music Club: Premium fitness club concept by RSG Group (also parent of McFIT) combining fitness with music and design. Competes with Jumpers Fitness for fitness share in Germany but at a higher price point and different aesthetic positioning.
- PureGym: Europe's largest low-cost fitness chain (UK-founded), expanding across the continent with a similar low-cost multi-location subscription model. Comparable business model to Jumpers Fitness, with presence primarily outside Germany but representing the broader low-cost European peer set.
- Fitness First: Large international premium fitness chain with significant German presence, offering higher-priced memberships at multiple studio locations. Overlaps with Jumpers Fitness in multi-location convenience but serves a more affluent, premium segment.
Regional players
- Pfitzenmeier: Regional German premium fitness and wellness chain primarily concentrated in the Baden-Württemberg region. Overlaps with Jumpers Fitness in offering multi-location memberships but operates in a different geographic territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jumpers Fitness social profiles
Digital presenceJumpers Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jumpers Fitness leadership team
Management profileNumber of profiles
Profiles2 records
Jumpers Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jumpers Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jumpers Fitness
What does Jumpers Fitness do?
Jumpers Fitness (operating as "all inclusive Fitness" / ai-fitness.de) operates a nationwide chain of more than 200 fitness studios across Germany, selling recurring monthly memberships that bundle equipment access (Gerätepark, Freihanteln, Functional Fitness Areas, HYROX setups), group courses, body analysis, nutrition counseling, and wellness amenities such as sauna, solarium, and massage beds. It supplements membership revenue with an online nutrition store, gift voucher sales, and a corporate fitness (Firmenfitness) B2B program, supported by a self-service member portal for contract and booking management.
Is Jumpers Fitness a public or private company?
Jumpers Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jumpers Fitness founded?
Jumpers Fitness was founded in 2005. It employs 11 to 50 people.
Where is Jumpers Fitness based?
Jumpers Fitness is headquartered in Rosenheim, Germany, in the Europe region.
How does Jumpers Fitness make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are nutrition Store, gift Vouchers and corporate Fitness (B2B).
Who are Jumpers Fitness's main competitors?
Direct peers on record are Kieser Training, INJOY, easySportsclub, Fit/One, McFIT and CLEVER FIT. Broad incumbents are JOHN REED Fitness Music Club, PureGym and Fitness First. Pfitzenmeier is listed as a regional player.
Does Jumpers Fitness have an API?
No public API is recorded for Jumpers Fitness.