Bompreco

What Bompreco does

Bompreco is a Brazilian supermarket chain founded in 1935 and headquartered in Barueri, Brazil, employing between 5,001 and 10,000 people. The company provides household items and grocery products to consumers through both physical retail locations and a digital storefront (Mercado Carrefour), forming an omnichannel grocery platform. The company serves two primary customer segments identified in its segmentation: individual consumers seeking convenience of home delivery and competitive pricing, and families/households with regular grocery replenishment needs.

The core offering is a wide-assortment grocery assortment spanning pharmacy, celebrations, diet/health/vegan, beverages, dry goods, fresh meat and fish, cold cuts and dairy, bakery, frozen, produce, baby and infant care, cleaning, hygiene and personal care, household items, and pet care. The platform is built on a VTEX-based e-commerce stack and supports home delivery alongside in-store pickup (Retire na Loja). Differentiators include the Produtos Carrefour private-label line, the Meu Carrefour loyalty program with cashback up to R$90 per month, the Carrefour co-branded credit card with no annual fee, and a WhatsApp-based virtual assistant (Carina) for customer service. Consumer trust signals include the ebit certification seal and SSL secure-transaction badges.

Bompreco operates under Grupo Carrefour Brasil, a publicly listed parent on Euronext Paris, with two disclosed legal entities in the input: Carrefour Comércio e Indústrias Ltda (CNPJ 45.543.915/0846-95) for Mercado operations and Carrefour Comercio e Industria Ltda (CNPJ 45.543.915/0736-50) for Drogaria operations. Revenue mechanics are transaction-based across both physical and digital channels, supported by promotional pricing tiers (up to 30% off breakfast, up to 10% off barbecue, up to 15% off distilled beverages) and free shipping above R$350. No standalone revenue, funding, or headcount-trend figures were disclosed for Bompreco specifically, limiting deeper triangulation of unit economics.

Name

Bompreco

Legal name

Carrefour Comércio e Indústrias Ltda

Website

https://bompreco.com.br

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bompreco is a Brazilian supermarket chain founded in 1935, headquartered in Barueri, with 5,001-10,000 employees. It serves individual consumers and families through physical stores and an e-commerce delivery platform offering groceries, household items, pharmacy, and private-label products under the Carrefour ecosystem.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Grocery retail
• Online supermarket delivery
• Household essentials
• Fresh produce groceries
• Pharmacy retail

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

Bompreco is a Brazilian supermarket retailer that sells groceries, fresh produce, beverages, household items, baby and pet care, hygiene, and pharmacy products through both physical Bompreco stores and the Mercado Carrefour online delivery platform. The company also offers its own Produtos Carrefour private-label range, the Meu Carrefour loyalty and cashback program, and a co-branded Carrefour credit card, complemented by an integrated buy-online-pickup-in-store (Retire na Loja) service.

Product overview

Mercado Carrefour is an online supermarket delivery platform operated by Carrefour Brasil. The platform offers a comprehensive range of grocery products across multiple categories including pharmacy/drugstore items, celebrations, diet/health/vegan products, beverages, dry goods/merchandise, fresh meat and fish, cold cuts and dairy, bakeries, frozen foods, produce, baby and infant care, cleaning products, hygiene and personal care, household items, and pet care. The service features home delivery, in-store pickup, promotional offerings, and a private label product line under the Carrefour brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercado Carrefour Online Supermarket Delivery Online grocery delivery platform offering supermarket products across categories including perishables, packaged goods, beverages, household items, personal care, baby and pet care, and pharmacy products, with home delivery and promotional pricing for Brazilian consumers.
• Bompreco Physical Supermarket Stores Brick-and-mortar Bompreco supermarkets selling groceries, fresh produce, beverages, household items, hygiene, baby, pet, and pharmacy products to Brazilian consumers in-store.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights5 records

Direct peers

• Pão de Açúcar: Brazil's premium supermarket chain operated by GPA (Grupo Pão de Açúcar, part of Casino). Direct competitor in Brazilian grocery retail with overlapping omnichannel strategy (Pão de Açúcar Já for delivery), similar assortment breadth including private label (Qualitá), and loyalty program (Cliente Mais).
• St Marche: São Paulo-based premium supermarket chain with strong fresh-category positioning and expanding online delivery. Direct competitor in the high-end Brazilian grocery segment, particularly in greater São Paulo where both players overlap heavily with physical stores and digital delivery.
• Grupo BIG (formerly Walmart Brasil): Brazilian multi-format retailer operating BIG, Bompreço, Nacional, Maxxi and Sam's Club banners (now under Carrefour Brasil ownership). Direct peer across supermarket, wholesale and hypermarket formats with national footprint and growing e-commerce delivery business.
• Assaí Atacadista: Brazilian cash-and-carry / wholesale-retail hybrid operated by GPA, focused on value-oriented bulk shopping. Direct peer in the Brazilian grocery landscape with growing omnichannel delivery service, competing for the same value-seeking household customer through aggressive pricing.
• Atacadão: Wholesale club / cash-and-carry format owned by Carrefour Brasil itself, serving B2B and final consumer through bulk purchasing. Although under common ownership, it directly competes for the same value-oriented grocery basket and serves as a comparable benchmark for the Brazilian grocery wholesale-retail model.

Regional players

• Zaffari: Regional supermarket chain concentrated in Rio Grande do Sul and Santa Catarina. Comparable supermarket operator with similar omnichannel strategy and premium positioning, though geographically complementary rather than directly overlapping in Bompreco's strongest markets.
• Angeloni: Regional supermarket chain based in Santa Catarina with strong southern Brazil presence. Comparable in operating model (traditional supermarket + e-commerce) and customer segment, though not directly competitive in core Bompreco geographies.

Emerging players

• Tenda Atacado: Brazilian cash-and-carry wholesaler controlled by Assaí/GPA, expanding rapidly into new regions. Emerging direct competitor in the value-oriented grocery and household essentials category, particularly relevant for cross-shopping comparison among price-sensitive Brazilian consumers.
• iFood Mercado: Brazilian on-demand grocery delivery platform operated by iFood (Justos/Movile group). Emerging direct competitor in Brazilian e-grocery delivery, leveraging dark-store network and iFood's logistics scale; comparable online assortment and delivery UX versus Mercado Carrefour.

Others

• Mercado Livre (MercadoLibre) Brazil: Latin American e-commerce marketplace with growing grocery and supermarket category on its platform, plus Mercado Pago fintech integration. Comparable as an omnichannel digital retail platform in Brazil, though operates as marketplace rather than direct grocery retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bompreco
• YouTubeyoutube.com/user/CarrefourBrasil
• Facebookfacebook.com/bigbompreco
• Instagraminstagram.com/CarrefourBrasil

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bompreco