Allies and Morrison
Allies and Morrison is a UK-headquartered architectural and urban planning practice founded in 1984, employing more than 300 staff across six studios (London, Cambridge, Manchester, Dublin, Jeddah, Toronto). It delivers architecture, masterplanning, conservation, and specialist design services to universities, developers, healthcare, and public-sector clients.
- Company typePrivate
- Founded1984
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Allies and Morrison does
Allies and Morrison is a UK-headquartered architectural and urban planning practice founded in 1984, operating as a Limited Liability Partnership from its headquarters at 85 Southwark Street, London. The firm provides architectural design, urban masterplanning, and specialist services across conservation, interiors, landscape, visualisation, and urban research, serving institutional, public, and private clients. Its portfolio spans higher education (Imperial College London, Trinity College Dublin, King's College Cambridge, London College of Fashion), science and healthcare (Wellcome Genome Campus, NHS Trusts), real estate development (Great Portland Estates, Canary Wharf Group, Argent, Bruntwood SciTech, First Capital REIT), public realm (Westminster City Council, The Crown Estate), and heritage (National Trust), with flagship programmes including a twenty-year involvement at King's Cross and the £1.5 billion ID Manchester innovation district.
The practice employs more than 300 staff representing over 40 nationalities and uses industry-standard design technology: Revit, Rhino, BIM under a dedicated Head of Design Technology and BIM Manager, GIS platforms (ArcGIS, QGIS), and an in-house model workshop integrated into the design process. It holds ISO 9001, 14001, 45001, 19650, and 50001 certifications, and delivers demonstrable sustainability outcomes including BREEAM Outstanding, Passivhaus-certified, and Net Zero Carbon projects.
The business model is professional services: project-based fees on architecture and masterplanning commissions acquired through competitive tenders, design competitions, and direct appointments, led by named Partners and delivered through six studios in London, Cambridge, Manchester, Dublin, Jeddah (opened February 2025), and Toronto (opened August 2025). The firm is entirely partner-owned, with no external equity or debt funding, and does not disclose financial statements. Revenue concentration risk is moderated by the breadth of clients across multiple sectors and geographies, though multi-year masterplans (King's Cross, ID Manchester, Wellcome Genome Campus) produce lumpy, programme-driven cash flows.
Allies and Morrison firmographics
Firmographics- Name
- Allies and Morrison
- Legal name
- Allies and Morrison LLP
- Website
- https://alliesandmorrison.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Allies and Morrison is a UK-headquartered architectural and urban planning practice founded in 1984, employing more than 300 staff across six studios (London, Cambridge, Manchester, Dublin, Jeddah, Toronto). It delivers architecture, masterplanning, conservation, and specialist design services to universities, developers, healthcare, and public-sector clients.
- Ownership category
- akta.pro rank
Allies and Morrison industry classification
Industry- Product category
- Architectural and Urban Planning Services
- NAICS
- Landscape Architectural Services (54132)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Public Works General Contracting (IMAFAAAG)
- akta.pro secondary industry
- Public Sector & Policy Consulting (BPAHACAN)
Keywords
Where Allies and Morrison is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Allies and Morrison business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Architectural and Urban Planning Professional Services: Allies and Morrison generates revenue through fees for architectural design, masterplanning, urban design, and specialist consultancy services (conservation, sustainability, interiors, landscape, visualisation). Projects span sectors including higher education, science and health, housing, commercial, cultural, and public realm. Revenue is project-based, driven by the scale and complexity of commissions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Allies and Morrison product offering
Product offeringCore offering
Allies and Morrison is an architectural design and urban planning practice delivering buildings, masterplans, and urban regeneration projects for institutional, public, and private clients across higher education, healthcare, science, residential, commercial, cultural, and public realm sectors. The practice provides a unified suite of services spanning architecture, masterplanning, conservation, interiors, landscape, visualisation, and urban research, operating as a single studio with more than 300 staff across London, Cambridge, Manchester, Dublin, Jeddah, and Toronto.
Product overview
Allies and Morrison is an award-winning architectural design and urban planning practice offering a comprehensive suite of services. The practice operates as a unified studio model combining architecture and urbanism as core offerings, supported by specialist expertise in conservation, interiors, landscape, visualization, and urban research. Their portfolio spans masterplans and new homes to cultural, education, health, and commercial buildings for institutional, public, and private clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Architecture Services
- Urban Planning and Masterplanning
- Conservation
- Interiors
- Landscape
- Visualization
- Urban Research
Quantifiable outcome
- Brooklands, Cambridge: the city's first major Net Zero Carbon office building, 6,000 sqm of flexible workspace across two buildings.
- +4 more outcomes
Companies that use Allies and Morrison
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Allies and Morrison technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Allies and Morrison partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The University of Manchester and Bruntwood SciTech (ID Manchester Joint Venture)flagshipAllies and Morrison designed the masterplan proposals for the successful bid for the £1.5 billion ID Manchester innovation district, working on behalf of Bruntwood SciTech in partnership with The University of Manchester. In July 2023, the ID Manchester draft Strategic Regeneration Framework was published, a significant milestone for this internationally significant project that will provide specialist infrastructure to power the knowledge economy. The joint venture (ID Manchester Ltd) is bringing forward the project in close collaboration with Manchester City Council.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Allies and Morrison competitors and assessment
Company assessmentDirect peers
- Foster + Partners: London-headquartered global architecture and masterplanning practice of comparable scale and reputation, competing for the same high-profile cultural, commercial, and public-sector commissions. Both firms are UK LLP-structured, design-led, and renowned for masterplanning large urban regeneration projects.
- AHMM (Allford Hall Monaghan Morris): London-based architectural practice of similar size and sector mix (higher education, commercial, residential, public realm). Direct competitor for UK university, commercial developer, and civic commissions, with comparable partner-led studio model.
- David Chipperfield Architects: Comparable UK architecture practice with similar prestige positioning, strong cultural and heritage portfolio, and overlapping client base among cultural institutions, universities, and developers. Competes for similar award-grade commissions.
- Grimshaw Architects: London-based practice with strong overlap in transport, education, and masterplanning work. Similar studio size, comparable client base (university and developer clients), and similar international ambitions.
- WilkinsonEyre: London-headquartered architecture and design practice competing for cultural, infrastructure, and mixed-use masterplanning commissions. Comparable UK-centric positioning with growing international footprint.
- Heatherwick Studio: London-based design practice with strong public realm and cultural credentials. Competes for high-profile civic, cultural, and regeneration commissions, particularly in the UK and increasingly internationally.
Broad incumbents
- BIG (Bjarke Ingels Group): Global architecture practice of significantly larger scale with broader international footprint. Competes for the largest masterplanning and signature building commissions worldwide, including in North America and the Middle East where Allies and Morrison is now expanding.
- SOM (Skidmore, Owings & Merrill): Large, diversified global architecture, engineering, and urban planning practice. Competes at the high end of commercial, healthcare, and masterplanning commissions, with significantly greater scale and a more diversified service offering.
- Kohn Pedersen Fox (KPF): Global architecture practice with strong commercial office, mixed-use, and masterplanning portfolio. Overlaps with Allies and Morrison's commercial real estate and tall buildings work for international developer clients.
Others
- Arup: Global engineering, design, and consulting firm that frequently partners with Allies and Morrison on masterplanning and complex building projects. An enabling ecosystem participant rather than direct competitor in architecture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Allies and Morrison social profiles
Digital presenceAllies and Morrison compliance and trust
Trust signalCompliance5 records
Allies and Morrison financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allies and Morrison leadership team
Management profileNumber of profiles
Profiles22 records
Allies and Morrison funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allies and Morrison M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allies and Morrison
What does Allies and Morrison do?
Allies and Morrison is an architectural design and urban planning practice delivering buildings, masterplans, and urban regeneration projects for institutional, public, and private clients across higher education, healthcare, science, residential, commercial, cultural, and public realm sectors. The practice provides a unified suite of services spanning architecture, masterplanning, conservation, interiors, landscape, visualisation, and urban research, operating as a single studio with more than 300 staff across London, Cambridge, Manchester, Dublin, Jeddah, and Toronto.
Is Allies and Morrison a public or private company?
Allies and Morrison is a private company. It is classified as management employee owned and is currently operating.
When was Allies and Morrison founded?
Allies and Morrison was founded in 1984. It employs 251 to 500 people.
Where is Allies and Morrison based?
Allies and Morrison is headquartered in London, United Kingdom, in the Europe region.
How does Allies and Morrison make money?
One revenue line is on record: architectural and Urban Planning Professional Services.
Who are Allies and Morrison's main competitors?
Direct peers on record are Foster + Partners, AHMM (Allford Hall Monaghan Morris), David Chipperfield Architects, Grimshaw Architects, WilkinsonEyre and Heatherwick Studio. Broad incumbents are BIG (Bjarke Ingels Group), SOM (Skidmore, Owings & Merrill) and Kohn Pedersen Fox (KPF). Arup is listed as an others.
Does Allies and Morrison have an API?
No public API is recorded for Allies and Morrison.
What industry is Allies and Morrison in?
Allies and Morrison's product category is Architectural and Urban Planning Services. Its primary akta.pro industry code is IMAFAAAG, Public Works General Contracting, with a secondary code of BPAHACAN, Public Sector & Policy Consulting. Its NAICS code is 54132 and its SIC code is 8742.