The Customer

What The Customer does

The Customer AS is a Norwegian private limited company (Org.nr. 913 783 549) headquartered at Tollbugata 8A, Oslo, operating as a boutique digital consulting firm. It describes itself as a "digitalt rådgivningsfirma" — a digital advisory firm focused on customer and user behavior — delivering strategy, concept development, product development, and project management services at the intersection of marketing, user experience, and technology. Core service lines include digital strategy (formatted for board-level presentation), UX/interaction design (web, app, TV interfaces), systems architecture, native/HTML/hybrid app development, project management, IT procurement advisory, gamification (claimed since 2008), and an ecosystem analysis methodology framed against the approaches of Google, Apple, Microsoft, and Amazon. The firm brands its UX methodology as "brukerstyring" (user control).

The client base disclosed across sources is concentrated in Norway and spans professional associations (Tekna, Advokatforeningen, Juristforeningen, Samfunnsviterne), labor unions (Fagforbundet), market research and directory firms (Norstat, Eniro), higher education (NHH), trade and construction organizations (Rørentreprenørene Norge / RørWeb, RørNorge), student organizations (SIO), consumer retail (Godt Brød), publishing (Skarland Press), and mobile communications (Intouch / Link Mobility AS). Three named client-built digital products are documented: RørWeb, a multi-platform HSQE documentation and building permit submission system integrated with DiBK, KS, and Altinn; the Godt Brød Bakekompis app for in-store payment and prepay ordering; and Kompetansebiblioteket, a digitized HVAC reference library delivered as responsive web and native mobile/tablet apps.

The firm operates on a project-based professional services model under direct sales and relationship-based acquisition. Pricing is not publicly disclosed and programming is reportedly outsourced to subcontractors. Headcount is stated at 1–10 employees with three individuals identified (Executive Director, Co-Founder, UI/UX Designer). The website copyright shows 2022 and is available in both Norwegian and English, with social profiles on Facebook, Twitter, LinkedIn, and Instagram. No funding rounds, M&A, parent entities, or subsidiaries are disclosed.

Name

The Customer

Legal name

The Customer AS

Website

https://thecustomer.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Customer AS is an Oslo-based Norwegian digital consulting firm providing strategy, UX design, systems architecture, app development, and project management services at the intersection of marketing and technology, primarily serving Norwegian professional associations, unions, enterprises, and trade organizations.

Ownership category

akta.pro rank

Product category

Digital Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Specialized Design Services (5414)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Digital consulting services
• UX design services
• Digital strategy advisory
• App development services
• Systems architecture consulting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Consulting and Advisory Services: The company provides digital strategy, concept development, and advisory services. Revenue is generated through project-based consulting engagements serving organizations across professional associations, unions, and enterprises.
2. Project-based Services: Includes project management, product development, UX design, systems architecture, and implementation services delivered as part of client projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Customer is a Norwegian digital consulting firm providing strategy, concept development, product development, and project management services at the intersection of marketing, user experience, and technology. The firm delivers UX/interaction design, systems architecture, app development, gamification, social media, ecosystem analysis, profitability analysis, website delivery, and IT procurement advisory to mid-to-large Norwegian organizations.

Product overview

The Customer is a Norwegian digital consulting firm offering a portfolio of advisory and delivery services at the intersection of marketing, user experience, and technology. Rather than a single unified software product, the company delivers services organized around digital strategy, concept development, UX/interaction design, systems architecture, project management, and specialized capabilities such as gamification and ecosystem analysis. The company has also produced two named digital products for clients: RørWeb — a multi-platform documentation and HSE management solution for the Norwegian plumbing industry — and Kompetansebiblioteket — a digitized reference library for HVAC professionals available as web and mobile apps. Their consulting services are applied across sectors including trade associations, professional bodies, retail, and construction, with demonstrated project experience for clients such as Godt Brød, Tekna, RørWeb (Rørentreprenørene Norge), and Intouch.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy
• Concept Development
• Project Management
• Systems Architecture
• App Development
• User Experience / User Management (Brukerstyring)
• Gamification
• Social Media Strategy and Integration
• Ecosystem Analysis
• Profitability Analysis
• Website Delivery
• IT Procurement Advisory

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• PortadaminorImplementation/ SI/ Consulting PartnerCollaborated with Portada on the Intouch project for Link Mobility AS, involving concept development, interaction design, graphic design, and copywriting for new responsive web pages.
• HvabeHagerminorImplementation/ SI/ Consulting PartnerCollaborated with HvabeHager on the Intouch project for Link Mobility AS, involving responsive web design and content optimization.
• OMGminorStrategic or Co-development PartnerThe Customer worked together with OMG to provide Tekna with strategic advisory related to member communication and relationship management.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netlight Consulting: Netlight is a Nordic management and digital consultancy operating across Sweden, Norway, Denmark, Germany, and Switzerland. Directly comparable to The Customer as a Scandinavian strategy/digital transformation consultancy serving enterprise clients, though with significantly larger headcount and broader geographic reach.
• Bouvet ASA: Bouvet is a major Norwegian IT and digital consulting firm listed on Oslo Børs, providing strategy, design, and technology services. Directly comparable as a Norway-based digital consultancy, but with substantially larger scale, broader service portfolio, and publicly disclosed financials.
• Knowit AB: Knowit is a Nordic digital consultancy providing strategy, design, and technology services across Sweden, Norway, Finland, and Denmark. Comparable service mix to The Customer (digital strategy + UX + tech delivery), with deeper Nordic scale.
• Itera ASA: Itera is a Nordic digital consultancy with strong presence in Norway, offering strategy, design, and technology services. Comparable to The Customer in its combination of advisory and delivery, with broader geographic reach and public market access.

Broad incumbents

• Sopra Steria (Norway): Sopra Steria is a major European IT services and digital transformation firm with a Norwegian operation. Overlaps with The Customer in digital strategy and systems integration, but operates as a much broader incumbent serving large Nordic enterprises and public sector.
• Atea ASA: Atea is the leading Nordic IT infrastructure and services provider with significant Norwegian operations. Broader incumbent offering IT services, hardware, and digital workplace solutions that touch but do not specialize in the digital strategy/UX niche The Customer occupies.
• Accenture (Nordic / Fjord): Accenture, through its Fjord design and innovation arm, competes in the same digital strategy/UX space globally and in the Nordics. A broad incumbent offering end-to-end digital transformation at enterprise scale, directly competing for the same large-enterprise clients as The Customer.
• Deloitte Digital (Norway): Deloitte Digital is the digital arm of Big Four advisory firm Deloitte, offering strategy, design, and technology services in Norway. Competes for the same digital strategy and transformation mandates from large Norwegian enterprises and associations.

Regional players

• Try/Apt (Norwegian design agency): Try/Apt is a leading Norwegian design and branding agency. Comparable in delivering design and brand-led digital work to Nordic enterprises, but with stronger emphasis on creative/brand design rather than the full marketing+IT strategy-and-architecture span that The Customer provides.
• Antire (Norwegian digital agency): Antire is a Norwegian digital agency offering strategy, design, and technology services. Comparable in service scope and Norwegian mid-market focus, with similar boutique positioning though a larger creative/technology team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheCustomerNorge
• LinkedInlinkedin.com/company/the-customer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Customer