Griffin Technology
Griffin Technology is a Nashville-based consumer electronics accessories brand under Incipio that designs and sells charging, connectivity, and laptop peripherals for individual consumers owning smartphones, tablets, and laptops, distributed direct-to-consumer via Incipio.com.
- Company typePrivate
- Founded1992
- HeadquartersNashville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Griffin Technology does
Griffin Technology is a Nashville-based consumer electronics accessories brand that designs and sells charging, connectivity, and productivity accessories for smartphones, tablets, and laptops. The company operates as a sub-brand under Incipio alongside sibling brands Incipio and Survivor, and was founded in 1992 with current headcount of 501 to 1,000 employees. The product portfolio spans charging cables (USB-C, Lightning, USB-A, and multi-tip variants with nylon braiding and a 30,000-bend durability rating), wall chargers including GaN-based 45W and 65W units, the PowerJolt car charger series (40W to 60W), wireless charging solutions (magnetic vent mounts, dash and window mounts, and 3-in-1 charging stations with nightlight), portable power banks (5,000 mAh to 20,000 mAh), and laptop peripherals including the Elevator and Rotator laptop stands and 6-in-1 USB-C hubs with 4K display support. Notable technical features include GaN charging technology, MagSafe-compatible 15W magnetic wireless charging, retractable USB-C cable integration, and 240W USB-C charging for laptops and tablets.
The business model is direct-to-consumer e-commerce operated by parent Incipio at Incipio.com, with products priced on a one-time unit basis from $14.99 (entry-level car and wall chargers) to $89.99 (premium laptop stands with integrated hubs). The catalog is organized by device (iPhone 17 series, iPhone 16 and earlier, Samsung Galaxy, iPad, laptop) and accessory category (Cases, Power, Computer Accessories). Distribution is conducted globally through the Incipio.com storefront with free US ground shipping offered on orders over $50. Marketing activity operates through Incipio's social media presence on Facebook, Instagram, Twitter/X, and LinkedIn. The customer base is comprised of individual consumers purchasing accessories for personal mobile devices, with a horizontal segmentation approach and no enterprise, B2B, or recurring revenue channels identified.
There are no disclosed funding rounds, mergers, acquisitions, leadership changes, or regulatory actions specific to Griffin Technology in the available data. Ownership rests entirely with Incipio as a strategic operating parent, and no financial filings, revenue figures, or valuation data are disclosed for either Griffin or its parent.
Griffin Technology firmographics
Firmographics- Name
- Griffin Technology
- Legal name
- Griffin Technology
- Website
- https://griffintechnology.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Griffin Technology is a Nashville-based consumer electronics accessories brand under Incipio that designs and sells charging, connectivity, and laptop peripherals for individual consumers owning smartphones, tablets, and laptops, distributed direct-to-consumer via Incipio.com.
- Ownership category
- akta.pro rank
Griffin Technology industry classification
Industry- Product category
- Mobile Device Accessories
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Wiring Device Manufacturing (33593)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)
- akta.pro secondary industries
- Car Chargers & Vehicle Power Adapters (CRACATAB), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Wall Chargers (AC Adapters) (CRACATAA), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Power Supplies, Batteries & Charging Components Retail (CRACAKAD)
Keywords
Where Griffin Technology is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
Griffin Technology business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Product Sales: One-time sale of physical accessories including cables, chargers, power banks, wireless charging solutions, laptop stands, and hubs. Revenue generated from direct consumer purchases through e-commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories |
| Unit Pricing | Pay-as-you-go | Mid-range power solutions |
| Unit Pricing | Pay-as-you-go | Premium/laptop accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Griffin Technology product offering
Product offeringCore offering
Griffin Technology designs, manufactures, and sells mobile device accessories for smartphones, tablets, and laptops. Its product line includes GaN-based wall chargers, magnetic wireless chargers, braided charging cables, power banks, car chargers, and laptop stands, marketed primarily as a sub-brand of Incipio through Incipio.com.
Product overview
Griffin Technology is a brand under Incipio, offering a comprehensive portfolio of smartphone and device accessories. The product lineup includes laptop stands (Elevator, The Rotator), charging cables (USB-C, Lightning, multi-in-one), power banks (5000mAh to 20000mAh), wall chargers (30W to 65W GaN chargers), car chargers (40W to 60W PowerJolt series), wireless charging solutions (desktop mounts, vent mounts, 3-in-1 charging stations), and USB-C hubs (6-in-1 4K hub). Griffin products are sold through Incipio's e-commerce platform and focus on charging, power management, and device protection accessories for smartphones, tablets, and laptops.
Differentiator
Problem solved
Functional benefit
Products and services
- GaN PowerBlock Wall Chargers
- Magnetic Wireless Chargers
- Braided Charging Cables
- Power Banks
- Car Chargers
- Laptop Stands
Companies that use Griffin Technology
Customer profileSegments1 record
Ideal customer profiles1 record
Griffin Technology technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Griffin Technology partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Griffin Technology competitors and assessment
Company assessmentBroad incumbents
- Otterbox: Otterbox is a large-scale device protection and accessories brand with cases, chargers, and screen protectors. It is a broad incumbent comparable to Incipio Group (which houses Survivor), and overlaps with Griffin on charging SKUs.
- Apple (Accessories): Apple sells first-party MagSafe chargers, USB-C cables, power adapters, and hubs as part of its broader hardware ecosystem. As the dominant platform owner, Apple is the most consequential broad incumbent competing with Griffin's iPhone-centric lineup.
- Samsung (Accessories): Samsung offers first-party chargers, wireless charging pads, and USB-C cables alongside its Galaxy device lineup. It competes indirectly with Griffin's Samsung-compatible accessories through bundled and first-party positioning.
Direct peers
- Mophie: Mophie is best known for portable power banks and wireless charging solutions, including MagSafe-compatible products. It is a direct competitor to Griffin's power bank and wireless charging lines.
- Nomad: Nomad designs premium charging cables, MagSafe-compatible chargers, and minimalist device accessories. It competes with Griffin's premium cable and wireless charging tiers on design-led positioning.
- Belkin: Belkin produces charging adapters, cables, wireless chargers, and laptop docks for iPhone, iPad, and Android devices. It overlaps directly with Griffin's GaN chargers, USB-C cables, and hub lineup and shares the same Apple-adjacent retail positioning.
- Satechi: Satechi makes GaN wall chargers, USB-C hubs, and laptop stands targeted at Mac and iPad users. It directly competes with Griffin's premium laptop stand and hub SKUs in the prosumer workspace category.
- UGREEN: UGREEN manufactures GaN wall chargers, USB-C cables, power banks, and docking stations for consumer and prosumer use. Its product breadth and price points are highly comparable to Griffin's charger and cable catalog.
- Aukey: Aukey sells compact GaN chargers, car chargers, USB-C cables, and power banks through online channels. It competes head-to-head with Griffin's mid-range charging SKUs on price and specification.
- Anker: Anker is a leading consumer electronics accessories brand specializing in charging products (wall chargers, power banks, GaN chargers), cables, and hubs. It directly competes with Griffin across nearly every product category Griffin sells, with broader retail distribution and a larger product portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Griffin Technology social profiles
Digital presenceGriffin Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Griffin Technology leadership team
Management profileNumber of profiles
Profiles1 record
Griffin Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Griffin Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Griffin Technology
What does Griffin Technology do?
Griffin Technology designs, manufactures, and sells mobile device accessories for smartphones, tablets, and laptops. Its product line includes GaN-based wall chargers, magnetic wireless chargers, braided charging cables, power banks, car chargers, and laptop stands, marketed primarily as a sub-brand of Incipio through Incipio.com.
When was Griffin Technology founded?
Griffin Technology was founded in 1992. It employs 501 to 1,000 people.
Where is Griffin Technology based?
Griffin Technology is headquartered in Nashville, United States, in the North America region.
How does Griffin Technology make money?
One revenue line is on record: hardware Product Sales.
Who are Griffin Technology's main competitors?
Broad incumbents on record are Otterbox, Apple (Accessories) and Samsung (Accessories). Direct peers are Mophie, Nomad, Belkin, Satechi, UGREEN, Aukey and Anker.
Does Griffin Technology have an API?
No public API is recorded for Griffin Technology.
What industry is Griffin Technology in?
Griffin Technology's product category is Mobile Device Accessories. Its primary akta.pro industry code is CRACATAI, Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS), with a secondary code of CRACATAB, Car Chargers & Vehicle Power Adapters. Its NAICS code is 334118 and its SIC code is 3600.