What Eikona does

EIKONA Group is a privately held, founder-owned German technology group headquartered in Volkach, Franconia, founded in 2001 by Torsten Herbert and Manuel Drescher. It operates as a multi-subsidiary holding with five core operating units: EIKONA Logistics (supply chain software, the largest business unit), EIKONA Systems (full-service IT and cloud partner), EIKONA Media (e-commerce services in PIM, DAM and online stores), eology (online marketing agency), and LUNISA trust & match (recruitment and personnel consulting). Its products are built on proprietary frameworks developed in-house since founding — a web-based software framework, an Android mobile framework, and modular platforms including the EIKONA Enterprise Platform, EIKONA Logistics Cloud (21 modules), HABBL (workflow-based driver app), CONIZI (supply chain integration platform), OSKAR Middleware (cross-system cloud integration), TESSA 2.0 (Digital Asset Management with Elasticsearch search), and the EIKONA Business Continuity module for cyberattack resilience.

EIKONA's commercial model is B2B enterprise software and services, sold via direct, consultative field sales with quote-based annual subscriptions on the cloud modules and managed services on the infrastructure side. Primary customers are forwarding agencies and logistics companies (Daimler Truck AG via Fleetboard, CargoLine, NG.network, Schäflein Group), e-commerce/retail brands (SEPHORA, ZEG, Staples, Grillstar for OSKAR), and regional enterprise accounts (GEOMED-KREISKLINIK). Geographic reach is concentrated in the DACH region with select international logistics customers.

Revenue streams are diversified across subscription/recurring software (Logistics Cloud, OSKAR, TESSA), managed services (hosting and IT infrastructure through EIKONA Systems), and professional services (marketing through eology, recruitment through LUNISA). Strategic activity has accelerated in 2021–2024 with the Logistics Cloud launch, the Daimler Truck JV finalization (returning HABBL in-house), the 2023 merger of EIKONA Logistics and EIKONA Systems under one brand, and the 2024 headcount milestone of 100 logistics employees — all without disclosed external funding.

Name

Eikona

Legal name

EIKONA Media GmbH

Website

https://eikona.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

EIKONA Group is a founder-owned German technology holding offering logistics software (HABBL, CONIZI, EIKONA Logistics Cloud), e-commerce PIM/DAM platforms (TESSA, OSKAR), and IT/cloud services to forwarding agencies, logistics companies, and retailers across the DACH region.

Ownership category

akta.pro rank

Product category

Logistics Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

akta.pro secondary industries

B2B/EDI & Partner Integration (BPAMAOAJ), Content Collaboration, File Sync & Share (EFSS) (HDAEAGAI), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Logistics software platforms
• Supply chain management
• Digital asset management
• Product information management
• Transport management systems

Headquarters

HQ city

Volkach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Logistics Software Solutions: Enterprise software sales and licensing for logistics companies including platforms, modules, and cloud-based solutions. Revenue generated through software licenses, subscriptions, and cloud service fees for mission-critical logistics processes including order management, tracking, and notification systems.
2. E-commerce Services: Holistic e-commerce service provider offering PIM (Product Information Management), DAM (Digital Asset Management), and e-shop solutions. Revenue from service fees and potentially licensing of platforms like TESSA 2.0 and OSKAR Middleware.
3. IT Services and Hosting: Full-service IT and cloud partner providing hosting, highly available servers, and IT infrastructure services. EIKONA Systems operates regionally and internationally providing managed services.
4. Online Marketing Services: Through subsidiary eology GmbH, providing SEO, brand and performance marketing, content creation, social media marketing, and analytics services.
5. Recruitment Services: Through subsidiary LUNISA, providing professional recruitment and personnel consulting services with individual strategies for specialist and executive placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EIKONA Group is a B2B technology group selling enterprise software, integration platforms, and cloud services to logistics companies, e-commerce businesses, and retailers. Its core logistics offering centers on the EIKONA Logistics Cloud (a suite of 21 modules for order management, tracking, and ETA), supported by the HABBL driver workflow app, CONIZI supply-chain integration platform, OSKAR Middleware, and the EIKONA Enterprise Platform. Beyond logistics, EIKONA Media delivers PIM, DAM (TESSA 2.0), and e-shop solutions, while subsidiaries eology, EIKONA Systems, and LUNISA provide online marketing, IT/cloud, and recruitment services respectively.

Product overview

EIKONA is a multi-subsidiary technology group offering a unified platform-plus-modules architecture spanning logistics software, e-commerce solutions, digital asset management, and online marketing services. The core offerings include EIKONA Logistics (supply chain software platforms including HABBL workflow app, CONIZI integration platform, and EIKONA Logistics Cloud with 21 modules), EIKONA Media (e-commerce services with TESSA DAM and OSKAR Middleware), and specialized subsidiaries eology (marketing), LUNISA (recruitment), and MILE Incube (innovation incubator). The group provides both vertical-specific solutions (cinema theater management, logistics operations) and horizontal integration platforms connecting supply chain partners and e-commerce systems.

Differentiator

Problem solved

Functional benefit

Brands

• HABBL: Workflow-based logistics app for drivers that turns trucks into powerful logistics tools, guides performers through workflows, enables documentation and real-time communication along the logistics chain.
• CONIZI
• TESSA
• OSKAR Middleware
• EIKONA Logistics Cloud

Products and services

• EIKONA Logistics B2B supply-chain software platforms and consulting for forwarding agencies and logistics companies, including process optimization, IT services, and platforms connecting logistics partners and customers.
• EIKONA Media Holistic B2B e-commerce services combining Product Information Management (PIM), Digital Asset Management (DAM), and online store solutions to help manufacturers and retailers generate more sales through better product experience.
• EIKONA Logistics Cloud Cloud-based B2B logistics platform offering 21 modular components for mission-critical logistics processes such as order management, shipment tracking, automated notifications, and visual ETA/delivery information.
• HABBL Workflow App Workflow-based mobile logistics app for drivers and logistics companies that turns manual delivery processes into digital workflows, provides step-by-step driver guidance, real-time communication with all logistics partners, and configurable workflows controlled by the customer.
• CONIZI Integration Platform Independent B2B integration platform for end-to-end data exchange along the supply chain, connecting all partners via a single connection to accept, convert, and distribute logistics data.
• OSKAR Middleware Cloud-based B2B middleware that connects heterogeneous customer systems with configurable, secure, and scalable data transfer via a user interface, enabling individual integrations for retailers and manufacturers.
• TESSA 2.0 Digital Asset Management B2B Digital Asset Management platform that helps manufacturers and retailers manage all digital media with Elasticsearch-accelerated search, multichannel publishing, enhanced REST API, and over 20 integrations and plugins.
• EIKONA Enterprise Platform Highly scalable and modular B2B logistics data hub platform for the general cargo sector, providing maximum transparency along the supply chain and serving as a foundation for EIKONA's logistics solutions.
• EIKONA Business Continuity Module Emergency planning and continuity module for logistics customers that activates an alternative transport management system during cyberattacks or IT system failures, helping ensure ongoing business operations.
• Theater Management System B2B cinema theater management system that automatically controls pre- and main programs, lighting, breaks, and commercials from a central interface without manual projection-room visits.
• eology Online Marketing Services B2B online marketing services covering SEO, brand and performance marketing, content creation, content outreach, social media marketing, and tracking and analytics for companies seeking greater online visibility.
• LUNISA Recruitment and Personnel Consulting B2B recruitment and personnel consulting services using individually tailored recruiting strategies to place specialists and executives with client companies.
• MILE Incube Innovation Services B2B lean-incubation services for resource-efficient software development and holistic business modeling, systematically producing innovations in mobility, IoT, logistics, and energy.

Quantifiable outcome

• Search queries accelerated by up to 70% with Elasticsearch technology in TESSA 2.0
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• LIBREOminorStrategic or Co-development Partner · 1 January 2020EIKONA Media participates as a joint venture partner in the wallbox startup LIBREO, which focuses on smart and high-quality EV charging solutions with timeless design and innovative functionality supporting both users and power grids.
• Daimler Truck AG (Fleetboard Logistics)coreStrategic or Co-development Partner · 1 January 2019In 2019, EIKONA's HABBL and CONIZI products found a new owner with Daimler AG through Fleetboard Logistics GmbH, a 100% subsidiary. EIKONA's existing team remained with the company. This partnership created significant opportunities for further development as a global corporation. In 2024, EIKONA and Daimler Truck AG finalized their joint venture collaboration, with the HABBL workflow app returning under EIKONA's management.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Blue Yonder (formerly JDA Software): Enterprise supply chain planning and execution platform owned by Panasonic. A large incumbent covering adjacent capabilities to EIKONA's 21-module cloud at the high end of the market.
• Descartes Systems Group: Global logistics technology provider offering TMS, customs, routing, and visibility solutions. A broader incumbent that overlaps with EIKONA Logistics Cloud and CONIZI across the supply chain software stack.
• SAP SE (Transportation Management): Enterprise software incumbent whose SAP TM module competes with EIKONA in large shipper accounts. Drives the high end of the market that EIKONA does not directly address.

Emerging players

• project44: Supply chain visibility platform that integrates shipper and carrier systems. Overlaps with EIKONA's OSKAR Middleware and Track and Trace capabilities, particularly for multimodal European supply chains.
• FourKites: Predictive supply chain visibility platform with real-time tracking and ETA features. Comparable to EIKONA's Map and ETA module and track-and-trace capabilities for large shippers.

Direct peers

• MercuryGate International: TMS provider for shippers, 3PLs, and brokers. Comparable in serving mid-market and enterprise logistics customers with a modular transportation management suite.
• Transporeon (Trimble Transportation): European-headquartered B2B platform for transport management, dock scheduling, and carrier collaboration. Directly comparable to EIKONA Logistics Cloud as a software platform serving forwarders and shippers across the DACH/European logistics ecosystem.
• Riege Software: German provider of freight forwarding and logistics software (Scope). Closest direct peer by geography, target customer (German forwarders), and product scope (TMS, customs, tracking).
• TIMOCOM: European logistics marketplace and integration platform connecting shippers, carriers, and forwarders. Comparable to EIKONA's CONIZI integration layer and forwarder-facing tools.

Regional players

• LKW WALTER: Large European full-truck-load transport provider that also offers digital logistics tools to customers. Indirect peer in the sense that it operates in the same forwarder/load-board ecosystem that EIKONA's platforms serve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eikonalogistics
• Xx.com/ageikona
• LinkedInlinkedin.com/company/eikona-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eikona