Splendid Drinks

What Splendid Drinks does

Splendid Drinks is a German beverage logistics, distribution and trading company founded in 2014, operating through a Luxembourg-registered parent (Splendid Drinks AG, headquartered in Grevenmacher) and a German operating subsidiary (Splendid Drinks GmbH, based in Chemnitz). The company sells an assortment of more than 8,000 beverage articles — wine, beer, sparkling wine, spirits, mineral water, juices, lemonades, energy drinks and soft drinks — and serves four primary B2B segments (Trade/Handel, Gastronomie, Hotellerie & Systemgastronomie) plus a B2C consumer retail channel operated under the Getränkewelt brand with over 80 physical branches and an online shop. Adjacent services include Leergutmanagement (empty container management — bottle/crate sorting and pallet packing) for beverage manufacturers.

The company is supported by an owned technology stack comprising a custom ERP, an LFS (warehouse management system), digital delivery notes, and a customer-centric CRM, alongside an owned modern fleet running EURO 6 C engines with driver assistance and ECO training. Revenue is generated through beverage product sales, logistics/delivery services, retail store operations, and empty container management services, with pricing conducted on a quote-based, per-contract basis rather than via public rate cards. The company also markets proprietary brands — most notably the 28 BLACK alcohol-free energy drink line (fruity, classic, sour-sparkling and calorie/sugar-free variants), the SPLENDID private-label wine range, and Elbperle — alongside traded third-party brands. Wolfgang Thiel is identified as managing director (Geschäftsführer) of the German operating subsidiary. Ownership appears founder- or family-controlled, with no external venture capital, private equity or institutional investor participation evidenced in the source data.

Name

Splendid Drinks

Legal name

Splendid Drinks AG

Website

https://splendid-drinks.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Splendid Drinks is a German beverage logistics and distribution company serving trade, gastronomy, hotels and private consumers through owned fleet delivery, 80+ Getränkewelt retail stores, an online shop, and an 8,000+ SKU assortment including the own-brand 28 BLACK energy drink.

Ownership category

akta.pro rank

Product category

Beverage Distribution and Logistics

NAICS

Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Specialty/Beverage-Focused Cash-and-Carry (Alcohol & Non-alcohol) (CRAHACAJ)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Beverage distribution
• Beverage logistics
• Beverage wholesale
• HoReCa supply
• Empty container management

Headquarters

HQ city

Limbach-oberfrohna

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Beverage Product Sales: Sale of alcoholic and non-alcoholic beverages including beer, wine, sparkling wine, spirits, mineral water, juices, lemonades, energy drinks and soft drinks. Over 8,000 articles available.
2. Logistics and Delivery Services: Logistics partner for beverages with efficient delivery to trade, gastronomy, and hospitality customers. Delivery from Monday to Friday until 18:00/20:00 and Saturday until 12:00.
3. Retail Beverage Store Operations: Operation of Getränkewelt retail beverage stores with over 80 branches plus online shop for private customers.
4. Empty Container Management (Leergutmanagement): Services for manufacturers including empty container return, box and bottle fine sorting, crate sorting (manual and machine), and reliable packing of same-type pallets.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Splendid Drinks is a beverage logistics and distribution company offering trading, gastronomic solutions, retail services, and empty container management. It supplies an assortment of over 8,000 beverage articles (beer, wine, sparkling wine, spirits, mineral water, juices, lemonades, energy drinks, soft drinks) to retail trade (Handel), gastronomy, hotels and system catering, and operates the Getränkewelt consumer retail chain of 80+ stores plus an online shop. The company also markets its own brand 28 BLACK energy drink and private-label wines under the SPLENDID name.

Product overview

Splendid Drinks is a German beverage distribution and logistics company offering a comprehensive portfolio of over 8,000 beverage articles. The company's core offering is a multi-segment beverage distribution service covering trade (Handel), gastronomy (Gastronomie), hotels and system catering (Hotellerie & Systemgastronomie), consumer retail (Getränke-Einzelhandel via the Getränkewelt chain of 80+ stores and online shop), and empty-container management (Leergutmanagement). The company also markets its own proprietary brand, the 28 BLACK energy drink (alcohol-free, taurine-free, lactose-free, gluten-free, and vegan-friendly), available in multiple variants including fruity, classic, sour-sparkling, and sugar-free/calorie-free options. The product portfolio spans wine, beer, non-alcoholic beverages, sparkling wine (Sekt), and spirits. The company's own private-label wines include Splendid Grauburgunder trocken, Splendid Riesling trocken, and Splendid Rosé trocken.

Differentiator

Problem solved

Functional benefit

Brands

• 28 BLACK: Own brand of alcohol-free energy drink. Available in fruity, classic, sour-fizz, and calorie/sugar-free variants. Contains no taurin, no preservatives, lactose-free, gluten-free, and suitable for vegan lifestyle.
• Getränkewelt
• Elbperle
• SPLENDID

Products and services

• Handel (Trade) Beverage Supply Beverage distribution and logistics services for retail trade partners, covering over 8,000 articles delivered via own modern fleet.
• Gastronomie Beverage Supply Beverage supply services tailored to restaurants, bars, and catering businesses with flexible delivery scheduling.
• Hotellerie & Systemgastronomie Beverage Supply Beverage portfolio supply for hotels and system gastronomy chains with nationwide availability, IT interfaces for electronic data exchange, specialist wine/sparkling wine/spirits consultation, and field sales support.
• Getränkewelt Beverage Retail Consumer-facing beverage retail across over 80 Getränkewelt branch locations plus an online shop, offering spirits, wines, beers, mineral waters, juices, lemonades, energy drinks, and other soft drinks to private customers.
• Leergutmanagement (Empty Container Management) Deposit-return and empty-container management services for manufacturers, including empty container return, bottle fine-sorting, crate sorting (manual and machine), and packing of same-type pallets.
• 28 BLACK Energy Drink Own-brand alcohol-free energy drink marketed under '28 BLACK', available in fruity, classic, sour-sparkling, and calorie/sugar-free variants. Contains no taurine, no preservatives, lactose-free, gluten-free, and suitable for vegan lifestyles.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trinks GmbH: One of Germany's largest beverage wholesalers, serving retail, gastronomy, and convenience customers via its own fleet. Directly comparable in B2B beverage distribution model, scale, and customer segments to Splendid Drinks.
• Getränke Essmann: German beverage wholesaler and cash-and-carry operator with both B2B delivery and self-service retail. Closely mirrors Splendid's combined wholesale and retail/store model in the German market.
• Getränke Hoffmann GmbH: Large German beverage retail chain with a broad assortment of beers, wines, spirits, and non-alcoholic drinks. Direct peer to Splendid's Getränkewelt retail vertical in physical store format and assortment breadth.
• Dursty Getränkemärkte GmbH & Co. KG: German beverage retail chain offering a wide assortment of beverages across many store locations. Comparable to Splendid's Getränkewelt retail chain in format, assortment, and target consumer.

Emerging players

• Flaschenpost SE: Digital-first German beverage delivery service (backed by Dr. Oetker/Radeberger) offering on-demand beverage delivery via an app-based model. Competes with Splendid's online shop and increasingly with its on-trade delivery business.

Broad incumbents

• Radeberger Gruppe (Dr. Oetker): One of Germany's largest private brewery groups, combining branded beverage production with a nationwide distribution footprint. Broader portfolio than Splendid but overlapping in beverage distribution to gastronomy and retail.
• Paulaner Brauerei Gruppe: Major German brewery group with broad beverage portfolio and own nationwide wholesale/distribution infrastructure. Broader incumbent whose wholesale arm competes with Splendid in on-trade and HoReCa channels.

Regional players

• Getränke Geins GmbH: German regional beverage wholesaler and retailer with stores and delivery across southern Germany. Comparable regional play to Splendid in terms of model, though smaller geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SplendidDrinks
• LinkedInde.linkedin.com/company/splendid-drinks
• Instagraminstagram.com/_splendiddrinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splendid Drinks