Federated Healthcare Supply

What Federated Healthcare Supply does

Federated Healthcare Supply is a privately held, independent U.S. healthcare product distributor founded in 1960 and headquartered in Lexington, Kentucky (operating under the legacy trade name Grogan's Healthcare Supply). The company operates a catalog e-commerce storefront at fedhs.com, selling medical supplies and equipment across 11+ product categories — Diagnostic Equipment, Disability & Condition Management, Exam Room, Health & Wellness, Lab Equipment, Nursing Care, Orthopedic & Sports Medicine, Procedures & Treatment, Safety & Protection/PPE, Uniforms & Scrubs, and Wound Care & First Aid — plus a dedicated Veterinary line. Featured product lines include Littmann stethoscopes by 3M, POC testing supplies, and barcoding/supply chain management solutions.

The company serves a hybrid B2B/B2C customer base spanning healthcare professionals (clinics, hospitals, practices) and home caregivers throughout Kentucky and surrounding regions. It sources directly from major manufacturers including 3M, Medline Industries, Uplift Technologies, Gojo Industries, Amsino International, and Lumiscope. The technology stack is a standard e-commerce catalog with account registration, member sign-in, shopping cart, and quote-based or account-gated pricing; no proprietary technology, API, or AI capabilities are disclosed. Marketing channels are limited to the website, Facebook, Twitter, YouTube, and an email newsletter.

Commercially, Federated generates revenue through one-time product sales with pay-as-you-go billing; most pricing is hidden behind account registration. The company executed one acquisition in the disclosed period (Cole Medical, April 2020) and recently migrated Eco Sound customers onto its platform, suggesting a measured roll-up posture. CEO Gregg Rivkind leads the firm, which has no disclosed institutional investors, parent company, or funding rounds.

Name

Federated Healthcare Supply

Legal name

Federated Healthcare Supply

Website

https://fedhs.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Federated Healthcare Supply is a privately held, Kentucky-based independent healthcare product distributor operating since 1960, serving healthcare professionals and home caregivers across the U.S. non-acute market via an e-commerce catalog spanning 11+ medical product categories.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industries

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF), Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Medical supplies distribution
• Healthcare product supply
• Durable medical equipment
• Healthcare distribution services
• Medical equipment retailer

Headquarters

HQ city

Aston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Product Sales: Direct sales of medical supplies, equipment, and healthcare products to healthcare professionals and home caregivers. Revenue generated from product transactions through their e-commerce platform. Products span categories including diagnostic equipment, nursing care supplies, wound care, PPE, and nutritional products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Federated Healthcare Supply distributes medical supplies, equipment, and consumable healthcare products to healthcare professionals, hospitals, clinics, and home caregivers. The company operates an e-commerce catalog platform offering products across categories including diagnostic equipment, wound care, respiratory products, PPE, and nutritional products, sourced from major manufacturers. Customers can purchase directly through the online storefront, with account-based pricing for registered healthcare professional buyers.

Product overview

Federated Healthcare Supply is a healthcare product distributor operating since 1960, serving consumers and providers throughout Kentucky and beyond. The company operates as a catalog e-commerce platform offering a comprehensive range of medical supplies and equipment across 11 major product categories: Diagnostic Equipment & Supplies, Disability & Condition Management, Exam Room Equipment & Supplies, Health & Wellness, Lab Equipment & Supplies, Nursing Care, Orthopedic & Sports Medicine, Procedures & Treatment, Safety & Protection, Uniforms & Scrubs, and Wound Care & First Aid. Key featured product lines include Littmann Stethoscopes by 3M, PPE (Personal Protective Equipment), POC Testing supplies, and Supply Chain Management/Barcoding solutions. The company sources products directly from major manufacturers including Medline Industries, Am Drug, Uplift Technologies, Lumiscope Co Inc, Amsino International, Gojo Industries, and many others, offering products ranging from Airways to Zoomscopes. The platform features a member registration system and shopping cart functionality for ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• 3M Littmann Stethoscopes Authorized retail of 3M Littmann brand stethoscopes targeted at medical professionals, students, and home caregivers for diagnostic auscultation.
• Personal Protective Equipment (PPE) PPE products including masks, gloves, gowns, and protective apparel sold to healthcare professionals, facilities, and home caregivers.
• Point of Care (POC) Testing Supplies Diagnostic testing kits and devices for point-of-care use by clinicians and home caregivers, supporting rapid in-office or at-home testing workflows.
• Oxygen & Respiratory Products Respiratory therapy products including oxygen concentrators, nebulizers, tubing, and related consumables for healthcare facilities and home respiratory care.
• TENS Units Transcutaneous Electrical Nerve Stimulation (TENS) devices and accessories for pain management used by physical therapists, clinicians, and home users.
• Nutritional Products Nutritional supplements, vitamins, and enteral feeding supplies for healthcare facilities, clinical settings, and home care patients.
• Light Therapy / Seasonal Affective Products Light therapy lamps and devices for treatment of Seasonal Affective Disorder (SAD) and related conditions, sold to consumers and clinicians.
• Veterinary Products Veterinary medical supplies, equipment, and consumables for veterinary clinics, animal hospitals, and animal care providers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Henry Schein:
• Medline Industries: Private manufacturer and distributor of medical supplies and equipment with a strong non-acute and post-acute focus. Competes head-to-head with Federated across nearly every category listed in its catalog, including PPE, wound care, exam supplies, and DME.
• McKesson Medical-Surgical: Largest U.S. medical-surgical distributor serving acute and non-acute markets with a vast catalog of medical supplies, equipment, and pharmaceuticals. Direct overlap with Federated's product categories but at vastly greater scale, with national logistics and contract capabilities Federated lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Grogans-Healthcare-Supply/116447648416110

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Federated Healthcare Supply