What Ellipse Analytics does

Ellipse Analytics is a Denver-based, ISO 17025-accredited analytical chemistry laboratory focused on contamination and composition testing for consumer packaged goods. Founded in 2016, the firm runs heavy-metal screening (arsenic, cadmium, lead, mercury), pesticide residue analysis (including 300+ pesticides and glyphosate), plasticizer and industrial contaminant panels, and nutrient/composition analysis for brands across baby food and infant formula, dietary supplements, pet food, beverages, wine and spirits, and prenatal vitamins.

The company's commercial model is anchored by its role as the exclusive technical administrator for Clean Label Project, a national nonprofit, which routes certified brands into Ellipse's testing pipeline and uses the lab's data on environmental and industrial contaminants for certification evaluations. Beyond testing, Ellipse monetizes what it describes as the largest proprietary data bank on CPG environmental and industrial contaminants through Product Innovation (category benchmarking and category insights) and Expert Advisory (formulation, regulatory compliance, and quality-assurance consulting from PhD chemists and industry specialists). Pricing is quote-based and non-public, with monthly billing against 30-day payment terms.

Go-to-market is sales-led and direct-to-brand, supported by an ellipseanalytics.com website with contact and consultation forms, dedicated CLP certification email inquiries, and the Clean Label Project partnership channel. The firm is privately held, without disclosed outside funding, M&A, or institutional investors, and operates a single headquarters location in Denver. Senior leadership is led by CEO Ari Walker and VP Operations Brianna Raymes.

Name

Ellipse Analytics

Legal name

Ellipse Analytics

Website

https://ellipseanalytics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ellipse Analytics is a Denver-based ISO 17025-accredited analytical chemistry lab that tests consumer packaged goods for heavy metals, pesticides, plasticizers, and composition, and serves as the exclusive technical administrator for Clean Label Project certification.

Ownership category

akta.pro rank

Product category

Analytical Laboratory Services — Consumer Product Testing & Certification

NAICS

Testing Laboratories and Services (54138)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Extractables & Leachables / Container-Closure Testing (HLAGADAI)

akta.pro secondary industries

Elemental Impurities & Trace Metals (ICP-MS) (HLAGADAJ), Pesticide Residue Testing (MRLs, Multi-Residue Methods) (AFALAFAA), Chemical Residues from Processing & Packaging (Solvents, Sanitizers, Migration-Related Contaminants) (AFALAFAH)

Keywords

• Analytical testing services
• Clean label certification
• Heavy metals testing
• Consumer product testing
• ISO 17025 laboratory

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Testing & Certification Services: ISO 17025-accredited laboratory testing services for environmental and industrial contamination including heavy metals, pesticides, and plasticizers. Services include certification evaluations benchmarked against thousands of data points through partnership with Clean Label Project.
2. Expert Advisory Services: Strategic guidance on formulation, regulatory compliance, and quality assurance provided by team of Ph.Ds, chemists, and industry specialists
3. Product Innovation Consulting: Benchmarking and category insights services to help brands identify opportunities and reduce contamination levels

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ellipse Analytics operates an ISO 17025-accredited analytical laboratory that performs contaminant testing (heavy metals, pesticides, plasticizers, industrial contaminants) on consumer packaged goods and administers the Clean Label Project certification programs. Beyond routine testing, the firm offers product innovation benchmarking against its proprietary consumer-product contaminant dataset and expert advisory services delivered by Ph.D chemists and industry specialists for formulation, regulatory compliance, and quality assurance.

Product overview

Ellipse Analytics is a Denver-based ISO 17025-accredited analytical laboratory offering a unified platform of consumer product testing and innovation services. The core offering consists of Testing & Certification (partnered with Clean Label Project for contamination testing), Product Innovation (category benchmarking using their extensive contaminant data bank), Expert Advisory Services (Ph.D chemists and industry specialists), and Analytical Testing (nutrient, composition, and contaminant analysis). Their services serve multiple industries including consumer packaged foods, beverages, pet food, supplements, and wine & spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Testing & Certification ISO 17025-accredited analytical testing for environmental and industrial contamination in consumer packaged goods, paired with Clean Label Project certification evaluations benchmarked against thousands of historical data points. Targeted at CPG brand manufacturers seeking third-party verification of product safety.
• Clean Label Project Certification Administration Exclusive technical administration of Clean Label Project certification programs, conducting independent testing for heavy metals, pesticides, plasticizers, and industrial contaminants and verifying compliance with the nonprofit's evidence-based standards across baby food, supplements, infant formula, pet food, and other consumer product categories.
• Product Innovation Benchmarking Category benchmarking and insights services that leverage Ellipse Analytics' proprietary bank of environmental and industrial contaminant data on consumer packaged goods to help brands identify formulation improvement opportunities and recognize those producing products with contamination levels well below regulatory limits.
• Expert Advisory Services Strategic consulting on formulation, regulatory compliance, and quality assurance delivered by a team of Ph.D chemists and industry specialists in conformity assessment and food safety, supporting CPG brands seeking to interpret contaminant test results and design compliant reformulations.
• Trust Services for Brand Partners Partner-branded trust services for leading brands in food & beverage, dietary supplements, pet food, and wine & spirits, ensuring partner products meet elevated standards through Ellipse's analytical chemistry and public-health expertise and supporting certified-product claims.
• Analytical Testing (Chemical Composition & Contaminant Screening) Complete chemical testing and analysis covering nutrient profiling, product composition, and contaminant screening (heavy metals, pesticides, plasticizers) for consumer product brands requiring ISO 17025-accredited laboratory results.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Clean Label ProjectcoreStrategic or Co-development PartnerEllipse Analytics serves as the exclusive technical administrator for Clean Label Project, a national nonprofit organization bringing transparency to consumer product labeling. As technical administrator, Ellipse Analytics provides the scientific backbone for Clean Label Project's certification programs, conducting independent testing, verifying results, and ensuring compliance with evidence-based standards. This partnership covers testing across multiple consumer product categories including baby food, protein powders, prenatal vitamins, infant formula, pet food, and other consumer packaged goods.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• NSF International: Independent testing and certification organization running consumer-product and dietary supplement certification programs (e.g., NSF Certified for Sport) — directly analogous to Ellipse's role as exclusive technical administrator for Clean Label Project certification.
• EMSL Analytical: Mid-sized U.S. analytical testing laboratory offering heavy metals (ICP-MS), pesticide residue, and consumer product contaminant testing — comparable in size and specialization to Ellipse, with a similar emphasis on third-party contaminant verification for CPG.
• Mérieux NutriSciences (Silliker): Dedicated food safety and quality testing laboratory with extensive CPG and supplement testing services (contaminants, nutrition labeling, shelf-life) — closest business-model peer to Ellipse because it focuses specifically on food/CPG analytical chemistry rather than broad industrial TIC.

Broad incumbents

• SGS Société Générale de Surveillance: Global testing, inspection, and certification giant with dedicated Food, Agri, and Consumer Goods labs running pesticide residue, heavy metal, and migration testing on packaged goods — directly comparable to Ellipse's capability set, but at much larger scale and global reach.
• Eurofins Scientific: World's largest food and consumer product testing laboratory network with ISO 17025-accredited contaminant panels (heavy metals, pesticides, plasticizers) overlapping Ellipse's core service lines. Eurofins is the most direct scaled competitor for CPG brands seeking routine and certification-grade testing.
• Element Materials Technology: Large TIC player with contaminant and materials testing capabilities including trace metals and chemical residue analysis relevant to packaging and consumer goods — competes for the same accreditation-grade analytical work Ellipse performs.
• UL Solutions: Global safety science and certification provider running consumer product chemical testing (phthalates, heavy metals) — overlaps Ellipse's plasticizer and industrial contaminant testing capabilities and competes for the same brand-side QA budgets.
• Bureau Veritas: International TIC firm with strong food and commodity testing footprint, including pesticide residue, heavy metals, and migration testing on consumer products — comparable accreditation depth and customer base to Ellipse, with far broader geography.
• Intertek Group: Global TIC provider operating Consumer Goods and Food Services divisions offering chemical contaminant testing, benchmarking programs, and certification support that overlap Ellipse's Testing & Certification and Product Innovation offerings.

Regional players

• AsureQuality: Food and primary-industries testing/certification lab (NZ-headquartered) providing contaminant, pesticide residue, and quality assurance testing for food and beverage — directly comparable methodology to Ellipse but operating primarily in Australasia rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EllipseAnalytics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ellipse Analytics