RUBI Group
RUBI Group is a Spain-headquartered manufacturer of professional tile installation and landscaping tools, including manual and cordless cutters, blades, and levelling systems, sold in 120+ countries through regional subsidiaries, distributors, and direct e-commerce to professional tilers and hardscape contractors.
- Company typePrivate
- Founded1951
- HeadquartersRainham, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What RUBI Group does
RUBI Group is a Spain-headquartered manufacturer of professional tools for tile installation and landscaping/hardscaping, operating in more than 120 countries through regional subsidiaries and an authorized distributor network. Its portfolio centers on manual and electric/cordless cutters (TK asymmetrical monoguide series, RWK ultra-light series, TC-125 G2 ENERGY CAS), dry-cutting blades (LION SUPERPRO), and complementary levelling systems and T-spacers. The company positions itself around a '5 Steps to Excellence' framework covering cutting, installation, levelling and finishing, and the products are differentiated in part by claimed proprietary asymmetrical guide technology and 3+2 year warranty terms on flagship items.
Revenue is generated primarily through hardware sales via the global distributor/reseller channel and direct regional e-commerce storefronts. Pricing is not publicly disclosed and is handled through distributor quote-based negotiation, consistent with a professional B2B channel model. The customer base is broad and horizontal: professional tilers and installers as the primary segment, with landscaping and hardscaping professionals as a secondary segment, both characterized by large numbers of small/individual buyers rather than concentrated enterprise accounts.
Marketing and retention assets include the RUBI CLUB mobile loyalty program and the RUBI ACADEMY training platform (webinars and tutorials), supplemented by localized content across 17 regional sites, a corporate blog, downloadable catalogues and after-sales service infrastructure. Ownership, headcount, funding history and detailed financials are not disclosed in the available data.
RUBI Group firmographics
Firmographics- Name
- RUBI Group
- Legal name
- RUBI
- Website
- https://rubi.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RUBI Group is a Spain-headquartered manufacturer of professional tile installation and landscaping tools, including manual and cordless cutters, blades, and levelling systems, sold in 120+ countries through regional subsidiaries, distributors, and direct e-commerce to professional tilers and hardscape contractors.
- Ownership category
- akta.pro rank
RUBI Group industry classification
Industry- Product category
- Professional Tile Installation Tools
- NAICS
- Saw Blade and Handtool Manufacturing (332216), Abrasive Product Manufacturing (327910)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)
Keywords
Where RUBI Group is headquartered
LocationHeadquarters
- HQ city
- Rainham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RUBI Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Tool Sales: RUBI generates revenue through the sale of professional tiling and landscaping tools including manual cutters, electric cutters, blades, and accessories. Products are sold through a global network of distributors and regional subsidiaries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
RUBI Group product offering
Product offeringCore offering
RUBI Group designs, manufactures, and sells professional tile installation and landscaping cutting tools, including manual asymmetrical monoguide cutters (TK, RWK series), cordless electric large-format cutters (TC-125 G2 ENERGY CAS), and premium dry-cutting diamond blades (LION SUPERPRO). The portfolio is complemented by the RUBI CLUB loyalty app, RUBI ACADEMY training platform, aftersales service, and online installation calculators.
Product overview
RUBI Group offers a comprehensive portfolio of professional tile installation and landscaping tools organized into 5 categories (TOOLS, KNOWLEDGE, RESULTS). The core product lineup includes manual cutters (TK series, RWK series) featuring innovative asymmetrical monoguide technology with varying cutting heights and separator power capacities, and electric/cordless cutting solutions (TC-125 G2 ENERGY CAS, LION SUPERPRO DRY BLADE). Supporting the hardware products, RUBI provides software and service add-ons including the RUBI CLUB mobile app, RUBI ACADEMY training platform, after-sales service, and online calculators for levelling systems. The company serves professionals in over 120 countries across tile installation and landscaping/hardscaping applications.
Differentiator
Problem solved
Functional benefit
Brands
- RUBI CLUB: Customer loyalty program with app and perks for professionals
- RUBI ACADEMY
Products and services
- TK Manual Cutters
Companies that use RUBI Group
Customer profileSegments2 records
Ideal customer profiles2 records
RUBI Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RUBI Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights5 records
RUBI Group competitors and assessment
Company assessmentBroad incumbents
- Hilti: Construction-focused tool and consumables brand selling cutting, drilling, and surface preparation tools to professional contractors. Overlaps with RUBI's professional trades customer base.
- Makita: Worldwide power tool leader with cordless cutting systems reaching into tile and masonry. Comparable in electric/cordless cutter category, but a much broader construction tools player.
- DeWalt: Stanley Black & Decker brand offering cutting and grinding tools across construction. Comparable battery-powered tile/masonry cutting products and broader contractor distribution.
- Bosch Professional (Power Tools): Global power tool giant whose professional tile/construction cutting range overlaps with RUBI's electric and cordless products. Far larger portfolio and brand, but tile is one vertical among many.
Direct peers
- Battipav: Italian maker of manual and electric tile cutters, designed for the professional installer market. Closely comparable in product focus, customer base (tilers/contractors), and distribution style.
- QEP Company: US-based supplier of tile tools, blades, and installation accessories. Directly competitive in the tile cutting and installation tools category with broad product breadth.
- Sigma S.p.A. (Sigma Tools): Italian manufacturer of professional tile cutters and installation equipment. Same end-customer (professional tilers) and overlapping product categories in cutting and levelling.
- Montolit: Italian manufacturer of professional tile cutters, diamond blades, and wet saws. Directly comparable specialty competitor serving professional tilers across Europe and globally with similar product architecture.
- Raimondi S.p.A. Italian producer of professional tile cutting, levelling, and installation tools. Directly competes with RUBI on manual cutters, levelling systems, and tiler-focused accessories.
Emerging players
- MK Diamond Products: US maker of diamond blades and saws for tile, stone, and construction. Comparable as a blade/cutter specialist adjacent to RUBI's consumables and electric cutter lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RUBI Group social profiles
Digital presenceRUBI Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RUBI Group leadership team
Management profileNumber of profiles
RUBI Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RUBI Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RUBI Group
What does RUBI Group do?
RUBI Group designs, manufactures, and sells professional tile installation and landscaping cutting tools, including manual asymmetrical monoguide cutters (TK, RWK series), cordless electric large-format cutters (TC-125 G2 ENERGY CAS), and premium dry-cutting diamond blades (LION SUPERPRO). The portfolio is complemented by the RUBI CLUB loyalty app, RUBI ACADEMY training platform, aftersales service, and online installation calculators.
When was RUBI Group founded?
RUBI Group was founded in 1951. It employs 501 to 1,000 people.
Where is RUBI Group based?
RUBI Group is headquartered in Rainham, United Kingdom, in the Europe region.
How does RUBI Group make money?
One revenue line is on record: professional Tool Sales.
Who are RUBI Group's main competitors?
Broad incumbents on record are Hilti, Makita, DeWalt and Bosch Professional (Power Tools). Direct peers are Battipav, QEP Company, Sigma S.p.A. (Sigma Tools), Montolit and Raimondi S.p.A.. MK Diamond Products is listed as an emerging player.
Does RUBI Group have an API?
No public API is recorded for RUBI Group.
What industry is RUBI Group in?
RUBI Group's product category is Professional Tile Installation Tools. Its primary akta.pro industry code is IMAHALAL, Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders). Its NAICS code is 332216 and its SIC code is 3420.