What Universal Beauty Products Inc. does

Universal Beauty Products Inc. is a personal care manufacturer and distributor founded in 1995 and headquartered in Glendale Heights, Illinois. The company operates from a 200,000+ square-foot facility housing an in-house Product Evaluation Facility, R&D, manufacturing, packaging, and warehousing functions, and employs 150+ people. It markets a portfolio of 16 brands spanning more than 1,500 SKUs across men's grooming, beard care, wig and weave care, locs/twists/braid maintenance, and scalp and skin care, with named brands including Van Der Hagen, Lady Van Der Hagen, Beardguyz, Jamaican Mango & Lime, Salon Pro 30 Seconds, Groganics, VIA Natural, Robert's Diamond Bond, African Essence, and I-Remi.

The company serves three distinct customer groups — individual consumers, large corporations, and salon professionals — and sells through wholesale distribution, large-corporation supplier relationships (supported by NMSDC-certified minority-owned business status), and a direct-to-consumer e-commerce storefront built on WooCommerce with free shipping on orders above $50 in the continental U.S. Retail unit prices span $2.52 to $10.78 across the catalog. Management cites more than 60 years of combined industry experience and GMP-compliant manufacturing as core operating standards. The company also publicly solicits new international distributors, signaling intent to broaden its geographic reach despite the current U.S.-only shipping footprint.

The business model is vertically integrated private-label and branded personal care manufacturing: revenue is generated through wholesale channel sales to retailers and salons, B2B contracts with large corporate buyers via supplier diversity programs, and DTC transactions through the company's online store. Operations are privately held with no disclosed funding rounds, acquisitions, or executive transitions in the available material.

Name

Universal Beauty Products Inc.

Legal name

Universal Beauty Products, Inc.

Website

https://universalbeauty.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Universal Beauty Products Inc. is a personal care manufacturer and distributor founded in 1995 in Glendale Heights, Illinois, operating a 16-brand, 1,500+ SKU portfolio across men's grooming, beard care, wig and scalp care. It serves individual consumers, large corporations, and salon professionals through wholesale, supplier-diversity, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Personal care products
• Hair care products
• Beard grooming products
• Wig and weave adhesives
• Salon beauty supplies

Headquarters

HQ city

Glendale Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: The company generates revenue through direct sales of personal care products including hair care, beard care, wig and weave care, and scalp/skin care products under multiple brand names. Products are sold through e-commerce and the company appears to serve both individual consumers and business customers nationally and internationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Universal Beauty Products, Inc. manufactures and distributes personal care products across 16 sub-brands, including men's grooming (Van Der Hagen, Beardguyz), hair care for locs, twists, and braids (Jamaican Mango & Lime), wig and weave adhesives (Salon Pro 30 Seconds), scalp and skin care (VIA Natural, Groganics), and protective hair shields (Robert's Diamond Bond, African Essence). The company operates a 200,000+ square foot facility with in-house R&D laboratories, a Product Evaluation Facility, and a manufacturing floor, producing over 1,500 products sold to individual consumers, professional salons, and large corporations nationally and internationally.

Product overview

Universal Beauty Products, Inc. is a personal care products manufacturer and distributor serving the health and personal care markets with a diversified portfolio of sub-brands and individual products. The company operates as a single unified product offering through multiple sub-brands rather than a platform architecture. The core portfolio includes Van Der Hagen (men's grooming), Lady Van Der Hagen (women's products), Beardguyz (beard's care), Jamaican Mango & Lime (locs, twists and braid care), Salon Pro 30 Seconds (wig and weave adhesives), Groganics (scalp and skin care), VIA NATURAL (natural hair care), Robert's Diamond Bond (hair shields/protective products), African Essence (wig, weave and styling products), and I-Remi (hair repair). Products range from styling sprays, shampoos, adhesives, protective shields, to hair oils and treatments. The company also operates a salon and sells directly to consumers and businesses nationally and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Van Der Hagen: Men's grooming products
• Beardguyz
• Jamaican Mango & Lime
• Salon Pro 30 Seconds
• VIA Natural
• Robert's Diamond Bond
• African Essence
• I-Remi
• Lady Van Der Hagen
• Groganics

Products and services

• Van Der Hagen Men's grooming product line including shaving products, grooming tools, and personal care items for men, sold to individual consumers.
• Lady Van Der Hagen Women's personal care and beauty product line complementing the Van Der Hagen men's brand.
• Beardguyz Men's beard care product line including beard oils, balms, shampoos, and grooming products designed specifically for facial hair.
• Jamaican Mango & Lime Hair care product line specifically formulated for locs, twists, and braid care, featuring natural Jamaican-inspired ingredients.
• Salon Pro 30 Seconds Wig and weave adhesive products including bonding glues and adhesives for professional salon use.
• Groganics Scalp, skin, and braid care products featuring therapeutic and nourishing formulations.
• VIA Natural Natural hair and scalp care product line focused on braid care and scalp health with natural ingredients.
• Robert's Diamond Bond Hair shield and protective products including transparent and kharkoal bond shields that protect hair from bonding glue for wigs, weaves, and extensions.
• African Essence Hair care product line including wig sprays, weave sprays, herbal oils, styling spritzes, wrap set lotions, and hair polish designed for wigs, weaves, braids, and natural or relaxed hair.
• I-Remi Hair repair product line designed to provide exceptional shine and repair damaged hair.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mielle Organics: Independent (now partially owned by P&G) textured and natural hair care brand with strong DTC presence. Highly comparable to UBP's Jamaican Mango & Lime, African Essence, and VIA Natural lines in target customer, price point, and product mix.
• Carol's Daughter: Multicultural beauty brand owned by L'Oréal, focused on textured hair and body care. Direct competitor to UBP's ethnic hair care brands across wholesale and DTC channels.
• Cantu Beauty: Mass-market textured hair care brand with deep retail penetration (Walmart, Target, CVS). Highly comparable to UBP's loc/braid/twist care portfolio and a key competitive benchmark for distribution scale.
• SheaMoisture: Unilever-owned natural hair and body care brand with broad retail distribution. Comparable ingredient-positioning (natural, sustainable) and target consumer to UBP's VIA Natural and African Essence lines.
• Dark & Lovely (Softsheen-Carson): L'Oréal-owned legacy brand for textured and relaxed hair care, including relaxers, styling, and color. Closely comparable to UBP's African Essence designing spritz and wrap set categories in product and channel mix.
• Design Essentials: Professional salon-grade textured hair care brand. Strongly comparable to UBP's Salon Pro 30 Seconds, targeting stylists and salon professionals with similar adhesives and treatments.
• ORS (Organic Root Stimulator): Heritage ethnic hair care brand with strong mass-market and beauty supply distribution. Comparable product categories (relaxers, oils, styling) and channel strategy to UBP.
• Camille Rose: Natural hair care brand with strong DTC and Sephora presence. Comparable to UBP's natural-ingredient lines in target demographic and premium-but-accessible price positioning.

Emerging players

• TGIN (Thank God It's Natural): Independent natural hair care brand focused on moisture and scalp health. Comparable to UBP's Groganics and VIA Natural lines in ingredient positioning and target consumer.

Broad incumbents

• L'Oréal USA: Global personal care leader with multiple overlapping brands (Carol's Daughter, Dark & Lovely, Softsheen-Carson). Represents the primary well-capitalized incumbent against which UBP's niche brands must compete on shelf space and marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/universal-beauty-products
• Facebookfacebook.com/salonpro30sec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Beauty Products Inc.