Medical Services of America

What Medical Services of America does

Medical Services of America (MSA), founded in 1973 and headquartered in Lexington, South Carolina, is a privately held multi-service home healthcare provider operating across 13 U.S. states (FL, GA, IN, KY, MD, NC, OH, OK, PA, SC, TN, VA, WV). The company is organized around three core service divisions — Home Health (skilled nursing, physical/occupational/speech therapy, medical social work, and home health aide services), Hospice Care (interdisciplinary end-of-life care), and Home Medical Equipment (HME) (respiratory, mobility, sleep therapy, diabetic supplies, enteral nutrition, hospital beds, bath safety, and orthotics/prosthetics) — supplemented by the MedXPress mail-order sub-brand for diabetes and CPAP resupply and The Residences of South Carolina assisted living communities. The company's Philippines subsidiary, MSAPH, is a wholly owned entity of First Philippine Holdings Corporation and represents an emerging international arm with nearly 40 hospital partnerships.

MSA's business model is reimbursement-driven, with the vast majority of revenue sourced from Medicare and Medicaid (often 100% coverage for eligible patients), supplemented by private insurance. The go-to-market is primarily referral-based — physicians and hospitals route patients to MSA through a combination of traditional outreach and the WellSky Physician Portal, a HIPAA-compliant digital ordering and billing tool — augmented by direct-to-consumer contact via the company website, phone, and provider locator. MSA holds CHAP (Community Health Accreditation Partner) accreditation across Home Health, Hospice, and DMEPOS service lines, a CMS-recognized credential that functions as a regulatory prerequisite for Medicare participation in many jurisdictions. The company operates through multiple regional agency brands (Albemarle Home Care & Hospice, Community Home Health, Medi Home Health, MSA Home Health/Hospice) and is led by Wayne Jeffcoat (CEO), Christy Jeffcoat (COO), Kristin Murphy (CFO), and Kenny Boggs (CIO), with a VP-level bench across each operating division. Technology infrastructure centers on healthcare IT for care coordination, billing, and administrative operations rather than proprietary clinical platforms.

Name

Medical Services of America

Legal name

Medical Services of America, Inc.

Website

https://msahealthcare.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Medical Services of America is a privately held home healthcare provider founded in 1973, operating across 13 U.S. states with home health, hospice, home medical equipment, and diabetes/sleep supply delivery services reimbursed primarily through Medicare and Medicaid.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), In-Home Medication Administration (Nurse-Delivered) (HSABALAF), Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

Keywords

• Home healthcare services
• Hospice care services
• Home medical equipment
• Skilled nursing services
• Respiratory therapy equipment

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Healthcare Services: Skilled nursing, therapy services (PT, OT, SLP), and home health aide services provided in patient homes. Reimbursed primarily through Medicare, Medicaid, and private insurance on a per-visit or episode basis.
2. Hospice Care Services: End-of-life care services including nursing, social work, chaplain services, and grief counseling. Generally covered at 100% under Medicare/Medicaid.
3. Home Medical Equipment (HME): Sales, rentals, and service of home medical equipment including respiratory products, mobility equipment, hospital beds, and diabetic supplies. Direct Medicare and insurance billing.
4. MedXPress Diabetic and Sleep Supplies: Home delivery of diabetic supplies (glucometers, test strips, CGMs) and sleep therapy products (CPAP/BiLevel PAP systems, masks, accessories). Insurance billing included.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Medical Services of America provides in-home skilled nursing, physical/occupational/speech therapy, and home health aide services for homebound patients, end-of-life hospice care through an interdisciplinary team, and home medical equipment including respiratory, mobility, hospital beds, and diabetic/CGM supplies via its HME division. The company also operates MedXPress, a mail-order diabetic and sleep/PAP resupply program, and assisted living communities under The Residences of South Carolina brand.

Product overview

Medical Services of America is a home healthcare company founded in 1973 operating as a single-platform, multi-service provider across three core divisions: Home Health (skilled nursing, physical/occupational/speech therapy, medical social work, home health aides), Hospice Care (end-of-life interdisciplinary team-based care), and Home Medical Equipment (HME). The company also offers MedXPress, a sub-brand for diabetes and sleep apnea supply delivery, and assisted living through The Residences of South Carolina. The HME division encompasses numerous product categories including respiratory/oxygen therapy, sleep therapy (CPAP/Bi-Level PAP), mobility equipment, diabetic supplies/CGMs, enteral nutrition, hospital beds/patient lifts, bath safety/incontinence, and orthotics/prosthetics. MSA operates regional agencies under brands including Albemarle Home Care & Hospice, Community Home Health, Medi Home Health Agency, and MSA Home Health/Hospice across 13 states. The company utilizes the WellSky Physician Portal for clinical ordering workflows.

Differentiator

Problem solved

Functional benefit

Brands

• MedXPress: Home delivery program for diabetic supplies (glucometers, test strips, CGM systems) and sleep therapy/PAP resupply products including CPAP and Bi-Level PAP systems, masks, and accessories.
• The Residences of South Carolina
• Hospice Care Charity

Products and services

• Home Health In-home skilled nursing, physical/occupational/speech therapy, medical social work, and home health aide services for homebound patients recovering from illness, injury, or surgery, with care coordinated following physician referral.
• Hospice Care End-of-life care delivered by an interdisciplinary team of nurses, physicians, social workers, chaplains, volunteers, and grief counselors providing pain management, emotional support, and family assistance for terminally ill patients.
• Home Medical Equipment (HME) Sales, service, and rentals of home medical equipment and respiratory products including CPAP/Bi-Level PAP, oxygen concentrators, mobility scooters, wheelchairs, hospital beds, patient lifts, bath safety aids, enteral nutrition, and orthotics/prosthetics, with free delivery, setup, training, and direct insurance billing.
• MedXPress Diabetic and Sleep/PAP Resupply Mail-order home delivery program providing glucometers, test strips, continuous glucose monitors (Abbott FreeStyle Libre, Dexcom), CPAP/Bi-Level PAP systems, masks, replacement parts, and related accessories with insurance claim filing and physician communication support.
• Assisted Living (The Residences of South Carolina) Assisted living community services providing personalized care plans, daily living assistance, wellness programs, medication management, meal planning, and social activities through professionally trained staff at The Residences of South Carolina.

Quantifiable outcome

• Home health services can significantly reduce the risk of readmission to the hospital and improve patient outcomes
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mayor Hilarion A. Ramiro Sr. Medical Center (MHARSMC)coreStrategic or Co-development PartnerMedical Services of America (Philippines), Inc. (MSAPH) partnered with MHARSMC, a Department of Health facility in Ozamiz City, Philippines, to strengthen respiratory care capacity. MSAPH supplies and maintains mechanical ventilators and deploys respiratory therapists and biomedical engineers to support the hospital's pulmonary and critical care services.
• First Philippine Holdings CorporationminorOthersMSAPH is a subsidiary of First Philippine Holdings Corporation, which operates in the Philippines healthcare sector.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BrightSpring Health Services: Public home and community-based services platform offering home health, hospice, pharmacy, and medical equipment — directly comparable to MSA's multi-service home care model and overlapping patient populations.
• Encompass Health: Major publicly traded operator of inpatient rehabilitation facilities and a leading home health and hospice platform that overlaps directly with MSA's home health, hospice, and HME-adjacent services across similar patient populations and referral channels.
• LHC Group (Optum): Large home health and hospice operator now part of UnitedHealth/Optum with multi-state agency footprints and physician-referral workflows that directly mirror MSA's skilled home health, hospice, and integrated care model.
• Apria Healthcare (Owens & Minor): Large home medical equipment and respiratory provider now part of Owens & Minor — directly comparable to MSA's HME division across CPAP/BiPAP, oxygen, mobility, and diabetic supplies.
• Chemed Corporation (VITAS Healthcare): Chemed's VITAS Healthcare division is one of the largest US hospice operators, directly comparable to MSA's hospice service line in patient profile, interdisciplinary team model, and Medicare reimbursement dependency.
• Addus HomeCare: Public personal care, home health, and hospice provider with a comparable Medicaid/Medicare mix and multi-state branch network; particularly close to MSA's hospice and home health aide service offerings.
• Aveanna Healthcare: Public home health, hospice, and private-duty nursing provider with similar pediatric-to-adult home care services and Medicare/Medicaid reimbursement exposure to MSA.
• Amedisys: National home health, hospice, and high-acuity care provider serving Medicare-reimbursed patients — directly comparable service mix, payer mix (Medicare-heavy), and referral-driven GTM motion to MSA.

Regional players

• National HealthCare Corporation (NHC): Public operator of skilled nursing, assisted living, home care, and hospice primarily across the Southeast and Midwest — directly comparable to MSA's regional agency network and service-line mix with overlapping state footprints.

Broad incumbents

• Humana CenterWell (Kindred at Home): Vertically integrated payor-provider offering home health, hospice, and primary care at national scale. Overlaps broadly with MSA's home health and hospice services, but operates as part of a much larger healthcare-insurance ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/MedicalServicesofAmerica
• YouTubeyoutube.com/@GetMySupplies/playlists
• Facebookfacebook.com/MedicalServicesofAmerica
• LinkedInlinkedin.com/company/msahealthcare
• Instagraminstagram.com/msahealthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Services of America