Vance Brothers, Inc

What Vance Brothers, Inc does

Vance Brothers, Inc. is a fourth-generation, family-owned pavement preservation and asphalt products company headquartered in Kansas City, Missouri, founded in 1923 and operating across the central United States from the Rockies to the Mississippi. The company manufactures and distributes a broad portfolio of asphalt products organized into five categories: pavement preservation systems (MICROAD® polymer-modified microsurfacing family, slurry seal, chip seal, cape seal, under seal, fog seal, pug mill cold mix); liquid asphalts (anionic/cationic emulsions, polymerized emulsions, polymer-modified asphalt, cutback asphalt, RoadTac®, Microad Emulsions, Slurry Seal Emulsions, Bulk Tack-SS1H, Industrial Cutbacks); pavement sealers (UltraSeal® Types I/II/III, UltraBlend®, ProtecTar); paving fabrics and grids (Petromat®, Petrotac®, Propex Geogrids®, GlasPave™, GlasGrid®, Mirafi®); and crack sealants (Fiberized Cracksealing System, Hot Pour 3405/3405PL, Direct Fire, Cold Pour). Its proprietary formulations, including the MICROAD® family and UltraSeal® Systems, are manufactured exclusively in-house, and the company operates an AASHTO-style lab offering mix-design and material-analysis testing on a published fee schedule. Vance Brothers also self-performs contracting services, including micro surfacing, slurry seal, chip seal, scrub seal, and crack sealing, using in-house crews, equipment, and a fleet managed by a dedicated VP of Fleet. Customers include municipalities, counties, state and regional transportation departments, and commercial property owners across Missouri, Kansas, Colorado, Oklahoma, Texas, Arkansas, and Mississippi, served through nine owned facilities (Kansas City, Sedalia, Chillicothe, Little Rock, Denver, Oklahoma City, Ellisville, Tulsa, and Fort Worth).

The business operates a hybrid revenue model combining manufactured product sales (bulk emulsion, packaged sealers, paving fabrics), professional contracting services delivered on a project/quote basis, and fee-for-service laboratory testing. Products are sold direct from manufacturing and supply locations with pricing driven by specification and quote, while lab services carry a transparent unit-pricing schedule (e.g., $550 for a Chip Seal Mix Design, $3,300 for a Coal Tar Emulsion Sealer Mix Design, up to $3,850 for a Superpave Hot Mix Design, and $330 per hour for field technician time with a four-hour minimum). The go-to-market motion is sales-led, relying on specification-driven public procurement (DOT qualified-products lists, county and municipal bid cycles), reinforced by a content-driven website with project schedules, customer testimonials, and door-hanger resident notifications ahead of street work. Leadership under President Adrian Johnson and Senior Vice President Rob Vance (a Vance family member) reflects continued family control, with functional VPs covering Colorado operations, Kansas City contracting, fleet, and finance, supported by an Operational Excellence Director and a Safety & Health Director.

Name

Vance Brothers, Inc

Legal name

Vance Brothers, Inc.

Website

https://vancebrothers.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

251–500 employees

Short description

Vance Brothers is a fourth-generation, family-owned pavement preservation and asphalt products manufacturer and contractor serving municipalities, counties, state DOTs, and commercial clients across the central United States via nine owned facilities spanning the Rockies to the Mississippi.

Ownership category

akta.pro rank

Product category

Pavement Preservation Contracting and Asphalt Products

NAICS

Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Asphalt Paving Mixture and Block Manufacturing (324121)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Asphalt Emulsions (Cationic/Anionic, CRS/SS, Specialty Emulsions) (EUALAKAB)

akta.pro secondary industries

Polymer-Modified Asphalt (PMB) & Modified Binders (SBS/Crumb Rubber/Plastomers) (EUALAKAD), Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG), Asphalt Additives & Performance Enhancers (Anti-strip, Warm-mix, Fibers, Rejuvenators) (EUALAKAH)

Keywords

• Pavement preservation services
• Asphalt emulsion manufacturing
• Micro surfacing contracting
• Crack sealing products
• Municipal road maintenance

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Asphalt Products Manufacturing & Sales: Manufacturing and selling premium asphalt products including pavement preservation materials, liquid asphalts, pavement sealers, paving fabrics, crack sealants, and related products to customers across the central United States.
2. Contracting Services: Expert contracting services for pavement preservation including micro surfacing, slurry seal, chip seal, scrub seal, and crack sealing applications. Delivered with in-house teams and equipment.
3. Laboratory Testing Services: Providing material analysis and mix design testing services for chip seal, slurry seal, micro surfacing, hot mix, cold mix, coal tar emulsion, and field technician services on a fee-per-test basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Vance Brothers, Inc. manufactures and sells premium asphalt products including pavement preservation materials, liquid asphalts, pavement sealers, paving fabrics, and crack sealants, while also providing expert contracting services for pavement preservation applications including micro surfacing, slurry seal, chip seal, scrub seal, and crack sealing. The company operates with fully in-house manufacturing capabilities and self-performed contracting crews, serving customers across the central United States.

Product overview

Vance Brothers, Inc is a fourth-generation family-owned pavement preservation and asphalt products company with over 100 years of experience. The company operates as a single unified offering with in-house contracting services and a comprehensive portfolio of asphalt products. The product portfolio is organized into six main categories: (1) Pavement Preservation products including MICROAD® family (MICROAD®, MICROAD®-XT, MICROAD®-XTF), Slurry Seal, Chip Seal, Cape Seal, Under Seal, Fog Seal, and Pug Mill Cold Mix; (2) Liquid Asphalts including Asphalt Emulsions, Polymerized Asphalt Emulsions, Polymer Modified Asphalt, Cutback Asphalt, RoadTac®, Microad Emulsions, Slurry Seal Emulsions, Bulk Tack-SS1H, and Industrial Cutbacks; (3) Pavement Sealers including UltraSeal® Systems (Type I, II, III), UltraBlend®, and ProtecTar; (4) Paving Fabrics including Petromat®, Petrotac®, Propex Geogrids®, GlasPave™, GlasGrid®, and Mirafi® Paving Fabrics; (5) Crack Sealants including Fiberized Cracksealing System (FCS), Hot Pour 3405, Hot Pour 3405PL, Direct Fire, and Cold Pour; (6) Lab Services for mix design testing and material analysis. The company also provides contracting services including Micro Surfacing, Slurry Seal, Chip Seal, Scrub Seal, and Crack Sealing.

Differentiator

Problem solved

Functional benefit

Brands

• MICROAD®: Polymer-Modified Microsurfacing System - a mixture with aggregate, asphalt emulsion, water and mineral fillers capable of being spread in various thicknesses.
• MICROAD®-XT
• MICROAD®-XTF
• UltraSeal® Systems
• UltraBlend®
• ProtecTar
• Vance Brothers Fiberized Cracksealing System (FCS)
• Vance Brothers Hot Pour 3405
• Vance Brothers Hot Pour 3405PL
• Vance Brothers Direct Fire
• Vance Brothers Cold Pour
• RoadTac®
• Petromat®
• Petrotac®
• Propex Geogrids®
• GlasPave™
• GlasGrid®
• Mirafi® Paving Fabrics

Products and services

• MICROAD® Polymer-Modified Microsurfacing System A proprietary polymer-modified microsurfacing system for pavement preservation, made from aggregate, asphalt emulsion, water, and mineral fillers. Used by municipalities and contractors for road resurfacing and surface treatment.
• MICROAD®-XT 30 lb Micro System A heavy-duty microsurfacing variant using 30+ lbs of aggregate per square yard for extended surface life, smoother finish, and more durable wear surface compared to standard micro mixes.
• MICROAD®-XTF Fiber-Reinforced Microsurfacing System A fiber-reinforced 30 lb microsurfacing system incorporating 7/8 inch-long fiberglass strands to extend surface life and reduce cracking in roadway applications.
• Slurry Seal A pavement preservation surface treatment composed of aggregate, emulsified asphalt, cement, and water, used to restore texture, seal minor cracks, and protect roadways in a single treatment.
• Chip Seal A thin surface treatment of liquid asphalt or polymer-modified emulsion covered with aggregate, used to protect oxidized surfaces, seal asphalt against moisture, and provide skid resistance. Extends surface life five to eight years.
• Cape Seal A combined surface treatment applying Chip Seal followed by Slurry Seal or Microsurfacing layers, providing smooth, dense surface with exceptional skid resistance and long service life.
• Under Seal A process of pumping fly ash and water beneath existing concrete slabs to fill voids, stabilize, and restore even support, used as an economical alternative to slab replacement.
• Fog Seal A light application of asphalt emulsion applied to retain aggregate, used over asphalt concrete surfaces or new seal coats with porous aggregate cover.
• Pug Mill Cold Mix A bituminous mix produced with mixing-grade asphalt cutback or asphalt emulsion, usable immediately or for stockpile, providing flexible and long-wearing roadway surface.
• Asphalt Emulsions Water-based homogeneous asphalt products available in anionic or cationic formulations, classified by setting speed, used for fog seals, chip seals, slurry seals, and pavement repair.
• Polymerized Asphalt Emulsions Asphalt emulsions modified with natural or synthetic polymers to enhance elasticity, tensile strength, viscosity, and adhesion for chip seal, cape seal, fog seal, and pavement repair applications.
• Polymer Modified Asphalt Asphalt modified with latex or rubber polymer plus resins, oils, and additives to increase temperature range performance, cold-weather flexibility, and summer stiffness resistance.
• Cutback Asphalt Mixture of asphalt cement and solvents available in rapid cure and medium cure types, used for dust control, pavement maintenance, chip seal construction, and cold mix patching.
• RoadTac® Polymer-Modified Asphalt Emulsion Specially formulated polymer-modified asphalt emulsion providing high flexibility and bonding for Ultra-Thin Hot Mix Asphalt and Bonded Wearing Course projects, with rapid break for moisture prevention.
• UltraSeal® Systems Pavement Sealers Polymer-modified asphalt emulsion pavement sealers providing exceptional durability and a clean dark black finish, available in Type I, Type II, and Type III variants, manufactured exclusively by Vance Brothers.
• UltraBlend® Pavement Sealer Custom blend of ProtecTar Refined Tar Emulsion Sealer and UltraSeal® Asphalt Emulsion Sealer, mixed to custom specifications.
• ProtecTar Refined Tar Emulsion Sealer Refined tar emulsion sealer that protects and beautifies asphalt pavement, resists petroleum products and oxidation, and dries to a flat black finish.
• Petromat® Paving Fabric Paving fabric that extends pavement life in highways, parking areas, and airport pavements by protecting against moisture damage and providing a stress-absorbing interlayer.
• Petrotac® Strip Membrane Strip membrane used for treating local pavement distress, moderate joints and cracks, or as a bridge deck membrane moisture barrier.
• Propex Geogrids® Geogrids for base and subgrade reinforcement manufactured from high-grade polypropylene, providing high flexural rigidity and tensile strength at ribs and junctions.
• GlasPave™ Pavement Reinforcement Pavement reinforcement providing additional support to resist migration of reflective cracks in roadway applications, reducing maintenance and life-cycle costs.
• GlasGrid® Pavement Reinforcement Grid Pavement reinforcement grid product for roadway applications.
• Mirafi® Paving Fabrics Paving fabrics providing waterproof subgrade protection and stress-relieving membrane between existing pavement and asphalt overlays, retarding reflective crack propagation.
• Vance Brothers Fiberized Cracksealing System (FCS) One-step application system combining asphalt cement with short-length polyester fibers to produce a waterproof membrane for cracks and joints in asphalt and concrete pavements.
• Vance Brothers Hot Pour 3405 Crack Sealant Specially formulated hot pour crack sealant for parking lots meeting ASTM 3405 specifications, recommended for use with oil-jacketed equipment.
• Vance Brothers Hot Pour 3405PL Crack Sealant Hot pour crack sealant designed for high foot-traffic areas, highways, streets, aviation, and parking lots, sealing random cracks in asphalt or concrete pavement.
• Vance Brothers Direct Fire Hot Pour Crack Filler Premium grade hot pour crack filler with a higher softening point, designed for use with direct fire melters.
• Vance Brothers Cold Pour Crack Sealant Economical, easy-to-use rubberized asphalt emulsion for filling cracks up to 3/4 inches wide.
• Laboratory Testing Services Material analysis and mix design testing services for chip seal, slurry seal, micro surfacing, hot mix, cold mix, coal tar emulsion, and field technician services offered on a fee-per-test basis.
• Pavement Preservation Contracting Services Self-performed pavement preservation contracting services including micro surfacing, slurry seal, chip seal, scrub seal, and crack sealing, delivered with in-house crews and equipment.

Quantifiable outcome

• Micro-surfacing typically allows residential streets to be surfaced and reopened on the same day
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vancebrothers
• Facebookfacebook.com/vancebrothersinc
• LinkedInlinkedin.com/company/vance-brothers

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vance Brothers, Inc