Digital Marketing Skill Institute

What Digital Marketing Skill Institute does

Digital Marketing Skill Institute (DMSI) is a privately held, bootstrapped EdTech company that delivers practical digital and AI marketing training to individual learners, corporate teams, and government-sponsored cohorts. Founded in 2012 by Tobi Asehinde originally as vibewebsolutions.com during his master's studies at the University of Portsmouth, the company rebranded in 2017 and now operates from Lagos, Nigeria (headquarters) with registered offices in London (UK, January 2022) and Sheridan, Wyoming (US, 2019). Its flagship offering is the 8-month Master Diploma in Digital and AI Marketing Program — a bundled curriculum of nine practical courses covering SEO, paid advertising, email marketing, analytics, social media, content creation, and WordPress/eCommerce, taught with an AI-first approach and supplemented by add-on modules covering freelancing, affiliate marketing, international job placement, and Digital Nomad Visa pathways.

The core technology stack is a WordPress-based learning and member portal (members.digitalmarketingskill.com) augmented by an AI-powered KnowledgeBase, automated reminders, and live chat support. A distinctive operational component is the US Project-Based Work Experience, in which students execute real marketing campaigns for US-based companies during the program, producing a verifiable US Work Reference Letter and portfolio. DMSI holds dual UK (UKRLP, UKPRN: 10091103) and US (American Council of Training and Development, GNA222N) accreditation and is a LinkedIn Authorized Education Provider. Two wholly-owned subsidiary platforms — Accredital (employment matching) and Wizlancer (freelance campaign outsourcing) — connect the 115,384+ alumni network with global hiring opportunities.

The business model is predominantly direct-to-consumer tuition at $500–600 per Master Diploma student (paid upfront or via three monthly installments of $200), supplemented by a corporate training track and government/CSR partnership programs (notably the 2021 Netherlands Ministry of Foreign Affairs / CFYE-funded DM-WEEP program targeting 4,500 women). DMSI has never raised venture capital and is 100% customer-funded; the company employs 11–50 people and reaches students in 72+ countries primarily through organic content marketing, social media, SEO, and alumni referrals.

Name

Digital Marketing Skill Institute

Legal name

DigitalMarketingSkill Institute Services Limited

Website

https://digitalmarketingskill.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Marketing Skill Institute (DMSI) is a bootstrapped global digital and AI marketing training institute, founded in 2012 and headquartered in Lagos, Nigeria, with offices in the UK and US. It serves individual learners, corporate teams, and government partners through an 8-month Master Diploma program, corporate training, and grant-funded upskilling programs.

Ownership category

akta.pro rank

Product category

Digital Marketing Professional Training

NAICS

Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

akta.pro secondary industries

Technical & Digital Skills Training (BPACANAB), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Digital marketing training
• AI marketing education
• Professional certification programs
• Online marketing courses
• Digital skills institute

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Master Diploma in Digital and AI Marketing Program (Consumer Tuition): Primary revenue stream from tuition fees for the flagship 8-month Master Diploma program. Two payment options: Full tuition at $600 or discounted $500 for upfront payment, or 3 monthly installments of $200. The all-inclusive tuition covers 9 practical courses, dual accreditation, unlimited 1-on-1 coaching, US project experience, career support, and bonus courses — representing a complete career-transformation bundle.
2. Corporate Digital Marketing Training: B2B training program for company teams requiring digital marketing skills, strategy development, and optimization support — customized for the specific business. Sold as a separate commercial offering.
3. Government & CSR Partnership Programs: Partnerships with government bodies and private organizations to sponsor digital marketing scholarship programs for underserved communities. Funded through grants and CSR budgets (e.g., Netherlands Ministry of Foreign Affairs / CFYE funding 4,500 women).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Digital Marketing Skill Institute sells an 8-month Master Diploma in Digital and AI Marketing Program — a bundled, application-gated training product that combines nine practical AI-powered marketing courses (fundamentals, WordPress/eCommerce, email automation, SEO/content, Google advertising, Google Analytics, graphics/video, social media marketing, social media advertising) with US project-based work experience, dual UK/US government-recognized accreditation, unlimited 1-on-1 remote coaching, AI masterclasses, freelance/agency toolkits, and international remote job placement support for individuals globally.

Product overview

Digital Marketing Skill Institute (DMSI) is an EdTech company offering a comprehensive suite of digital and AI marketing training products. At its core is the Master Diploma in Digital and AI Marketing Program, an 8-month premium transformation course comprising 9 integrated course modules (covering Digital Marketing & AI Fundamentals, WordPress/eCommerce Development, Lead Generation & Email Marketing, SEO & Content Marketing, Google Advertising, Google Analytics, Graphics & Video Creation, Social Media Marketing, and Social Media Advertising). The program includes multiple add-on modules: AI Marketing Masterclass, Freelance and Agency Toolkit, Affiliate Marketing Toolkit, Digital Nomad and Relocation Pathway, International Remote Job Alerts, and Success Implementation Challenge. Supporting services include 1-on-1 Remote Coaching Support, Live Q&A Sessions, and KnowledgeBase access. For enterprises, DMSI offers Corporate Program training and Government and CSR Partnership programs. Additionally, two supporting platforms—Accredital (employment matching) and Wizlancer (campaign outsourcing)—connect graduates with job and project opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Accredital: Platform that connects companies to well-trained digital marketing talents for employment opportunities
• Wizlancer
• Digital Marketing Women Employability and Entrepreneurship Programme (DM-WEEP)

Products and services

• Master Diploma in Digital and AI Marketing Program

Quantifiable outcome

• 92.5% Employment Rate — claimed employment success among program graduates
• +6 more outcomes

Named customers13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• Netherlands Ministry of Foreign Affairs / Challenge Fund for Youth Employment (CFYE)coreStrategic or Co-development Partner · 1 January 2021In 2021, DMSI partnered with the Challenge Fund for Youth Employment (CFYE), which is funded by the Netherlands Ministry of Foreign Affairs, to launch the 'Digital Marketing Women Employability and Entrepreneurship Programme (DM-WEEP)' — a program designed to train, match, and create digital marketing jobs for 4,500 women. This is a flagship social impact partnership addressing youth unemployment through digital skills.
• Accredital PlatformcoreStrategic or Co-development PartnerLaunched in 2021, Accredital is a proprietary platform that connects companies to DMSI's well-trained digital marketing talent pool for employment opportunities. It serves as a talent matching engine leveraging the institute's graduate network.
• Wizlancer PlatformcoreStrategic or Co-development PartnerLaunched in 2021, Wizlancer is a proprietary platform that allows companies to outsource digital marketing campaigns to DMSI's well-trained digital marketing talent. It creates a managed services marketplace connecting graduates with freelance and project-based work opportunities.
• US-based companies (for student project experience)coreStrategic or Co-development PartnerReal US-based companies that provide actual marketing projects and budgets for DMSI students during the Month 4 project experience. Students work on live campaigns for these companies, creating a verifiable US work reference letter and portfolio. The limited number of available project slots is cited as a reason for strictly limited cohort sizes.
• UK Government (Global Exceptional Talent Visa endorsement)coreOthersFounder Tobi Asehinde received a UK Global Exceptional Talent endorsement in 2021, enabling formal UK business expansion. This government recognition validates the institute's contribution to the UK digital economy and facilitates operations across the UK and Europe.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Digital Marketing Institute (DMI): Ireland-headquartered professional certification body offering the Certified Digital Marketing Professional program. Most direct comparable to DMSI: similar duration diploma-style programs, international accreditation focus, and similar positioning around globally recognized digital marketing credentials.
• Simplilearn: Professional certification provider (acquired by Blackstone) offering digital marketing bootcamps and master programs in partnership with universities. Comparable in targeting working professionals seeking career outcomes, with similar career-support and 1-on-1 mentoring models.

Broad incumbents

• Coursera: Large MOOC platform offering Google, Meta, IBM, and university-issued digital marketing certificates at comparable price points ($40-200/month). Overlaps in audience (career switchers seeking digital marketing credentials) but competes on scale, brand, and lower price rather than high-touch mentorship.
• Udemy: Global course marketplace with thousands of digital marketing courses, many priced $10-200. Competes directly for the same self-directed learner audience but lacks DMSI's 1-on-1 coaching, US project experience, and dual accreditation stack.
• HubSpot Academy: Free digital marketing certification program from HubSpot covering inbound marketing, SEO, content, and social media. Direct substitute at the low end — comparable curriculum depth but no mentorship, no work-reference letter, and no bundled career support.
• Google Digital Garage: Free Google-issued digital marketing and career certificates. Represents the strongest free, brand-recognized substitute for DMSI's accreditation-led value proposition, particularly in markets where Google's credential is locally accepted.
• LinkedIn Learning: Subscription-based professional development library owned by Microsoft with LinkedIn-certified credentials. Overlaps in professional/marketing training content and employer-recognition of credentials; lacks DMSI's US project experience and 1-on-1 mentorship.

Emerging players

• ClickMinded: Smaller digital marketing training company founded by a Singular marketer, offering SEO, paid ads, and content courses. Comparable in practical-skills focus and digital marketing specialization, but smaller scale and without dual accreditation.

Regional players

• AltSchool Africa: Africa-focused tech training provider offering diploma programs including in product design and software engineering. Comparable in African-rooted career-transformation positioning and employer-aligned curricula, though with different core subject focus.
• Andela (formerly Andela Learning): Originally Africa-rooted talent marketplace that trained and matched developers globally. Comparable in mission (training African talent for global remote work) and alumni-driven employment outcomes, though focused on software rather than marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DMSInstitute
• YouTubeyoutube.com/channel/UCEpn7Ld0NH_cEq8E03pdccw
• Facebookfacebook.com/DMSIOfficial
• LinkedInlinkedin.com/company/digital-marketing-skill-institute
• Instagraminstagram.com/digitalmarketingskill

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Marketing Skill Institute