Entrust Capital
Entrust Capital is a DFSA-regulated boutique firm based in DIFC, Dubai, founded in 2018, offering bespoke asset management (capital markets and alternatives, conventional and Sharia-compliant) and M&A and corporate advisory services to family offices, UHNWIs, and institutions across the MENA region.
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Entrust Capital does
Entrust Capital Limited is a Dubai-based, DFSA-regulated boutique financial services firm founded in 2018, operating from the Dubai International Financial Centre (DIFC). The firm offers two integrated service lines: asset management and financial advisory. Its asset management platform is organized into Capital Markets — covering conventional and Sharia-compliant equity and fixed income across MENA and other emerging markets — and Alternative Investments, spanning private equity, real estate, and structured products. The advisory platform covers M&A, corporate structuring and arranging credit, and support services including business planning, treasury, and investment evaluation.
The firm serves three primary client segments: family offices, ultra-high-net-worth individuals (UHNWIs), and institutional clients, all classified under DFSA's Professional Clients and Market Counterparties. Revenue is generated through two streams: recurring management fees on assets under management (across both liquid and illiquid mandates) and episodic advisory fees for transactions including M&A, capital raising, and restructuring. Pricing is bespoke and not publicly disclosed. Distribution is direct and relationship-driven via senior leadership, with no disclosed channel partnerships, third-party distribution, or digital onboarding infrastructure.
Entrust Capital is privately held with no disclosed parent company, institutional investor, or external funding. The firm is led by Chairman Najib Fayyad and CEO Joseph Iskander, supported by a senior team with prior tenures at Emirates International Investment Company, Abu Dhabi Investment House, EFG Hermes, Deyaar Development, Zabeel Investments, and HSBC. The technology stack is research-led and fundamentally oriented — no proprietary technology platform, AI/ML capability, or software product is described in available sources.
Entrust Capital firmographics
Firmographics- Name
- Entrust Capital
- Legal name
- Entrust Capital Limited
- Website
- https://entrust-capital.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Entrust Capital is a DFSA-regulated boutique firm based in DIFC, Dubai, founded in 2018, offering bespoke asset management (capital markets and alternatives, conventional and Sharia-compliant) and M&A and corporate advisory services to family offices, UHNWIs, and institutions across the MENA region.
- Ownership category
- akta.pro rank
Entrust Capital industry classification
Industry- Product category
- Asset Management
- NAICS
- Investment Banking and Securities Intermediation (52315), Other Financial Vehicles (52599)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Client Custody & Brokerage (Execution, Reporting, Safekeeping) (FSAAABAN)
Keywords
Where Entrust Capital is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Entrust Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Asset Management Fees: Management fees charged on assets under management for family offices, UHNWIs, and institutions. The firm manages both liquid assets (listed equities, fixed income) and illiquid assets (private equity, real estate) with tailored strategies.
- Advisory Services: Advisory fees for M&A transactions, corporate structuring, arranging credit, capital raising, and support services. Services provided to family offices, corporates, and financial institutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Entrust Capital product offering
Product offeringCore offering
Entrust Capital is a DFSA-regulated boutique financial services firm managing client assets across Capital Markets (listed equities and fixed income, both conventional and Sharia-compliant) and Alternative Investments (private equity, real estate, structured products). It also delivers a transaction Advisory platform covering M&A, corporate structuring and credit arranging, and support services for family offices, ultra-high-net-worth individuals, and institutions in the MENA region.
Product overview
Entrust Capital is a boutique financial services firm offering asset management and advisory services. The core offering consists of two asset management divisions: Capital Markets (equity and fixed income investments, both conventional and Sharia-compliant) and Alternative Investments (private equity, real estate, and structured products). These are complemented by a comprehensive Advisory platform covering M&A Advisory, Corporate Structuring and Arranging Credit, and Support Services.
Differentiator
Problem solved
Functional benefit
Products and services
- Capital Markets Discretionary asset management in global capital markets with a focus on MENA and other high-potential emerging markets, offering both conventional and Sharia-compliant equity and fixed income investments backed by proprietary and third-party research, for family offices, UHNWIs, and institutional clients.
- Alternative Investments Asset management outside traditional capital markets, including private equity, real estate, and structured products, providing professional investors with alternative sources of returns and portfolio diversification.
- M&A Advisory Independent advisory for mergers and acquisitions, joint ventures, divestitures, and spin-offs, including valuation analyses, due diligence coordination, and transaction structuring for family offices, corporates, and financial institutions.
- Corporate Structuring and Arranging Credit Advisory and arranging services for post-acquisition integration, financing arrangements, and debt restructuring, leveraging the firm's relationships with investors and banks to support corporates and financial institutions.
- Support Services Advisory support enabling clients to fill resource gaps through business planning, performance monitoring, treasury services, and investment evaluation support for family offices, corporates, and financial institutions.
Companies that use Entrust Capital
Customer profileSegments3 records
Ideal customer profiles3 records
Entrust Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Entrust Capital partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Entrust Capital competitors and assessment
Company assessmentDirect peers
- Shuaa Capital: UAE-headquartered integrated financial services firm offering asset management, advisory, and capital markets services across the region. Comparable to Entrust in combining asset management with M&A advisory and serving family offices and institutions.
- Gate Capital: DIFC-based boutique asset management and advisory firm serving family offices and institutional clients across MENA. Closest comparable to Entrust in domicile, scale, and dual asset-management-plus-advisory positioning.
- Abu Dhabi Investment House (ADIH): UAE-based investment firm with asset management and advisory focus, previously led by Entrust's Chairman Najib Fayyad. Comparable product set and regional family-office/institutional client base.
- Wafra Capital: Kuwait/MENA-focused asset manager and advisor serving institutional and family-office clients. Comparable in regional focus, dual asset-management-and-advisory model, and emerging-markets investment orientation.
Emerging players
- Sarwa Capital: UAE-based digital wealth management platform serving mass-affluent and emerging-HNW clients. Adjacent rather than direct competitor, but represents the technology-enabled wealth model Entrust may eventually compete with.
- Ajeej Capital: DIFC-based boutique advisory and investment firm serving MENA family offices and corporates. Overlaps with Entrust on advisory and alternative-investments mandates at similar boutique scale.
Broad incumbents
- EFG Hermes: Leading MENA investment bank and asset manager offering brokerage, investment banking, and asset management. Comparable to Entrust on advisory and capital-markets activities and shares talent lineage (e.g., Amro Diab).
- Emirates NBD Asset Management: UAE-based incumbent asset manager affiliated with Emirates NBD bank, offering conventional and Sharia-compliant funds. Comparable in client segments (UHNWI, institutions) and Sharia-compliant capability, though at significantly larger scale.
- Mashreq Al-Islami: UAE bank's Islamic banking and asset management arm providing Sharia-compliant investment products. Comparable on the Sharia-compliant asset management side and on serving MENA UHNWIs and family offices.
Regional players
- BHM Capital: UAE-based financial services firm offering brokerage, investment banking, and asset management. Comparable on MENA capital-markets intermediation and advisory, though more brokerage-tilted than Entrust.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Entrust Capital social profiles
Digital presenceEntrust Capital compliance and trust
Trust signalCompliance1 record
Entrust Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entrust Capital leadership team
Management profileNumber of profiles
Profiles9 records
Entrust Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entrust Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entrust Capital
What does Entrust Capital do?
Entrust Capital is a DFSA-regulated boutique financial services firm managing client assets across Capital Markets (listed equities and fixed income, both conventional and Sharia-compliant) and Alternative Investments (private equity, real estate, structured products). It also delivers a transaction Advisory platform covering M&A, corporate structuring and credit arranging, and support services for family offices, ultra-high-net-worth individuals, and institutions in the MENA region.
Is Entrust Capital a public or private company?
Entrust Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Entrust Capital founded?
Entrust Capital was founded in 2018. It employs 11 to 50 people.
Where is Entrust Capital based?
Entrust Capital is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Entrust Capital make money?
Two revenue lines are on record. Asset Management Fees are the primary driver. The others are advisory Services.
Who are Entrust Capital's main competitors?
Direct peers on record are Shuaa Capital, Gate Capital, Abu Dhabi Investment House (ADIH) and Wafra Capital. Emerging players are Sarwa Capital and Ajeej Capital. Broad incumbents are EFG Hermes, Emirates NBD Asset Management and Mashreq Al-Islami. BHM Capital is listed as a regional player.
Does Entrust Capital have an API?
No public API is recorded for Entrust Capital.
What industry is Entrust Capital in?
Entrust Capital's product category is Asset Management. Its primary akta.pro industry code is FSAAABAN, Private Client Custody & Brokerage (Execution, Reporting, Safekeeping). Its NAICS code is 52315 and its SIC code is 6282.