What 24HourWristbands does

24HourWristbands.Com is a Houston, Texas-based custom promotional products manufacturer and e-commerce retailer founded in 2006. The company originated as a custom wristband specialist and has since expanded into an 18,476-SKU catalog spanning apparel, drinkware, balloons, signs, lanyards, keychains, wellness products, and party supplies. Production runs from a state-of-the-art Houston facility staffed by 300+ printers and graphic artists, with daily throughput exceeding 250,000 units and cumulative shipments of more than 100 million wristbands since founding. The technology stack centers on screen printing and an interactive online design studio that lets buyers upload artwork, preview proofs, and place orders directly through the website.

The business operates a self-serve product-led growth model supplemented by a phone-based inside-sales team for larger or rush orders. Pricing is per-unit with volume tiers; wristbands start at $0.01-$0.27 each and apparel from $0.99, anchored by a lowest-price guarantee. Customer segments are highly fragmented across SMBs, event organizers, nonprofits, schools, sports teams, political campaigns, and healthcare buyers, with no concentration on a small number of large accounts. Distribution is direct via the company's own e-commerce storefront with US-based fulfillment, free ground shipping on qualified domestic orders, and global shipping on request.

The company is privately held with no disclosed institutional investors or funding rounds, and operates alongside sister company Imprint.Com from the same facility. It was recognized as a U.S. Small Business Administration Small Business of the Year awardee in 2013 and maintains a 4.6/5 Shopper Approved rating across nearly 192,000 verified reviews. No patents, proprietary AI/ML systems, regulatory actions, or merger and acquisition activity are disclosed in available sources.

Name

24HourWristbands

Legal name

24HourWristbands.Com

Website

https://24hourwristbands.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

24HourWristbands is a Houston-based e-commerce manufacturer of custom promotional products, specializing in customizable wristbands and apparel for SMBs, event organizers, nonprofits, schools, and political campaigns via a self-serve online design platform and US-based production.

Ownership category

akta.pro rank

Product category

Custom Promotional Products Manufacturing

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Custom promotional products
• Custom wristbands
• Screen printing services
• Branded merchandise
• Promotional apparel

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Promotional Products Sales: One-time purchase model for customized promotional products including wristbands, apparel, drinkware, and other branded merchandise. Products are sold directly to businesses, organizations, and consumers through e-commerce platform with per-unit pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

24HourWristbands.Com is a custom promotional products manufacturer and e-commerce retailer specializing in personalized wristbands (silicone, Tyvek, paper, vinyl, cloth, neoprene, USB, LED) alongside an expanded line of custom apparel, drinkware, can coolers, tote bags, balloons, signs, lanyards, and keychains. Products are designed and ordered through a self-serve online design studio or with assistance from in-house graphic artists, then produced in-house at a US-based Houston, Texas facility and shipped directly to businesses, organizations, and consumers worldwide.

Product overview

24HourWristbands.Com is a custom promotional products e-commerce platform offering over 18,000 products. The core product line centers on customizable wristbands including silicone (printed, debossed, ink injected, embossed), Tyvek, paper, vinyl, cloth, neoprene, USB, and LED magnetic variants. The company has expanded beyond wristbands to a comprehensive promotional products portfolio including custom can coolers, tote bags, apparel (t-shirts, polos, sweatshirts, athletic wear, outerwear), drinkware (ceramic mugs, tumblers, vacuum insulated vessels), balloons, coasters, signs, lanyards, keychains, auto/home tools, wedding & party supplies, and wellness products. The platform features an interactive online design studio for product customization, US-based production facilities in Houston, Texas, screen printing capabilities, and operates alongside sister company Imprint.Com. Founded in 2006, the company claims to be the largest manufacturer of custom wristbands globally, having delivered over 100 million wristbands.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Silicone & Polyester Wristbands Primary product line of customizable wristbands made from silicone and polyester materials, offered in multiple styles including silk screen printed (from $0.13/ea), debossed (from $0.16/ea), embossed (from $0.11/ea), and other variants. Designed for events, awareness campaigns, branding, and identification.
• Custom Tyvek & Paper Wristbands Single-use wristbands made from water-resistant paper and DuPont Tyvek material, designed for event admission control and crowd management. Available from $0.04/ea in premium water-resistant, in-stock, and medical alert variants.
• Custom Cloth & Neoprene Wristbands Reusable fabric-based wristbands including custom cloth, woven cloth, neoprene, and fluorescent neon full color cloth options, priced from $0.01/ea for extended-wear applications.
• Custom Vinyl Wristbands Durable vinyl wristbands available in low minimum, standard, wide, and tab configurations (2-tab through 10-tab), priced from $0.27/ea for extended event use and access control.
• Medical Alert Wristbands Specialized wristbands for healthcare settings including medical alert Tyvek and vinyl variants (regular and wide) for patient identification and medical information display.
• Custom USB & LED Magnetic Wristbands Technology-integrated wristbands featuring USB storage (slap wrap and standard designs in 4GB and 8GB capacities) and LED magnetic bracelet options with blank, printed, or laser engraved customization.
• Custom Apparel Screen printed and embroidered clothing including t-shirts (from $0.99/ea), ladies and juniors wear, sweatshirts, athletic apparel, polos, youth apparel, outerwear, and custom embroidered shirts (from $3.95/ea) from brands including Gildan, Hanes, Bella+Canvas, and Champion.
• Custom Can Coolers (Koozies) Insulated beverage holders including foam collapsible coolies and 12oz 2-in-1 can cooler tumblers with full color printing capabilities for promotional events and parties.
• Custom Tote Bags Promotional tote bags and shopping bags with handles available in custom sizes including 10 x 13 inch paper shopping bags.
• Custom Drinkware Personalized beverage containers including ceramic mugs, wine glasses, whiskey glasses, camp mugs, tumblers, vacuum insulated mugs, and sports bottles with printing and engraving options.
• Custom Balloons Personalized latex and foil balloons ranging from 9 to 82 inches including custom 9-17 inch latex balloons (from $0.15/ea), 32-82 inch giant latex balloons, 16-26 inch foil number and letter balloons (from $0.24/ea), heart, star, and round foil balloons, and self-standing number balloons (up to $53.97/ea for larger sizes).
• Custom Coasters Pulpboard coasters available in 3.5 inch round and square configurations for bar, restaurant, and event promotional use.
• Custom Signs Promotional signage including custom yard signs and trade show signage for event advertising and brand visibility.
• Custom Lanyards & Badges Badge holders and lanyards for event credentials and identification purposes.
• Custom Keychains Promotional keychains and key tags including blank, custom printed, dog tags, and wrist lanyard keychains.
• Wedding & Party Supplies Personalized wedding and party themed promotional items including custom wedding favors, bachelorette party supplies, and event decorations.
• Wellness & Safety Products Health and safety promotional items including hand sanitizers (1oz and 2oz with carabiner), antibacterial wipes, first aid kits, and face masks.
• Trade Show & Signage Trade show booth essentials including booth displays, banners, and promotional materials for exhibition events.

Quantifiable outcome

• 4.6/5 star rating on Shopper Approved with 191,892+ reviews
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Imprint.ComcoreOthersSister company operating from the same state-of-the-art facility in Houston, Texas. Both companies are part of the same parent organization, sharing manufacturing capabilities and production facilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vistaprint (Cimpress): Large incumbent in custom print and promotional products (cards, apparel, signage, drinkware, accessories) — broader catalog and marketing reach but overlapping core SMB promotional use cases.

Direct peers

• RushOrderTees: Custom screen-printed and embroidered apparel specialist focused on fast turnaround for groups, events, and businesses — directly overlapping on apparel and rush-ordering GTM.
• CustomInk: Direct competitor in custom apparel and promotional products for groups, teams, events, and businesses, with online design studio and self-serve ordering — closely aligned on GTM motion and SMB customer base.
• Sticker Mule: Custom promotional products company (stickers, labels, packaging, apparel) competing for the same SMB promotional buyer with a self-serve online design experience — directly comparable operating model.
• Zazzle: Online marketplace for custom and personalized products including apparel, accessories, paper goods, and event supplies — comparable self-serve customization model targeting similar end-use cases.
• CafePress: Custom-print-on-demand merchandise platform (apparel, drinkware, accessories, gifts) — overlapping product categories and buyer segments around personalized/promotional use cases.
• 4imprint: Public direct competitor in custom promotional products including wristbands, apparel, bags, and drinkware, serving SMBs and enterprise via online ordering and dedicated account reps — direct overlap in product and buyer profile.
• Imprint.Com: Sister company of 24HourWristbands operating from the same Houston facility under common ownership, offering overlapping custom promotional products — directly comparable product set and shared production capacity.

Emerging players

• Spreadshirt: Custom apparel and accessories platform (T-shirts, hoodies, drinkware, accessories) with self-serve design tools for groups and small businesses — adjacent custom-print competitor targeting similar promotional use cases.
• Printful: Print-on-demand apparel and accessories producer serving creators, SMBs, and brands — overlapping on-demand custom-print capability and SMB promotional buyer, though primarily a fulfillment partner rather than a brand-led retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/24hourwristband

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24HourWristbands