Kawasaki Motors Corp., U.S.A.

What Kawasaki Motors Corp., U.S.A. does

Kawasaki Motors Corp., U.S.A. is a California-incorporated, wholly-owned U.S. subsidiary of Kawasaki Heavy Industries, Ltd. (Japan) that markets, distributes, and selectively assembles Kawasaki powersports products in the United States. Founded in 1966 and headquartered in Santa Ana, California, with a manufacturing facility in Lincoln, Nebraska, the company sells motorcycles, side-by-side vehicles, ATVs, personal watercraft, personal transportation vehicles (PTVs), youth electric balance bikes, and outdoor power equipment engines under established sub-brands including NINJA, Z, VERSYS, VULCAN, MULE, TERYX, RIDGE, JET SKI, KX, KLX, KLR, NAV, ELEKTRODE, and Kawasaki Engines.

Its product portfolio spans internal combustion, supercharged (Ninja H2 family), hybrid (NINJA 7 HYBRID, Z7 HYBRID), and electric (ELEKTRODE, Z e-1, NINJA e-1) powertrains, supported by the connected RIDEOLOGY Bluetooth app for trip/maintenance data. Distribution is built on a 7,400+ authorized dealer network with in-house retail and wholesale financing through Kawasaki Motors Finance Corp., complemented by dedicated government, fleet, and agricultural sales programs, an e-commerce storefront on kawasaki.com, and a global technical training hub (KTECH Training Center, Grand Rapids, MI).

Revenue is generated principally through unit sales of vehicles, with supplementary streams from accessories, branded apparel and merchandise, accessories packages, performance oils (KTECH PRO50), and financing services. Pricing is unit-based across MSRPs ranging from $2,699 (youth ATV) to $62,100 (Ninja H2R), with promotional retail financing as low as 2.95% APR for 36 months on select models.

Name

Kawasaki Motors Corp., U.S.A.

Legal name

Kawasaki Motors Corp., U.S.A.

Website

https://kawasaki.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Kawasaki Motors Corp., U.S.A. is the U.S. distribution and partial-assembly subsidiary of Kawasaki Heavy Industries, selling motorcycles, side-by-sides, ATVs, personal watercraft, PTVs, and engines through a 7,400+ dealer network across the United States.

Ownership category

akta.pro rank

Product category

Powersports Vehicles (Motorcycles, ATVs, Side-by-Sides, Personal Watercraft)

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)

SIC

Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), ATV (All-Terrain Vehicle) Manufacturing (IMACAEAD), Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive) (IMACAEAJ), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Powersports vehicles
• Motorcycle manufacturing
• Personal watercraft
• Side-by-side vehicles
• Outdoor power equipment

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of motorcycles, ATVs, side-by-side vehicles (SxS), personal watercraft (Jet Ski), and personal transportation vehicles (NAV). Revenue generated through dealer network and direct retail transactions.
2. Accessories and Parts: Genuine Kawasaki accessories, vehicle accessories, accessory packages, and replacement parts sold through dealers and kawasaki.com
3. Apparel and Merchandise: Branded apparel including men's, women's, youth clothing, limited-edition collaborations (Morgan Wallen x Kawasaki), gifts and collectibles
4. Engine Products: Sale of outdoor power equipment engines and related products through Kawasaki Engines division
5. Financing Services: Kawasaki Motors Finance Corp. provides retail financing options including promotional rates (as low as 2.95% APR)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Kawasaki Motors Corp., U.S.A. manufactures, distributes, and sells a full lineup of powersports vehicles including motorcycles (NINJA, Z, VERSYS, VULCAN, KLX, KX, ELIMINATOR, W, KLR, KLE), ATVs (BRUTE FORCE, KFX), side-by-side vehicles (MULE, TERYX, RIDGE), personal watercraft (JET SKI), personal transportation vehicles (NAV), and electric balance bikes (ELEKTRODE). The company also operates a Kawasaki Engines division supplying engines for outdoor power equipment, and provides retail financing through Kawasaki Motors Finance Corp. Distribution is executed primarily through a 7,400+ dealer network across the United States.

Product overview

Kawasaki Motors Corp., U.S.A. offers a comprehensive powersports product portfolio spanning motorcycles (NINJA® sportbikes, Z Series naked bikes, VERSYS® adventure touring, VULCAN® cruisers, KLX® off-road, KX™ motocross), utility vehicles (MULE™ and RIDGE® side x sides, BRUTE FORCE® ATVs), personal transportation (NAV® PTV), watercraft (JET SKI® personal watercraft), and electrification (ELEKTRODE® electric balance bikes, hybrid motorcycles). The company also operates a Kawasaki Engines division for outdoor power equipment. Supporting products include Kawasaki Performance Oils, vehicle accessories, accessory packages, and the RIDEOLOGY smartphone connectivity app. The product architecture is organized around distinct vehicle categories with modular accessories and add-on services.

Differentiator

Problem solved

Functional benefit

Brands

• Ninja®: Sportbike motorcycle line including street, supersport, and hypersport models
• Z
• VERSYS®
• VULCAN®
• MULE™
• TERYX®
• RIDGE®
• JET SKI®
• KX™
• KLR®
• KLX®
• KLE®
• BRUTE FORCE®
• KFX®
• NAV®
• W
• ELIMINATOR®
• ELEKTRODE®
• Kawasaki Engines
• Team Green™
• Rideology

Products and services

• NINJA Sportbike Lineup Sportbike lineup including street/track, supersport, and hypersport models ranging from entry-level (NINJA 300, 500) to high-performance (NINJA ZX-10R, NINJA H2R). Includes the supercharged H2 family and the NINJA 7 HYBRID hybrid motorcycle.
• Z Series Naked/Standard Motorcycles Naked/standard motorcycles including mini naked (Z125 PRO), supernaked (Z500, Z650, Z900, Z1100), retro sport (Z650RS, Z900RS), and hypernaked (Z H2) models. Includes the Z e-1 electric model and Z7 HYBRID.
• VERSYS Adventure/Touring Motorcycles Adventure and touring motorcycles including VERSYS-X 300, VERSYS 650, and VERSYS 1100 SE LT for on-road touring and light adventure riding.
• VULCAN Cruiser Motorcycles Cruiser motorcycle lineup including sport cruiser (VULCAN S), classic cruiser (VULCAN 900), bagger cruiser (VULCAN 1700 VAQUERO), and touring cruiser (VULCAN 1700 VOYAGER).
• KLX Off-Road and Dual-Sport Motorcycles Off-road and dual-sport motorcycles including KLX 110R, KLX 140R, KLX 230R, KLX 300R for trail riding, with SM (supermoto) variants available.
• KX Motocross and Cross-Country Motorcycles Competition motocross and cross-country motorcycles including youth models (KX 65, KX 85, KX 112), full-size MX (KX 250, KX 450F, KX 450SR), and cross-country variants.
• BRUTE FORCE ATVs and KFX Youth ATVs All-terrain vehicles including youth models (KFX 50, KFX 90) and utility/recreation models (BRUTE FORCE 300, 450 4x4, 750) for work and recreation.
• MULE Side-by-Side Utility Vehicles Utility side x side vehicles available in 2-passenger (MULE SX, MULE 4000/4010, MULE PRO-MX), 3-passenger (MULE PRO-FX, MULE PRO-FXR, MULE PRO-DX), convertible, and 3-6 passenger (MULE PRO-FXT) configurations for work and farm use.
• TERYX Sport and Recreation Side-by-Side Vehicles Sport and recreation side x side vehicles including TERYX 2-4 passenger recreation, TERYX4, TERYX KRX 1000 sport models, and supercharged H2 variants (TERYX4 H2, TERYX5 H2).
• RIDGE Performance Utility Side-by-Side Vehicles Performance utility side x side vehicles available in 2-3 passenger (RIDGE) and 4-6 passenger (RIDGE CREW) configurations.
• NAV Personal Transportation Vehicle (PTV) Personal transportation vehicles (PTV) including the NAV 4e 4-passenger model featuring category-first fold-flat seat, expandable storage, cupholders, USB ports, and all-LED lighting. Assembled in Lincoln, Nebraska.
• JET SKI Personal Watercraft Personal watercraft including stand-up (JET SKI SX-R 160), 3-passenger (JET SKI ST 160, STX 160, ULTRA 160), fishing variants (ULTRA 160LX-S ANGLER), and supercharged models (ULTRA 310).
• ELEKTRODE Electric Balance Bikes Electric balance bikes for youth including ELEKTRODE 16 and ELEKTRODE 20 models, introducing young riders to electric-powered riding.
• Kawasaki Engines Outdoor Power Equipment Division Division producing engines for outdoor power equipment including Critical Power engines, KTECH-branded maintenance products, and the KTECH PRO50 Full Synthetic Oil. Serves landscape and industrial markets.
• Rideology Connected Vehicle Smartphone Application Bluetooth-connected smartphone app for powersports vehicles providing vehicle information, trip logs, maintenance records, riding data synchronization, and vehicle care tools.
• Kawasaki Accessory Packages Pre-configured accessory bundles including protection packages, entertainment packages, lighting packages, and recreation packages for specific vehicle models across motorcycle, MULE, RIDGE, TERYX, ATV, and NAV PTV lines.
• Genuine Kawasaki Vehicle Accessories and Parts Genuine accessories, parts, and replacement components for motorcycles, ATVs, side x sides, watercraft, and electrification products including protection packages, lighting, cargo solutions, and comfort accessories.
• Kawasaki Performance Oils and Chemicals Branded oils and chemicals including engine oils, differential oils, suspension oils, oil change kits, and performance chemicals and cleaners designed for Kawasaki vehicles.

Quantifiable outcome

• North America holds 12.72% of global motorcycle market revenue
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• Monster EnergymajorGTM or Marketing Partner · 27 February 2026Kawasaki and Monster Energy became official sponsors of Morgan Wallen's 23-date Still The Problem Tour starting April 10, 2026. The sponsorship includes merchandise giveaways, promotional collaborations, and sweepstakes with custom Kawasaki vehicles and exclusive merchandise. This follows existing Monster Energy Pro Circuit Kawasaki racing team sponsorship.
• Low Speed Vehicle Dealer Association (LSVDA)coreChannel Partner/ Reseller/ Distributor · 22 January 2026Kawasaki Motors Corp., U.S.A. became a member and platinum sponsor of the LSVDA following expansion into personal transportation vehicle category with NAV product. This partnership supports the association's mission to advance personal transportation vehicle market through innovation and industry collaboration.
• Monster Energy Pro Circuit KawasakimajorGTM or Marketing PartnerFactory racing team sponsorship in Pro Motocross Championship featuring riders like Levi Kitchen. Kawasaki Racing Teams compete in Supercross/Motocross, Road Racing, Off-Road, Side X Side Racing, and Jet Ski Racing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Polaris Inc. Polaris competes with Kawasaki in side-by-sides (RZR vs. TERYX), ATVs (Sportsman vs. Brute Force), and Indian Motorcycle competes in the cruiser segment (vs. Vulcan). Polaris is publicly traded with strong financials and aggressive SxS innovation, making it a key comparable.
• BRP (Bombardier Recreational Products): BRP's Can-Am brand directly competes in side-by-sides (Maverick, Defender vs. TERYX/RIDGE), ATVs (Outlander vs. Brute Force), and its Sea-Doo competes with Kawasaki Jet Ski in personal watercraft. BRP is publicly traded and aggressive in powersports innovation.
• Yamaha Motor Corporation USA: Yamaha is a primary direct competitor offering motorcycles (YZF, MT, YZ), ATVs (Raptor, Kodiak, Grizzly), side-by-sides (Wolverine, YXZ, Viking), and WaveRunner personal watercraft. The two compete head-to-head across nearly all powersports categories in the U.S. market.
• Suzuki Motor USA: Suzuki competes with Kawasaki in motorcycles (GSX-R, Hayabusa vs. Ninja), ATVs (KingQuad vs. Brute Force), and side-by-sides. Both are Japanese OEMs with similar distribution models through U.S. dealer networks.
• Textron Off Road (Arctic Cat): Textron Off Road markets Arctic Cat-derived side-by-sides (Prowler Pro, Wildcat) and ATVs that compete directly with Kawasaki's MULE, TERYX, and Brute Force lines. Both target utility and recreation buyers through overlapping dealer channels.
• Honda Motor Co. (Powersports): Honda Powersports is one of the most direct competitors to Kawasaki in the U.S., offering a similarly comprehensive lineup of motorcycles, ATVs, side-by-sides, and powersports products. Honda competes across nearly every category Kawasaki serves, from CBR sportbikes to Talon side-by-sides.
• Triumph Motorcycles America: Triumph competes with Kawasaki in the modern classics/retro sport segment (Z650RS, Z900RS vs. Triumph Bonneville, Speed Twin) and adventure touring (Versys vs. Tiger). Both target premium riders through U.S. dealer networks.
• Harley-Davidson Inc. Harley-Davidson competes with Kawasaki in cruisers (Vulcan vs. Harley touring/cruiser lines) and is increasingly competing in adventure and sport segments. Both rely on strong brand identity and U.S. dealer networks, and both are pursuing electrification strategies (Harley's LiveWire vs. Kawasaki's e-1 lineup).

Emerging players

• Segway Powersports: Segway Powersports competes in side-by-sides and UTVs, including the personal transportation vehicle segment where Kawasaki's NAV competes. As a newer entrant, it represents both a competitive threat and a signal of category growth that benefits all participants.
• CFMoto USA: CFMoto is a Chinese OEM rapidly expanding in the U.S. powersports market, directly competing in side-by-sides, ATVs, and entry-level motorcycles. It poses a price-disruptive threat to Kawasaki's lower-tier offerings and is building its own dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KawasakiUSA
• LinkedInlinkedin.com/company/kawasaki-motors-corp.-u.s.a.
• Instagraminstagram.com/kawasakiusa
• Facebookfacebook.com/kawasaki
• YouTubeyoutube.com/kawasaki

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kawasaki Motors Corp., U.S.A.