EyeMed

What EyeMed does

EyeMed is a US vision insurance benefits administrator founded in 1988 and headquartered in Mason, Ohio (Greater Cincinnati area), operating as a wholly-owned subsidiary of EssilorLuxottica, the Franco-Italian eyewear conglomerate formed in 2018. The company administers vision benefit plans covering eye exams, prescription eyewear, contact lenses, and LASIK discounts, distributing its four-tier provider network (Access, Advantage, Insight, Select) through employer-sponsored groups, insurance brokers, lease arrangements with insurance carriers, and direct-to-consumer individual and family plans. EyeMed claims America's largest network of vision care providers per Network360 (2025), integrating independent optometrists alongside the parent's retail anchors LensCrafters, Pearle Vision, and Target Optical.

The company's underlying technology comprises a vision benefits administration platform with provider network management, supported by a member portal for benefits and claims access, a Provider Locator tool for finding in-network ODs and optical retailers, an EyeMed inFocus portal for providers, and an online claims processing system with eligibility verification. Distribution operates through multiple channels: direct enterprise employer sales, channel/reseller relationships with carriers (including Ameritas and Fidelity Security Life, both of which lease all four of EyeMed's networks), an appointed broker network for mid-market and individual placement, and a self-serve/PLG channel via eyemed.com for individual and family plans.

EyeMed generates revenue primarily through recurring vision insurance premiums paid by employers, individuals, and carrier partners, supplemented by network access and managed-care fees charged to carriers leasing its provider networks. Pricing for individual plans starts at approximately $19 per month. Members access LASIK discounts, hearing aid discounts, and online eyewear shopping through the EyeMed Perks add-on program. The company also operates the EyeMed Cares disaster relief program and the Donate for Good eyewear recycling initiative in partnership with the OneSight EssilorLuxottica Foundation. EyeMed maintains HIPAA compliance and adheres to CCPA/CPRA, VCDPA, and Washington MHMDA privacy regulations, operating exclusively in the US market with 501-1000 employees.

Name

EyeMed

Legal name

EyeMed Vision Care LLC

Website

https://eyemed.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

EyeMed is a US vision insurance benefits administrator, founded 1988 and headquartered in Mason, Ohio, operating as a subsidiary of EssilorLuxottica. It administers vision plans through employer groups, brokers, carrier partners, and direct-to-consumer channels across America's largest network of independent eye doctors and retail optical locations.

Ownership category

akta.pro rank

Product category

Vision Insurance

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Vision Insurance Plans (Employer-Sponsored) (HLAEAJAA)

akta.pro secondary industries

Individual & Family Vision Insurance Plans (HLAEAJAB), Vision Insurance (FSAIAHAB), Union / Association / Affinity Vision Plans (HLAEAJAK)

Keywords

• Vision insurance
• Vision benefits administration
• Eye care networks
• Vision benefit plans
• Managed vision care

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Vision Insurance Premiums: EyeMed generates revenue primarily through vision insurance premiums paid by employers, insurance carriers, and individual subscribers. The company administers vision benefit plans and processes claims for eye exams, eyewear, and related services.
2. Network Access Fees: EyeMed provides access to its provider network to insurance carriers and health plans, generating fees for network access and utilization management.
3. Individual Vision Plans: Direct-to-consumer vision insurance plans available for individuals and families, with monthly premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

EyeMed designs, administers and sells managed vision benefit plans covering eye exams, frames, lenses, contact lenses and LASIK discounts. Plans are delivered through four proprietary provider network tiers—Access, Advantage, Insight and Select—and are offered as employer-sponsored group benefits, via carrier partnerships, and as individual/family direct policies.

Product overview

EyeMed is a vision insurance benefits provider offering a comprehensive platform of vision care products and services. The core offering consists of EyeMed Vision Benefits, a vision insurance platform that provides coverage for eye exams, eyewear, and discounts on vision correction procedures. EyeMed offers Individual and Family Vision Plans for direct consumer purchase, alongside employer-sponsored group plans. The company operates four distinct provider network tiers (Access, Advantage, Insight, Select) that health plan partners can lease. Member benefits include LASIK discounts, online shopping options, and hearing benefits through the EyeMed Perks program. The company connects members to America's largest network of eye doctors including independent optometrists and major retail chains such as LensCrafters, Pearle Vision, and Target Optical. EyeMed also supports community initiatives through its OneSight EssilorLuxottica Foundation partnership, disaster relief via EyeMed Cares, and the Donate for Good glasses recycling program.

Differentiator

Problem solved

Functional benefit

Products and services

• EyeMed Vision Benefits Core eye care benefit plans covering exams, frames, lenses, contacts, and LASIK discounts, delivered through in-network providers for employer groups, carrier partners and individual members in the United States.
• Individual and Family Vision Plans Direct-bill vision benefit plans purchased online by individuals and households, providing access to EyeMed's network of eye doctors for exams, glasses, contacts and discounts.
• EyeMed Provider Networks (Access, Advantage, Insight, Select) Four national network tiers of optometrists, ophthalmologists and optical retailers that employers and members can use to access covered vision services; tier choice maps to plan design and price.

Quantifiable outcome

• Nearly 98% of EyeMed members stay in-network for their vision care
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OneSight EssilorLuxottica FoundationcoreStrategic or Co-development Partner · 1 January 2013EyeMed is a proud, long-time sponsor of the OneSight EssilorLuxottica Foundation. Since 2013, the Foundation has provided access to sustainable vision care to over 1 billion people globally and helped correct/protect the vision of 94 million people. EyeMed participates in funding charitable clinics, eye screenings, and disaster relief programs through this partnership.
• EssilorLuxotticacoreOthersEyeMed is a subsidiary of EssilorLuxottica, the Franco-Italian eyewear conglomerate. EssilorLuxottica holds approximately 20% of the global eyewear market with $131 billion market cap as of 2024. EyeMed is part of the company's vertically integrated business model spanning lens manufacturing, frame production, retail operations, and vision insurance.
• The Vision CouncilminorStrategic or Co-development PartnerEyeMed has a partnership with The Vision Council, an organization supporting the optical industry through research, education, and advocacy.
• Fidelity Security Life Insurance CompanycoreChannel Partner/ Reseller/ DistributorFidelity Security Life Insurance Company (FSL) leases EyeMed's four provider networks (Access, Advantage, Insight, Select) for use in their managed care vision policies. FSL issues vision insurance products using EyeMed's provider network across multiple states including Colorado.
• AmeritascoreChannel Partner/ Reseller/ DistributorAmeritas, a health insurance carrier, partners with EyeMed to provide vision networks to their members. Ameritas leases EyeMed's Access, Advantage, Insight, and Select networks as part of their vision insurance offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Humana Vision: Humana offers employer-sponsored and individual vision plans, competing with EyeMed in the employer benefits market and increasingly in Medicare Advantage vision offerings where EyeMed is comparatively underweight.
• Anthem Blue Cross Blue Shield Vision: Anthem markets vision benefits under its Blue Cross Blue Shield plans, competing with EyeMed for employer-sponsored accounts by bundling vision into broader medical and ancillary benefits portfolios.
• UnitedHealthcare Vision (Spectera): UnitedHealthcare's vision division offers employer-sponsored vision plans that compete directly with EyeMed's group business, leveraging UnitedHealth's massive payer scale rather than specializing exclusively in vision benefits.
• Aetna Vision (CVS Health): Aetna, owned by CVS Health, sells group vision insurance products that overlap with EyeMed's employer-sponsored benefits, distributed through a national payer salesforce and tied to broader health benefits bundling.

Direct peers

• Superior Vision: Superior Vision is a mid-market vision benefits administrator selling group and individual plans through brokers — overlapping directly with EyeMed's broker channel and mid-tier employer segments.
• MetLife Vision: MetLife sells group and individual vision insurance products through employers and brokers, putting it in direct competition with EyeMed across both core distribution channels.
• VSP Vision Care: VSP is the largest US vision benefits company and EyeMed's primary competitor. Both administer employer-sponsored and individual vision plans, lease provider networks to carriers, and compete on the size and quality of in-network optometrist/retail footprints.
• Davis Vision: Davis Vision is a dedicated vision benefits administrator competing head-on with EyeMed for employer group accounts and broker placement, with a comparable model of leased networks and direct employer sales.
• Versant Health (formerly Clarispointe/AlwaysCare): Versant Health administers vision and dental benefits for insurers and employers, leasing provider networks and competing for the same group benefits accounts that drive EyeMed's core revenue.

Emerging players

• Warby Parker: Warby Parker sells prescription eyewear directly to consumers and accepts EyeMed/VSP-style vision insurance. While not a direct benefits competitor, it shapes consumer expectations around online eyewear purchasing that EyeMed's Online Options channel must keep pace with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eyemedvision
• LinkedInlinkedin.com/company/eyemed-vision-care
• Instagraminstagram.com/eyemedvisioncare
• Xx.com/EyeMedVision

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EyeMed