Azure Standard
Azure Standard, founded in 1987 in Dufur, Oregon, is a private US manufacturer and direct-delivery distributor of organic and non-GMO food and produce serving health-conscious consumers. Through its wholly-owned AzureWell sub-brand, it also offers practitioner-grade dietary supplements via marketplace partnerships.
- Company typePrivate
- Founded1987
- HeadquartersDufur, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Azure Standard does
Azure Standard is a United States-based, privately held manufacturer and distributor of organic and non-GMO food and produce, founded in 1987 and headquartered in Dufur. The company operates an e-commerce direct-delivery model, shipping organic groceries and natural food products to health-conscious consumers across the domestic market. Its go-to-motion is a direct-to-consumer storefront serving individual buyers and SMBs, with no disclosed marketing channels beyond its owned e-commerce site.
The company's product portfolio centers on bulk and packaged organic food delivered to customers' homes, and has been extended through AzureWell — a wholly-owned sub-brand offering practitioner-grade dietary supplements and health products. AzureWell is positioned as a wellness-focused platform rather than a commodity supplement line, with distribution integrated into Azure Standard's core storefront. The company maintains a wholly-owned subsidiary structure for AzureWell.
Azure Standard's customer base is primarily health-conscious consumers seeking organic and non-GMO options, supplemented by a credentialed segment opened through a marketplace partnership with the American College of Healthcare Sciences (ACHS), which provides students and alumni access to AzureWell alongside educational webinars and workshops. Pricing models, revenue figures, and unit economics are not publicly disclosed. No AI/ML capabilities, patents, awards, or external funding rounds are referenced in available source material.
Azure Standard firmographics
Firmographics- Name
- Azure Standard
- Website
- https://azurestandard.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Azure Standard, founded in 1987 in Dufur, Oregon, is a private US manufacturer and direct-delivery distributor of organic and non-GMO food and produce serving health-conscious consumers. Through its wholly-owned AzureWell sub-brand, it also offers practitioner-grade dietary supplements via marketplace partnerships.
- Ownership category
- akta.pro rank
Azure Standard industry classification
Industry- Product category
- Organic Food Distribution
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
- akta.pro secondary industries
- DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF), Natural & Organic Foods Distribution (CRAOABAH), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Organic & Natural Foodservice & Restaurant Supply Wholesale (AFAIAJAJ)
Keywords
Where Azure Standard is headquartered
LocationHeadquarters
- HQ city
- Dufur
- HQ country
- United States
- HQ region
- North America
Markets served
Azure Standard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
Azure Standard product offering
Product offeringCore offering
Azure Standard manufactures and distributes organic, non-GMO food and produce, delivering these items directly to customers through its own e-commerce platform. The company has expanded its portfolio with AzureWell, a wellness-focused sub-brand offering practitioner-grade dietary supplements and health products.
Product overview
Azure Standard operates as a unified product offering centered on organic, non-GMO food and produce delivery. The company has expanded its portfolio to include AzureWell, a wellness-focused sub-brand providing practitioner-grade dietary supplements and health products. These offerings are marketed together through marketplace partnerships, with Azure Standard serving as the core delivery platform for both food products and wellness offerings.
Differentiator
Problem solved
Functional benefit
Brands
- AzureWell: A wellness-focused platform offering practitioner-grade dietary supplements and health products developed by Azure Standard.
Products and services
- Azure Standard Organic Food and Produce Delivery Manufacturer and direct-to-consumer delivery service for organic, non-GMO food and fresh produce, serving health-conscious consumers across the United States.
- AzureWell A wellness-focused platform developed by Azure Standard that offers practitioner-grade dietary supplements and health products, integrated with educational webinars, workshops, and marketplace access for wellness-focused consumers.
Companies that use Azure Standard
Customer profileSegments2 records
Ideal customer profiles2 records
Azure Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Azure Standard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American College of Healthcare Sciences (ACHS)coreACHS has announced a new Marketplace Partnership with AzureWell, a wellness-focused platform offering practitioner-grade dietary supplements and health products developed by Azure Standard. The partnership expands marketplace access, educational webinars, workshops, and career opportunities for ACHS students and alumni in the wellness and integrative health sector. AzureWell joins ACHS's growing marketplace partner network aligned with the college's mission to advance integrative health education, sustainability, and lifelong learning.
Recent moves4 records
Expansion highlights4 records
Azure Standard competitors and assessment
Company assessmentDirect peers
- Misfits Market: Misfits Market delivers organic produce and groceries directly to consumers via subscription, focusing on affordability and food rescue. It competes with Azure Standard for the same DTC organic customer and overlap in produce/protein assortments.
- Imperfect Foods: Imperfect Foods is a DTC subscription service for organic produce and pantry staples targeting health-conscious, sustainability-minded consumers—directly comparable to Azure Standard's customer base and delivery model.
- Thrive Market: Thrive Market is a membership-based online retailer delivering organic, non-GMO groceries and wellness products directly to consumers nationwide. It is the closest direct competitor to Azure Standard's core organic DTC food delivery model.
- Vitacost: Vitacost is an online retailer of dietary supplements, vitamins, and natural health products. It is the most direct comparable to Azure Standard's AzureWell sub-brand offering practitioner-grade supplements.
Broad incumbents
- KeHE Distributors: KeHE is a major U.S. distributor of natural and organic, specialty, and fresh products to retailers. It overlaps with Azure Standard's wholesale distribution roots and category expertise.
- Whole Foods Market: Whole Foods is the dominant U.S. specialty grocer for organic and natural products. While not DTC, it represents the established retail benchmark Azure Standard's health-conscious customers often also shop.
- United Natural Foods (UNFI): UNFI is the largest wholesale distributor of natural, organic, and specialty foods in North America. It represents the incumbent wholesale channel that Azure Standard partially bypasses through its DTC model.
- Natural Grocers: Natural Grocers is a U.S. specialty retailer focused exclusively on organic and natural groceries and dietary supplements. It targets the same health-conscious shopper as Azure Standard and AzureWell.
Emerging players
- FreshDirect: FreshDirect is an online grocer offering fresh and organic grocery delivery with national ambitions through partnerships. It is an emerging DTC grocery competitor relevant to Azure Standard's delivery channel strategy.
Others
- Pacific Foods (owned by Campbell): Pacific Foods is a manufacturer of organic soups, broths, and plant-based beverages. It is comparable to Azure Standard's organic food manufacturing capability and could represent either a supplier or branded competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Azure Standard social profiles
Digital presenceAzure Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azure Standard leadership team
Management profileNumber of profiles
Profiles1 record
Azure Standard subsidiaries and ownership
Company hierarchySubsidiaries1 record
Azure Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azure Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azure Standard
What does Azure Standard do?
Azure Standard manufactures and distributes organic, non-GMO food and produce, delivering these items directly to customers through its own e-commerce platform. The company has expanded its portfolio with AzureWell, a wellness-focused sub-brand offering practitioner-grade dietary supplements and health products.
Is Azure Standard a public or private company?
Azure Standard is a private company. It is classified as unknown and is currently operating.
When was Azure Standard founded?
Azure Standard was founded in 1987. It employs 51 to 100 people.
Where is Azure Standard based?
Azure Standard is headquartered in Dufur, United States, in the North America region.
Who are Azure Standard's main competitors?
Direct peers on record are Misfits Market, Imperfect Foods, Thrive Market and Vitacost. Broad incumbents are KeHE Distributors, Whole Foods Market, United Natural Foods (UNFI) and Natural Grocers. FreshDirect is listed as an emerging player. Pacific Foods (owned by Campbell) is listed as an others.
Does Azure Standard have an API?
No public API is recorded for Azure Standard.
What industry is Azure Standard in?
Azure Standard's product category is Organic Food Distribution. Its primary akta.pro industry code is AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery, with a secondary code of AFAIAMAF, DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy). Its SIC code is 5140.