GRAM
- Company typePrivate
- Founded2023
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GRAM does
GRAM (Grupo Romero Asset Management) is a private equity and asset management firm anchored by Grupo Romero, a Peruvian conglomerate established in 1893 that controls 13 public and private businesses across consumer, financial services, healthcare, industrials, energy, infrastructure, and business services in more than 10 countries. Founded in 2023 by the former Carlyle Peru Fund investment team, GRAM operates from dual headquarters in Miami, FL (US entity: GRAM LLC) and Lima, Peru (regional entity: GRIO S.A.), and operates under a strategic collaboration with Carlyle that provides access to global industry expertise while preserving GRAM's independent firm status.
The firm runs four integrated investment strategies: Fund Investments (GP stakes), Co-Investments (direct deals alongside leading GPs), Special Situations (engaged ownership in resilient businesses), and Private Equity through the Americas Buyout Fund (ABF) launched in November 2023. ABF targets middle-market businesses benefiting from Hispanic ecosystem growth across the Americas with equity check sizes of $100-300mm+, focusing on essential services and consumer businesses including U.S. Hispanic-market platforms. Its first announced portfolio company is UniVista Insurance, a Miami-based multi-channel insurance platform serving the U.S. Hispanic market, acquired in January 2025.
GRAM's revenue model follows the standard private equity fund management structure: management fees on committed capital across its fund products plus carried interest on realized gains, distributed through direct institutional sales to LPs, family offices, and qualified investors. The firm employs 11-50 staff and does not publicly disclose AUM, fund size, fees, or minimum investments. GRAM has no disclosed AI/ML capabilities, software products, or APIs; its differentiation rests on Grupo Romero's heritage and operating network, the Carlyle relationship, and the team's prior deal track record in Hispanic Americas.
GRAM firmographics
Firmographics- Name
- GRAM
- Legal name
- GRAM LLC
- Website
- https://gr-am.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where GRAM is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GRAM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Distribution channels1 record
Marketing channels2 records
GRAM product offering
Product offeringCore offering
GRAM is a private equity and asset management firm that raises and manages investment funds targeting middle-market businesses across the Americas, with a thematic focus on the U.S. Hispanic ecosystem and Latin America. Its platform runs three integrated strategies — Fund Investments in experienced GPs, Co-Investments alongside leading GPs, and Special Situations with engaged ownership — anchored by the Americas Buyout Fund which writes equity checks of $100-300mm+ in essential services and consumer businesses serving Hispanic markets. The firm combines the operational heritage of Peru's Grupo Romero conglomerate with maintained access to Carlyle's global investment network.
Product overview
GRAM (Grupo Romero Asset Management) is an investment management firm offering a unified platform of three integrated investment strategies: Fund Investments (investing in experienced GPs), Co-Investments (direct deals across capital structure), and Special Situations (engaged ownership in resilient businesses). Its Private Equity division operates the Americas Buyout Fund, targeting middle-market businesses in the U.S. Hispanic ecosystem with equity checks of $100-300mm+. The firm also holds a portfolio company, UniVista Insurance, a multi-channel insurance platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Fund Investments Fund-of-funds strategy in which GRAM invests capital with experienced general partners (GPs) running distinctive strategies that have outperformed benchmarks across economic cycles; offered to institutional investors, family offices, and qualified LPs.
- Co-Investments Co-investment program that builds diversified portfolios of co-investments and direct deals alongside leading GPs across the capital structure; offered to institutional investors, family offices, and qualified LPs.
- Special Situations Special situations strategy that invests in high-conviction, resilient businesses across the capital structure and exerts influence on value creation plans through engaged ownership; offered to institutional investors, family offices, and qualified LPs.
- Americas Buyout Fund (ABF) Private equity buyout fund that identifies, sources, and grows middle-market businesses focused on essential services and consumer businesses within the U.S. Hispanic ecosystem, with equity investments of $100-300mm+ per transaction.
Companies that use GRAM
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
GRAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GRAM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CarlylecoreStrategic collaboration allowing GRAM to leverage Carlyle's global pool of industry expertise with decades of track record experience. GRAM's team previously managed Carlyle Peru Fund and maintains access to the Carlyle network and global industry experts while maintaining the agility of an independent firm.
Recent moves7 records
Expansion highlights5 records
GRAM competitors and assessment
Company assessmentDirect peers
- Palladium Equity Partners: U.S.-based PE firm explicitly focused on Hispanic-related middle-market businesses in the Americas; the closest direct peer given GRAM's Americas Buyout Fund thesis, target check size, and sector mix.
- H.I.G. Capital: Global middle-market PE firm with a dedicated Latin America platform and flexible equity-check sizes; comparable mandate, geography, and emphasis on Hispanic Americas carve-outs.
- Acon Investments: Latin America-focused private equity firm investing across consumer, financial services, and infrastructure in the Andean and broader region; directly comparable jurisdiction and sector focus.
- L Catterton: Consumer-focused PE firm with dedicated Hispanic-Americas and Latin America strategies; competes for the same essential-services and consumer middle-market assets within the Hispanic ecosystem.
- Mesoamerica Investments: Central America-anchored PE platform investing in consumer and financial-services businesses in Hispanic markets; regional peer for sourcing, deal size, and sector overlap with GRAM.
Broad incumbents
- Carlyle Group: Global PE giant with longstanding Latin America franchise; relevant because GRAM's investment team originated from the Carlyle Peru Fund and remains a subadvisor, creating both an incumbent benchmark and a relationship-based differentiation.
- Bain Capital: Global alternative asset manager with significant Americas buyout activity across the middle and large market; competes for similar control transactions and limited partners.
- KKR: Global investment firm with Americas buyout, credit, and infrastructure franchises; broad incumbent whose Americas consumer and services strategies overlap with GRAM's mandate.
- Apollo Global Management: Major global alternative asset manager with PE and value strategies across the Americas; broad incumbent competitor for larger Hispanic-related platforms and consumer-services deals.
- Advent International: Global PE firm with a long-standing Latin America and financial-services track record; broad incumbent overlapping on middle-market buyouts in the region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GRAM compliance and trust
Trust signalCompliance1 record
GRAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRAM leadership team
Management profileNumber of profiles
Profiles14 records
GRAM subsidiaries and ownership
Company hierarchySubsidiaries1 record
GRAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRAM M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRAM
What does GRAM do?
GRAM is a private equity and asset management firm that raises and manages investment funds targeting middle-market businesses across the Americas, with a thematic focus on the U.S. Hispanic ecosystem and Latin America. Its platform runs three integrated strategies — Fund Investments in experienced GPs, Co-Investments alongside leading GPs, and Special Situations with engaged ownership — anchored by the Americas Buyout Fund which writes equity checks of $100-300mm+ in essential services and consumer businesses serving Hispanic markets. The firm combines the operational heritage of Peru's Grupo Romero conglomerate with maintained access to Carlyle's global investment network.
Is GRAM a public or private company?
GRAM is a private company. It is classified as corporate owned and is currently operating.
When was GRAM founded?
GRAM was founded in 2023. It employs 11 to 50 people.
Where is GRAM based?
GRAM is headquartered in Miami, United States, in the North America region.
Who are GRAM's main competitors?
Direct peers on record are Palladium Equity Partners, H.I.G. Capital, Acon Investments, L Catterton and Mesoamerica Investments. Broad incumbents are Carlyle Group, Bain Capital, KKR, Apollo Global Management and Advent International.
Does GRAM have an API?
No public API is recorded for GRAM.