Trusty
Trusty AG is a Swiss compliance software company that provides SMEs with an integrated platform covering AI-assisted risk screening, whistleblowing, EU regulatory compliance, policy management, and training via a credit-based subscription model.
- Company typePrivate
- Founded2022
- HeadquartersHünenberg, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trusty does
Trusty AG is a Swiss-headquartered compliance software company based in Hünenberg, Switzerland, founded by Dejan Jasnic, who brings over 20 years of anti-fraud and compliance experience and serves on the board of the ACFE Swiss Chapter. The company provides a unified compliance platform primarily targeting small and medium-sized enterprises (SMEs), though its customer base includes recognizable mid-market and enterprise names. Its product suite spans six core offerings: QuickScreen360™ (AI-assisted risk screening across sanctions, PEP, and adverse media), Trusty Whistleblowing (internal whistleblower channel compliant with the EU Whistleblower Directive), EUDR Passport™ (EU Deforestation Regulation supply chain compliance), Policy App® (policy distribution and management with AI summaries and translations), Trusty Academy (AI-powered compliance training and certification), and the Trusty Compliance Platform that ties these together via a credit-based consumption model.
The business model is a credit-based subscription with a 7-day free trial and no setup fees, supplemented by discrete one-time purchases such as a Sample Internal Whistleblower Policy listed at 900 EUR. The product-led GTM is reinforced by a WordPress plugin that enables self-service activation of the whistleblower channel for SME websites. The customer base is described as 4,000+ companies across highly diversified industries — manufacturing, healthcare/biotech, hospitality, retail, commodities, legal, food, transportation, postal services, and professional sports — with named enterprise logos including GLENCORE, GUESS, ULTRAGENYX, IDORSIA, APELLIS, PTC THERAPEUTICS, and others. The platform's competitive positioning is built around covering multiple EU regulatory frameworks (DORA, MiCA, CSDDD, EUDR, Whistleblower Directive) in a single integrated product geared toward companies that lack large in-house compliance functions.
Trusty firmographics
Firmographics- Name
- Trusty
- Legal name
- Trusty AG
- Website
- https://trusty-compliance.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trusty AG is a Swiss compliance software company that provides SMEs with an integrated platform covering AI-assisted risk screening, whistleblowing, EU regulatory compliance, policy management, and training via a credit-based subscription model.
- Ownership category
- akta.pro rank
Trusty industry classification
Industry- Product category
- Regulatory Compliance Software (RegTech)
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)
- akta.pro secondary industries
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN), Proof of Reserves, Attestations & On-Chain Audit/Assurance (FSADALAK), Third-Party Monitoring, Vendor Risk & Control Testing for Market Infrastructure (FSAFAKAO)
Keywords
Where Trusty is headquartered
LocationHeadquarters
- HQ city
- Hünenberg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Trusty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Credit-Based Platform Access: Customers access the Trusty Compliance Platform by purchasing credits, which can be used across different products based on actual needs. This modular approach allows pay-for-what-you-need pricing.
- Document Services: Sale of compliance documents such as Sample Internal Whistleblower Policy (900 EUR). These are one-time purchases for specific compliance artifacts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Credit-based modular pricing across all products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Trusty product offering
Product offeringCore offering
Trusty provides an integrated compliance software platform for SMEs covering AML/KYC screening, whistleblower protection, EUDR supply-chain compliance, policy management, and compliance training. The platform uses a credit-based pricing model to make multiple compliance workflows accessible to small and medium-sized businesses via a single, self-serve SaaS product.
Product overview
Trusty offers a unified compliance platform with multiple integrated modules designed for SMEs. The core Trusty Compliance Platform serves as the operating system that connects risk screening (QuickScreen360™), whistleblower reporting (Trusty Whistleblowing), EUDR compliance (EUDR Passport™), policy management (Policy App®), and AI-powered training (Trusty Academy). Customers purchase credits to access this modular ecosystem, allowing them to use specific products based on their compliance needs without purchasing the entire suite.
Differentiator
Problem solved
Functional benefit
Brands
- QuickScreen360™: Risk screening and management tool providing sanctions, PEP, and adverse media checks with automated follow-up capabilities.
- Policy App®
- EUDR Passport™
- Trusty Academy
- Trusty Whistleblowing
Products and services
- QuickScreen360
Quantifiable outcome
- Setup internal whistleblower channel in less than 5 minutes
- +1 more outcomes
Companies that use Trusty
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles1 record
Trusty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Trusty partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Trusty competitors and assessment
Company assessmentDirect peers
- EQS Group: Munich-based compliance SaaS serving EU-listed and SME companies across whistleblowing (EQS Integrity Line), policy management, and regulatory reporting (e.g., EU regulated information). Highly comparable EU-centric compliance stack with similar regulatory triggers.
- SpeakUp: Whistleblowing and ethics reporting software vendor serving European SMEs and enterprises. Directly competes in the same EU Whistleblower Directive procurement landscape as Trusty.
- ComplyAdvantage: AML/KYC and sanctions/PEP data and screening platform. Directly comparable to QuickScreen360's risk-screening capability and adjacent to Trusty's FinReg and MiCA compliance use cases.
- NAVEX: Largest dedicated ethics-and-compliance platform vendor with leading whistleblowing hotlines (NAVEX Global Whistleblowing) and integrated policy/training offerings. Directly overlaps Trusty's Whistleblowing, policy, and training modules, including in the EU Whistleblower Directive market.
- WhistleB (now part of NAVEX): Formerly independent EU Whistleblower Directive whistleblower hotline vendor now under NAVEX. Historical direct peer to Trusty Whistleblowing in the European mid-market.
- IntegrityLog: Whistleblowing solution focused on EU Whistleblower Directive compliance. Direct overlap with Trusty Whistleblowing in mid-market and SME deployments.
Emerging players
- Onfido: Identity verification and KYC/AML provider. Adjacent to QuickScreen360 and Trusty's FinReg/MiCA work for fintech and crypto-asset service providers.
Broad incumbents
- OneTrust: Large-scale trust intelligence platform with broad GRC, ethics & compliance, and ESG modules. Competes with Trusty across ethics/compliance and is increasingly moving down-market into SME tiers in the EU.
- LSEG (Refinitiv) World-Check: Industry-leading sanctions, PEP, and adverse-media screening data and workflow tools. Comparable capability to QuickScreen360 and frequently integrated alongside compliance platforms.
- Diligent (Galvanize/ACL): Established governance, risk, and compliance (GRC) platform with EU policy management and ethics modules. Competes with Trusty's integrated compliance platform offering for enterprise and SME.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trusty social profiles
Digital presenceTrusty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trusty leadership team
Management profileNumber of profiles
Profiles1 record
Trusty funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trusty M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trusty
What does Trusty do?
Trusty provides an integrated compliance software platform for SMEs covering AML/KYC screening, whistleblower protection, EUDR supply-chain compliance, policy management, and compliance training. The platform uses a credit-based pricing model to make multiple compliance workflows accessible to small and medium-sized businesses via a single, self-serve SaaS product.
Is Trusty a public or private company?
Trusty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trusty founded?
Trusty was founded in 2022. It employs 1 to 10 people.
Where is Trusty based?
Trusty is headquartered in Hünenberg, Switzerland, in the Europe region.
How does Trusty make money?
Two revenue lines are on record. Credit-Based Platform Access are the primary driver. The others are document Services.
Who are Trusty's main competitors?
Direct peers on record are EQS Group, SpeakUp, ComplyAdvantage, NAVEX, WhistleB (now part of NAVEX) and IntegrityLog. Onfido is listed as an emerging player. Broad incumbents are OneTrust, LSEG (Refinitiv) World-Check and Diligent (Galvanize/ACL).
Does Trusty have an API?
No public API is recorded for Trusty.
What industry is Trusty in?
Trusty's product category is Regulatory Compliance Software (RegTech). Its primary akta.pro industry code is BPAAABAI, Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement), with a secondary code of BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse). Its NAICS code is 541511 and its SIC code is 7372.