Blueticket
Blueticket is a Brazilian event ticketing platform operated by BT Mediação de Pagamentos Ltda, providing payment-mediated ticket sales across five verticals — shows, theaters, nightclubs, congresses, and sports — for event organizers and consumers in Brazil.
- Company typePrivate
- Founded2006
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Blueticket does
Blueticket is a Brazilian event ticketing platform operated by BT Mediação de Pagamentos Ltda, headquartered in Florianópolis, Santa Catarina. The company provides a unified ticketing infrastructure across five event verticals: shows and festivals, theaters, nightclubs, workshops and congresses, and sporting events. Its core product is a payment-mediation ticketing service delivered through a consumer-facing website (site.blueticket.com.br) and native mobile applications on Google Play and the Apple App Store, with built-in support for Brazil's mandatory half-price ticketing (Meia Entrada) regime.
The company monetizes through transaction-based fees on ticket sales, functioning as an intermediary between event organizers and ticket-buying consumers. Its go-to-market is direct-to-consumer, with self-serve digital distribution channels; organizers adopt the platform to handle digital ticket distribution, payment processing, and access control for live events. The technology stack is not publicly disclosed, but the platform supports differentiated vertical workflows per event category (theater seating, nightclub entry, congress registration, sports access) under a common infrastructure. No public API, SDK, or integration marketplace is offered, and no proprietary AI/ML features are documented.
Blueticket is privately held with no disclosed institutional investors, parent company, funding rounds, or named management team. It operates exclusively within Brazil and shows no public signals of geographic expansion, M&A activity, or material hiring momentum. The business appears to be a niche, vertically specialized regional player rather than a scaled national or pan-Latin American competitor.
Blueticket firmographics
Firmographics- Name
- Blueticket
- Legal name
- BT MEDIAÇÃO DE PAGAMENTOS LTDA
- Website
- https://site.blueticket.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueticket is a Brazilian event ticketing platform operated by BT Mediação de Pagamentos Ltda, providing payment-mediated ticket sales across five verticals — shows, theaters, nightclubs, congresses, and sports — for event organizers and consumers in Brazil.
- Ownership category
- akta.pro rank
Blueticket industry classification
Industry- Product category
- Event Ticketing Platform
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Sports Event Promotion & Ticketing (MPAGAMAH)
Keywords
Where Blueticket is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Blueticket business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Ticket Sales Mediation: Blueticket operates as a payment mediation platform (BT MEDIAÇÃO DE PAGAMENTOS LTDA) for event tickets, generating revenue through transaction-based fees on ticket sales for various event types including shows, festivals, theaters, nightclubs, workshops, congresses, and sports events.
Go-to-market motion1 record
Distribution channels3 records
Blueticket product offering
Product offeringCore offering
Blueticket is a Brazilian event ticketing and payment mediation platform operated by BT Mediação de Pagamentos Ltda. The platform enables event organizers to sell tickets digitally for shows, festivals, theaters, nightclubs, workshops, congresses, and sporting events, while allowing consumers to purchase tickets through a website and mobile applications. The company generates revenue through transaction-based fees on ticket sales mediated across its specialized vertical product lines.
Product overview
Blueticket is a Brazilian event ticketing platform operated by BT Mediação de Pagamentos Ltda. The platform provides a unified ticketing solution across multiple event verticals, offering five specialized product lines: Shows e Festivais for concerts and music festivals, Teatros for theater and performing arts, Casas Noturnas for nightlife venues, Workshops e Congressos for professional conferences, and Eventos Esportivos for sporting events. The portfolio is unified by a common platform infrastructure with dedicated modules for each event type, plus a consumer-facing mobile app available on Google Play and App Store. The company is headquartered in Florianópolis, Santa Catarina, Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Shows e Festivais Ticketing solution for concerts, music festivals, and live performances, enabling event organizers to manage ticket sales and entry for entertainment events in Brazil.
- Teatros Ticketing platform for theater productions and performing arts events, supporting venue seating management and ticket distribution for theatrical venues in Brazil.
- Casas Noturnas Event ticketing solution for nightclubs and nightlife venues, facilitating ticket sales and access control for parties and club events in Brazil.
- Workshops e Congressos Registration and ticketing platform for workshops, seminars, and professional congress events, supporting attendee management for business and professional events in Brazil.
- Eventos Esportivos Ticketing solution for sporting events, enabling organizers to sell tickets and manage venue access for sports competitions in Brazil.
- Blueticket Mobile App Consumer-facing mobile application for purchasing tickets and accessing events, available on Android (Google Play, br.com.blueticket) and iOS (App Store ID: 897583636) platforms for the Brazilian market.
Companies that use Blueticket
Customer profileSegments2 records
Ideal customer profiles2 records
Blueticket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blueticket partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Blueticket competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is a global self-service event management and ticketing platform serving SMB organizers with web and mobile ticketing, overlapping Blueticket's primary ticketing and organizer self-service workflows.
- Ticketmaster: Ticketmaster operates a global primary ticketing platform with a Brazilian presence, offering organizer ticketing services and consumer purchase flows for large-scale live events overlapping Blueticket's verticals.
- Live Nation: Live Nation is a global live entertainment company that combines venue ownership, artist representation, and ticketing infrastructure, competing with Blueticket in primary ticketing for major live events.
Direct peers
- Ingresso.com: Ingresso.com is a Brazilian online ticketing platform for movies, shows, and events, offering consumer ticket purchase and organizer distribution capabilities comparable to Blueticket.
- Sympla: Sympla is Brazil's largest homegrown ticketing platform for live events, concerts, courses, and conferences, serving the same Brazilian SMB organizer and consumer segments as Blueticket with a comparable transaction-fee model.
- Eventim: Eventim operates a Brazilian ticketing platform serving concerts, sports, and theater events with primary ticketing infrastructure, directly competing with Blueticket across multiple event verticals.
Emerging players
- Fever: Fever is a global event discovery and ticketing platform operating in major cities including São Paulo and Rio de Janeiro, offering curated experiences that overlap with Blueticket's consumer ticketing flows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Blueticket social profiles
Digital presenceBlueticket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueticket leadership team
Management profileNumber of profiles
Blueticket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueticket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueticket
What does Blueticket do?
Blueticket is a Brazilian event ticketing and payment mediation platform operated by BT Mediação de Pagamentos Ltda. The platform enables event organizers to sell tickets digitally for shows, festivals, theaters, nightclubs, workshops, congresses, and sporting events, while allowing consumers to purchase tickets through a website and mobile applications. The company generates revenue through transaction-based fees on ticket sales mediated across its specialized vertical product lines.
Is Blueticket a public or private company?
Blueticket is a private company. It is classified as unknown and is currently operating.
When was Blueticket founded?
Blueticket was founded in 2006. It employs 11 to 50 people.
Where is Blueticket based?
Blueticket is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Blueticket make money?
One revenue line is on record: ticket Sales Mediation.
Who are Blueticket's main competitors?
Broad incumbents on record are Eventbrite, Ticketmaster and Live Nation. Direct peers are Ingresso.com, Sympla and Eventim. Fever is listed as an emerging player.
Does Blueticket have an API?
No public API is recorded for Blueticket.
What industry is Blueticket in?
Blueticket's product category is Event Ticketing Platform. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control). Its NAICS code is 7112 and its SIC code is 7900.