What Regalo Baby does

Regalo Baby (operating as Regalo International, LLC) is a family-owned manufacturer of baby safety and child care products founded in 1996 and headquartered in Burnsville, Minnesota. The company designs and sells a portfolio of physical hardware products organized across 12+ categories including safety gates (hardware-mounted, pressure-mounted, freestanding, and top-of-stairs in steel, wood, and plastic), portable play yards (the My Play Deluxe line and 2-in-1 convertible gates), toddler beds (My Cot foldable beds and inflatable beds), seating (high chairs, booster seats, floor seats), bath and potty products, home safety accessories (outlet covers, cabinet locks, furniture anchors), maternity pillows, and on-the-go travel products (hip seats, portable bassinets). Products carry voluntary Baby Safety Alliance third-party certification exceeding ASTM F2085 standards and are backed by a 6-month manufacturer warranty.

The company generates revenue through one-time hardware unit sales via a dual-channel distribution model combining direct-to-consumer e-commerce (regalo-baby.com and the international regalo-baby.global) with broad retail distribution across Amazon, Walmart, Target, Lowe's, and Home Depot. Product pricing ranges from approximately $20 (entry-level wooden gates) to $110 (premium play yard configurations), positioning the brand at accessible mid-market price points. The target customer is parents and caregivers of infants and toddlers (0-36 months) across the United States, with secondary segments in expecting parents and grandparents. Regalo Baby differentiates through 30 years of family-owned brand heritage, voluntary third-party safety certification, parent-feedback-driven product development, and value-added content tools (Gate Selector, Baby Proofing Guide). The company is led by President Mark Flannery and operates with 51-100 employees, maintaining a private, family-owned capital structure with no disclosed external funding.

Name

Regalo Baby

Legal name

Regalo International, LLC

Website

https://regalo-baby.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Regalo Baby is a family-owned manufacturer (founded 1996, Burnsville, MN) of baby safety hardware including safety gates, play yards, toddler beds, booster seats, and home safety accessories, sold through DTC e-commerce and major retailers including Amazon, Walmart, Target, Lowe's, and Home Depot to parents of infants and toddlers.

Ownership category

akta.pro rank

Product category

Baby Safety Products

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Nursery & Baby Gear Organization (HSAFAIAE)

Keywords

• Baby safety products
• Childproofing products
• Safety gates
• Portable play yards
• Toddler beds

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time hardware sales of baby safety products including safety gates, play yards, toddler beds, high chairs, booster seats, bath products, and home safety accessories through e-commerce and retail channels

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Regalo Baby designs, manufactures, and sells a portfolio of baby safety and child care products, with safety gates as its flagship offering. The product range includes pressure-mounted, hardware-mounted, freestanding, and top-of-stairs gates; portable play yards; toddler and inflatable beds; booster seats, high chairs, and floor seats; bath and potty products; home safety accessories; maternity pillows; and on-the-go essentials such as hip seats and portable bassinets.

Product overview

Regalo Baby is a family-owned manufacturer of baby safety and child care products with a 30-year history, offering a comprehensive portfolio of safety-focused products organized into distinct categories: Safety Gates (hardware-mounted, pressure-mounted, freestanding, and top-of-stairs gates in steel, wood, and plastic with extension options), Play Yards (soft-sided and panel-based portable enclosures including the My Play Deluxe line), Toddler Beds (including My Cot portable travel beds and Inflatable Toddler Beds), Seating (high chairs, booster seats, and floor seats), Bath & Potty products, Home Safety accessories (outlet covers, cabinet locks, corner cushions, furniture anchors), On The Go travel essentials (hip seats, travel bags, portable bassinets), Maternity pillows, and Play products (mats and tents). The company also offers Extensions & Parts as add-on modules for gate customization. Products are distributed through major retailers including Amazon, Walmart, Target, Home Depot, and Lowe's, and carry Baby Safety Alliance certification and ASTM compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Safety Gates The company's flagship product line, offering hardware-mounted, pressure-mounted, freestanding, and top-of-stairs gates in steel, wood, and plastic, with extension options for parents and caregivers of infants and toddlers.
• Play Yards Soft-sided and panel-based portable play yards, including the My Play Deluxe line, 2-in-1 play yard and safety gate combinations, and infant bassinets, designed for use at home, while traveling, or outdoors.
• Toddler Beds Portable sleeping solutions for children ages 2-5, including the My Cot line of foldable travel beds and inflatable toddler beds.
• Seating (Booster, Floor Seats & High Chairs) Feeding and seating solutions including the Baby Basics High Chair, Hook-On HighChair, portable booster seats, and floor seats for mealtime use with babies and toddlers.
• Bath & Potty Bath time and potty training products including infant bathers, bath seats, grow-with-me baby bath tubs, potty trainers, and changing pads.
• Play Playtime products including My Play Mats, portable play tents in various themes (Cottage, Woodland, Outer Space), and play mats for safe indoor and outdoor play.
• Maternity Pregnancy comfort products including U-shaped and C-shaped maternity pillows designed to support expecting mothers through all stages of pregnancy.
• On The Go Portable travel essentials including the Baby Hip Seat + Support for carrying toddlers, travel bags, and My Crib portable bassinet.
• Home Safety Childproofing accessories including outlet plugs and covers, cabinet locks (slide, magnetic, multi-purpose), corner cushions, oven knob covers, door locks, furniture and TV anchors, and flex locks.
• 2-in-1 Plastic Play Yard & Safety Gate Versatile 6-panel plastic gate that expands up to 192 inches wide and functions as either a safety gate or a configurable play yard, with an attachable wall-mounting system.
• 6-Panel My Play Deluxe Portable Play Yard Lightweight, foldable 6-panel play yard with attachable canopy for shade, designed for home, travel, park, or beach use, measuring 48" W x 26" H.
• Inflatable Toddler Bed Award-winning portable PVC toddler bed with raised bumpers, includes air pump and carry bag, designed for children ages 2-5 with a 100 lb weight limit.
• My Play Mat Lightweight, foldable reversible foam play mat (71" W x 77" L) with alphabet design on one side and a gray chevron pattern on the other, suitable for indoor and outdoor use.
• My Chair Portable Booster Seat with Tray Portable booster seat that folds like a camping chair with attachable tray, 3-point safety harness, and adjustable anchoring straps, for children 9-36 months up to 37 lbs.
• 8-Panel My Play Portable Play Yard Lightweight, foldable 8-panel portable play yard (62" W x 26" H) with carry strap and mesh walls for visibility, designed for children 6-24 months.
• XL 2-in-1 Play Yard & Safety Gate Expanded 8-panel plastic gate (260" max width) that combines safety gate and play yard functionality, with attachable wall-mounting system.
• Wooden Safety Gate Pressure-mounted wood and metal gate with a low-profile step-over design, expanding 26"-42", standing 24" tall, for children 6-24 months.
• Home Safety Outlet Cover (2pk) Safety outlet covers that install over existing outlets with interchangeable plates for standard and single outlets, preventing child access to electrical sockets.

Quantifiable outcome

• Named 2026 Baby Company of the Year by Baby Innovation Awards
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chicco (Artsana): Chicco is the baby products division of Italian company Artsana, offering a broad portfolio including car seats, high chairs, play yards, and travel gear. It is a much larger global incumbent that competes with Regalo Baby in seating, play yards, and on-the-go at US retailers.
• Graco (Newell Brands): Graco, owned by Newell Brands, is one of the largest baby product brands in the US with a portfolio spanning car seats, strollers, high chairs, play yards, and gates. It is a much broader incumbent that overlaps with Regalo Baby on gates, play yards, and high chairs, but competes across many more categories.

Direct peers

• The First Years: The First Years is a baby products brand offering feeding, safety, bath, and on-the-go products, with strong presence at Walmart and Target. It directly competes with Regalo Baby in booster seats, high chairs, and home safety accessories at similar price points.
• Safety 1st (Dorel Industries): Safety 1st is a flagship baby safety brand of Dorel Industries, with a leading position in safety gates, cabinet locks, outlet covers, and other childproofing products. It is the most direct head-to-head competitor to Regalo Baby in the US baby home safety category.
• Evenflo: Evenflo is a long-established US manufacturer of baby products including safety gates, high chairs, booster seats, and toddler travel gear. It directly competes with Regalo Baby in the same product categories, target customers (parents of infants/toddlers), and major retail channels.
• Kids2 (Ingenuity, Bright Starts): Kids2 is a large baby products manufacturer owning the Ingenuity, Bright Starts, and Disney Baby brands across play yards, swings, bouncers, high chairs, and gates. It competes with Regalo Baby directly in play yards, booster seats, and gates at major US retailers.
• Tommee Tippee: Tommee Tippee is a global baby brand focused on feeding, soothing, and travel products including high chairs, bibs, and on-the-go gear. It overlaps with Regalo Baby in booster seats, high chairs, and travel accessories, with a more international footprint than Regalo.
• Summer Infant: Summer Infant is a US-based baby products company offering safety gates, monitors, bath products, and play yards. It competes with Regalo Baby across multiple categories and at the same big-box and online retailers, serving a similar parent demographic.
• Munchkin: Munchkin is a US baby products company known for a wide range of feeding, bath, safety, and on-the-go products sold at Walmart, Target, and Amazon. It directly overlaps with Regalo Baby in home safety, bath, and travel categories, targeting the same value-oriented parent segment.
• Skip Hop: Skip Hop is a Carter's-owned brand specializing in baby and toddler gear including high chairs, booster seats, travel accessories, and on-the-go products. It directly overlaps with Regalo Baby's seating and on-the-go lines at premium price points at Target, Amazon, and baby specialty retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RegaloBaby
• Facebookfacebook.com/RegaloBaby
• LinkedInlinkedin.com/company/regalo-international-llc
• Instagraminstagram.com/regalobaby
• Pinterestpinterest.com/regalobaby
• TikToktiktok.com/@regalobaby_
• Xx.com/regalobaby

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regalo Baby