What OLS Solicitors does

OLS Solicitors is an SRA-regulated UK law firm specializing in family law, with additional practice areas in wills and probate, lasting powers of attorney, employment law, and civil litigation. The firm was acquired in 2017 by OLS Group, the holding company founded by Mark Keenan who launched Divorce-Online in 2000. OLS Solicitors operates from two offices in Llanelli, Wales (registered headquarters) and Swindon, England, serving individuals and small businesses across England and Wales through in-person appointments, phone consultations, and video delivery. Service lines include solicitor-drafted wills from £99+VAT, lasting powers of attorney from £350+VAT, fixed-fee consent orders at £799+VAT, family law representation, the De-Couple single-lawyer divorce service, equine law, and SME employment law support.

The firm's technology stack centers on a cloud-based legal services platform with three notable features: 'Nessa,' a CustomGPT (GPT-4) family law chatbot launched in 2023 and marketed as the UK's first AI family law chatbot; a secure online client portal providing 24/7 case access; and integrated video consultation capabilities. The AI chatbot provides free instant text-based guidance on family law matters and functions primarily as a top-of-funnel client engagement and lead-generation tool rather than a transactional self-service product. The firm emphasizes a compassionate, specialist service model, with team members who have personal experience of family breakdown.

Commercially, OLS Solicitors runs a hybrid inside-sales and field-sales GTM combining phone-first engagement, free initial consultations, walk-in office appointments, and remote video consultations. Marketing channels include SEO-optimized local pages, an extensive blog covering 16+ legal topic categories, the Nessa chatbot, an annual Will Aid charity partnership, and local sports sponsorships. The firm has been recognized as the highest donating firm in Wales for the Will Aid campaign in both 2023 and 2024, raising £10,390 in 2024 (11th across the UK). Customer segments are primarily individuals dealing with family breakdown, estate planning, and power of attorney needs, with secondary service to SMEs on employment law matters.

Name

OLS Solicitors

Legal name

Online Legal Services Solicitors Limited

Website

https://ols-solicitors.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

OLS Solicitors is an SRA-regulated UK law firm specializing in family law, wills and probate, powers of attorney, employment law, and civil litigation, serving individuals and SMEs across England and Wales from offices in Llanelli and Swindon via fixed-fee pricing.

Ownership category

akta.pro rank

Product category

Family Law Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Employment & Labor Law (BPAHAAAD)

Keywords

• Family law services
• Divorce solicitors
• Will writing services
• Power of attorney
• Employment law

Headquarters

HQ city

Swindon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Will Writing Services: One-time solicitor-drafted will preparation service. Bespoke service prepared and drafted by qualified solicitors, not template-based.
2. Power of Attorney Services: One-time legal service for drafting and processing Lasting Power of Attorney documents, including Health and Welfare and Property and Financial Affairs LPAs.
3. Consent Order Services: Fixed-fee solicitor-drafted consent order preparation and court submission service for couples who have agreed their financial arrangements during divorce.
4. Employment Law Services: Fixed-fee employment law services for both individuals and businesses, including free initial consultations and ongoing HR support packages.
5. Civil Litigation Services: Civil dispute resolution services led by Sian Stevens, covering contractual disputes, debt recovery, and property disputes with phased pricing.
6. Family Law Services: Comprehensive family law services including divorce, financial settlements, child arrangements, prenuptial and postnuptial agreements, and cohabitation agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

OLS Solicitors is an SRA-regulated law firm delivering fixed-fee legal services to individuals and small businesses across England and Wales, specialising in family law (divorce, financial settlements, child arrangements, prenuptial and cohabitation agreements), wills and probate, lasting power of attorney, employment law, and civil litigation. The firm supplements its professional legal advice with Nessa, the UK's first AI family law chatbot, and a secure online client portal for 24/7 case access.

Product overview

OLS Solicitors is an SRA-regulated law firm offering a comprehensive range of legal services primarily focused on family law, with offices in Swindon and Llanelli. Their core offering includes family law (divorce, financial settlements, child arrangements), wills and probate, power of attorney, employment law, and civil litigation. The firm differentiates through fixed-fee pricing, innovative technology (AI chatbot 'Nessa'), and modern cloud-based client services including a secure online portal. Key products include the UK's first AI family law chatbot, solicitor-drafted wills from £99, lasting powers of attorney from £350+VAT, fixed-fee consent orders at £799+VAT, and their unique De-Couple single lawyer divorce service.

Differentiator

Problem solved

Functional benefit

Brands

• De-Couple Single Lawyer Divorce Service: A single lawyer divorce service allowing couples to end their marriage amicably without expensive litigation.

Products and services

• Family Law Services Specialist SRA-regulated family law services including divorce and separation, financial settlements, child arrangements, and prenuptial/postnuptial agreements for individuals and couples in England and Wales.
• Will Writing Service Solicitor-drafted, bespoke will writing service for individuals and couples, with single wills priced at £99 plus VAT. Prepared and drafted by qualified solicitors and legally valid under UK law.
• Power of Attorney Services Lasting Power of Attorney services covering Health and Welfare and Property and Financial Affairs. Priced at £350 plus VAT per POA type, with both LPAs available for £600 plus VAT.
• Fixed Fee Consent Order Service Solicitor-drafted, court-approved Consent Orders for couples who have agreed their financial settlement, at a fixed fee of £799 plus VAT, including document preparation, court submission, and solicitor support.
• De-Couple Single Lawyer Divorce Service Single lawyer divorce service where one solicitor represents both parties in an amicable separation, with an average saving of £2,300 per client compared to traditional two-solicitor divorce. Suitable for couples with substantial assets including properties and pensions.
• Civil Litigation Services Civil dispute resolution services led by Sian Stevens, covering contractual disputes, debt recovery, and property disputes including boundary issues, landlord-tenant disagreements, and ownership claims. Offers phased pricing and prioritises Alternative Dispute Resolution.
• Employment Law Services Employment law services for both employees and employers, including unfair dismissal claims, redundancy, discrimination cases, contract disputes, grievances, disciplinary matters, Employment Tribunal representation, and HR support packages. Free initial consultation available.
• Nessa AI Family Law Chatbot An AI-powered chatbot providing free 24/7 text-based general legal guidance on family law matters across England and Wales. Powered by CustomGPT (GPT-4), it assists with divorce, child arrangements, financial settlements, adoption, wills, probate, and employment law queries.

Quantifiable outcome

• Trusted by thousands of couples each year for consent orders
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Will AidcoreStrategic or Co-development Partner · 1 June 2024Annual charity partnership since 2019. Firm waives fees for basic wills during November campaign and invites clients to donate to Will Aid. Supports nine partner charities including Age UK, Save the Children, British Red Cross, NSPCC, Christian Aid, and ActionAid. Raised £10,390 in 2024 (highest in Wales).

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Mishcon de Reya: Major London-headquartered full-service law firm with a prominent family law department serving high-net-worth individuals. Comparable in family law capabilities but at a substantially larger scale and different price point.
• Irwin Mitchell: Large national UK law firm with a family law practice and strong private client offering (wills, probate, power of attorney). Comparable across OLS's expanded practice areas including family law, wills, and employment.
• Co-op Legal Services: National legal services provider offering fixed-fee wills, probate, family law, and power of attorney services with strong online/digital customer acquisition. Comparable across OLS's will writing (£99), LPA (£350), and fixed-fee family law services with similar value positioning.
• Slater and Gordon: Large UK national law firm with a significant family law practice alongside personal injury and other consumer legal services. Competes for similar mid-market family law clients with national reach advantages.

Direct peers

• Bolt Burdon Kemp: London-based family law firm specializing in divorce, financial settlements, and children law. Comparable as a specialist family law practice with similar fixed-fee service offerings for divorce and ancillary matters.
• Dawson Cornwell: Long-established London family law firm with international private client work. Comparable as a family law specialist serving similar client needs including divorce, financial disputes, and children arrangements.
• Vardags: Premium London-based family law firm specializing in high-net-worth divorce and financial disputes. Comparable in family law specialization and online/remote service capabilities, though positioned at the upper end of the market versus OLS's mid-market positioning.
• Family Law Partners: Dedicated family law firm with multiple UK offices focused on divorce, financial remedies, and children matters. Direct competitor for fixed-fee family law services with comparable modern service positioning.
• Stowe Family Law: UK's largest dedicated family law firm with multiple offices nationwide. Most directly comparable as a specialist family law firm using fixed-fee and modern service models, competing for similar client demographics in divorce, financial settlements, and children matters.
• Hudgell Solicitors: UK law firm with family law practice alongside civil litigation and other personal legal services. Comparable in offering multi-practice individual legal services with fixed-fee and remote service options across England and Wales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ols-solicitors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLS Solicitors