bitBLUE
bitBLUE is a Seoul-based Web3 culture company operating Alt.town, a blockchain platform where virtual celebrities issue DNA tokens that fans and investors can trade. It also runs Bevir (virtual celebrity media) and IP Biz (original character IPs).
- Company typePrivate
- Founded2022
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What bitBLUE does
bitBLUE Inc. is a Seoul-based Web3 culture company founded in November 2022 by Eugene Joo, former CTO/CISO of SM Entertainment with 17+ years in AI, blockchain, and metaverse strategy. The company operates an integrated portfolio of three products: Alt.town, a Web3 platform where virtual celebrities issue 1 million DNA tokens each and users invest and trade those tokens using free and premium points; Bevir, a vertical media platform delivering virtual celebrity news, community features, and value-indicator data integrated with Alt.town; and IP Biz, an original IP division developing proprietary characters including Virceli (virtual reporter) and Cosmic Fruits (five-character anime IP). Underlying technology includes NFT infrastructure (API, SDK, management systems), a user credit evaluation model, and integrations with BNB Chain and XPLA blockchains, plus wallet integration via IOTrust's Wepin.
The company monetizes through DNA token transaction fees on Alt.town, B2B NFT infrastructure and Web3 enablement services for enterprises, freemium platform features (early access to DNA pre-sales, gamified missions, prediction markets), and licensing of original character IP for merchandise and content. Customer segments are virtual creators (primary), entertainment/content companies entering Web3, and fan/investor-users. The go-to-market combines community-led growth through fandom ecosystems, product-led self-serve onboarding, and partnership-driven distribution via blockchain network programs (BNB Chain MVB Season 8) and MOUs with content, wallet, and avatar partners.
The company is venture-backed at an early stage: it received undisclosed seed investment from Mashup Angels in February 2023 and up to 500M KRW in non-dilutive R&D funding through Korea's TIPS program in July 2023, and is led by a team drawn largely from SM Entertainment and its IT subsidiary DearU. Headcount is 1-10, revenue is undisclosed, and the company publicly frames its goal as becoming a leading Web3 culture company.
bitBLUE firmographics
Firmographics- Name
- bitBLUE
- Legal name
- bitBLUE Inc.
- Website
- https://bitblue.team
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- bitBLUE is a Seoul-based Web3 culture company operating Alt.town, a blockchain platform where virtual celebrities issue DNA tokens that fans and investors can trade. It also runs Bevir (virtual celebrity media) and IP Biz (original character IPs).
- Ownership category
- akta.pro rank
bitBLUE industry classification
Industry- Product category
- Web3 Virtual Celebrity Platform
- NAICS
- Securities and Commodity Exchanges (523210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industries
- Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads) (FSAPAGAK), In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
Keywords
Where bitBLUE is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
bitBLUE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- DNA Token Trading: Transaction fees from DNA token purchases and sales on Alt.town platform
- B2B NFT Solutions: Enterprise solutions for IP digitization and Web3 infrastructure including API, SDK, and management systems
- Platform Services: Premium features, early access to DNA pre-sales, gamification elements like daily missions and prediction markets
- Original IP Licensing: Licensing revenue from original character IPs like Virceli and Cosmic Fruits for merchandise, content, and branding
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free and premium platform access |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
bitBLUE product offering
Product offeringCore offering
bitBLUE builds and operates a Web3 culture platform centered on virtual celebrity fandom and IP tokenization. Its flagship Alt.town platform lets users invest in and trade DNA tokens tied to virtual IP value, supported by the Bevir media platform for virtual celebrity news and community, and an IP Biz division producing original character IPs such as Virceli and Cosmic Fruits. The company also sells NFT infrastructure, API, and SDK solutions to enterprises building Web3 ecosystems.
Product overview
bitBLUE is a Web3 Culture Company operating a platform-plus-content portfolio. The core offering is Alt.town, a Web3-based virtual celebrity fandom platform where users invest in and trade virtual IP value through DNA tokens. Complementing this is Bevir, a comprehensive virtual celebrity media platform providing news, community features, and market data. The IP Biz division develops original character IPs including Virceli and Cosmic Fruits. The three products form an integrated ecosystem: Alt.town enables value trading, Bevir provides content and community, and IP Biz supplies original IP assets.
Differentiator
Problem solved
Functional benefit
Brands
- Alt.town: 버추얼 셀럽을 위한 글로벌 유일 Web3 플랫폼 - A global Web3 platform for virtual celebrities allowing users to invest in and trade virtual IP value through DNA tokens
- Bevir
- IP Biz
Products and services
- Alt.town A Web3-based virtual celebrity fandom platform where users can invest in and trade virtual IP value. Virtual celebrities issue 1 million asset-backed DNA tokens, and users can buy/sell these tokens using free and paid points. The platform tracks celebrity value based on popularity and activity, with gamified daily missions, prediction markets, and NFT creation.
- Bevir A comprehensive media platform specializing in virtual celebrity news and content. Features include news delivery, fan community spaces with comments and events, celebrity value indicators with data visualization, and integration with Alt.town for cross-platform point and DNA token rewards.
- IP Biz Original IP and content development division that creates proprietary virtual characters and intellectual properties including Virceli (virtual reporter) and Cosmic Fruits (character IP featuring five anime characters). Develops content for YouTube, X (Twitter), TikTok and plans to expand through fan engagement and merchandise licensing.
- Alt.town Lite Lite version of the Alt.town virtual celebrity Web3 platform offering simplified functionality for a wider global audience.
- NFT Infrastructure (API / SDK / Management Systems) Web3-exclusive B2B infrastructure providing NFT integration solutions, data analytics, NFT API, and SDK for enterprises looking to build Web3 ecosystems and tokenize IP. Sold on a subscription / recurring basis to entertainment and content companies.
Quantifiable outcome
- Virtual celebrities can issue 1 million assetization tokens each
- +1 more outcomes
Companies that use bitBLUE
Customer profileSegments3 records
Ideal customer profiles3 records
bitBLUE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
bitBLUE partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CreatorVerse (크리에이터버스)coreMOU for global expansion support of virtual YouTuber girl group V-LUP. Partnership to support overseas expansion, content production and planning for virtual creators.
- DIOV Studio (디오비스튜디오)coreMOU for virtual YouTuber platform activation. Using Devut.ai service for easy video content creation to help virtual creators easily enter Alt.town platform.
- BNB ChaincoreAlt.town selected for BNB Chain's MVB (Most Valuable Builder) Season 8, providing ecosystem support and visibility for the virtual celebrity platform.
- XPLAcorePartnership to expand Web3 culture content. XPLA blockchain mainnet partnered with bitBLUE to support Alt.town's virtual celebrity fandom platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
bitBLUE competitors and assessment
Company assessmentBroad incumbents
- Kakao Entertainment: Major Korean digital entertainment and content platform with Web3 initiatives; comparable as a large incumbent with the distribution, content, and capital to either build competing virtual celebrity Web3 infrastructure or partner with/acquire bitBLUE.
- HYBE: K-pop conglomerate behind BTS and related Web3/NFT initiatives (e.g., HYBE Insight, BTS-themed NFTs); comparable as an entertainment incumbent building its own Web3 fan infrastructure that could compete with or bypass bitBLUE's platform.
- SM Entertainment: Largest K-pop conglomerate and bitBLUE leadership's alma mater; comparable as the dominant player in the virtual celebrity and K-pop fandom market that bitBLUE ultimately serves, with substantially greater capital, IP, and distribution resources.
Emerging players
- Lens Protocol: Decentralized social graph protocol for Web3 social networks; comparable as enabling infrastructure for tokenized social profiles and communities—the underlying layer where platforms like Alt.town could be built or migrated to.
- Sound.xyz: Music NFT platform that issues creator tokens enabling fans to invest in and support artists; directly comparable as a creator-token-economy platform, though focused on audio creators rather than virtual celebrities.
- Story Protocol: Blockchain IP tokenization protocol for programmable IP rights; comparable in addressing the same problem bitBLUE's IP Biz division tackles—bringing IP into a tokenized, programmable economy—but at the infrastructure layer rather than consumer-facing.
Direct peers
- Galaxis: Web3 fan engagement and creator economy platform issuing membership NFTs and utility tokens for creators and communities; comparable as infrastructure enabling fan-investor relationships via tokenized digital assets.
- Virtuals Protocol: Tokenization protocol for AI/virtual agents enabling co-ownership and value capture; comparable as a Web3 platform that issues assetization tokens tied to digital personas (virtual agents vs. virtual celebrities), with similar trading fee economics.
- Modhaus: Korean Web3 platform building tokenized fan engagement and tripleS/cosmos-based artist economies; directly comparable as a Korea-based Web3 fandom-to-tokenization play targeting virtual/K-pop adjacent creators and their fan-investors.
Others
- XPLA: Blockchain mainnet and ecosystem partner of bitBLUE for Alt.town's virtual celebrity platform; comparable as an enabling infrastructure provider that the platform depends on for token issuance, transaction settlement, and ecosystem access.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
bitBLUE social profiles
Digital presencebitBLUE financial estimates
Financial estimateRevenue estimate
Valuation estimate
bitBLUE leadership team
Management profileNumber of profiles
Profiles7 records
bitBLUE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bitBLUE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bitBLUE
What does bitBLUE do?
bitBLUE builds and operates a Web3 culture platform centered on virtual celebrity fandom and IP tokenization. Its flagship Alt.town platform lets users invest in and trade DNA tokens tied to virtual IP value, supported by the Bevir media platform for virtual celebrity news and community, and an IP Biz division producing original character IPs such as Virceli and Cosmic Fruits. The company also sells NFT infrastructure, API, and SDK solutions to enterprises building Web3 ecosystems.
Is bitBLUE a public or private company?
bitBLUE is a private company. It is classified as venture growth investor backed and is currently operating.
When was bitBLUE founded?
bitBLUE was founded in 2022. It employs 1 to 10 people.
Where is bitBLUE based?
bitBLUE is headquartered in Seoul, South Korea, in the Asia region.
How does bitBLUE make money?
Four revenue lines are on record. DNA Token Trading is the primary driver. The others are B2B NFT Solutions, platform Services and original IP Licensing.
Who are bitBLUE's main competitors?
Broad incumbents on record are Kakao Entertainment, HYBE and SM Entertainment. Emerging players are Lens Protocol, Sound.xyz and Story Protocol. Direct peers are Galaxis, Virtuals Protocol and Modhaus. XPLA is listed as an others.
Does bitBLUE have an API?
No public API is recorded for bitBLUE.
What industry is bitBLUE in?
bitBLUE's product category is Web3 Virtual Celebrity Platform. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of FSAPAGAK, Metaverse Commerce & Monetization (virtual goods storefronts, payments, ads). Its NAICS code is 523210 and its SIC code is 6200.