Remodeling.com

What Remodeling.com does

Remodeling.com is a two-sided digital marketplace that connects homeowners seeking home improvement services with professional contractors. The platform serves two distinct customer bases: homeowners receive free access to a directory of local contractors, project cost guides, and quote-request functionality; contractors subscribe to a paid lead generation service that delivers high-intent homeowner leads directly to their phones at flat rates with no long-term contracts. The site organizes its offerings across 15+ service categories — including bathrooms, kitchens, roofing, siding, windows, solar, flooring, HVAC, plumbing, landscaping, cabinets, garage doors, gutters, water damage repair, and others — each with a dedicated cost guide page optimized for organic search traffic.

The product is a directory-style matching platform built on a conventional web content management system (asset URLs indicate WordPress deployment), augmented by a large SEO-oriented content library of cost guides, calculators, and educational articles. Marketing channels are dominated by content marketing, SEO, and project cost guide pages targeting top-of-funnel remodeling-related search queries. The platform claims 110,000+ satisfied homeowners served historically, 70,000+ monthly leads generated for contractors, and 8,500+ closed deals facilitated each month. There are no disclosed AI/ML features, no proprietary APIs, no patents, and no management team bios in the source data.

Remodeling.com generates revenue primarily through marketplace lead generation fees paid by contractors on a transaction-basis (per valid lead), with pay-as-you-go billing and no minimum commitments. The company operates across the United States. Firmographic data lists Torrance, California as the headquarters city with 51-100 employees, while another source records a registered office at 57 W. 57th Street, New York (a conflict not resolved by the available data). The business model directly parallels the home services lead-gen category pioneered by larger players such as Angi (formerly Angie's List) and HomeAdvisor, with whom Remodeling.com competes primarily on SEO-driven organic traffic and a lower-friction, no-contract contractor pricing proposition.

Name

Remodeling.com

Legal name

Remodeling.com

Website

https://remodeling.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Remodeling.com is a two-sided digital marketplace connecting homeowners with local home improvement contractors across 15+ service categories. It monetizes via flat-rate lead generation fees paid by subscribing contractors, supported by an SEO-driven cost guide content library.

Ownership category

akta.pro rank

Product category

Home Improvement Marketplace

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)

akta.pro secondary industry

Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)

Keywords

• Home remodeling marketplace
• Contractor lead generation
• Home improvement platform
• Homeowner contractor matching
• Remodeling cost guides

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Lead Generation for Contractors: Remodeling.com generates revenue by connecting its network of contractors with homeowners who subscribe to the service. Contractors pay to access the platform and receive leads from homeowners posting job descriptions. The company offers flat-rate pricing for valid leads from high-intent customers actively seeking remodeling services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Remodeling.com operates a two-sided online marketplace that connects homeowners seeking home improvement and remodeling services with local contractors. The platform is free for homeowners, who can search professionals by project type and request quotes, while contractors pay flat-rate fees to receive qualified, conversion-ready leads delivered directly to their phones. The site also publishes SEO-optimized project cost guides and educational content across 15+ home improvement categories to drive organic traffic.

Product overview

Remodeling.com is a home improvement lead generation platform that operates as a two-sided marketplace connecting homeowners with local home remodeling professionals. The platform offers a suite of service categories including bathroom, kitchen, cabinet, flooring, roofing, window, door, HVAC, plumbing, solar, siding, landscaping, and other home improvement services. The core product is the matching platform that enables homeowners to find and connect with contractors, complemented by project cost guides and calculators. For contractors, the company offers Pro Lead Generation Services that deliver qualified leads at flat rates. The platform is organized as a directory and lead generation service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowner Matching Platform A digital marketplace that connects homeowners with local home remodeling contractors and professionals across various service categories, enabling homeowners to search by project type, access cost guides, and request free quotes.
• Pro Lead Generation Service Lead generation service for contractors that delivers qualified homeowner leads directly to their phone at flat rates, covering categories like windows, roofing, solar, bathrooms, kitchens, and siding with no hidden fees or long-term contracts.
• Project Cost Guides Educational cost estimation guides and calculators for home remodeling projects including bathrooms, kitchens, roofing, flooring, siding, windows, HVAC, solar, plumbing, cabinets, garage doors, and landscaping with average pricing ranges.

Quantifiable outcome

• 110,000+ satisfied homeowners have used the platform
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/ComRemodeling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remodeling.com