What Avensure Reviews does

Avensure is a UK-based outsourced HR, employment law, and health & safety consultancy serving over 7,000 small and medium-sized enterprises across 10+ vertical sectors including care, hospitality, dental, automotive, construction, healthcare, retail, education, and manufacturing. Founded in 2011 and headquartered in Manchester with a regional office in London, the company provides bundled advisory, documentation, tribunal representation, and 24/7 advice-line services delivered by sector-specialist advisors under three fixed-fee monthly subscription packages — HR Protect, H&S Protect, and Total Protect. The company is led by founder and managing director Chris Garner and is authorised and regulated by the Financial Conduct Authority under reference 783702 for its insurance and legal expenses products.

The firm's technology layer is PeopleCloud, a proprietary cloud-based people management platform developed in-house by Avensure's HR and H&S experts. PeopleCloud provides a centralised dashboard with modules for rota management, leave and absence tracking, overtime and TOIL calculation, HR and H&S task management, electronic signatures, employee document storage, and return-to-work interview management. The platform is offered as part of bundled service packages or as a standalone software subscription, and is the centrepiece of the company's positioning as a finalist for Technology Partner of the Year at the British HR Awards 2026. Marketing and distribution are sales-led, combining a UK-wide inside-sales operation (0800 470 0486 inbound line, website quote and callback forms), a content and SEO engine (an extensive HR/H&S article library and a suite of free online HR calculators), monthly CPD-accredited Avensure Live webinars, and active organic social channels.

Avensure is privately held with no disclosed external private equity or venture capital ownership, and operates with an employee base in the 101–250 range. Revenue is generated entirely through recurring monthly subscription fees across its three service packages, supplemented by tribunal case work and H&S consulting add-ons; pricing is quote-based and not publicly disclosed. The business carries a 4.9/5 Trustpilot rating across 1,400+ customer reviews and Investors in People Gold accreditation, and the CEO has publicly stated an ambition to triple the company's UK footprint while expanding the PeopleCloud platform internationally.

Name

Avensure Reviews

Legal name

Avensure Ltd

Website

https://avensure.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Avensure is a UK-based HR, employment law, and health & safety outsourcing consultancy serving over 7,000 SMEs across 10+ vertical sectors, delivering fixed-fee monthly advisory subscriptions, tribunal representation, and its proprietary PeopleCloud HR/H&S software platform.

Ownership category

akta.pro rank

Product category

HR Outsourcing and Employment Law Services

NAICS

Human Resources Consulting Services (541612), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF)

akta.pro secondary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

Keywords

• HR outsourcing services
• Employment law advisory
• Health safety consulting
• HRIS software platform
• Tribunal representation services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. HR Outsourcing Services: Comprehensive HR outsourcing services including HR support, employment law advice, and tribunal representation provided on a subscription basis with fixed fees. Services available 24/7 through dedicated advisors assigned to each client.
2. Health & Safety Services: Health and safety consulting, risk assessments, site audits, and H&S advice line services bundled with HR packages or offered separately through service packages.
3. PeopleCloud HR Software: Cloud-based people management software available as part of bundled packages or as standalone subscription, providing HRIS, absence management, and document management capabilities.
4. Service Packages: Tiered service packages (HR Protect, H&S Protect, Total Protect) offered at fixed monthly fees with varying levels of coverage including tribunal protection and combined HR and H&S services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Avensure provides outsourced HR, employment law, and health & safety services to UK SMEs through fixed-fee monthly subscription packages (HR Protect, H&S Protect, Total Protect) that include 24/7 advice lines, tribunal representation, sector-specialist advisors, and bespoke documentation. These services are bundled with its proprietary PeopleCloud cloud-based HRIS and H&S compliance software platform, enabling clients to manage HR administration, document storage, rotas, leave, overtime, e-signatures, and compliance tasks in a single integrated system.

Product overview

Avensure offers a unified portfolio of HR outsourcing, employment law, and health & safety services combined with a proprietary cloud-based software platform called PeopleCloud. The service packages (HR Protect, H&S Protect, Total Protect) provide comprehensive compliance protection for UK SMEs, while PeopleCloud serves as the technology layer enabling clients to manage daily HR and H&S administrative tasks. The software modules include specialized tools for document management, absence management, rota management, overtime tracking, employee databases, and health & safety compliance, all accessible through the central PeopleCloud platform.

Differentiator

Problem solved

Functional benefit

Brands

• PeopleCloud: A next-generation people management solution for SMEs developed by HR and H&S experts at Avensure. It provides complete visibility and control over business operations including dashboard, rota management, leave & absences, overtime management, HR and H&S tasks, e-signature, employee filing cabinet, and return to work features.

Products and services

• HR Protect Core HR, employment law, and tribunal protection service package tailored to specific industry sectors, providing a comprehensive legal shield for HR challenges with unlimited advice and bespoke documentation.
• H&S Protect Health and Safety at Work protection and consultancy service tailored to meet the demands of specific industry sectors for organisations of all sizes.
• Total Protect Fully inclusive combined HR, employment law (including tribunal protection), and Health & Safety package tailored to specific industry sectors.
• PeopleCloud Next-generation cloud-based people management solution for SMEs developed by Avensure's HR and H&S experts, providing complete visibility and control over business operations with dashboard, rota management, leave and absences, overtime management, HR and H&S tasks, e-signature, employees filing cabinet, and return-to-work capabilities.
• HR Outsourcing Services Complete HR outsourcing solutions for UK businesses, including HR for small businesses, HR contracts and documentation, and a 24-hour HR advice helpline.
• Employment Law Services Employment law services for employers including redundancy advice, ACAS Early Conciliation support, and 24-hour employment law advice.
• Health & Safety Consulting Workplace safety solutions including health and safety consulting, fire risk assessments, and a 24-hour advice line for UK businesses.
• Employer Tribunal Representation Specialist tribunal representation services for employers defending employment claims, included within Avensure's HR Protect and Total Protect packages.
• Business Immigration Support Specialist business immigration support services for UK employers sponsoring workers and managing immigration compliance.
• HR Calculators Suite Free online suite of HR calculators covering Annual Leave, Bradford Factor, Holiday Entitlement, Maternity Pay, Overtime, Redundancy, Statutory Sick Pay, Staff Turnover, Unfair Dismissal, and Working Hours scenarios for UK employers.

Named customers4 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Peninsula Group: UK-headquartered outsourced HR, employment law, and health & safety provider serving SMEs via fixed-fee subscription packages with 24/7 advice lines. The most direct comparable given overlapping service model, SME focus, and bundled HR+EL+H&S offerings.
• Citation Group: UK HR, employment law, and H&S compliance provider for SMEs with subscription packages and cloud-based HR software. Closely comparable to Avensure across service scope, customer segment, and bundled pricing structure.
• Croner (Croner-i): Long-standing UK HR, employment law, and H&S consultancy providing advice lines, tribunal support, and compliance software to employers, broadly overlapping with Avensure's full service stack for SMEs.
• The HR Dept: UK network of local outsourced HR consultancies supporting SMEs with employment law advice, HR documentation, and tribunal support on a subscription basis. Directly comparable model and SME target customer base.
• Moorepay: UK payroll and HR software-plus-services provider supplying outsourced HR, pension auto-enrolment, and managed payroll to small and mid-sized employers with comparable SaaS-plus-advisory revenue model.
• WorkNest: UK provider of outsourced HR, employment law, and H&S support packages for SMEs including dedicated advisors and tribunal cover. Direct overlap in fixed-fee SME protection offerings.
• Ellis Whittam: UK HR and H&S employment law and tribunal service provider for schools, academies, and SMEs with bundled subscription packages. Directly comparable fixed-fee tribunal protection model.

Emerging players

• BrightHR (Brevity Ltd): UK HR and employment law software-plus-advice provider offering subscription bundles with HR documentation, e-signature, and advice lines to SMEs. Comparable in software-led delivery but more SaaS-forward than Avensure.
• Employment Hero: Cloud HR, payroll, and employee benefits platform with employment law advisory components scaling across UK, ANZ, and APAC. Relevant as a peer expanding from HR SaaS into advisory, a path Avensure is pursuing with PeopleCloud.

Broad incumbents

• SafeContractor / Alcumus: Larger UK provider of compliance, H&S, and HR technology solutions including accreditation, contractor vetting, and software for SMBs. Overlaps on the H&S software and SME compliance side but operates as a broader compliance platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/avensure
• LinkedInlinkedin.com/company/avensure-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avensure Reviews