What Choice Merchant Solutions does

Choice Merchant Solutions is a Hartford, Connecticut-based payment processing company founded in 2007 that provides merchant payment acceptance services to businesses of various sizes across the United States. The company operates a payment processing platform anchored by its flagship Vendara Payment Terminal, an integrated hardware device featuring a built-in printer, contactless NFC capability, and an HD touchscreen display, designed to streamline merchant transaction workflows. In October 2024 the company rebranded to Vendara, consolidating its digital presence at vendarapayments.com to signal a renewed strategic direction in the payment processing industry.

The company generates revenue through transaction-based fees on payment processing services. In April 2022 it acquired Direct Payment Consultants to broaden its transaction services and product portfolio, with 733Park, Inc. serving as financial advisor and Nexa Equity providing funding. The go-to-market model relies on direct sales to enterprise merchants on a domestic, single-country basis. The company is led by founder and CEO JohnPaul Golino and operates with a headcount in the 11-50 range. No public disclosure of pricing, named customers, AI capabilities, or regulatory certifications is available in the source material.

Name

Choice Merchant Solutions

Website

https://choice.xyz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Choice Merchant Solutions (now Vendara) is a Hartford-based payment processor that provides merchant transaction services and proprietary payment terminals (with built-in printer, NFC, and HD touchscreen) to US businesses of various sizes, earning revenue from transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Services: Transaction-based payment processing services for merchants. The acquisition of Direct Payment Consultants expanded the company's transaction services and product portfolio.

Distribution channels1 record

Marketing channels1 record

Core offering

Choice Merchant Solutions (now rebranded as Vendara) provides transaction-based payment processing services for merchants, supported by the proprietary Vendara Payment Terminal featuring a built-in printer, contactless NFC capability, and HD touchscreen display. The company expanded its transaction services and product portfolio through the 2022 acquisition of Direct Payment Consultants.

Product overview

Choice Merchant Solutions, now rebranded as Vendara, operates as a payment processing platform. The core offering is the Vendara Payment Terminal, a hardware and software solution featuring built-in printer, contactless NFC, and HD touchscreen display. The company previously expanded its portfolio through the acquisition of Direct Payment Consultants, integrating their transaction services into the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vendara Payment Terminal Payment terminal equipped with built-in printer, contactless NFC capability, and HD touchscreen display, designed to enhance payment processing workflows for merchants accepting card and contactless payments.
• Payment Processing Services Transaction-based payment processing services for merchants, enabling card payment acceptance and payment transaction processing. The acquisition of Direct Payment Consultants expanded the transaction services and product portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/choicemerchinc
• Facebookfacebook.com/choicemerchantsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Merchant Solutions