What Sparsh does

Sparsh CCTV (legally Samriddhi Automations Pvt. Ltd.) is an Indian electronics manufacturer that designs, produces, and sells end-to-end surveillance systems, including CCTV cameras, video recorders, video management software (VMS), and AI-powered analytics. Headquartered in Noida with an in-house R&D centre, a Panipat tech hub, and multiple manufacturing units in Haridwar (SIDCUL) and Kashipur (Uttarakhand), Sparsh builds 100% of its products in-house. Its catalogue spans IP network cameras (X-Series, Z-Series, Dome, Bullet, Box, PTZ, Fisheye, Wedge), ATEX/IECEx-certified explosion-proof and 316L stainless-steel cameras, thermal and bi-spectrum cameras, AHD cameras, XVR/NVR/Green recorders, mobile and body-worn surveillance devices, M-DVR/M-NVR systems, networking accessories, and Sparsh Video Management and Video Analytics Software. AI features include intrusion, loitering, direction, human/vehicle, and tampering detection, plus facial recognition and ANPR, with edge AI delivered through a 2026 MoU with Japan's Digital Media Professionals to embed DMP's Di1 semiconductor. Sparsh is India's first STQC Essential Requirements-certified CCTV brand and the first international surveillance firm certified under India's IoTSCS cybersecurity standard.

Sparsh serves government, enterprise, industrial, transportation, and residential customers through a multi-channel GTM that combines direct enterprise and government field sales, a pan-India channel partner and distributor network, system integrators and EPC contractors for large infrastructure projects, and listings on the Government e-Marketplace (GeM) and Central Public Procurement Portal (CPPP). The company operates 25+ branch offices across major Indian cities. Pricing is custom and quote-based across hardware, software/analytics licensing, and integrated solution deployment, with multi-year B2B and government contracts. Revenue mechanics are predominantly one-time hardware sales supplemented by software/analytics licensing and professional services.

The company operates in a strongly favourable regulatory and market environment: India is projected to grow its CCTV market from $5.75Bn (2026) to $14.25Bn by 2031, the broader Indian electronic security market is $12.1Bn and growing at 14–18% annually, and the April 2026 ban on Chinese incumbents Hikvision and Dahua, combined with MeitY's STQC mandate, creates a structural share-shift opportunity. Sparsh ranks 14th globally in video surveillance and 39th among global security companies (up from 16th and 42nd in 2024) per the a&s Security 50 Report 2025, and is recognised as the world's 2nd fastest-growing security manufacturer.

Name

Sparsh

Legal name

Samriddhi Automations Pvt. Ltd.

Website

https://sparshsecuritech.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Sparsh CCTV (Samriddhi Automations Pvt. Ltd.) is an Indian surveillance manufacturer that designs and produces in-house CCTV cameras, recorders, VMS, and AI-powered analytics, serving government, enterprise, industrial, transportation, and residential customers across India through direct sales and a pan-India channel and distributor network.

Ownership category

akta.pro rank

Product category

Video Surveillance Equipment

NAICS

Audio and Video Equipment Manufacturing (33431), Security Systems Services (56162)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

CCTV Networking, Cabling (PoE) & Storage Infrastructure (HSAHACAI)

akta.pro secondary industries

Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH)

Keywords

• Video surveillance systems
• CCTV cameras
• Video analytics software
• Network video recorders
• Edge AI cameras

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices25 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (CCTV Cameras, Recorders, Accessories): Primary revenue from selling physical surveillance hardware including network cameras, AHD cameras, PTZ cameras, thermal cameras, explosion-proof cameras, NVRs, XVRs, mobile DVRs, and accessories. One-time hardware purchase model with recurring software/firmware support.
2. Software and AI Analytics Licensing: Revenue from video management software (VMS), video analytics software, and AI-powered intelligence platforms sold alongside hardware or as standalone licenses.
3. Integrated Systems and Solutions: End-to-end surveillance solutions combining hardware, software, AI, and services tailored for government, enterprise, and critical infrastructure projects, likely including professional services and deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sparsh designs, manufactures, and sells an end-to-end CCTV and surveillance ecosystem including network cameras, AHD cameras, PTZ, thermal, explosion-proof and stainless-steel cameras, NVR/XVR recorders, mobile surveillance devices, AI-powered video analytics software, and integrated surveillance solutions for government, enterprise, transportation, industrial, and residential applications. All products are designed and manufactured in-house in India with STQC cybersecurity certification.

Product overview

Sparsh CCTV offers a comprehensive, integrated surveillance ecosystem combining hardware, software, and AI capabilities. The core platform spans multiple camera types: Network Cameras (including X-Series and Z-Series premium lines), AHD Cameras, Thermal Cameras, and specialized variants (PTZ, Explosion Proof, Stainless Steel, Fisheye, Wedge). Video recording is handled through XVR (eXtended Video Recorders), NVR (Network Video Recorders), and energy-efficient Green Recorders. Mobile surveillance is supported through Body Worn Cameras, Dog Cameras, Torch Cameras, M-DVR, and M-NVR systems. The software portfolio includes Sparsh Video Management Software (multi-platform VMS) and Sparsh Video Analytics Software with AI capabilities (intrusion, loitering, direction detection). AI-powered products include the Onelink-PC Cube (256-channel video management) and Global Shutter Camera. The ecosystem is complemented by comprehensive accessories including IR Illuminators, SD Cards, Emergency Call Boxes, Speakers, Microphones, IP Keyboard Controllers, Power Supplies, Mounts, and Junction Boxes. All products are STQC certified, manufactured in India, and designed for applications spanning residential, commercial, industrial, transportation, smart cities, and government infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Bharat Ka Apna CCTV: Brand tagline/initiative emphasizing indigenous manufacturing and Make in India positioning

Products and services

• Network Cameras
• AHD Cameras
• NVR (Network Video Recorder)
• XVR (eXtended Video Recorder)
• Green Recorders
• Thermal Cameras
• Body Worn Camera
• Mobile DVR (M-DVR)
• Mobile NVR (M-NVR)
• Sparsh Video Management Software
• Sparsh Video Analytics Software
• Onelink-PC Cube
• PoE Networking Switches
• Edge AI CCTV Cameras (DMP Partnership)

Quantifiable outcome

• Ranked 14th worldwide in Video Surveillance (up from 16th in 2024) per a&s Security 50 Report 2025
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Digital Media Professionals Inc. (DMP), JapancoreStrategic or Co-development Partner · 13 April 2026Sparsh CCTV signed an MoU with Japan's Digital Media Professionals Inc. (DMP) to jointly develop next-generation edge AI CCTV cameras, integrating DMP's Di1 semiconductor technology with Sparsh's hardware design and prototyping capabilities. The partnership aims to advance intelligent surveillance for smart cities, transport, infrastructure, and enterprise security by embedding AI directly within devices. DMP's chairman highlighted that the collaboration represents a major step toward expanding business opportunities, leveraging Sparsh's established market presence in India.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hikvision: The world's largest video surveillance manufacturer with a comprehensive IP camera, NVR, and VMS portfolio. Direct competitor across all Sparsh verticals; specifically relevant because Hikvision and Dahua are the brands whose Indian government ban creates Sparsh's primary regulatory tailwind.
• Dahua Technology: Second-largest global video surveillance manufacturer offering IP cameras, recorders, and integrated AI solutions. Direct competitor to Sparsh across enterprise, government, and smart-city segments; co-target of India's Chinese-brand ban effective April 2026.
• CP Plus: India's largest domestic CCTV brand offering IP cameras, DVRs, and security solutions for residential, commercial, and enterprise segments. Most direct Indian peer competing in overlapping channels and verticals, and a primary beneficiary (alongside Sparsh) of the Chinese-brand exclusion.
• Prama Hikvision: Indian joint venture entity distributing Hikvision products with localized assembly and support. A direct competitor in the Indian market, though its positioning is partially dependent on the trajectory of Chinese-brand regulation.
• Hanwha Vision (formerly Wisenet): South Korean video surveillance manufacturer offering AI-powered IP cameras, recorders, and VMS for enterprise and government. Competes with Sparsh in India and international markets, particularly in transportation, city surveillance, and critical-infrastructure verticals.
• Axis Communications: Swedish pioneer of network video and a leading global IP-camera manufacturer serving enterprise, government, and city-surveillance segments. Direct competitor in high-end enterprise and government tenders where Sparsh competes on STQC and Indian-domestic positioning.
• Uniview (UNV): Chinese-origin video surveillance manufacturer with a global footprint across IP cameras, NVRs, and VMS. Competes in the price-sensitive mid-market and increasingly in India/Southeast Asia, often facing regulatory headwinds similar to Hikvision/Dahua.

Broad incumbents

• Bosch Security and Safety Systems: German multinational offering video surveillance as part of a broader integrated security portfolio including access control, intrusion, and communications. Competes with Sparsh in transportation, government, and large-infrastructure tenders globally.
• Honeywell Building Technologies: Global incumbent offering video surveillance within a broader building-automation and security portfolio. Competes with Sparsh in commercial real estate, industrial, and smart-city deployments where integrated building systems are required.

Emerging players

• Vivotek: Taiwan-based IP surveillance manufacturer specializing in network cameras, video servers, and AI analytics. Comparable as a non-Chinese, mid-sized surveillance player competing in similar enterprise and city-surveillance segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sparsh_cctv
• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparsh