Daily Racing Form

What Daily Racing Form does

Daily Racing Form (DRF) is a privately held, U.S.-based multi-media horse racing information company founded in 1894 and headquartered in New York. It provides entries, results, past performances (PPs), speed figures, workout observations, and expert handicapping analysis for North American Thoroughbred racing along with selected international markets including Hong Kong, Royal Ascot, Australia, and France. Its product portfolio centers on three proprietary past-performance products — Classic PPs, Formulator PPs, and TimeformUS PPs — which are sold individually or bundled through the DRF All Access subscription, complemented by DRF Plus, DRF Picks, Wizard Picks, Clocker Reports, Quicksheets, Digital Paper, Horse Watch, DRF Form Finder, DRF TV, and the beginner-oriented DRF Newbie interface. The company also publishes Spanish-language content via DRF en Español and distributes through drf.com, a dedicated shop.drf.com storefront, iOS and Android mobile apps, an email newsletter, and a Google News partnership.

DRF's business model is primarily subscription-based, with monthly recurring tiers across most premium data products and a per-day Daily Unlimited PPs plan for multi-track wagerers, supplemented by a freemium acquisition layer (Race of the Day, free international PPs, DRF Newbie). A growing sports betting content and offers channel (DRF Recommends, Bet on Sports) introduces affiliate/referral economics tied to U.S. sports betting expansion. Customers are organized into three personas — Serious/Professional Horseplayers (primary, premium subscribers), Casual Racing Fans (secondary, DRF Newbie and free-tier users), and International Racing Enthusiasts (geographic segment served via DRF en Español and free international PPs). The company employs 101–250 people, has no disclosed subsidiaries or parent company, and operates in a global horse racing market valued at approximately $400M in 2024 and projected to reach ~$665M by 2034 at a ~5.2% CAGR.

Name

Daily Racing Form

Legal name

Daily Racing Form

Website

https://www.drf.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

101–250 employees

Short description

Daily Racing Form is a U.S.-based, privately held horse racing media company, founded in 1894, that sells subscription past-performance data, proprietary speed figures, and expert handicapping analysis to serious horseplayers, casual fans, and international racing enthusiasts via web, mobile, and newsletter channels.

Ownership category

akta.pro rank

Product category

Horse Racing Data and Analytics

NAICS

Software Publishers (5132), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

akta.pro secondary industry

Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Horse racing data
• Past performances
• Handicapping analysis
• Racing news
• Wagering information

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Services: Recurring subscription revenue from premium data products including DRF All Access PPs (includes Classic, Formulator & TimeformUS), DRF Plus (Handicapping Reports + Enhanced Entries), DRF Picks (expert selections), and Daily Unlimited Past Performances for multi-track wagering.
2. Digital Products: One-time or per-use digital products including Digital Paper (replica print edition), Quicksheets (key elements & profitable angles), and specialized handicapping tools.
3. Sports Betting: The platform includes sports betting content and offers, potentially generating referral or advertising revenue from betting partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Daily Racing Form publishes and sells horse racing information products, including past performances (Classic PPs, Formulator PPs, TimeformUS PPs), expert selections, speed figures, workout observations, and digital replicas of its print edition. The company delivers this content through subscriptions (DRF All Access PPs, DRF Plus, DRF Picks, Daily Unlimited PPs), one-time digital product sales, and free resources (Race of the Day, DRF Newbie, free international PPs), targeting horse racing handicappers and bettors across North America and select international markets.

Product overview

Daily Racing Form is a comprehensive horse racing information platform offering a portfolio of interconnected products centered around past performances (PPs), expert handicapping tools, and wagering resources. The core offerings include DRF Classic PPs, Formulator PPs, and TimeformUS PPs, which can be accessed individually or bundled through DRF All Access PPs and Daily Unlimited PPs subscription tiers. These are complemented by expert selection products (DRF Picks, Wizard Picks), educational tools (Handicapping 101, Wagering 101), and specialized features like Clocker Reports, Quicksheets, Digital Paper, and the simplified DRF Newbie interface for beginners. The platform also provides international racing coverage, Spanish-language content (DRF en Español), and race-day resources including the Race of the Day feature.

Differentiator

Problem solved

Functional benefit

Brands

• DRF Classic PPs: Classic Past Performances - comprehensive handicapping data
• DRF Form Finder
• DRF Newbie
• DRF en Español
• TimeformUS PPs
• DRF Plus
• DRF TV
• DRF Pro Services
• DRF Picks
• DRF Racing Calendar
• Wizard Picks
• Clocker Reports
• Digital Paper
• Quicksheets

Products and services

• DRF All Access PPs Premium monthly subscription providing bundled access to Classic, Formulator, and TimeformUS past performances for horse racing handicappers wagering across multiple tracks.
• DRF Classic PPs Comprehensive historical horse racing past performance data including detailed race records, horse statistics, trainer information, and Beyer Speed Figures for handicapping decisions.
• Formulator PPs Advanced past performances product with enhanced formatting and analytical tools designed for professional handicappers analyzing race data.
• TimeformUS PPs Past performances product that incorporates proprietary TimeformUS speed ratings and detailed analysis for comprehensive horse racing handicapping.
• Daily Unlimited Past Performances Daily subscription product offering unlimited past performances across all tracks at a single discounted daily price for players wagering on multiple tracks each day.
• DRF Plus Premium monthly subscription providing handicapping reports and enhanced race entries with advanced analysis and proprietary data.
• DRF Picks Monthly subscription product offering expert selections and predictions for horse races across all tracks, generated by professional handicappers.
• DRF Newbie Beginner-friendly handicapping product presenting essential DRF and TimeformUS data in a simplified, easy-to-understand format with both free and premium subscriber features.
• Clocker Reports Digital product delivering morning workout observations and grades directly from the track, providing training insights for race preparation that are unavailable from other sources.
• Wizard Picks Daily expert picks and betting recommendations from The Wizard, highlighting top race selections across tracks for handicappers and bettors.
• Digital Paper Monthly subscription digital replica of the Daily Racing Form print edition, including past performances for three or more tracks.
• Quicksheets Concise handicapping summaries that highlight key elements and profitable betting angles derived from DRF past performances for quick decision-making.
• DRF Pro Services Professional handicapping services and products targeted at industry professionals and serious handicappers seeking advanced offerings beyond standard consumer subscriptions.

Quantifiable outcome

• Daily Racing Form has been the most trusted source of horse racing information since 1894

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TVG: Horse racing television network and ADW operator (now part of FanDuel Group). Comparable as an integrated racing content + wagering platform offering handicapping data, picks, and live race viewing.
• Brisnet: Long-standing handicapping data and past performance provider for horse racing. Directly comparable product set — past performances, pace figures, and selections — sold via subscription to the same hardcore handicapper segment.
• Horse Racing Nation: Digital horse racing information platform offering entries, results, free PPs, and handicapping content. Comparable as a free-plus-premium handicapping data site competing for the same casual and serious horseplayer audience.
• TwinSpires: Advance deposit wagering (ADW) and handicapping platform owned by Churchill Downs. Directly comparable to DRF because it offers past performances, expert picks, and racing data alongside wagering, targeting the same serious horseplayer base.
• The Racing Post: UK-based horse racing newspaper and digital platform with global coverage including Royal Ascot. Closely comparable as a multi-decade horse racing media and data brand operating across digital, print, and subscription products.
• Equibase: Official Thoroughbred and Standardbred racing data provider jointly owned by The Jockey Club and horse racing tracks. Directly comparable as a primary source of race entries, results, and past performance data that DRF builds its products on top of.
• DRF Bets: DRF's own sports betting and wagering content portal. Relevant as the company's wagering-adjacent product surface that bridges handicapping data with sportsbook offers, comparable to ADW/sportsbook hybrids run by competitors.

Broad incumbents

• FanDuel Racing: ADW and racing content arm of FanDuel Group. Comparable as a deep-pocketed competitor offering free handicapping content integrated with wagering, potentially pressuring DRF's standalone subscription economics.
• BloodHorse: Long-established Thoroughbred industry publication covering racing, breeding, and sales. Comparable as legacy horse racing media with editorial, data, and subscription offerings, though with a stronger breeding/sales focus than DRF.

Regional players

• NYRA Bets: Advance deposit wagering platform operated by the New York Racing Association. Comparable as an ADW with handicapping content tied to a major track operator, primarily serving U.S. (especially New York) racing customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/DRFInsidePost
• Facebookfacebook.com/racingform
• LinkedInlinkedin.com/company/daily-racing-form

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Racing Form