Ashcroft

Industrial Instrumentationashcroft.com

Ashcroft is a 170+ year-old industrial instrumentation manufacturer producing pressure and temperature measurement instruments for process industries and OEMs across 15 countries. It sells primarily through a global distributor network serving chemicals, oil and gas, power, pharma, food and beverage, and emerging semiconductor and hydrogen markets.

Company typePrivate
Founded1852
HeadquartersStratford, United States
Headcount1,001–5,000
GTM typeB2B
OfferingHardware or Manufacturing

What Ashcroft does

Ashcroft is a privately held industrial instrumentation manufacturer founded in 1852 and headquartered in Stratford, Connecticut, that designs and produces pressure and temperature measurement instruments for process industries and OEM markets. The company operates across 15 countries with 1,000+ employees, wholly-owned subsidiaries in Mexico, Brazil, China, Singapore, Malaysia, and Germany, a sales office in Dubai, and joint ventures in Saudi Arabia (AARICO) and Venezuela (MPV). Its product portfolio spans three categories: pressure instruments (gauges, switches, sensors/transducers/transmitters, diaphragm seals, SMART transmitter assemblies, and accessories), temperature instruments (thermometers, thermowells, switches, RTDs, thermocouples, multipoint and OEM sensors), and test instruments (calibrators, hand pumps, hydraulic testers, test gauges). Underlying sensor technology includes proprietary Chemical Vapor Deposition (CVD) and polysilicon thin film pressure sensors, all-welded diaphragm seal construction, and sanitary isolation seal designs for food, beverage, and pharmaceutical applications.

Ashcroft serves chemicals, petrochemicals, oil and gas, power generation, pharmaceuticals, food and beverage, water and wastewater, metals and minerals, and OEM markets including HVAC/R, hydrogen and alternative energy, semiconductor manufacturing, medical/health and safety, and vehicles/working machines. The company sells primarily through a global distributor network providing local inventory, product selection, and part-number consolidation, supplemented by direct sales engagement and technical experts (CASE and CES teams) for complex applications and large EPC projects. Pricing is quote-based across all product lines.

The revenue model is hardware sales across pressure, temperature, and test instrument categories, with Custom Engineered Solutions (CES) for OEM customers. Products are sold primarily through authorized distributors with quote-based B2B pricing and multi-year contracts. Marketing is conducted through content marketing (website, blog, selection guides), professional social media (LinkedIn, YouTube, Facebook, Instagram), and trade publications. Ashcroft holds multiple international certifications including ATEX, IECEx, CSA, FM, UL, SIL 3, 3A, NSF, CRN, CE, and ROHS, and maintains an online Product Configurator and Distributor Extranet for channel enablement.

Ashcroft firmographics

Firmographics

Name: Ashcroft
Legal name: Ashcroft Inc.
Website: https://ashcroft.com
Company type: Private
Founded year: 1852
Operating status: Operating
Headcount range: 1,001–5,000 employees
Short description: Ashcroft is a 170+ year-old industrial instrumentation manufacturer producing pressure and temperature measurement instruments for process industries and OEMs across 15 countries. It sells primarily through a global distributor network serving chemicals, oil and gas, power, pharma, food and beverage, and emerging semiconductor and hydrogen markets.
Ownership category
akta.pro rank

Ashcroft industry classification

Industry

Product category: Industrial Instrumentation
NAICS: Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
SIC: Refrigeration & Service Industry Machinery (3580)
akta.pro primary industry: Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)
akta.pro secondary industries: Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG), Cold Chain & Temperature-Controlled Storage Equipment (IMAHAKAJ)

Keywords

Pressure gauges
Temperature instrumentation
Pressure transducers
Process measurement instruments
Industrial OEM sensors

Where Ashcroft is headquartered

Location

Headquarters

HQ city: Stratford
HQ country: United States
HQ region: North America

Offices13 records

Markets served

Ashcroft business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Pressure Instruments Sales: Sale of pressure gauges, pressure switches, pressure sensors (transducers/transmitters), diaphragm seals, and accessories as core product lines
Temperature Instruments Sales: Sale of thermometers, thermowells, temperature switches, RTDs, thermocouples, multipoint temperature sensors, and OEM temperature sensors
Test Instruments Sales: Sale of calibrators, hand pumps/controllers, hydraulic testers, and test gauges for calibration and field-testing needs
Custom Engineered Solutions: Custom engineered solutions (CES) for industrial OEM markets with tailored instrumentation products

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	B2B industrial instrumentation - quote-based pricing

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Ashcroft product offering

Product offering

Core offering

Ashcroft manufactures and sells industrial pressure and temperature measurement instruments, including pressure gauges, pressure switches, pressure sensors (transducers and transmitters), diaphragm seals, SMART transmitter assemblies, thermometers, thermowells, temperature switches, RTDs, thermocouples, multipoint and OEM temperature sensors, and test instruments (calibrators, hand pumps/controllers, hydraulic testers, test gauges). These products are sold globally to process industries (chemical, petrochemical, pharmaceutical, food and beverage, power, oil and gas, water/wastewater) and to industrial OEMs for integration into HVAC, hydrogen, semiconductor, medical, and heavy equipment applications. The company also provides Custom Engineered Solutions (CES) for OEM customers and Critical Application Solution Experts (CASE) support for complex projects.

Product overview

Ashcroft is a manufacturer of industrial pressure and temperature measurement instruments serving process and OEM markets globally. The product portfolio consists of three main instrument categories: Pressure Instruments (pressure gauges, pressure switches, pressure sensors/transducers/transmitters, diaphragm seals and isolators, accessories, and SMART transmitter assemblies); Temperature Instruments (thermometers, thermowells, temperature switches, RTDs, thermocouples, multipoint temperature sensors, and OEM temperature sensors); and Test Instruments (calibrators, hand pumps/controllers, hydraulic testers, and test gauges). The products are designed for accuracy, reliability, and safety across demanding industrial applications in chemical/petrochemical, oil and gas, power, pharmaceutical, food and beverage, water/wastewater, HVAC, semiconductor, and other process industries. Ashcroft has been in operation since 1852 and maintains global operations across 15 countries.

Differentiator

Problem solved

Functional benefit

Brands

Duragauge: High performance ASME style process pressure gauge with comprehensive design for maximizing safety and reliability.
SMART Transmitter
Willy Instrumentos

Products and services

Pressure Gauges Wide variety of industrial pressure gauges in different sizes, accuracies, and ranges for nearly any budget and application. Includes ASME-style process gauges (1279, 1259), stainless steel gauges (1009, 1008S, 8008S, 8009S, T5500), digital gauges (DG25, 2084/2086/2089), sanitary gauges (1032, 1033), and differential pressure gauges (1130) for process and OEM applications.
Pressure Switches Pressure and differential pressure switches in multiple configurations including watertight (NEMA 4/4X), explosion-proof (NEMA 7/9), and hazardous-location-rated models for industrial, OEM, hydraulic, and process applications requiring reliability and long cycle life.
Pressure Sensors (Transducers/Transmitters) Pressure transducers and transmitters designed for harsh installation demands including low or high temperatures, high shock and vibration, with various electrical terminations and outputs. Models include OEM pressure transducers (S1, S3, G2), general industrial (E2G), explosion/flame proof (A2X, E2F), intrinsically safe (E2S), differential pressure (CXLdp, DXLdp, GXLdp), submersible (SL17), and sanitary (E2 Sanitary).
Diaphragm Seals and Isolators Diaphragm seals and isolation rings that protect pressure instruments from corrosive media or clogging from sludge or slurries, designed for chemical, petrochemical, and sanitary process applications.
SMART Transmitter Assemblies Smart transmitter assemblies with digital communication capabilities for advanced monitoring and control of pressure measurements in industrial process applications.
Pressure Instrument Accessories Pressure instrument accessories including valves, manifolds, capillary, siphons, and pulsation dampeners used to support installation and protection of pressure gauges and instruments.
Thermometers Temperature measurement instruments for various industrial and process applications.
Thermowells Thermowells for temperature sensor protection in process applications.
Temperature Switches Temperature switches for monitoring and controlling temperature in industrial processes.
RTDs (Resistance Temperature Detectors) Resistance Temperature Detectors for accurate temperature measurement in various industrial applications.
Thermocouples Thermocouples for temperature measurement including industrial applications with NPT connections.
MultiPoint Temperature Sensors MultiPoint temperature sensors for distributed temperature measurement across multiple points in industrial processes.
OEM Temperature Sensors OEM temperature sensors designed for original equipment manufacturer integration into industrial products and equipment.
Calibrators Calibration instruments for verifying and maintaining accuracy of pressure and temperature measurement equipment in the field and lab.
Hand Pumps and Controllers Hand pumps and controllers used for field testing and calibration of pressure instruments.
Hydraulic Testers Hydraulic testers for testing and validating hydraulic pressure measurement equipment.
Test Gauges Test gauges for calibration and field-testing needs with high accuracy requirements.
Custom Engineered Solutions (CES) Custom engineered solutions (CES) for industrial OEM markets, providing tailored pressure and temperature instrumentation products designed to meet specific OEM application requirements.

Quantifiable outcome

Trusted by 100K+ companies globally in process, OEM and manufacturing sectors
+2 more outcomes

Companies that use Ashcroft

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Ashcroft technology and API

Technology

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Ashcroft partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Ashcroft Al-Rushaid Instrument Co., Ltd. (AARICO)coreOthersJoint venture partnership in Saudi Arabia for manufacturing and distribution of Ashcroft instruments in the Middle East oil and gas sector. Located in Jubail Industrial City with multiple contact persons for sales and support.
Manufacturas Petroleras Venezolanas S.A. (MPV)minorOthersJoint venture partnership in Venezuela for local manufacturing and distribution of pressure instrumentation serving the petroleum sector in Latin America.
Willy Instrumentos de Medição e Controle Ltda.coreOthersBrazil-based company operating as an Ashcroft Inc. Company, providing sales and product support for Ashcroft instruments in the Brazilian market.
Rüeger (Malaysia)minorOthersRegional partnership for temperature measurement products and services in Malaysia, expanding Ashcroft's presence in Southeast Asia.
Global Distributor PartnerscoreChannel Partner/ Reseller/ DistributorAshcroft maintains partnerships with domestic and international distributors who provide sales support, product selection assistance, part-number consolidation, and maintain local inventory. Distributors offer more than sales support, assisting customers with product selection and maintaining inventory.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Ashcroft competitors and assessment

Company assessment

Direct peers

WIKA: WIKA is a global leader in pressure, temperature, and level measurement, headquartered in Germany. As Ashcroft's most direct peer, WIKA serves the same process industries and OEM markets with a comparable portfolio of pressure gauges, transmitters, and temperature sensors.
Endress+Hauser: Endress+Hauser is a Switzerland-based global leader in industrial process measurement and automation. The company offers pressure, temperature, and analytical instrumentation directly comparable to Ashcroft's portfolio, serving process industries and OEM customers worldwide.
Yokogawa Electric: Yokogawa Electric is a Japanese industrial automation company providing process control and measurement instrumentation. Its pressure and temperature transmitter lines directly compete with Ashcroft's offerings in process industries like chemical, petrochemical, and oil & gas.
Dwyer Instruments: Dwyer Instruments is a US-based manufacturer of pressure, temperature, and flow instrumentation with a similar product focus to Ashcroft. Both companies serve industrial process and OEM markets with comparable gauge, switch, and sensor product lines.
Keller America: Keller America specializes in pressure measurement and piezoresistive sensor technology. Their OEM pressure transducers and pressure transmitters directly compete with Ashcroft's G2 and S-series transducers in industrial applications.
Brooks Instrument: Brooks Instrument is a US-based manufacturer of flow and pressure measurement instrumentation, part of the ITW group. Their pressure products compete with Ashcroft's offerings in process and OEM markets.
Baumer Group: Baumer Group is a Switzerland-based manufacturer of sensors and instrumentation including pressure and temperature measurement. Their industrial sensor portfolio partially overlaps with Ashcroft's transducer and transmitter offerings in process and OEM applications.

Broad incumbents

Rosemount (Emerson): Rosemount, a brand of Emerson, is a leading supplier of process measurement instrumentation including pressure and temperature transmitters. As part of Emerson's larger automation portfolio, Rosemount competes with Ashcroft from a broader incumbent position with greater cross-sell leverage.
Honeywell International: Honeywell is a diversified industrial conglomerate with a process measurement division competing in pressure and temperature instrumentation. As a broader incumbent, Honeywell offers Ashcroft-like products within a much wider automation and controls portfolio.
ABB: ABB is a global industrial automation leader with measurement products including pressure and temperature instrumentation. Its instrumentation business competes with Ashcroft in process industries but as part of a much broader automation and electrification portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Ashcroft compliance and trust

Trust signal

Compliance12 records

Ashcroft financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ashcroft leadership team

Management profile

Number of profiles

Profiles3 records

Ashcroft subsidiaries and ownership

Company hierarchy

Subsidiaries12 records

Ashcroft funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ashcroft M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashcroft

What does Ashcroft do?

Is Ashcroft a public or private company?

Ashcroft is a private company. It is classified as unknown and is currently operating.

When was Ashcroft founded?

Ashcroft was founded in 1852. It employs 1,001 to 5,000 people.

Where is Ashcroft based?

Ashcroft is headquartered in Stratford, United States, in the North America region.

How does Ashcroft make money?

Four revenue lines are on record. Pressure Instruments Sales are the primary driver. The others are temperature Instruments Sales, test Instruments Sales and custom Engineered Solutions.

Who are Ashcroft's main competitors?

Direct peers on record are WIKA, Endress+Hauser, Yokogawa Electric, Dwyer Instruments, Keller America, Brooks Instrument and Baumer Group. Broad incumbents are Rosemount (Emerson), Honeywell International and ABB.

Does Ashcroft have an API?

No public API is recorded for Ashcroft.

What industry is Ashcroft in?

Ashcroft's product category is Industrial Instrumentation. Its primary akta.pro industry code is IMAGAGAL, Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors), with a secondary code of IMAHAKAG, Ventilation, Ducting & Air Distribution Equipment. Its NAICS code is 334513 and its SIC code is 3580.