What Petideal does

Petideal (legal entity Qingdao Aideo Economic and Trade Co., Ltd., operating brand 中誉宠食) is a privately held Chinese pet food manufacturer founded in 2006 and headquartered in Luohe, Henan. The company operates a dual business model: it is principally an OEM/ODM contract manufacturer for international pet food brands and large retail chains including Walmart, Costco, Petco, and Petsmart, exporting to more than 40 countries and serving over 300 pet food companies. In parallel, it sells proprietary sub-brands (Petideal, Huandong 欢动, Hidog, Petlove) through a combined offline and online channel covering 30 provinces and 110 cities in China. Disclosed revenue is approximately 223 million RMB, of which 175 million RMB is export sales and 48 million RMB is domestic, against an annual production capacity of 5,000 tons across seven intelligent manufacturing bases in China (Luohe, Heze, Weifang) and Oman.

The company's core product offering is a matrix of eight categories — fresh-meat baked food, fresh-meat crispy food, fresh-meat extruded food, complete wet food, steamed snacks, freeze-dried snacks, air-dried snacks, and general pet snacks — covering dogs, cats, and general categories with hundreds of SKUs. Underlying technology centers on fresh-meat ingredient processing enabled by the 1.9 km proximity to Shuanghui's primary slaughterhouse (with 5-minute inbound transport), allowing same-day raw material usage. R&D is led by a 56-person team headed by a PhD, supported by a joint "Pet Nutrition and Health Laboratory" with China Agricultural University and Zhongyuan Food Laboratory, plus technology cooperation with German high-tech enterprises, and has produced 22 authorized patents. Manufacturing and product compliance is backed by more than 19 international certifications including GMP, HACCP, BRCGS, IFS, BRC, ISO9001/14001/22000, FDA, EU, CFIA, AQIS, MSC, ASC, AEO, BSCI, WCA, SMETA, and DLG, with the operating entity recognized as a 2022 first-batch National High-Tech Enterprise.

Revenue mechanics are split across three streams disclosed in the data: transaction-fee-style OEM/ODM manufacturing contracts with international brands; export hardware sales of 175 million RMB annually; and domestic one-time-license-style brand sales of 48 million RMB. Pricing is not publicly disclosed and is quote-based for B2B. Go-to-market relies on OEM/ODM channel partnerships with global retailers and pet specialty chains, supplemented by direct export relationships and a domestic online-plus-offline retail footprint. Two institutional funding rounds have been closed (January 2024 from GF Qianhe, Henan Gaochuang, Qingshi Capital, Zhengzhou Gochuang; June 2025 of $13.85M from Changzhou Mingyao Capital, Guotai Junan Innovation Investment, and Hangzhou Jiebai Consumer Venture Capital), and ownership remains founder-managed with no disclosed external equity holders.

Name

Petideal

Legal name

青岛艾德奥经贸有限公司 (Qingdao Aideo Economic and Trade Co., Ltd.)

Website

https://petideal.cn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Chinese pet food OEM/ODM manufacturer founded in 2006, operating seven production bases in China and Oman to produce fresh-meat baked, extruded, wet, and freeze-dried pet food for 300+ international brands including Walmart, Costco, Petco, and Petsmart, plus its own domestic retail sub-brands.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Treats & Chews (AFADAFAF)

akta.pro secondary industries

Dry Pet Food (Kibble) (AFADAFAA), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

Keywords

• Pet food manufacturing
• OEM ODM services
• Pet snacks
• Pet nutrition
• Contract manufacturing

Headquarters

HQ city

Luohe

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Export OEM/ODM Manufacturing: Provides OEM and ODM manufacturing services to international pet food companies and retail chains; exports to over 40 countries and regions
2. Domestic Brand Sales: Own brand products sold through offline and online channels covering 30 provinces and 110 cities in China
3. Export Revenue: Annual export sales of 175 million RMB

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Petideal is a Chinese pet food manufacturer that produces a full product matrix of fresh meat baked, extruded, crispy, wet, steamed, freeze-dried, and air-dried pet foods and snacks for dogs and cats. The company primarily operates an OEM/ODM manufacturing model serving 300+ international pet food companies and retail chains in 40+ countries, while also marketing its own proprietary brands (Petideal, Huandong, Hidog, Petlove) through domestic and international channels.

Product overview

Petideal (中誉宠食) operates as a comprehensive pet food OEM/ODM manufacturer offering an integrated platform of eight major product categories: fresh meat baked food (鲜肉烘焙粮), fresh meat crispy food (鲜肉酥化粮), fresh meat extruded food (鲜肉膨化粮), complete wet food (全价湿粮), steamed snacks (蒸煮类零食), freeze-dried snacks (冻干零食), and air-dried snacks (烘干零食). The company produces hundreds of product variants across dog food, cat food, and general pet categories, serving over 300 pet food companies and brands across 40+ countries. Beyond contract manufacturing, Petideal maintains proprietary brands including Petideal, Huan Dong (欢动), Hidog, and Petlove, positioning itself as both a manufacturing platform and brand owner. The OEM/ODM service model is the core business, enabling the company to serve diverse global clients while also building domestic retail presence through its own brands.

Differentiator

Problem solved

Functional benefit

Brands

• Petideal: Primary brand for premium pet snacks and treats, exported to international markets
• 欢动 (Huandong)
• Hidog
• Petlove

Products and services

• Pet Snacks General category of pet treats and snacks including dog biscuits, training treats, and various snack formats produced by Petideal for dogs and cats.
• Fresh Meat Baked Food Low-temperature baked pet food made with fresh meat as the primary ingredient, offering high nutritional retention and digestibility for dogs and cats.
• Fresh Meat Extruded Food Extruded pet kibble made from fresh meat, a staple dry food format for complete nutrition.
• Complete Wet Food Complete nutritional wet food in various formats including pouches, cans, and trays, suitable as a main meal for dogs and cats.
• Freeze-Dried Snacks Freeze-dried pet snacks that preserve nutritional content and flavor of fresh ingredients.
• Air-Dried Snacks Slow-air-dried pet treats with concentrated nutrition and extended shelf life.
• Steamed Snacks Steam-cooked pet treats made with fresh meat, offering soft texture and high palatability.
• OEM/ODM Services Original Equipment Manufacturing and Original Design Manufacturing services for global pet food brands and retail chains, including Walmart, Costco, Petco, and Petsmart, with international quality certifications and 5,000 tons annual production capacity.
• Petideal Brand Primary proprietary brand for premium pet snacks and treats, sold in domestic Chinese and international markets.
• Huandong Brand Premium pet snack brand targeting the domestic Chinese market.
• Hidog Brand Company's proprietary premium pet snack brand.
• Petlove Brand Company's proprietary premium pet snack brand.
• Low-Temperature Baked Cat Food Low-temperature baked cat food made with fresh meat, designed for feline nutritional needs.
• Low-Temperature Baked Dog Food Low-temperature baked dog food made with fresh meat, designed for canine nutritional needs.
• Dog Biscuits Biscuit-style dog treats for training and snacking.
• Cat Treats/Strips Soft, squeezable cat treats in tube format, popular for feeding and bonding.
• Cat Cans Dedicated canned cat food products in various formulations.
• Cat Soup Liquid soup supplements for cats, providing hydration and nutrition.
• Sauce Packets Sauce-style wet food packets for dogs.
• Stuffed Crisp Crispy textured stuffed treats for cats.
• Stuffed Meat Chunks Meat chunks with filling, designed for cats as an interactive treat.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ DistributorMajor international retail chain customer for pet food OEM/ODM products
• CostcocoreChannel Partner/ Reseller/ DistributorInternational warehouse club retailer customer for pet food products
• PetcocoreChannel Partner/ Reseller/ DistributorPet specialty retail chain customer for pet food and snacks
• PetsmartcoreChannel Partner/ Reseller/ DistributorPet specialty retail chain customer for pet food and snacks
• 中国农业大学 (China Agricultural University)coreStrategic or Co-development PartnerEstablished joint 'Pet Nutrition and Health Laboratory' for research collaboration in pet food technology
• 中原食品实验室 (Zhongyuan Food Laboratory)coreStrategic or Co-development PartnerResearch partnership for pet nutrition and food technology development
• 山东省宠物行业协会 (Shandong Pet Industry Association)minorOthersFounded by the company; has 300+ member units covering pet food, pet supplies, and upstream/downstream enterprises
• German High-Tech EnterprisescoreTechnology or IntegrationTechnology cooperation for advanced pet food science and technology R&D

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Peers

• Thai Union Group: Thai seafood conglomerate with growing pet food business (HiQ, Marvo). Comparable as Asian manufacturer expanding into branded pet food and OEM, though primarily seafood-based.

Broad incumbents

• CJ CheilJedang: Korean food conglomerate with growing pet food and treats business. Comparable as Asian OEM with international certifications and proprietary brand ambitions.
• Nestlé Purina PetCare: World's largest pet food company with brands like Purina ONE, Pro Plan, Fancy Feast. Sets global quality standards that Chinese OEMs must meet to supply international retail chains.
• Mars Petcare: Global pet food giant owning Royal Canin, Pedigree, Whiskas, and Royal Canin — among the largest OEM customers and the most important global quality benchmark Petideal must compete against.
• Hill's Pet Nutrition: Colgate-Palmolive-owned premium/therapeutic pet food brand. Relevant comparable for Petideal's premium and veterinary-channel aspirations.
• Diamond Pet Foods: US private-label and co-manufacturing pet food company supplying Costco (Kirkland), Walmart and other mass retailers. Closest US analogue for OEM/private-label supply relationships.

Direct peers

• Yantai China Pet Foods (中宠股份): Largest Chinese listed pet food OEM/ODM manufacturer (SZSE: 002891), combining OEM/ODM exports with proprietary brands like Wanpy and Zeal. Most direct comparable in scale, business model and export orientation.
• Petpal Pet Nutrition (佩蒂股份): Listed Chinese pet food manufacturer (SZSE: 300673) focused on chew treats and OEM/ODM exports to North America/Europe. Comparable in OEM/ODM model, target customers and product categories.
• Bridge Petcare (比瑞吉): Chinese premium pet food brand with both domestic retail and OEM manufacturing. Comparable in premium positioning, fresh-meat ingredient story and integrated brand + manufacturing model.
• Sunshine Mills: US-based private-label pet food manufacturer serving mass-market and specialty retail channels. Closest international peer to Petideal's OEM/ODM business model with similar retail customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petideal