What Zeeverse does

Zeeverse is a free-to-play, cross-platform MMORPG built around a "play-to-own" (P2O) model that positions itself as an alternative to the collapsed play-to-earn category. The game is developed by Beetroot Lab, a Latvian game studio valued at $100 million, and operates under Zee World, a Swiss association headquartered in Baar, Switzerland, with engineering operations in Riga, Latvia. Core gameplay — exploration, creature collection, skill development in an indigenous-inspired fantasy world — is free to access, with monetization layered through a Premium Pass subscription, NFT land and Genesis Mask sales on OpenSea, and a dual-token economy ($VEE for earnings/withdrawals, $FOREST for airdrop rewards).

The platform is built on blockchain infrastructure spanning Ethereum, Arbitrum, and Ronin, with an in-platform marketplace listed as "Coming soon" for secondary asset trading. Players can stake $VEE and Lands to earn yield, and a Play-to-Airdrop (P2A) program distributes $FOREST points through quests, referrals, and leaderboard activity. The company has integrated with TreasureDAO's Mage AI agent launchpad (Eliza framework) to enable third-party AI agents inside the game economy. Distribution is self-serve across web and mobile with social/Google/Apple wallet-based authentication.

The business is privately held and venture-backed by Mechanism Capital, Cherubic Ventures, Comma3 Ventures, and Mr. Block. It has reported 35,000 registered players, 100K+ community members, 11.9M+ minted assets, and $2 million generated from NFT land sales. Pricing supports fiat (via Transak and Coinbase) and a broad set of crypto rails (ETH, MAGIC, VEE, ARB, USDC, USDT, TON, Telegram stars). The company is small (11–50 employees) and competes in a contracting Web3 gaming sector where play-to-earn funding has reportedly declined 70% with over $2 billion lost to hacks and fraud.

Name

Zeeverse

Legal name

Zee World, an association organized within the meaning of Article 60 et seqq. of the Swiss Civil Code

Website

https://zeeverse.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeeverse is a free-to-play, cross-platform blockchain MMORPG developed by Latvian studio Beetroot Lab, serving individual gamers with a play-to-own model featuring NFT land, Genesis Masks, Premium Pass subscriptions, and dual-token ($VEE/$FOREST) economies on Ethereum, Arbitrum, and Ronin.

Ownership category

akta.pro rank

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Pass Subscriptions: Monthly, quarterly (22% discount), and semi-annual (33% discount) subscription plans providing exclusive content, seasonal rewards, boosted rewards, and access to premium game modes.
2. NFT Sales: Sale of NFT assets including Genesis Masks (exclusive perks, boosted $VEE earnings, DAO voting), Lands (various biomes), and other in-game items and collectibles on OpenSea and in-game marketplace.
3. Virtual Currency (VEE): Sale of in-game $VEE tokens for fiat and cryptocurrency, enabling players to access premium features and enhance gameplay.
4. Staking Ecosystem: Token staking mechanism where players lock $VEE or Lands to earn rewards, contributing to network security and ecosystem stability.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zeeverse is a free-to-play, cross-platform MMORPG built on a play-to-own (P2O) blockchain model. Players explore an indigenous-inspired fantasy world, collect creatures (Zee), and own NFT-based assets (Lands across 9 biomes, Genesis Masks) on Ethereum, Arbitrum, and Ronin networks. Monetization comes from a Premium Pass subscription, NFT sales, and the dual-token economy ($VEE primary utility token, $FOREST airdrop token), with staking and an in-platform marketplace for asset trading.

Product overview

Zeeverse is a single free-to-play, cross-platform MMORPG built around a play-to-own (P2O) blockchain gaming model. The core game is supported by a modular ecosystem of add-on products: the Premium Pass subscription for exclusive content and features, NFT-based collectibles (Genesis Masks, Lands) tradeable on OpenSea, the $VEE primary utility token (with staking for yield) and $FOREST secondary token tied to the Play-to-Airdrop initiative, an in-platform Marketplace for asset trading, and a Staking module for token and land holders. Together these products create a player-driven economy where assets are owned on-chain while gameplay remains free-to-access.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis Masks: Exclusive NFTs with perks like boosted $VEE earnings, priority mint access, unique cosmetics, and future DAO voting.
• $VEE
• $FOREST
• Premium Pass

Products and services

• Zeeverse (Core Game) A free-to-play, cross-platform MMORPG featuring an indigenous-inspired world with exploration, skill development, and creature collection mechanics for individual players globally.
• Premium Pass Subscription pass available in 1-month, 3-month (22% off), and 6-month (33% off) tiers, granting exclusive content, $VEE withdrawal capability, and premium PVP/PVE game modes for individual players.
• Genesis Masks Exclusive NFT collectibles granting boosted $VEE earnings, priority mint access, unique cosmetics, and future DAO voting rights for Zeeverse players and collectors.
• Lands NFT land parcels across nine biomes (Grasslands, Desert, Wetlands, Highlands, Tundra, Reef, Arcane, Corrupted, Celestial) with rarity tiers (Rare, Epic, Legendary), stakeable to earn $VEE rewards.
• $VEE Token Primary in-game utility token enabling players to convert and withdraw in-game earnings, purchase items, and stake for yield rewards within the Zeeverse ecosystem.
• $FOREST Token (Play-to-Airdrop) Secondary in-game token associated with the Play-to-Airdrop initiative; players earn points toward the $FOREST airdrop by completing quests and engaging in community activities.
• Marketplace In-platform marketplace (Coming soon) for trading in-game assets including Collectibles, Items, and other digital assets within the Zeeverse ecosystem.
• Zeeverse on Ronin Cross-chain expansion of the Zeeverse game onto the Ronin blockchain, broadening player access and NFT interoperability across Ethereum, Arbitrum, and Ronin networks.

Quantifiable outcome

• $2 million generated from NFT land sales
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• Beetroot LabcoreStrategic or Co-development Partner · 8 April 2026Latvian game studio developing Zeeverse's flagship play-to-own game. Valued at $100 million. Parent company providing game development and operational support for the P2O gaming platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Axie Infinity (Sky Mavis): The pioneering Web3 play-to-earn / play-to-own creature-collection game. Operates in the same blockchain gaming category with NFT assets, token economies, and similar gamer demographics — Zeeverse explicitly positions against Axie's P2E model.
• TreasureDAO: Web3 gaming ecosystem and AI agent platform on which Zeeverse's Mage integration runs (via $MAGIC token). Direct technology and ecosystem partner with overlapping Web3 gaming user base.
• The Sandbox: Decentralized virtual world with NFT land, user-generated content, and a token-driven creator economy. Comparable in NFT land model, secondary marketplace exposure, and gamer/creator overlap.
• Gala Games: Web3 gaming platform publishing multiple blockchain-based games (including MMOs and RPGs) with NFT and token integrations. Comparable multi-game Web3 publisher with similar tokenomic and ownership models.
• Star Atlas: Web3 space MMORPG with NFT ships, land, and dual-token economy on Solana. Comparable scale and ambition as an MMORPG-class Web3 game with player-owned assets and staking mechanics.
• Big Time Studios: Developer of Big Time, a Web3-native multiplayer action RPG with NFT-based cosmetic items and similar free-to-play monetization. Closest direct competitor in the Web3 MMORPG/co-op genre targeting traditional-gamer audiences.
• Illuvium: Web3 open-world RPG with creature collection, NFT assets, and tokenized economy built on Ethereum/Immutable. Comparable creature-collection mechanic, asset ownership model, and cross-platform MMORPG ambitions.
• Pixels: Web3 farming/social MMO that migrated to Ronin with free-to-play onboarding, NFT land, and tokenized rewards. Closely comparable in audience, chain choice, and F2P-with-NFT monetization.

Emerging players

• Sorare: Web3 fantasy sports game with NFT player cards and free-to-play onboarding. Comparable in F2P-with-NFT model and true-asset-ownership positioning, though in a sports rather than fantasy-MMO genre.

Others

• Magic Eden: Leading multichain NFT marketplace where Zeeverse's Genesis Masks and Lands are discoverable. Adjacent infrastructure enabler rather than direct game competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZeeverseGame
• LinkedInlinkedin.com/company/zeeverse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeeverse