The Eight O'Clock Coffee Co
The Eight O'Clock Coffee Company produces and sells 100% Arabica coffee in whole bean, ground, and K-Cup formats under a 100+ year heritage brand, serving US mass-market households through DTC e-commerce with subscriptions, retail supermarkets, and club stores as a Tata Consumer Products subsidiary.
- Company typePrivate
- Founded1919
- HeadquartersNorth Bergen, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Eight O'Clock Coffee Co does
The Eight O'Clock Coffee Company ("Eight O'Clock" or "EOC") is a US-based coffee producer and brand, wholly-owned by Tata Consumer Products Limited (TCP) since 2006. The company roasts and sells 100% Arabica coffee across three primary formats — whole bean, ground, and K-Cup single-serve pods — with all roasting conducted at its own facility under master roaster supervision. The portfolio centers on heritage SKUs such as The Original Blend, Original Decaf, and 50% Decaf, supplemented by single-origin lines (Colombian Peaks, Brazilian Breakfast), dark roasts (French Roast, Dark Italian Espresso), and flavored varieties (French Vanilla, Hazelnut, Caramel, Blueberry Waffle, Donut Shop).
The business is a horizontal, mass-market consumer brand serving individual households and small-value bulk buyers rather than enterprise accounts. Distribution runs through three concurrent channels: a DTC e-commerce storefront at eightoclock.com (powered by Shopify/World Pantry) with Auto Delivery subscriptions, US supermarket retail, and club/membership stores carrying 38 oz value bags. Pricing is unit-based ($8.84-$35.99 typical bag/pod price points) with a 10% subscription discount, an 8% Build-Your-Own Bundle discount, and a 25% first-order code (GETYOUREOC25). Marketing is multi-channel, combining email (Klaviyo), paid social retargeting (Meta Pixel, Criteo), and a content-marketing blog of brewing tips and recipes.
Corporate operations are headquartered in Woodcliff Lake, New Jersey, with reported headcount of 51-100. The company is privately held as a TCP subsidiary; it does not publish standalone financials. Recent operating signals — including Tata Consumer's International segment posting 21% YoY growth in Q4 FY26 and Eight O'Clock reportedly gaining US coffee market share at more than double the category rate — indicate the brand is in an active growth phase within a US coffee market projected at $40.45B in 2025 and growing at a 5.31% CAGR toward $67.85B by 2035.
The Eight O'Clock Coffee Co firmographics
Firmographics- Name
- The Eight O'Clock Coffee Co
- Legal name
- The Eight O'Clock Coffee Company
- Website
- https://eightoclock.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Eight O'Clock Coffee Company produces and sells 100% Arabica coffee in whole bean, ground, and K-Cup formats under a 100+ year heritage brand, serving US mass-market households through DTC e-commerce with subscriptions, retail supermarkets, and club stores as a Tata Consumer Products subsidiary.
- Ownership category
- akta.pro rank
The Eight O'Clock Coffee Co industry classification
Industry- Product category
- Roasted Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where The Eight O'Clock Coffee Co is headquartered
LocationHeadquarters
- HQ city
- North Bergen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Eight O'Clock Coffee Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Coffee Product Sales: Direct sales of whole bean, ground coffee, and K-Cup pods through e-commerce and retail channels. Products range from single bags to value packs and multi-pack bundles.
- Subscription/Auto Delivery: Recurring subscription model offering 10% savings on auto-delivery orders with flexible scheduling (monthly, bi-monthly, quarterly delivery options).
- International Business (via Tata Consumer Products): Eight O'Clock Coffee is part of Tata Consumer Products' international segment, which reported 21% YoY growth in Q4, with Eight O'Clock gaining market share in the US at more than double the category rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Ground Coffee - 11 oz bags starting at $13.79 |
| Unit Pricing | Pay-as-you-go | Whole Bean Coffee - Various sizes from $13.79 to $35.99 |
| Unit Pricing | Pay-as-you-go | K-Cup Pods - 10-ct boxes starting at $8.84 |
| Subscription | Monthly | Auto Delivery Subscription - 10% savings |
| Hybrid | Pay-as-you-go | Custom Bundle - 8% savings on 8+ items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Eight O'Clock Coffee Co product offering
Product offeringCore offering
The Eight O'Clock Coffee Company roasts and sells premium 100% Arabica coffee products in whole bean, ground, and K-Cup pod formats across Original Blend, single-origin, dark roast, and flavored varieties. Products reach US consumers through the company's own e-commerce site, supermarket retail, and club/membership stores, with an Auto Delivery subscription, custom bundle builder, and promotional pricing driving repeat purchases.
Product overview
Eight O'Clock Coffee is a coffee company offering premium 100% Arabica coffee products in three primary formats: whole bean, ground coffee, and K-Cup® single-serve pods. The core product line centers on The Original Blend and its variants (Original Decaf, 50% Decaf), complemented by single-origin offerings like Colombian Peaks and Brazilian Breakfast, and dark roasts including Dark Italian Espresso and French Roast. The flavored lineup includes French Vanilla, Hazelnut, Caramel, Blueberry Waffle, Donut Shop, and Iced Dark Italian Espresso. Products are available through standard retail sizes, value-size bags for club stores, variety packs, and an Auto Delivery subscription service for recurring orders. All products are roasted at the company's own facility under master roaster supervision.
Differentiator
Problem solved
Functional benefit
Products and services
- The Original Blend The company's flagship medium roast 100% Arabica coffee with smooth, balanced, sweet and fruity flavor, offered in whole bean, ground, and K-Cup pod formats for everyday home brewing.
- The Original Decaf Decaffeinated version of the Original Blend offering the same smooth, balanced medium roast flavor without caffeine, in whole bean, ground, and K-Cup formats.
- 50% Decaf Half-caffeinated blend combining regular and decaffeinated coffee for a balanced caffeine experience with smooth, mellow taste, available in whole bean and ground formats.
- 100% Colombian Peaks Single-origin Colombian Arabica coffee with rich, winey flavor and full body, available in whole bean, ground, and K-Cup pod formats.
- 100% Brazilian Breakfast Single-origin Brazilian medium roast Arabica coffee offering a smooth, balanced flavor profile.
- Dark Italian Espresso Dark roast 100% Arabica blend with bold, chocolaty, full-bodied flavor suited to espresso-style brewing, available in whole bean, ground, and K-Cup formats.
- French Roast Dark roast 100% Arabica coffee with bold, robust flavor, available in whole bean, ground, and K-Cup formats.
- Donut Shop Medium roast flavored coffee with sweet, bakery-inspired notes reminiscent of a classic donut shop.
- French Vanilla Medium roast coffee infused with French vanilla flavor notes, available in ground and K-Cup pod formats.
- Hazelnut Medium roast coffee with hazelnut flavoring, available in whole bean, ground, and K-Cup pod formats.
- Caramel Macchiato Medium roast coffee with caramel flavor notes, available in ground format.
- Caramel K-Cup Pods Single-serve K-Cup pods with caramel flavor notes featuring brown sugar, toffee, and vanilla hints, compatible with Keurig brewing systems.
- Blueberry Waffle Medium roast flavored coffee with fruity, buttery blueberry waffle notes, available in ground format.
- Iced Dark Italian Espresso Dark roast K-Cup pods optimized for brewing over ice, with bold chocolate and caramel flavor notes, sold as 10-count pods.
- Value Size Bags Larger-sized 38 oz whole bean coffee bags available at club and membership warehouse stores, providing per-ounce value pricing for bulk-buying consumers.
- Variety Packs Assorted coffee blend variety packs allowing customers to try multiple roast profiles and flavors in one package.
- Auto Delivery Subscription Subscription service offering automatic periodic coffee delivery with 10% savings, flexible scheduling (every 1, 2, 3, 4, or 6 months), and the ability to swap, pause, or cancel at any time.
Quantifiable outcome
- Market share growth at more than double the category rate in the US
- +1 more outcomes
Companies that use The Eight O'Clock Coffee Co
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Eight O'Clock Coffee Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
The Eight O'Clock Coffee Co partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Keurig Dr Pepper (Keurig)coreEight O'Clock Coffee produces K-Cup pods compatible with Keurig brewing systems. This partnership enables the company to serve the growing single-serve coffee market segment and provides access to Keurig's installed base of coffee makers.
- World Pantry (E-commerce Platform Partner)coreWorld Pantry serves as Eight O'Clock Coffee's e-commerce platform partner, powering the online storefront at eightoclock.com. World Pantry handles order fulfillment, payment processing, and customer data management for online purchases.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Eight O'Clock Coffee Co competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Eight O'Clock Coffee Co social profiles
Digital presenceThe Eight O'Clock Coffee Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Eight O'Clock Coffee Co leadership team
Management profileNumber of profiles
The Eight O'Clock Coffee Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Eight O'Clock Coffee Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Eight O'Clock Coffee Co
What does The Eight O'Clock Coffee Co do?
The Eight O'Clock Coffee Company roasts and sells premium 100% Arabica coffee products in whole bean, ground, and K-Cup pod formats across Original Blend, single-origin, dark roast, and flavored varieties. Products reach US consumers through the company's own e-commerce site, supermarket retail, and club/membership stores, with an Auto Delivery subscription, custom bundle builder, and promotional pricing driving repeat purchases.
Is The Eight O'Clock Coffee Co a public or private company?
The Eight O'Clock Coffee Co is a private company. It is classified as corporate owned and is currently operating.
When was The Eight O'Clock Coffee Co founded?
The Eight O'Clock Coffee Co was founded in 1919. It employs 51 to 100 people.
Where is The Eight O'Clock Coffee Co based?
The Eight O'Clock Coffee Co is headquartered in North Bergen, United States, in the North America region.
How does The Eight O'Clock Coffee Co make money?
Three revenue lines are on record. Coffee Product Sales are the primary driver. The others are subscription/Auto Delivery and international Business (via Tata Consumer Products).
Does The Eight O'Clock Coffee Co have an API?
No public API is recorded for The Eight O'Clock Coffee Co.
What industry is The Eight O'Clock Coffee Co in?
The Eight O'Clock Coffee Co's product category is Roasted Coffee. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 311920 and its SIC code is 2090.