What Cass Business School does

Cass Business School operates today as Bayes Business School, a constituent school of City St George's, University of London, headquartered at 106 Bunhill Row, London. Founded in 1966 and rebranded from Cass Business School to Bayes Business School in 2021 following the merger of City, University of London and St George's, University of London, the school offers a comprehensive portfolio of business education programs: undergraduate degrees, master's programmes (including a recognised MSc Actuarial Science), MBA programmes (Full-time, Executive MBA, and an Online MBA ranked 4th globally by the Financial Times in 2026), Executive Education, PhD research programmes, professional apprenticeships, and specialised offerings such as the Global Women's Leadership Programme.

The school's core technology is an educational technology platform supporting online and hybrid learning delivery, complementing its physical London campus. A distinctive technical asset is its Bloomberg Experiential Learning Partner status, granting students access to Bloomberg terminals and financial data tools for hands-on finance training. Teaching and research are organised across faculties with particular strengths in actuarial science (recognised as world-leading in rankings) and management (including the Centre for Charity Effectiveness). Distribution is multi-channel: a main website, active social media on LinkedIn, YouTube, Facebook, Instagram, and Chinese platforms (Weibo, WeChat, Xiaohongshu), plus events and content marketing.

The business model is tuition-driven and operates as a non-profit academic unit within the parent university. Revenue streams consist of tuition fees across the program portfolio, supplemented by scholarships of up to 50% on the Executive MBA. Customer segments span six persona types from undergraduate students through PhD researchers and executive education participants to apprenticeship learners. The school holds triple-crown accreditation (AMBA, EQUIS, AACSB), which materially shapes its competitive positioning and its ability to attract international students. No AI/ML capability is documented in the input data.

Name

Cass Business School

Legal name

Bayes Business School, City St George's, University of London

Website

https://cass.city.ac.uk

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Bayes Business School (formerly Cass Business School) is a London-headquartered business school within City St George's, University of London, offering undergraduate, master's, MBA, executive education, PhD, and apprenticeship programmes to students and working professionals, with triple-crown accreditation (AMBA, EQUIS, AACSB).

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE), Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

Keywords

• Business school education
• MBA degree programs
• Executive education courses
• Postgraduate management degrees
• Actuarial science education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: Revenue generated from tuition fees across undergraduate, master's, MBA, executive education, PhD, and apprenticeship programs. The school offers scholarships including up to 50% Executive MBA scholarships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Cass Business School (now operating as Bayes Business School) is a higher-education institution offering a portfolio of business and finance programmes. It delivers undergraduate degrees, postgraduate master's degrees (including MSc Actuarial Science), MBA programmes (Full-time, Executive, and Online), Executive Education, PhD research programmes, apprenticeships, and specialised offerings such as the Global Women's Leadership Programme, across on-campus, online, and blended formats.

Product overview

Bayes Business School (formerly Cass Business School) is an educational institution offering a comprehensive portfolio of business education programmes. The portfolio includes undergraduate degrees, master's programmes (such as MSc Actuarial Science), MBA programmes (Full-time, Executive MBA with scholarships, and Online MBA ranked 4th globally), Executive Education, PhD research programmes, and apprenticeships. The school also runs specialised programmes like the Global Women's Leadership Programme. These educational offerings are delivered across multiple formats including on-campus, online, and blended learning, serving students from undergraduate through doctoral levels and working professionals seeking career advancement.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• BloombergcoreTechnology or IntegrationBloomberg is an Experiential Learning Partner of Bayes Business School, providing students access to Bloomberg terminals and financial data tools for experiential learning in finance and business education.
• AMBA (Association of MBAs)coreOthersAMBA is one of the three global business school accreditation bodies that has accredited Bayes Business School as part of its triple-crown accreditation status.
• EQUIS (EFMD Global)coreOthersEQUIS is one of the three global business school accreditation bodies that has accredited Bayes Business School as part of its triple-crown accreditation status.
• AACSB (Association to Advance Collegiate Schools of Business)coreOthersAACSB is one of the three global business school accreditation bodies that has accredited Bayes Business School as part of its triple-crown accreditation status.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Warwick Business School: Warwick is a UK triple-crown business school with significant distance-learning MBA and MSc enrollment and a strong FT ranking presence. It competes directly with Bayes in both on-campus and online postgraduate business education.
• Alliance Manchester Business School: Alliance Manchester is a UK triple-crown business school offering MBA, Master's and Executive Education programs with global partnerships. It competes with Bayes in FT rankings and for international postgraduate business students.
• London Business School (LBS): LBS is the leading London-based business school offering MBA, Master's, Executive Education and PhD programs with a global student body. It is the most direct competitor to Bayes in the London MBA and Master's market and competes head-to-head for the same international student pool.
• INSEAD: INSEAD is a global business school with campuses in Europe, Asia and the Middle East offering MBA, Executive MBA and Executive Education. It is a direct peer to Bayes for international MBA students and competes in the same FT global rankings.
• Imperial College Business School: Imperial College Business School is a London-based triple-crown school offering MBA, MSc and Executive Education, with particular strength in finance, technology and analytics. It competes directly with Bayes for London-based MBA and Master's candidates and employer partnerships.
• Judge Business School, University of Cambridge: Cambridge Judge is a UK business school offering MBA, Master's and Executive Education with strong finance and entrepreneurship specialisations. It competes with Bayes for the same pool of UK and international postgraduate business students.
• Cranfield School of Management: Cranfield is a UK business school with strong MBA, MSc and Executive Education programs and a particular focus on management and leadership development. It competes with Bayes for executive and postgraduate business students in the UK market.
• Saïd Business School, University of Oxford: Saïd is a UK business school offering MBA, Master's, Executive Education and PhD programs and is consistently ranked among Europe's top schools. It competes with Bayes for high-calibre MBA and Master's applicants and on FT rankings.
• UCL School of Management: UCL School of Management is a London-based business school offering BSc, MSc, MBA and Executive Education. As a fellow London constituent school, it competes directly with Bayes for London-domiciled students, employer engagement and FT positioning.

Emerging players

• Hult International Business School: Hult is a global business school with campuses in the US, UK, UAE and China and a strong online/digital delivery focus. It competes with Bayes particularly in the Online MBA and international student segments where Bayes is ranked 4th globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Cassinthenews
• YouTubeyoutube.com/c/bayesbusinessschoolofficial
• Facebookfacebook.com/Cassofficial
• LinkedInlinkedin.com/school/bayes-business-school
• Instagraminstagram.com/bayesbschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cass Business School