RFID
RFID, Inc. is a 40-year-old US engineering firm in Aurora, Colorado that designs and manufactures industrial RFID tags, readers, and accessories across LF, HF, and UHF bands for automotive, logistics, medical, and federal-adjacent enterprise customers via direct B2B and e-commerce.
- Company typePrivate
- Founded1984
- HeadquartersAurora, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What RFID does
RFID, Inc. is a privately held American engineering firm headquartered in Aurora, Colorado, founded in 1984, that designs and manufactures radio-frequency identification (RFID) hardware — including tags, readers, antennas, and accessories — across the LF (125/148 KHz), HF (13.56 MHz), and UHF (433.92 MHz and 866–928 MHz) frequency bands, in both passive and active configurations. The company's technical differentiation is concentrated in industrial-grade hardware: on-board processor readers that perform edge processing, high-temperature tags rated to 300°C for harsh-environment use, and multi-protocol UHF readers. These products are applied in factory-floor identification, asset tracking, AGVs, RTLS, OEM integration, supply chain, laundry, pallets, personnel ID, vehicle ID, and temperature sensing — spanning verticals such as automotive, steel manufacturing, mining, medical, retail, transportation and logistics, and federal/defense-adjacent buyers.
The business model is direct B2B with an e-commerce front end, supported by a minimum order value of $25, volume discounts, and custom OEM/engineering services. Pricing is positioned at industrial-professional tiers (UHF readers $1,099–$2,399, HF readers $695–$1,199, HF tags $16–49), and more than 99% of products are manufactured in the United States — a positioning lever for buyers with domestic-sourcing requirements. The company maintains 100% of its legacy products in active support, a deliberate long-tail retention strategy unusual in the hardware sector. Named enterprise customers include Toyota, Caterpillar, John Deere, UPS, NASA, Abbott, Nestle, CVS, Anheuser-Busch, and GE, indicating a diversified enterprise book across multiple verticals rather than dependence on a single account.
Recent activity suggests modest product-line expansion: the addition of RTLS offerings for warehouse asset tracking, OEM RFID handhelds, and the Stationseeker Model 3049, accompanied by a January 2025 brand refresh. There is no evidence of external funding, M&A, leadership change, or AI/ML capability in the available data, and the company appears to be a self-funded, owner-operated niche industrial engineering firm with a 40+ year operating history.
RFID firmographics
Firmographics- Name
- RFID
- Legal name
- RFID, Inc.
- Website
- https://rfidinc.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Short description
- RFID, Inc. is a 40-year-old US engineering firm in Aurora, Colorado that designs and manufactures industrial RFID tags, readers, and accessories across LF, HF, and UHF bands for automotive, logistics, medical, and federal-adjacent enterprise customers via direct B2B and e-commerce.
- Ownership category
- akta.pro rank
RFID industry classification
Industry- Product category
- RFID Hardware & Industrial Identification Systems
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Electronic Components & Accessories (3670)
- akta.pro primary industry
- RF & Wireless Components/Modules (RF front-end, antennas, industrial wireless modules) (IMAGAJAG)
- akta.pro secondary industries
- RF Front-End Modules (FEMs) & Integrated RF Modules (HDAHAMAA), RF, Antennas & Wireless Components Retail (CRACAKAM)
Keywords
Where RFID is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RFID business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Hardware Product Sales: Revenue generated from the sale of RFID hardware including readers, tags, antennas, and accessories. Products are sold as one-time purchases with no subscription component. The company offers both standard catalog products and custom/OEM development services for specialized applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UHF RFID Readers - Base models with Serial/USB/Wiegand interfaces |
| Unit Pricing | Pay-as-you-go | UHF RFID Readers - Industrial Protocol models |
| Unit Pricing | Pay-as-you-go | HF RFID Tags - Standard and High Temperature |
| Unit Pricing | Pay-as-you-go | HF RFID Readers - Factory Floor Series |
| Unit Pricing | Pay-as-you-go | Accessories - Mounting Brackets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RFID product offering
Product offeringCore offering
RFID, Inc. designs, manufactures, and sells RFID hardware including readers, tags, antennas, interfaces, and accessories across LF (125/148 KHz), HF (13.56 MHz), and UHF (433.92/866–928 MHz) frequency bands. The company supplies ruggedized RFID solutions for industrial automation, asset tracking, factory floor process control, supply chain, and high-temperature applications, with both catalog products and custom/OEM development services.
Differentiator
Problem solved
Functional benefit
Products and services
- UHF RFID Readers (866–928 MHz) Multi-protocol UHF RFID readers (S4-8010/8030/8040/8070/8075/8080/8085 series) supporting Ethernet/IP, Profibus, PROFINET, Modbus TCP/RTU, Wiegand, and Serial interfaces for industrial automation integration.
- High Temperature RFID Tags Ruggedized RFID tags rated for operating temperatures up to 300°C, available in fiberglass and PPS form factors with multiple memory chip options, designed for paint curing ovens and industrial identification settings.
- HF RFID Readers (Factory Floor Series) 13.56 MHz HF readers (HF-3600E series, HF-5180E) with on-board processors supporting IO-Link, RS232, Modbus TCP, and EtherNet/IP protocols for direct industrial automation integration.
- RFID Antennas Passive and active RFID antennas spanning LF, HF, and UHF frequencies, including 125 KHz R3-1/R3-2 smart antennas, 148 KHz R3 antennas, 13.56 MHz HF antennas, and 433.92/866–928 MHz UHF antennas for reader-tag communication.
- Passive RFID Tags Passive RFID tags across LF (125/148 KHz), HF (13.56 MHz), and UHF (866–928 MHz) bands for industrial identification, asset tracking, supply chain, and OEM applications.
- OEM RFID Readers OEM-grade RFID readers offered for integration into third-party equipment and custom industrial solutions.
- RFID Interfaces RFID smart antenna interfaces and protocol-conversion modules (e.g., 125 KHz R3-2 Smart Antenna Interfaces, 148 KHz R3 RFID Interfaces) used to bridge readers and host control systems.
- RFID Starter Kits Entry-level RFID kits including readers, tags, antennas, and accessories bundled for evaluation, prototyping, and integration testing by new customers.
- OEM & Custom Development Services Bespoke RFID design, engineering, and manufacturing services for specialized industrial applications where catalog products do not fit, including custom tags, readers, and protocol integration.
- RFID Handhelds Portable RFID handheld readers for mobile asset scanning, inventory checks, and field service use cases.
- RFID Accessories, Cabling & Power Supplies Mounting brackets, cabling, power supplies, and other accessories supporting RFID reader and antenna installations across frequencies.
- RTLS of Assets in Warehousing Real-time location system (RTLS) solution combining RFID hardware and software for warehouse asset visibility and tracking.
Companies that use RFID
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
RFID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RFID partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
RFID competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Large incumbent offering RFID readers, tags, printers, and industrial scanning solutions across logistics, retail, and manufacturing. Competes with RFID, Inc. across UHF RFID hardware but operates at far greater scale with broader portfolio and software offerings.
- Avery Dennison: Global materials science company with a substantial RFID inlay and tag business serving retail, apparel, and logistics. Overlaps with RFID, Inc. in tag supply chains but at vastly larger scale and broader product breadth.
- Honeywell: Diversified industrial conglomerate offering RFID readers, scanners, and mobility solutions as part of a broader productivity portfolio. Competes with RFID, Inc. in industrial identification but is far larger and broader.
Direct peers
- Impinj: Pure-play RFID hardware and IC company specializing in UHFRAIN RFID tags and reader infrastructure. Directly comparable as a focused RFID hardware provider serving industrial and enterprise customers, though Impinj primarily sells ICs and gateway hardware rather than full multi-band ecosystems.
- Alien Technology: RFID tag and reader manufacturer serving retail, logistics, and industrial applications. Directly comparable as a focused RFID hardware vendor, though Alien is more concentrated in UHF inlays and fixed readers.
- Balluff: Industrial automation sensor and connectivity specialist with a strong RFID (13.56 MHz HF) portfolio for factory floor and process control applications. Highly comparable in targeting industrial RFID integration with PLCs and industrial protocols.
- Pepperl+Fuchs: Industrial sensor manufacturer with a substantial RFID identification portfolio serving factory automation, automotive, and process industries. Directly comparable in industrial-grade RFID readers and tags with deep industrial protocol support.
- SICK AG: German industrial sensor and RFID company serving factory automation, logistics, and process industries. Comparable in industrial RFID readers/tags with strong integration into industrial automation stacks.
- Turck: Industrial automation specialist offering RFID read/write heads, interfaces, and tags integrated with IO-Link and major industrial fieldbus protocols. Directly comparable target customer base (factory automation) and integration approach.
Emerging players
- CAEN RFID: Specialized RFID hardware vendor offering UHF readers and tags with a focus on industrial and specialized applications. Comparable niche positioning though smaller and more regionally focused than RFID, Inc.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RFID financial estimates
Financial estimateRevenue estimate
Valuation estimate
RFID leadership team
Management profileNumber of profiles
RFID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RFID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RFID
What does RFID do?
RFID, Inc. designs, manufactures, and sells RFID hardware including readers, tags, antennas, interfaces, and accessories across LF (125/148 KHz), HF (13.56 MHz), and UHF (433.92/866–928 MHz) frequency bands. The company supplies ruggedized RFID solutions for industrial automation, asset tracking, factory floor process control, supply chain, and high-temperature applications, with both catalog products and custom/OEM development services.
Is RFID a public or private company?
RFID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RFID founded?
RFID was founded in 1984.
Where is RFID based?
RFID is headquartered in Aurora, United States, in the North America region.
How does RFID make money?
One revenue line is on record: hardware Product Sales.
Who are RFID's main competitors?
Broad incumbents on record are Zebra Technologies, Avery Dennison and Honeywell. Direct peers are Impinj, Alien Technology, Balluff, Pepperl+Fuchs, SICK AG and Turck. CAEN RFID is listed as an emerging player.
Does RFID have an API?
No public API is recorded for RFID.
What industry is RFID in?
RFID's product category is RFID Hardware & Industrial Identification Systems. Its primary akta.pro industry code is IMAGAJAG, RF & Wireless Components/Modules (RF front-end, antennas, industrial wireless modules), with a secondary code of HDAHAMAA, RF Front-End Modules (FEMs) & Integrated RF Modules. Its NAICS code is 334220 and its SIC code is 3663.