University of Georgia - Terry College of Business

Business Higher Educationterry.uga.edu

Company typePrivate
Founded1912
HeadquartersAthens, United States
Headcount101–250
GTM typeB2C
OfferingServices

University of Georgia - Terry College of Business firmographics

Firmographics

Name: University of Georgia - Terry College of Business
Legal name: C. Herman and Mary Virginia Terry College of Business, University of Georgia
Website: https://terry.uga.edu
Company type: Private
Founded year: 1912
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

University of Georgia - Terry College of Business industry classification

Industry

Product category: Business Higher Education
NAICS: Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410)
SIC: Services-Educational Services (8200)
akta.pro industry: PRIMARYEDAHAHAB
MBA & Executive MBA Programs
Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes
SECONDARYEDAHAHAA
Undergraduate Business Schools (BBA/BSBA Programs)
Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes
SECONDARYEDAAANAN
Legal, Governance, Privacy & Audit Certifications
Education/Adult & Continuing Education/Professional Certification Programs

Keywords

Business education
MBA programs
Executive education
Undergraduate business
Accountancy degrees

Where University of Georgia - Terry College of Business is headquartered

Location

Headquarters

HQ city: Athens
HQ country: United States
HQ region: North America

Offices3 records

Markets served

University of Georgia - Terry College of Business business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

Tuition and Fees: Revenue from undergraduate, graduate, and executive education programs including various MBA formats, specialized masters programs, and professional certificates.
Donations and Charitable Giving: The college receives donations through the Terry Excellence Fund, endowed scholarships, planned giving, securities donations, and corporate matching gifts. Donors have established 22 endowed faculty positions and 130 need-based scholarships.
Corporate Partnerships: Revenue from corporate training programs through Executive Education custom programs and conferences for business professionals.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Ten for Terry monthly giving program
One time/ perpetual license	Pay-as-you-go	Brick Campaign commemorative donation

Go-to-market motion3 records

Distribution channels9 records

Marketing channels12 records

University of Georgia - Terry College of Business product offering

Product offering

Core offering

Terry College of Business is a comprehensive business school offering undergraduate (BBA), MBA (Full-Time, Professional, Executive, Online, and Pathway), specialized master's (MAcc, MPAcc, MMR, MSBA, MS in Business & AI), PhD, certificate, and executive education programs. Programs are delivered across three Georgia campuses (Athens, Atlanta, Griffin) and via online formats. AACSB accredited since 1926, it serves roughly 7,900 declared business majors and engages an 85,000+ alumni network across 80 countries.

Product overview

The Terry College of Business is a comprehensive business education institution offering a portfolio of degree programs including undergraduate (BBA with 9 majors), graduate (Full-Time, Professional, Executive, Online, and Pathway MBA formats), specialized master's (MAcc, MPAcc, MMR, MSBA, MS in Business & AI), doctoral (8 research areas), and professional certificate programs. The college operates a multi-campus model with facilities in Athens, Atlanta, and Griffin, Georgia. Programs are delivered through various formats including in-person, hybrid, and fully online. The institution emphasizes experiential learning, leadership development, international exposure through study abroad and residencies, and career outcomes with 95% employment within 3 months of graduation. The college is AACSB accredited since 1926.

Differentiator

Problem solved

Functional benefit

Brands

J.M. Tull School of Accounting: The accounting school within Terry College, named after J.M. Tull, offering Master of Accountancy (MAcc) and other accounting programs.

Products and services

Full-Time MBA A two-year full-time MBA program ranked #1 globally for value by the Financial Times, featuring small classes, top faculty, flexible curriculum, individualized career development, and access to the 80,000+ alumni network. Designed for career accelerators and pre-experience MBA candidates.
Professional MBA A 17-23 month part-time MBA delivered in a hybrid format combining weekday evening or Saturday in-person classes in Atlanta with online learning at the Terry Executive Education Center in Buckhead. Reports an 85% graduation rate for working professionals.
Executive MBA An 18-month part-time Executive MBA ranked #1 in Georgia and #6 among U.S. public Executive MBA programs. Features once-per-month Friday-Saturday classes in Atlanta, online learning, and international residencies, with alumni reporting an average 97% salary increase within 3 years.
Online MBA A 100% online and asynchronous MBA program (17-23 months) with 16 courses (10 required, 6 electives) delivered in 10-15 minute increments, with optional domestic and international residencies. AACSB accredited with the same curriculum rigor as the Professional MBA.
Pathway MBA A one-year MBA pathway for STEM undergraduates that leverages prior STEM education while building core MBA business skills, hands-on experience, and leadership training.
Master of Accountancy (MAcc) A graduate accounting program housed in the J.M. Tull School of Accounting. Offers multiple paths including a traditional 1-year track, the Double Dawg BBA/MAcc combined program, MAcc/MS Financial Planning, and JD/MAcc options, with top 10 nationally CPA exam pass rates.
Master of Professional Accountancy (MPAcc) A 100% online graduate accountancy program designed for working professionals with non-accounting backgrounds. Comprises 36 credit hours across 12 courses with data analytics integration and requires a minimum of 2 years of professional work experience.
Master of Marketing Research (MMR) The first marketing research graduate program of its kind in the U.S., completed in 11 months with a 100% career placement rate. Students work hands-on with the latest industry technology, tools, and strategies.
Master of Science in Business Analytics (MSBA) A graduate program that develops expertise in collecting, analyzing, and interpreting big data in a business context using the latest industry tools while working on real-world projects with corporate partners.
Master of Science in Business and Artificial Intelligence A 100% online graduate program ranked #17 among online graduate business degrees, designed to upgrade IT and leadership skills with all coursework completed online on a flexible schedule.
Bachelor of Business Administration (BBA) A top-ranked undergraduate business program with nine majors plus co-majors and minors covering Accounting, Economics, Finance, Management, MIS, Marketing, Real Estate, Risk Management & Insurance, and International Business. Ranked #1 by Niche among U.S. public BBA programs.
PhD Programs Eight areas of doctoral study for academic and research careers: Accounting, Economics, Finance, Management, Management Information Systems, Marketing, Real Estate, and Risk Management & Insurance. Graduates typically earn tenure-track positions at top universities.
Certificate Programs Eight certificates and specializations: Actuarial Science, Artificial Intelligence, Entrepreneurship, FinTech, Personal and Organizational Leadership, Legal Studies, Music Business, UGA Sustainability, and Workforce Management.
Double Dawgs Program A combined bachelor and master's degree program that allows students to earn both degrees in five years or less, saving time and money while positioning for post-graduation success.
Executive Education Professional development programs for business professionals, including Open Enrollment Programs, Custom Programs, and Conferences and Forums. Includes the In2Leadership partnership with The Institutes CPCU Society for risk management and insurance executives.

Quantifiable outcome

95% employment within 3 months of graduation
+9 more outcomes

Companies that use University of Georgia - Terry College of Business

Customer profile

Named customers3 records

Segments6 records

Ideal customer profiles4 records

University of Georgia - Terry College of Business technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

University of Georgia - Terry College of Business partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor and core.

City of Hope Cancer Treatment CenterminorStrategic or Co-development Partner · 15 June 2026Terry College students worked with leaders at City of Hope Cancer Treatment Center in Atlanta to help ensure every patient has data-driven health support. Student teams spent a year working on projects related to cancer patient support.
Duke UniversitycoreStrategic or Co-development Partner · 28 May 2026Duke University and UGA lead the Center for Innovation in Risk, Catastrophes, and Decisions (CIRCAD), a National Science Foundation Industry-University Cooperative Research Center. CIRCAD announced its first round of industry partners and projects focused on extreme weather resilience.
Fastbreak.AIminorStrategic or Co-development Partner · 29 April 2026UGA Entrepreneurship students and UGA Student Industry Fellows worked with sports management tech firm Fastbreak.AI as part of the Design Thinking Challenge to find ways to connect client brands with youth sports fans.
The Institutes CPCU SocietyminorStrategic or Co-development Partner · 5 February 2026The Institutes CPCU Society partnered with Terry College Executive Education to present In2Leadership 2026, a two-day leadership training program for risk management and insurance professionals scheduled for April 28-29 in Nashville, Tennessee. The program focuses on practical skills including team performance, leading through uncertainty, and technology-driven change. Participants earn a digital badge from UGA.
The Institutes CPCU SocietyminorStrategic or Co-development Partner · 5 February 2026Co-presented In2Leadership 2026, an immersive leadership training program for risk management and insurance professionals. The program provides tools and frameworks for immediate application in areas of elevating team performance, leading through uncertainty, and digital transformation.

Scale indicators37 records

Recent moves6 records

Expansion highlights6 records

University of Georgia - Terry College of Business competitors and assessment

Company assessment

Direct peers

Indiana University - Kelley School of Business: Top-ranked public business school with strong online MBA, undergraduate, and specialty programs. Kelley is a frequent head-to-head benchmark for Terry in online program rankings and value-for-money comparisons.
University of Texas at Austin - McCombs School of Business: Top-tier public business school peer consistently ranked above Terry in MBA, undergraduate, and specialty programs (Accounting, Finance, MIS). Competes for the same prestige-driven public-school applicants nationwide.
Georgia Institute of Technology - Scheller College of Business: Direct in-state public peer offering BBA, MBA, MS in Analytics, and executive programs. Scheller's top-ranked, low-cost STEM-adjacent business programs compete directly with Terry for Georgia-resident applicants and STEM-MBA candidates (e.g., Terry's Pathway MBA).
University of Florida - Warrington College of Business: Top-tier public business school peer with similarly ranked MBA, specialized master's, and undergraduate programs. Warrington competes for the same Southeast applicant pool and benchmark rankings — a frequent head-to-head comparison in U.S. News public rankings.
Emory University - Goizueta Business School: Direct regional peer located in Atlanta, GA — overlapping MBA, BBA, and executive education offerings serving the same metro and Southeast candidate pool. Both compete for the same Georgia-resident talent and Atlanta-based executives.
Ohio State University - Fisher College of Business: Top-tier public business school peer with strong rankings across MBA, undergraduate, and specialty programs (especially Risk Management and Insurance). Fisher is a direct benchmark for Terry in RMI and supply-chain specialties.
University of North Carolina at Chapel Hill - Kenan-Flagler Business School: Top-ranked public business school peer in the Southeast with comparable MBA, BBA, and executive programs. Competes for the same regional applicant pool and recruiting employer footprint.

Broad incumbents

University of Michigan - Ross School of Business: Elite public business school serving as the prestige ceiling for Terry's FT MBA recruiting tier. Ross competes for top-tier MBA candidates nationwide and sets the brand benchmark against which Terry's #1-value positioning is measured.
University of Virginia - Darden School of Business: Elite public business school known for case-method MBA and executive education. Darden competes for prestige-driven MBA candidates and executive education clients that Terry also targets in Atlanta and the Southeast.

Emerging players

Babson College: Specialized private business school focused on entrepreneurship and undergraduate business. Babson competes with Terry's BBA and entrepreneurship certificate programs for undergraduate applicants seeking a business-focused institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

University of Georgia - Terry College of Business compliance and trust

Trust signal

Compliance1 record

University of Georgia - Terry College of Business financial estimates

Financial estimate

Revenue estimate

Valuation estimate

University of Georgia - Terry College of Business leadership team

Management profile

Number of profiles

Profiles9 records

University of Georgia - Terry College of Business funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

University of Georgia - Terry College of Business M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Georgia - Terry College of Business

What does University of Georgia - Terry College of Business do?

Is University of Georgia - Terry College of Business a public or private company?

University of Georgia - Terry College of Business is a private company. It is classified as state government owned and is currently operating.

When was University of Georgia - Terry College of Business founded?

University of Georgia - Terry College of Business was founded in 1912. It employs 101 to 250 people.

Where is University of Georgia - Terry College of Business based?

University of Georgia - Terry College of Business is headquartered in Athens, United States, in the North America region.

How does University of Georgia - Terry College of Business make money?

Three revenue lines are on record. Tuition and Fees are the primary driver. The others are donations and Charitable Giving and corporate Partnerships.

Who are University of Georgia - Terry College of Business's main competitors?

Direct peers on record are Indiana University - Kelley School of Business, University of Texas at Austin - McCombs School of Business, Georgia Institute of Technology - Scheller College of Business, University of Florida - Warrington College of Business, Emory University - Goizueta Business School, Ohio State University - Fisher College of Business and University of North Carolina at Chapel Hill - Kenan-Flagler Business School. Broad incumbents are University of Michigan - Ross School of Business and University of Virginia - Darden School of Business. Babson College is listed as an emerging player.

Does University of Georgia - Terry College of Business have an API?

No public API is recorded for University of Georgia - Terry College of Business.

What industry is University of Georgia - Terry College of Business in?

University of Georgia - Terry College of Business's product category is Business Higher Education. Its primary akta.pro industry code is EDAHAHAB, MBA & Executive MBA Programs, with a secondary code of EDAHAHAA, Undergraduate Business Schools (BBA/BSBA Programs). Its NAICS code is 6113 and its SIC code is 8200.