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Primal Life Organics

Full company profile

uuid000ae87

Namestring
Primal Life Organics
Legal namestring
Primal Life Organics, LLC
Websiteurl
https://www.primallifeorganics.com
Company typeenum
Private
Founded yearint
2011
Descriptiontext

Primal Life Organics provides vegan and gluten-free skincare products with no synthetic fragrances or chemical preservatives. The company also provides organic-based teeth whitening products. The company was founded in 2011 and is based in Copley, Ohio. In 2018 Primal Life Organics was ranked #1011 in Inc. 5000 list.

Short descriptiontext

Primal Life Organics provides vegan and gluten-free skincare products.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersCopley, Australia
HQ citystring
Copley
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Keyword5 values
natural oral care, vegan skincare products, teeth whitening systems, mineral toothpowder, natural deodorant
Industry1 code
1Natural/Organic & Clean Skincare
CodeCRABAAAHPrimaryYes
NAICS code1 code
  • Cosmetics, Beauty Supplies, and Perfume Retailers456120
SIC code1 code
  • Perfumes, Cosmetics & Other Toilet Preparations2844
Product category
Natural Oral Care & Personal Care Products
Social media profiles1 record
Cost components5 values
Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Primal Life Organics develops and sells vegan and gluten-free personal care products under its own brand, with a primary focus on oral care (powdered mineral toothpowder, LED teeth whitening systems, whitening pens, sonic toothbrushes, gum serums) and a secondary line of body care products (natural deodorant, body wash bar, lip sun protection). Products are sold direct-to-consumer via the company's Shopify e-commerce site, often in curated bundles and packages.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Toothpowder / Powdered Mineral Toothpaste
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Beautycounter
TypeDirect peer
Description

Beautycounter is a direct-to-consumer clean beauty brand selling skincare, body care, and cosmetics marketed as safer/cleaner alternatives. Closely comparable to Primal Life Organics on clean-ingredient positioning, DTC distribution, and skincare category focus.

2Schmidt's Naturals
TypeDirect peer
Description

Schmidt's is a natural deodorant and personal care brand that built a DTC following around plant-based, aluminum-free deodorants. Directly comparable to Primal Life Organics' natural deodorant product line and clean-ingredient personal care positioning.

3Hello Products
TypeDirect peer
Description

Hello is a natural oral care brand selling toothpaste, mouthwash, and whitening products with vegan and clean-ingredient positioning. Directly comparable to Primal Life Organics' natural toothpowder, whitening pens, and oral wellness bundles.

4Drunk Elephant
TypeDirect peer
Description

Drunk Elephant is a clean/biocompatible skincare brand focused on ingredient-conscious formulations across cleansers, serums, and moisturizers. Comparable to Primal Life Organics' natural skincare range and clean-ingredient brand ethos.

5Dr. Bronner's
TypeDirect peer
Description

Dr. Bronner's is a heritage natural personal care brand selling soaps, body care, and lip balm made with organic and fair-trade ingredients. Comparable to Primal Life Organics on natural/organic positioning, multi-category personal care, and direct-to-consumer plus selective retail distribution.

6Juice Beauty
TypeDirect peer
Description

Juice Beauty is an organic skincare brand formulating with certified organic botanical ingredients. Comparable to Primal Life Organics on natural/organic skincare positioning, vegan-friendly formulations, and DTC-led distribution.

7cocokind
TypeEmerging player
Description

cocokind is a smaller clean skincare brand focused on minimalist, ingredient-conscious skincare at accessible price points. Comparable to Primal Life Organics on natural skincare DTC model, though at a smaller scale and more focused on facial care.

8Native
TypeDirect peer
Description

Native is a natural personal care brand best known for natural deodorant and body care products sold DTC and at mass retailers. Comparable to Primal Life Organics' natural deodorant line and clean-ingredient personal care positioning.

9David's Premium Natural Toothpaste
TypeEmerging player
Description

David's is a natural toothpaste brand focused on clean, fluoride-optional, and naturally flavored oral care sold DTC. Comparable to Primal Life Organics' natural toothpowder and oral wellness product line.

10The Ordinary (DECIEM)
TypeBroad incumbent
Description

The Ordinary / DECIEM is an established clinical-skincare brand offering ingredient-focused serums, cleansers, and treatments at accessible prices. Comparable to Primal Life Organics on ingredient-led skincare, though at much larger scale and broader assortment.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Primal Life Organics

Natural Oral Care & Personal Care Productsprimallifeorganics.com

Primal Life Organics provides vegan and gluten-free skincare products.

What Primal Life Organics does

Primal Life Organics provides vegan and gluten-free skincare products with no synthetic fragrances or chemical preservatives. The company also provides organic-based teeth whitening products. The company was founded in 2011 and is based in Copley, Ohio. In 2018 Primal Life Organics was ranked #1011 in Inc. 5000 list.

Primal Life Organics firmographics

Firmographics
Name
Primal Life Organics
Legal name
Primal Life Organics, LLC
Website
https://www.primallifeorganics.com
Company type
Private
Founded year
2011
Headcount range
11–50 employees
Short description
Primal Life Organics provides vegan and gluten-free skincare products.
Ownership category
akta.pro rank

Primal Life Organics industry classification

Industry
Product category
Natural Oral Care & Personal Care Products
NAICS
Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
SIC
Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry
Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

  • Natural oral care
  • Vegan skincare products
  • Teeth whitening systems
  • Mineral toothpowder
  • Natural deodorant

Where Primal Life Organics is headquartered

Location

Headquarters

HQ city
Copley
HQ country
Australia
HQ region
Oceania

Markets served

Primal Life Organics business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Primal Life Organics product offering

Product offering

Core offering

Primal Life Organics develops and sells vegan and gluten-free personal care products under its own brand, with a primary focus on oral care (powdered mineral toothpowder, LED teeth whitening systems, whitening pens, sonic toothbrushes, gum serums) and a secondary line of body care products (natural deodorant, body wash bar, lip sun protection). Products are sold direct-to-consumer via the company's Shopify e-commerce site, often in curated bundles and packages.

Differentiator

Problem solved

Functional benefit

Products and services

  • Toothpowder / Powdered Mineral Toothpaste

Companies that use Primal Life Organics

Customer profile

Ideal customer profiles1 record

Primal Life Organics technology and API

Technology

Technology focussed No

API detail

API docs
API detail

Core technology

AI maturity

App detail

Primal Life Organics partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

Primal Life Organics competitors and assessment

Company assessment

Direct peers

  • Beautycounter: Beautycounter is a direct-to-consumer clean beauty brand selling skincare, body care, and cosmetics marketed as safer/cleaner alternatives. Closely comparable to Primal Life Organics on clean-ingredient positioning, DTC distribution, and skincare category focus.
  • Schmidt's Naturals: Schmidt's is a natural deodorant and personal care brand that built a DTC following around plant-based, aluminum-free deodorants. Directly comparable to Primal Life Organics' natural deodorant product line and clean-ingredient personal care positioning.
  • Hello Products: Hello is a natural oral care brand selling toothpaste, mouthwash, and whitening products with vegan and clean-ingredient positioning. Directly comparable to Primal Life Organics' natural toothpowder, whitening pens, and oral wellness bundles.
  • Drunk Elephant: Drunk Elephant is a clean/biocompatible skincare brand focused on ingredient-conscious formulations across cleansers, serums, and moisturizers. Comparable to Primal Life Organics' natural skincare range and clean-ingredient brand ethos.
  • Dr. Bronner's: Dr. Bronner's is a heritage natural personal care brand selling soaps, body care, and lip balm made with organic and fair-trade ingredients. Comparable to Primal Life Organics on natural/organic positioning, multi-category personal care, and direct-to-consumer plus selective retail distribution.
  • Juice Beauty: Juice Beauty is an organic skincare brand formulating with certified organic botanical ingredients. Comparable to Primal Life Organics on natural/organic skincare positioning, vegan-friendly formulations, and DTC-led distribution.
  • Native: Native is a natural personal care brand best known for natural deodorant and body care products sold DTC and at mass retailers. Comparable to Primal Life Organics' natural deodorant line and clean-ingredient personal care positioning.

Emerging players

  • cocokind: cocokind is a smaller clean skincare brand focused on minimalist, ingredient-conscious skincare at accessible price points. Comparable to Primal Life Organics on natural skincare DTC model, though at a smaller scale and more focused on facial care.
  • David's Premium Natural Toothpaste: David's is a natural toothpaste brand focused on clean, fluoride-optional, and naturally flavored oral care sold DTC. Comparable to Primal Life Organics' natural toothpowder and oral wellness product line.

Broad incumbents

  • The Ordinary (DECIEM): The Ordinary / DECIEM is an established clinical-skincare brand offering ingredient-focused serums, cleansers, and treatments at accessible prices. Comparable to Primal Life Organics on ingredient-led skincare, though at much larger scale and broader assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Primal Life Organics social profiles

Digital presence

Primal Life Organics financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Primal Life Organics leadership team

Management profile

Number of profiles

Profiles1 record

Primal Life Organics funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Primal Life Organics M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primal Life Organics

What does Primal Life Organics do?

Primal Life Organics develops and sells vegan and gluten-free personal care products under its own brand, with a primary focus on oral care (powdered mineral toothpowder, LED teeth whitening systems, whitening pens, sonic toothbrushes, gum serums) and a secondary line of body care products (natural deodorant, body wash bar, lip sun protection). Products are sold direct-to-consumer via the company's Shopify e-commerce site, often in curated bundles and packages.

When was Primal Life Organics founded?

Primal Life Organics was founded in 2011. It employs 11 to 50 people.

Where is Primal Life Organics based?

Primal Life Organics is headquartered in Copley, Australia, in the Oceania region.

Who are Primal Life Organics's main competitors?

Direct peers on record are Beautycounter, Schmidt's Naturals, Hello Products, Drunk Elephant, Dr. Bronner's, Juice Beauty and Native. Emerging players are cocokind and David's Premium Natural Toothpaste. The Ordinary (DECIEM) is listed as a broad incumbent.

What industry is Primal Life Organics in?

Primal Life Organics's product category is Natural Oral Care & Personal Care Products. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 456120 and its SIC code is 2844.

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Live signals
WolftacticalusaGift Guide for Kids: Valentine's Day 2025The article discusses gift ideas for children's Valentine's Day in 2025, highlighting products from Yankee Toybox, Active Chairs, and Primal Life Organics. These gifts include character-themed pajamas, fidget tools, and natural care products tailored for children.FinSMEsSociety Brands Acquires Primal Life OrganicsSociety Brands has acquired Primal Life Organics, a personal care products provider based in Akron, OH. The financial terms of the deal were not disclosed, but this acquisition is part of Society Brands' strategy to expand its business and portfolio of e-commerce native brands. With this addition, Society Brands now supports nine brands in total.Pulse 2.0Why Society Brands Is Buying Primal Life OrganicsSociety Brands announced a partnership with Primal Life Organics to expand its direct-to-consumer and retail presence. The deal adds Primal Life to Society's nine brands, with over 20 employees remaining in place. Society Brands also plans further acquisitions.Global Cosmetic IndustrySociety Brands Acquires Primal Life OrganicsSociety Brands has acquired Ohio-based Primal Life Organics to expand its direct-to-consumer and retail business within the clean beauty sector. Founder Trina Felber will remain with the company as brand president to oversee operations and growth. The acquisition aims to combine Primal Life's loyal customer base with Society Brands' ecosystem of entrepreneurs.HappiPrimal Life Organics Is AcquiredSociety Brands has acquired Primal Life Organics, a maker of clean oral care and skin care products based in Akron, OH. The company's founder and CEO, Trina Felber, will continue as brand president, and Society Brands aims to expand Primal Life Organics' direct-to-consumer efforts and retail presence. This strategic partnership is intended to enhance their mission of providing natural and sustainable products globally.RepublicPrimal Life OrganicsRepublic hosted a closed Regulation CF securities offering for Primal Life Organics, LLC, aiming to raise $1.07 million at an $18 million valuation cap. The company, which specializes in all-natural oral and skincare products, reported nearly $5 million in annual sales and has expanded its retail presence to include Walmart and Natural Grocers.PR NewswireMoms Meet Brings Hit Networking Event Connecting Influencers with Better-For-You Brands to VancouverMoms Meet, a division of May Media Group, hosted a 'WOW Influencers' networking event in Vancouver on July 20, 2019, connecting mom bloggers with better-for-you brands. The event facilitated collaborations between influencers and participating companies such as Daiya Foods, Baby Mum-Mum, and Primal Life Organics to promote products to the Canadian mom demographic.