Studio H Design Group

What Studio H Design Group does

Studio H Design Group is a privately held, boutique interior design firm founded in 2013 by Kelly Hinchman and headquartered in San Diego, California. The firm delivers full-service interior design across residential, commercial, and hospitality end markets, with scope spanning architectural planning, custom furniture design, metal and millwork design, and art selection. The core business is project-based professional services, complemented by an Owner's Representation offering that provides contractor selection, bid review, contract negotiation, and on-site construction oversight. The firm also operates two proprietary home furnishings brands — Studio H Collection and Collected By Studio H — sold through a Shopify storefront.

The firm is organized as a small, founder-led practice (1–10 employees) with no disclosed external investors, holding-company structure, or subsidiaries. There is no proprietary technology platform; the firm's value is derived from creative design expertise, multidisciplinary execution (interior architecture, custom fabrication, art curation), and a distinctive aesthetic that the founder describes as balancing refined and irreverent, glamorous and purposeful styles. Go-to-market is sales-led and relationship-driven, leveraging founder-led business development, a high-quality portfolio website, and sustained earned-media coverage in publications such as Architectural Digest, Domino, Luxe Interiors + Design, Modern Luxury Interiors, Metropolitan Home, and regional California outlets.

The customer base is concentrated among high-net-worth residential clients seeking bespoke design, supplemented by commercial and hospitality engagements (condominiums, office interiors, restaurants, and gathering spaces). Distribution occurs through direct engagement for design services and through the Shopify-based e-commerce channel for product sales. The firm serves clients nationally from a single San Diego office, and pricing is custom/quote-based with no publicly disclosed fee schedules. Ownership and creative direction are concentrated with the founder.

Name

Studio H Design Group

Legal name

Studio H Design Group

Website

https://studioh-int.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio H Design Group is a boutique, founder-led interior design firm in San Diego delivering bespoke residential, commercial, and hospitality design plus owner's representation services to affluent clients nationwide. It also sells curated home furnishings through a Shopify-based product line.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Residential interior design
• Commercial interior design
• Custom furniture design
• Hospitality interior design
• Construction project management

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design for residential, commercial, and hospitality clients. Services include architectural planning, custom furniture design, metal and millwork design, and art selection. Revenue is generated through design fees and project-based billing.
2. Owner's Representation: Project management and advocacy services during construction, including contractor selection, bid review, contract negotiation, and punch-list management. Provided as a standalone service to clients.
3. Studio H Collection / Collected By Studio H: E-commerce sales of home furnishings and accessories through Shopify storefront. The product line includes haute home accessories and furnishings designed and curated by the Studio H team.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Studio H Design Group is a boutique, California-based interior design firm that conceives and delivers custom residential, commercial, and hospitality interiors through a multidisciplinary team led by founder Kelly Hinchman. Services span architectural planning, custom furniture and millwork design, art selection, and owner's representation to manage construction risk. The firm also sells a curated line of home furnishings and accessories through its own Studio H Collection and Collected By Studio H Shopify storefront.

Product overview

Studio H Design Group offers a portfolio of interior design services and home product lines. The core business consists of Residential Interiors and Commercial Interiors design services, complemented by Owner's Representation project management. The Studio H Collection and Collected By Studio H represent the company's proprietary home furnishings and accessories product lines, available for purchase through their Shopify-based online shop. The firm operates from San Diego and serves clients nationally.

Differentiator

Problem solved

Functional benefit

Brands

• Studio H Collection: An emerging line of home furnishings, haute home accessories and furnishings designed and curated by the Studio H team.
• Collected By Studio H

Products and services

• Residential Interiors Full-service interior design for private residences, including modern homes, historical oceanfront properties, coastal estates, and custom residences, delivered to high-net-worth homeowners nationwide.
• Commercial Interiors Interior design services for commercial spaces, condominiums, office headquarters, hospitality venues, and bar/restaurant environments, delivered to property developers, hospitality operators, and brand owners.
• Owner's Representation Project advocacy and management service that mitigates the risk of schedule delays and cost overruns during construction, including contractor selection, bid review, contract negotiation, on-site progress monitoring, and punch-list management.
• Studio H Collection An emerging product line of home furnishings and haute home accessories designed and curated by the Studio H team, adding functional elegance to interior spaces and available through the Studio H online shop.
• Collected By Studio H An assemblage of curated haute home accessories and furnishings that complement the Studio H Collection and add functional elegance to any space, available through the Studio H online shop.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Home of Guiding HandsminorOthersNonprofit organization that improves quality of life for children and adults with developmental disabilities. Studio H is wholly committed to serving the community and proudly supports this organization.
• Humble DesignminorOthersNonprofit that changes lives and communities by designing and furnishing homes for individuals and families recovering from homelessness. Studio H supports this organization as part of community commitment.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Kelly Wearstler: Celebrity-led boutique interior design firm serving luxury residential, hospitality, and commercial clients with a signature aesthetic. Direct comparable to Studio H in boutique positioning, press profile, and multidisciplinary offerings including proprietary product lines.
• Pierce & Ward: Los Angeles-based interior design duo serving high-end residential clients with a curated, vintage-informed aesthetic. Comparable boutique structure, residential focus, and reliance on portfolio and editorial coverage for client acquisition.
• Martyn Lawrence Bullard Design: Boutique interior design firm known for celebrity residential and hospitality projects with a glam-eclectic aesthetic. Comparable to Studio H in founder brand, luxury residential and hospitality focus, and press-driven client acquisition.
• Jamie Bush + Company: Los Angeles-based boutique interior design firm serving luxury residential clients with architectural, modern, and warm contemporary aesthetics. Comparable in boutique scale, high-net-worth clientele, and award-winning press profile.
• Nate Berkus Associates: Nationally recognized interior design firm offering residential and commercial services with branded product lines. Comparable in founder-led celebrity brand, national service footprint, and integration of design services with productized home goods.
• Mark Sikes Interiors: Los Angeles-based interior design firm serving affluent residential clients with a signature California-inspired traditional aesthetic. Comparable boutique scale, residential focus, and integrated product line via Schumacher and other partnerships.
• Amber Interiors: Los Angeles-based boutique interior design firm serving affluent residential clients with a signature California aesthetic. Closely comparable in client segment, founder-led model, and integrated e-commerce product line through Shoppe Amber Interiors.
• Peter Dunham Design: Boutique interior design firm known for pattern-driven residential and commercial projects. Comparable in boutique positioning, founder-led aesthetic, and product line through Holland & Sherry collaboration.

Broad incumbents

• Yabu Pushelberg: Global design firm offering interior design, branding, and concept development for luxury hospitality, residential, and retail. Comparable in serving luxury residential and hospitality interiors but operates at significantly larger scale across multiple geographies.
• Gensler: Global architecture and design firm with substantial interior design practice across commercial, hospitality, and residential sectors. Comparable in offering commercial interior design but operates at massive scale and is not boutique-positioned like Studio H.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studiohdesigngroup
• Instagraminstagram.com/studiohdesign
• LinkedInlinkedin.com/company/studio-h-design-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio H Design Group