What DGS Retail does

DGS Retail (operating as DGS Retail Store Supply) is a U.S.-based manufacturer and wholesale distributor of retail shelving systems and store fixtures, in continuous operation since 1979. The company's core offering is gondola shelving — modular double-sided island and single-sided wall units available in multiple finishes (Black, White, Platinum, Wood, Slatwall) — supported by a broad catalog of specialty and accessory products including walk-in cooler shelving, retail wall display systems, slatwall panels, pegboard systems, mobile/rolling gondolas, store fixtures (checkout counters, apparel displays, produce cases, cigarette racks, security cases), and shelf-management accessories (dividers, spring-loaded pushers, fencing). Underlying technology centers on heavy-duty metal gondola construction with proprietary custom wood-staining capabilities spanning over 30 premium stains, and a modular component architecture that supports load capacities up to 10,000 lbs per unit and 500 lbs per shelf. The company is an authorized wholesale distributor of Lozier, Madix, and Wanzl branded products, consolidating three major U.S. fixture manufacturers on a single storefront.

The business operates a sales-led, B2B wholesale model through a BigCommerce e-commerce platform, selling directly to independent and mid-market retailers across at least seven verticals: liquor stores, grocery stores, convenience stores, bakeries, apparel/specialty retail, pet stores, and cannabis dispensaries/smoke shops. Revenue is generated primarily through one-time purchase sales of fixtures and accessories, with volume-based discounts of 35–45% automatically applied to orders exceeding $3,000 within a category, plus periodic 20%-off promotional pricing. A differentiating go-to-market lever is a free professional 3D store layout and design service offered across verticals, designed to convert prospects by demonstrating product fit before purchase, alongside a self-service Gondola Shelving Layout Maker configuration tool. Distribution is single-country (USA), with same-day shipping from in-stock inventory and phone-based customer support. The company is privately held with no institutional investor, funding, or ownership change signals disclosed.

Name

DGS Retail

Legal name

DGS Retail

Website

https://dgsretail.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DGS Retail is a U.S.-based manufacturer and wholesale distributor of gondola shelving, slatwall displays, and retail store fixtures, founded in 1979 and serving independent and mid-market liquor stores, grocers, convenience stores, bakeries, pet stores, and dispensaries through direct e-commerce and authorized distribution of Lozier, Madix, and Wanzl brands.

Ownership category

akta.pro rank

Product category

Retail Store Fixtures

NAICS

Industrial Supplies Merchant Wholesalers (423840)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB)

Keywords

• Retail shelving systems
• Gondola shelving
• Store fixtures
• Slatwall displays
• Commercial shelving

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Fixtures and Shelving Sales: One-time purchase revenue from selling gondola shelving, slatwall displays, retail fixtures, sign holders, and accessories directly to retailers through e-commerce platform. Volume-based discounting with 35-45% automatic discounts on orders exceeding $3,000 in category.
2. Custom Store Design Services: Free store layout design services offered to drive fixture sales, providing 3D layouts showing shelving solutions customized to optimize shopping experience and maximize bottle capacity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DGS Retail manufactures and wholesale-distributes retail shelving systems and store fixtures, with gondola shelving as its core product line. It sells directly to retailers through an e-commerce platform, offering branded (Lozier, Madix, Wanzl) and own-brand fixtures including slatwall displays, walk-in cooler shelving, wall display systems, and accessories. The company complements product sales with free professional store layout design services.

Product overview

DGS Retail is a manufacturer and wholesale distributor of retail shelving systems and store fixtures since 1979. The product portfolio centers on gondola shelving as the core offering—versatile double-sided island and single-sided wall units available in multiple finishes (Black, White, Platinum, Wood) and configurations. Supporting this are Slatwall Gondola Displays combining metal shelving with wood panel inserts, specialty vertical-specific lines (Bakery Display Shelving, Liquor Store Shelving, Convenience Store Shelving), Retail Wall Display Systems for perimeter merchandising, Walk In Cooler Shelving for cold storage, and comprehensive Store Fixtures (checkout counters, apparel displays, produce cases). The offering is complemented by accessories including Price Tag Label Holders, Retail Sign Holders, Retail Shelf Management products, and Gondola Shelving Accessories. Services include a free Store Design Layout tool (Gondola Shelving Layout Maker) and professional design services. Brands distributed include Lozier, Madix, and Wanzl.

Differentiator

Problem solved

Functional benefit

Brands

• DGS Retail: Primary brand for retail shelving and store fixture products
• Agility Retail

Products and services

• Gondola Shelving Versatile retail shelving system available in single-sided (wall) and double-sided (island) configurations in various heights, widths, and depths, used to create store aisles and display products for liquor stores, grocery stores, convenience stores, and other retailers.
• Slatwall Gondola Displays Metal gondola shelving outfitted with wood slatwall panels for refined retail fixture appearance, available in single and double-sided configurations with multiple color options including birch veneer that can be custom hand-stained.
• Lozier Shelving Wholesale distributed all-steel gondola shelving units from Lozier, available in heights from 36 to 120 inches with base depths from 16 to 34 inches and up to 10,000 lbs total load capacity.
• Madix Shelves Flexible gondola shelving from Madix offering maximum versatility for retail with various solutions for promotions and merchandising, suitable for electronics stores to health and beauty shops.
• Wanzl Gondola Shelving Wanzl-brand gondola shelving and walk-in cooler shelving units distributed by DGS Retail, including beer cave shelving with heavy-duty commercial grade construction.
• Retail Wall Display Systems Wall-mounted retail display shelving systems including slatwall, brick slatwall, metal gridwall, industrial pipe and rustic pipe options with modular kits for perimeter merchandising.
• Walk In Cooler Shelving Shelving units specifically designed for walk-in coolers and refrigerators, including gravity feed shelving racks for beer caves and beverage displays.
• Bakery Display Shelving Specialized shelving and display cases for retail bakeries, patisseries, coffee shops and delicatessens featuring wood slatted shelves, bread racks, pastry cases and bakery tables with 100% steel structure design and wooden trim details.
• Liquor Store Shelving Commercial wine racks and liquor store shelving designed specifically for bottle dimensions with modular gondola shelving systems, wooden wine racks, slatwall merchandising, gridwall displays and pegboard options.
• Convenience Store Shelving Shelving and displays specifically designed for convenience stores with products that maintain clear line of sight for customer service while maximizing retail floor space.
• Store Fixtures Complete range of retail store fixtures including food and beverage counters, cigarette display racks, security cases and doors, checkout counters and cash wraps, apparel displays, produce display bins and cases, liquor store displays, retail display cases, golf shop displays, and sneeze guards.
• Store Design Services Free professional store layout design services including free 3D floor plan layouts for liquor stores, grocery stores, convenience stores, apparel stores, pet stores, and smoke shops.

Quantifiable outcome

• 60% labor savings in product resets and cut-ins with properly designed shelf management systems
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

• LoziercoreChannel Partner/ Reseller/ DistributorDGS Retail is an authorized wholesale distributor of Lozier gondola shelving products. Lozier is described as the leading manufacturer of store fixtures in the U.S., offering distinct durability and reliability. DGS Retail distributes Lozier's island, wall, and end cap gondola shelving units in various heights (36-120 inches) and base depths (16-34 inches).
• MadixcoreChannel Partner/ Reseller/ DistributorDGS Retail distributes Madix gondola shelving products. Madix provides shelving units offering maximum flexibility for retail operations with various solutions for promotions and merchandising, serving stores from electronics to health and beauty shops.
• WanzlsecondaryChannel Partner/ Reseller/ DistributorDGS Retail offers Wanzl Gondola Shelving products including beer cave and walk-in cooler shelving solutions. Wanzl products complement DGS Retail's cold storage and refrigeration merchandising capabilities.
• Agility RetailminorStrategic or Co-development PartnerAgility Retail is referenced in the footer as a partner company, suggesting a business relationship in the retail solutions space. Details of the partnership scope are not explicitly stated.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Southern Store Fixtures: Southern Store Fixtures is a distributor of new and used retail shelving, gondola systems, and store fixtures to convenience, grocery, and general retail. Comparable e-commerce-led B2B distribution model and similar vertical focus.
• Storflex: Storflex is a manufacturer and supplier of store fixtures, gondola shelving, and merchandising displays to grocery, convenience, and retail customers. Comparable to DGS in product breadth, vertical specialization, and direct-to-retailer distribution model.
• RETAIL FIXTURES & DISPLAYS (RFD): RFD is an online retailer and distributor of store fixtures, gondola shelving, and retail displays serving small and mid-sized retailers. Comparable e-commerce-led B2B distribution model and product category.
• Trion Industries: Trion Industries manufactures and supplies retail store fixtures, signage, shelf management systems, and gondola accessories. Comparable in product category (shelf management, fixtures) and mid-market retailer customer base.
• Friedman Fixture: Friedman Fixture supplies retail store fixtures, shelving, and display solutions to independent retailers, specialty stores, and c-stores. Closely comparable to DGS in target customer (independent/small-chain retailers) and product category.

Broad incumbents

• Uline: Uline is a large catalog and e-commerce distributor of industrial, shipping, and retail supplies including shelving. Comparable e-commerce/catalog distribution model and overlapping product categories for retail storage and display.
• Displays2go: Displays2go is a large e-commerce distributor of retail displays, signage, and merchandising fixtures. Comparable catalog/online distribution model to retailers, though broader product breadth across many display categories.
• Lozier: Lozier is the leading U.S. manufacturer of store fixtures and gondola shelving. DGS is an authorized wholesale distributor of Lozier products, so they sit on the same shelf to the same retail customers but at different points of the value chain.
• Madix: Madix is a major manufacturer of gondola shelving and retail display fixtures. DGS distributes Madix product lines, making them a channel partner to the same retail customer base across grocery, convenience, and specialty retail.
• Wanzl: Wanzl is a global manufacturer of retail and merchandising solutions, including gondola shelving and walk-in cooler racks. DGS distributes Wanzl products to the same U.S. retail customer base, particularly in cold storage and beer cave applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dgs-retail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DGS Retail