Continental General

What Continental General does

Continental General Insurance Company (CGIC) is a Texas-incorporated stock life, accident and health insurance carrier founded in 1961 and headquartered in Austin. Operating as a wholly owned subsidiary of Continental General Holdings, LLC, the company is licensed in 49 states, the District of Columbia, and the U.S. Virgin Islands. Its product portfolio spans life insurance, annuities, long-term care (LTC), disability income, and accident and health coverage, with policies historically sourced both through direct underwriting and via NOLHGA-coordinated transfers from liquidated insurers such as Bankers Life, Colorado Bankers Life, Southland National, and Kanawha. As of late 2025, the company had acquired approximately 91,000 policies from Bankers Life/Colorado Bankers Life and 60,000 policies from Southland National, materially expanding its managed book beyond the previously disclosed 100,000+ policyholders.

The company operates a dual business model. As a carrier, CGIC collects recurring premiums on long-duration insurance contracts and pays claims under policy terms. As a third-party administrator (TPA) through Continental General Services, LLC (CGS), it provides claims management, policy administration, policyholder call center services, and custom solutions to other insurance carriers on a fee basis. Underwriting and administration are supported by the Sapiens Insurance Platform for Life & Annuities, with policyholder-facing self-service available through the MyCG portal. The carrier holds a B+ (Good) AM Best Financial Strength Rating and bbb- Long-Term Issuer Credit Rating (assigned November 2024) and is SOC 1 certified for service organization controls.

Continental General's go-to-market combines direct customer service teams (organized by product line) for individual policyholders with enterprise sales of TPA services to other insurance carriers. Its growth strategy centers on inorganic expansion through NOLHGA-coordinated block acquisitions and reinsurance opportunities, complemented by strategic technology and care-services partnerships (Sapiens, The Helper Bees, Reframe Financial) to deepen policyholder engagement. The company is privately held, with no venture or private equity backing indicated; ownership sits under the CGH holding company with Michael Gorzynski serving as Executive Chairman since 2020.

Name

Continental General

Legal name

Continental General Insurance Company

Website

https://cgic.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Continental General Insurance Company is a privately held Texas-based life, accident and health carrier and third-party administrator licensed in 49 states, serving 100,000+ policyholders with life, annuity, long-term care, disability, and accident and health products, and expanding via NOLHGA-coordinated block acquisitions.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Insurance Premiums: Continental General generates revenue through insurance premiums from life, accident and health insurance policies. As a stock life, accident and health insurance company, they collect premiums from policyholders and pay out claims according to policy terms.
2. Third-Party Administration (TPA) Services: Provides claims management, policy administration, policyholder services, and custom solutions to other insurance companies for a fee. Services include processing policy benefit changes, premium collections, commission payments, and call center operations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Continental General is a stock life, accident and health insurance carrier that sells and services life insurance, annuity, long-term care, disability, and accident and health policies to individual policyholders. The company also operates a Third-Party Administrator (TPA) Solutions division that provides claims management, policy administration, policyholder services, and custom administration solutions to other insurance companies.

Product overview

Continental General Insurance Company is a Texas-based life, accident and health insurance carrier incorporated in 1961, offering a diversified portfolio of insurance products including life insurance, long term care, disability, accident and health, and annuities. The company also operates a Third-Party Administrator (TPA) Solutions division providing claims management, policy administration, policyholder services, and custom solutions to over 100,000 policyholders. The company serves as both an insurance carrier and a third-party administrator, supporting policyholders in managing financial risks associated with aging.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Traditional life insurance policies providing financial protection to policyholders and their families, underwritten by Continental General Insurance Company.
• Accident and Health Insurance Accident and health insurance policies covering medical expenses and related benefits, underwritten by Continental General Insurance Company.
• Long-Term Care Insurance Long-term care policies providing coverage for extended care services, underwritten by various carriers including Anthem Blue Cross Life and Health, Kanawha, MassMutual Ascend, and Unicare, and administered by Continental General.
• Disability Insurance Disability insurance policies providing income protection, underwritten by Kanawha and administered by HealthComp on behalf of Continental General.
• Annuities Annuity products providing retirement income solutions, underwritten by Continental General Insurance Company and United Teacher Associates.
• Third-Party Administration (TPA) Solutions Outsourced third-party administration services to other insurance carriers, including claims management from first notice through payment and post-audit, policy administration (benefit changes, premium collections, commission payments), dedicated policyholder call center services, and custom solutions tailored to individual carrier needs.

Quantifiable outcome

• Over 100,000 policyholders served
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Reframe FinancialcoreStrategic or Co-development Partner · 6 March 2026Continental General partnered with Reframe Financial to bring the next evolution of Reframe LifeStage to market. This strategic partnership aims to develop and launch enhanced financial planning tools for policyholders.
• Sapiens International CorporationcoreTechnology or IntegrationContinental General selected Sapiens Insurance Platform for Life & Annuities to accelerate operations. Sapiens is a leading global provider of software solutions for the insurance industry (NASDAQ: SPNS).
• National Organization of Life and Health Insurance Guaranty Associations (NOLHGA)coreStrategic or Co-development PartnerNOLHGA coordinates the transfer of covered obligations from liquidated insurers toContinental General. Multiple policy acquisitions (91,000 policies from Bankers Life/Colorado Bankers Life, 60,000 from Southland National) were coordinated through NOLHGA.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Genworth Financial: Genworth is the largest pure-play long-term care insurance carrier in the US, providing a broad-incumbent comparison point for Continental General's LTC-heavy in-force book and reserve exposure.
• Unum Group: Unum is a major provider of disability, life, and supplemental health insurance with significant group and individual policy administration, broadly comparable to Continental General's disability and accident/health offerings.
• Corebridge Financial: Corebridge Financial (formerly AIG Life & Retirement) is a large diversified life and retirement carrier with significant in-force LTC exposure, providing a broader-incumbent reference point for Continental General's LTC and life operations.

Direct peers

• National Western Life Insurance Group: National Western Life is a stock life insurance company focused on life and annuity products with a similar product mix and Texas roots, comparable to Continental General's life and annuity portfolio.
• F&G Annuities & Life: F&G acquires, manages, and administers blocks of life insurance and annuity products, directly comparable to Continental General's life/annuity/LTC block acquisition model and TPA administration business.
• Wilton Re: Wilton Re is a life insurance reinsurance and run-off specialist that acquires and administers legacy life insurance blocks, directly comparable to Continental General's policy acquisition and administration model.
• Resolution Life: Resolution Life is a specialist in acquiring and administering in-force life insurance portfolios, directly comparable to Continental General's NOLHGA-coordinated acquisition strategy and TPA administration focus.
• Citizens, Inc. Citizens, Inc. is a life insurance carrier focused on final expense and whole life policies, comparable to Continental General's traditional life and final expense book and similar demographic focus on senior policyholders.

Emerging players

• Sedgwick: Sedgwick provides third-party claims and policy administration services to insurance carriers, comparable to Continental General Services' TPA Solutions offering in claims management and policyholder services.

Others

• The Helper Bees: The Helper Bees is an in-home care platform that partners with Continental General's LTC policyholders; it is an ecosystem partner rather than a direct competitor but is closely connected to CGIC's long-term care value proposition.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/continental-insurance-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continental General