What Loudplay does

Loudplay (legal entity Loudplay AM LLC, headquartered in Yerevan, Armenia, with secondary registration references to Kilkee, Ireland) operates a consumer cloud gaming service that streams a full virtual Windows desktop from remote servers to end-user devices. Founded in 2015 and operating with 11–50 employees, the company presents its core product as a 'Cloud PC' — a personal virtual machine running on Loudplay's hardware stack, which combines 512GB RAM, NVIDIA A4000 GPUs with 16GB vRAM, enterprise NVMe storage, and dual Intel Xeon 12-core processors at 2.6 GHz. The proprietary streaming stack uses a multi-modal real-time protocol with dedicated hardware-accelerated video encoding on the server GPU and adaptive bitrate adjustment driven by network conditions, targeting 60+ FPS gameplay on ultra settings and per-session dedicated internet up to 1 Gbps (up to 10 Gbps for cached games). Client applications are available for Windows (v1.4.0, x64), macOS (v1.4.0, supporting Apple Silicon and Intel), and Android (v1.4.0 and higher, also distributed on Google Play with 5M+ reported downloads). Users authenticate via email, Google, Apple, Discord, or Steam IDs, with Steam login enabling linkage of existing game libraries.

The product proposition targets individual consumers — primarily gamers who lack or wish to avoid expensive local PC hardware, plus mobile/casual gamers wanting PC-quality gameplay on Android phones or tablets — by providing a full Windows desktop on which they can independently install games from Steam, Epic Games, Origin, or other sources. Certain Cloud PC configurations include pre-installed licensed games on a separate ~1TB disk that is restored to clean state after each session. The platform also exposes a non-commercial, general-purpose virtual computer use case. Loudplay sells its service through a self-serve, product-led growth model: users download the desktop or Android client, create an account, and purchase hours. Monetization is a hybrid of subscription (weekly/monthly bundles carrying a fixed hour allotment that is forfeited if unused at expiry) plus usage-based overage (pay-as-you-go for additional hours), with an optional PC Storage subscription add-on that prevents deletion of the virtual PC after 24 hours of inactivity. Pricing is not publicly disclosed but varies by hours purchased; a referral program rewards both inviter and invitee with bonuses. The service is delivered globally through direct downloads from loudplay.io and Google Play, with payments processed in-app via Google Play and international bank cards, and no disclosed venture or institutional funding since a single 2019 funding entry.

The business targets a sizable secular tailwind: source-attributed market research projects the cloud gaming market at USD 98B by 2024, reaching 1.9B users by 2027 at a 9.22% CAGR with USD 1.49B in incremental market growth from 2024–2028. Loudplay's competitive positioning emphasizes owning a full Windows desktop (vs. curated game-streaming) and proprietary low-latency streaming, but it competes against larger, well-capitalized Western cloud-gaming platforms (e.g., GeForce Now, Xbox Cloud Gaming) without any disclosed external capital.

Name

Loudplay

Legal name

Loudplay AM LLC

Website

https://loudplay.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Loudplay (Loudplay AM LLC, Armenia, founded 2015) streams a full virtual Windows Cloud PC — with NVIDIA A4000 GPUs, 512GB RAM, and 1 Gbps links — to individual gamers via Windows, macOS, and Android clients using a proprietary low-latency streaming protocol, monetizing through subscription bundles plus usage-based gaming hours.

Ownership category

akta.pro rank

Product category

Cloud Gaming

akta.pro primary industry

Streaming Technology & SDK Providers (Low-latency video, input, client SDKs) (MPAFAHAD)

akta.pro secondary industries

Cloud Gaming Platforms (BPAMAKAC), Device & Client App Ecosystems for Cloud Gaming (TV/OTT apps, mobile clients, thin clients) (MPAFAHAG), Cloud Gaming Billing, Identity & Entitlement Services (SSO, account linking, DRM) (MPAFAHAK)

Keywords

• Cloud gaming service
• Cloud PC streaming
• Virtual desktop infrastructure
• GPU cloud servers
• Game streaming platform

Headquarters

HQ city

Kilkee

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Weekly and Monthly: Users purchase subscriptions that include a specific amount of gaming hours. Subscriptions are available in weekly and monthly durations through the mobile application. Hours can be purchased in bundles and unused hours are lost when the subscription expires. Additional hours can be purchased after subscription hours are depleted.
2. Usage-Based Gaming Hours: After exhausting subscription hours, users can purchase additional gaming hours. Time is deducted during game installation, updates, and gameplay. Users pay for server rental based on actual usage time.
3. Pre-installed Game Library: Some Cloud PCs come with pre-installed licensed games that users can purchase access to through the launcher. These games are pre-cached for immediate play.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Loudplay offers a cloud-based virtual PC service that streams a remote Windows desktop to the user's device, allowing customers to run demanding PC games and Windows applications without owning high-end hardware. Customers purchase hour-based gaming subscriptions (weekly or monthly plans) and connect through dedicated client apps on Windows, macOS, Android, or a web browser. The service is targeted at individual gamers who want to play PC titles on low-spec laptops, tablets, or phones.

Product overview

Loudplay is a cloud gaming service that provides users with access to personal virtual Windows PCs hosted on cloud servers. The core product is the Loudplay Cloud PC — a full desktop environment that users can control remotely, installing any games or applications. The service is delivered through multiple client applications: the Loudplay Windows Application (v1.4.0, x64), Loudplay macOS Application (v1.4.0, Apple Silicon & Intel), and Loudplay Mobile App (Android 7+). The underlying Loudplay Streaming Technology powers the experience using a proprietary real-time protocol with hardware-accelerated encoding. Additional offerings include pre-installed game libraries on some servers and a PC Storage subscription add-on for extended data persistence. Users can install games from major storefronts like Steam, Epic Games, and Origin, and authenticate using Google, Apple, Discord, or Steam accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Loudplay Cloud PC Subscription-based cloud PC service that streams a GPU-accelerated Windows desktop to the customer's device, enabling them to run demanding PC games and Windows applications without owning high-end hardware. Targeted at individual gamers in Russia and the CIS, accessible via Windows, macOS, Android, and browser clients.
• Loudplay Android Client Standalone Android application available on Google Play that provides on-the-go access to a user's Loudplay Cloud PC gaming session from Android phones and tablets, with touch controls optimized for game streaming.
• Loudplay Desktop Clients (Windows & macOS) Downloadable Windows and macOS client applications that connect a user's computer to their Loudplay Cloud PC session, enabling full-desktop game streaming with low-latency input on laptops and desktops that lack capable local GPUs.

Quantifiable outcome

• 60+ FPS gaming performance on ultra settings
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shadow: Shadow offers full cloud Windows PCs to consumers and prosumers — virtually identical business model to Loudplay's full-desktop approach, including subscription pricing and gaming/productivity use cases.
• Boosteroid: Boosteroid is a subscription-based cloud gaming service operating across Europe and globally; it competes head-to-head with Loudplay on the same value proposition — pay-per-hour streaming access to high-end gaming hardware.
• Paperspace: Paperspace (now part of DigitalOcean) provides GPU-powered cloud PCs/virtual desktops on a usage-based or subscription model — almost the same model as Loudplay, albeit historically more developer-tilted.
• Blacknut: Blacknut is a subscription cloud gaming service targeting families and casual gamers across multiple devices — directly comparable business model and target segment to Loudplay, with a curated library twist.
• Parsec: Parsec (now part of Unity) provides low-latency remote desktop streaming for gamers — the same technical problem Loudplay solves (real-time remote PC streaming), though more oriented toward developer/game-streamer use cases.
• Utomik: Utomik offers a subscription cloud gaming library playable across devices — smaller and more niche than Loudplay but addressing the same 'game-anywhere' consumer with a subscription and streaming approach.

Broad incumbents

• NVIDIA GeForce Now: NVIDIA's GeForce Now is the largest consumer cloud gaming platform globally with massive NVIDIA-funded GPU capacity; it competes with Loudplay for the same gamer base but in a game-streaming-only (no full virtual PC) format.
• Xbox Cloud Gaming: Microsoft's Xbox Cloud Gaming streams games from Azure to any device; it competes for mobile/PC gaming sessions with very deep pockets but is restricted to the Game Pass Ultimate library, unlike Loudplay's open-PC model.
• Amazon Luna: Amazon Luna is a cloud gaming subscription bundled into Prime/Twitch ecosystems — a well-funded broad incumbent with overlapping consumer cloud-gaming positioning to Loudplay.
• PlayStation Plus Cloud Streaming: Sony's PlayStation Plus cloud streaming tier streams PS5/PS4 games to PC and mobile — a major incumbent alternative for cross-device gamers weighing whether to subscribe to Loudplay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/loudplay_co
• Facebookfacebook.com/loudplaycompany
• LinkedInlinkedin.com/company/loud-play

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loudplay