DinamicOR
DinamicOR is a privately held medical device company that sells an integrated OR workflow system — an adjustable multi-tiered back table, custom-fitted durable drape, and DinamicOR+ workflow management app — to hospitals, ambulatory surgery centers, and VA facilities to standardize tray setups and reduce turnover time.
- Company typePrivate
- Founded2016
- HeadquartersPittsford, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What DinamicOR does
DinamicOR is a privately held medical device company headquartered in Farmington, New York, that develops an integrated three-component suite for operating room workflow standardization: (1) an adjustable multi-tiered back table available in double-wide (46 inch) and triple-wide (68 inch) configurations with height adjustability from 30 to 36 inches, (2) a custom-fitted durable drape with printed surface mapping icons that designate instrument placement zones, and (3) the DinamicOR+ Workflow Management App that documents surgeon preferences, guides tray setup, and supports onboarding. The hardware design is inspired by Formula 1 pit stop efficiency principles, with the multi-tier configuration delivering 92% instrument visibility compared to 38% for a standard flat back table. The system is sold primarily to hospital surgical departments and ambulatory surgery centers (ASCs), with named customers including Cape Cod Healthcare, Bassett Medical Center, Gates Vascular Institute, Rochester General Hospital, Oswego Hospital, Cypress Pointe Hospital, and the North Texas VA. Eight US patents protect the hardware, consumable drape, software application, and integrated system, covering both device and methods claims.
The company generates revenue through custom solution packages combining the back table hardware, durable drapes, and workflow app, with pricing conducted on a quote basis rather than published rate cards. Distribution runs through a combination of direct enterprise field sales, a strategic channel partnership with McKesson for ASC and hospital reach (announced May 2025), and a secondary distribution relationship with APIERY MEDICAL for VA and government implementations. A 'No Capital Upfront' financing option lowers adoption barriers by allowing facilities to install and evaluate before committing. The sales motion emphasizes live and virtual demonstrations, including a purpose-built virtual demo center with multi-angle cameras, and heavy trade show presence at ASCA, AAOS, AORN, Becker's, and regional ASC events. The company is founder-owned and operated by CEO Jeffrey Gerstner and COO Rob Gerstner with a small team of 1-10 employees that collectively holds over 50 years of combined OR device and healthcare experience.
Financially, DinamicOR operates without disclosed external funding, is privately held by its founders, and has not publicly disclosed revenue. Cumulative adoption metrics cited by the company include use in over 25,000 OR procedures. The business model combines a one-time hardware purchase with recurring revenue from replacement drapes (a proprietary consumable tied to the table geometry) and subscription or bundled pricing for the DinamicOR+ app. Go-to-market relies on a multi-channel strategy blending field sales, McKesson's non-acute distribution network, conference-driven demand generation, content marketing through the company blog, and customer testimonials across LinkedIn, Facebook, YouTube, and Becker's Healthcare Podcast appearances.
DinamicOR firmographics
Firmographics- Name
- DinamicOR
- Legal name
- DinamicOR
- Website
- https://dinamicor.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DinamicOR is a privately held medical device company that sells an integrated OR workflow system — an adjustable multi-tiered back table, custom-fitted durable drape, and DinamicOR+ workflow management app — to hospitals, ambulatory surgery centers, and VA facilities to standardize tray setups and reduce turnover time.
- Ownership category
- akta.pro rank
DinamicOR industry classification
Industry- Product category
- Operating Room Surgical Equipment
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Patient Positioning & OR Tables, Lights & Booms (HLAHADAI)
- akta.pro secondary industries
- Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity) (HLAHADAE), Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA), Single-Specialty ASCs (HLAFAIAB)
Keywords
Where DinamicOR is headquartered
LocationHeadquarters
- HQ city
- Pittsford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DinamicOR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Hardware - Adjustable Back Table: One-time sale of the multi-tiered adjustable back table, available in double-wide and triple-wide configurations. Tables are customized to facility requirements.
- Hardware - Durable Drape: Custom-fitted durable drapes with surface mapping technology sold as part of the solution package or as replacements.
- Workflow Management App (DinamicOR+): Digital workflow management application that may be sold as subscription or included with hardware purchase. Provides setup guidance, knowledge transfer, and onboarding support.
- Complete Suite Solutions: Customized packages combining back table, durable drape, and workflow management app tailored to specific OR requirements. 'No Capital Upfront' financing option available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Solution Packages |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
DinamicOR product offering
Product offeringCore offering
DinamicOR designs, manufactures, and sells an integrated operating room workflow management suite comprising a multi-tiered, height-adjustable surgical back table, a custom-fitted durable drape with surface mapping and numbered placement icons, and the DinamicOR+ Workflow Management App. The system is sold to hospitals and ambulatory surgery centers (ASCs) to standardize surgical setups, improve instrument visibility, reduce OR turnover time, and lower staff lifting injuries.
Product overview
DinamicOR offers a unified three-component suite of operating room solutions: the Adjustable Multi-tiered Back Table (available in double-wide and triple-wide sizes), the Durable Drape with surface mapping and numbered placement icons, and the Workflow Management App. These components work together as an integrated system to improve OR efficiency, instrument visibility (up to 92%), reduce tray movements (by 88%), decrease turnover time (by 33%), and standardize surgical workflows—inspired by Formula 1 pit stop processes.
Differentiator
Problem solved
Functional benefit
Brands
- DinamicOR+ Workflow Management App: Digital workflow management application that guides surgical teams through repeatable tray setups, supports surgeon preference documentation, and facilitates onboarding and knowledge transfer for OR staff.
Products and services
- Adjustable Multi-Tiered Back Table A multi-tiered, height-adjustable operating room back table designed to improve instrument visibility, reduce staff lifting, and optimize vertical space utilization. Available in double-wide (45.5"L x 28.3"D) and triple-wide (68.0"L x 28.3"D) configurations with movable shelves, 300 lb main surface and 150 lb angled surface capacity, and an industry-exclusive Auto-Lock safety mechanism. Sold to hospital surgical departments and ambulatory surgery centers.
- Durable Drape with Surface Mapping A custom-fitted, thick non-tear durable drape with numbered placement icons for standardized tray organization. Features surface mapping technology that integrates with the DinamicOR+ Workflow Management App to guide repeatable tray setups, eliminate the need for double draping, and reduce sterile field violations. Sold to hospital and ASC ORs as part of the suite or as replacements.
- DinamicOR+ Workflow Management App A digital workflow management application that guides surgical teams through repeatable tray setups using surgeon-specific preferences, supports staff onboarding with procedural knowledge transfer, and provides intraoperative workflow guidance. Includes instrument database, tray/instrument verification for risk mitigation, and reduces setup time by up to 33%. Sold or subscribed to by hospitals and ambulatory surgery centers using the DinamicOR back table system.
Quantifiable outcome
- 92% instrument visibility vs 38% with standard flat table setup
- +8 more outcomes
Companies that use DinamicOR
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
DinamicOR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
DinamicOR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- McKessoncoreStrategic distribution partnership where McKesson serves as the primary channel partner for bringing DinamicOR's suite of solutions to ambulatory surgery centers and hospitals nationwide. McKesson's national non-acute distribution infrastructure, consultative model, and tailored delivery systems make them the ideal partner for scalable distribution. The partnership includes joint marketing at industry events (McKesson hosts DinamicOR in their booth), co-authored content, and collaborative sales efforts. DinamicOR debuted its collaborative presence with McKesson at ASCA 2025.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
DinamicOR competitors and assessment
Company assessmentBroad incumbents
- STERIS: Global leader in sterilization and surgical/OR equipment including surgical tables, lights, and integration via its Integrated Medical Systems / Surgical Tables business. Directly comparable as a competing supplier of OR tables and perioperative solutions, with a far broader portfolio that includes reprocessing, infection prevention, and OR integration.
- Stryker: Diversified med-device leader with a substantial Surgical Equipment and Orthopedics business that includes surgical tables, integrated OR solutions, and perioperative capital. Comparable as an incumbent competing for the same hospital and ASC OR budget lines, while operating at vastly larger scale across many other specialties.
- Baxter (Trumpf Medical): Through its acquisition of Hillrom (which held Trumpf Medical), Baxter sells surgical tables, lights, and OR integration to hospitals globally. A direct competitor in the surgical table category with stronger distribution and an integrated OR suite strategy that could pressure DinamicOR's niche positioning.
- Getinge (Maquet): Global surgical and anesthesia equipment manufacturer offering surgical tables, lights, and OR integration under the Maquet brand. Competes for the same hospital and ASC OR capital budgets as DinamicOR, with international reach and an extensive perioperative equipment catalog.
- Brainlab: Provider of surgical planning, OR integration, and intraoperative guidance software and hardware sold to hospitals and ASCs. Comparable to DinamicOR's OR integration / informatics layer and overlapping orthopedic and neuro-spine end markets where DinamicOR has reference customers like Cape Cod Healthcare's neurosurgery team.
Direct peers
- Skytron: US manufacturer of surgical tables, surgical lights, and OR integration solutions sold into hospitals and ASCs. Closely comparable to DinamicOR's adjustable back table and OR workflow focus, with deeper product breadth but less specialization in workflow software and ergonomic table accessories.
- Mizuho OSI: Specialist in surgical tables—including specialty and orthopedic positioning tables—sold to hospitals and ASCs. Highly relevant as a directly competing table manufacturer with deep orthopedic and spine relationships, the same core end markets DinamicOR targets with its adjustable multi-tiered back table.
Emerging players
- Censis Technologies: Provides surgical instrument tracking and workflow software (CensiTrac) used by sterile processing and OR teams to improve tray management and turnovers. Comparable to DinamicOR's DinamicOR+ workflow app and sterile-field/turnover-outcome story from a software-only angle, addressing overlapping perioperative pain points.
- Surgical Information Systems: Specialty software vendor for ASCs and surgical hospitals, including scheduling, charting, and perioperative workflow modules. Comparable as a software-led workflow partner for the same ASC and OR customer base that DinamicOR targets with its back table + drape + app bundle.
Others
- Medline: Large medical-surgical distributor and manufacturer with OR-specific drapes, table accessories, and perioperative consumables, plus direct sales coverage of ASCs and hospitals. Comparable to DinamicOR as both a distribution peer (alternative to McKesson) and as a supplier of surgical drapes and OR table accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
DinamicOR social profiles
Digital presenceDinamicOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
DinamicOR leadership team
Management profileNumber of profiles
Profiles5 records
DinamicOR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DinamicOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DinamicOR
What does DinamicOR do?
DinamicOR designs, manufactures, and sells an integrated operating room workflow management suite comprising a multi-tiered, height-adjustable surgical back table, a custom-fitted durable drape with surface mapping and numbered placement icons, and the DinamicOR+ Workflow Management App. The system is sold to hospitals and ambulatory surgery centers (ASCs) to standardize surgical setups, improve instrument visibility, reduce OR turnover time, and lower staff lifting injuries.
Is DinamicOR a public or private company?
DinamicOR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DinamicOR founded?
DinamicOR was founded in 2016. It employs 1 to 10 people.
Where is DinamicOR based?
DinamicOR is headquartered in Pittsford, United States, in the North America region.
How does DinamicOR make money?
Four revenue lines are on record. Hardware - Adjustable Back Table is the primary driver. The others are hardware - Durable Drape, workflow Management App (DinamicOR+) and complete Suite Solutions.
Who are DinamicOR's main competitors?
Broad incumbents on record are STERIS, Stryker, Baxter (Trumpf Medical), Getinge (Maquet) and Brainlab. Direct peers are Skytron and Mizuho OSI. Emerging players are Censis Technologies and Surgical Information Systems. Medline is listed as an others.
Does DinamicOR have an API?
No public API is recorded for DinamicOR.
What industry is DinamicOR in?
DinamicOR's product category is Operating Room Surgical Equipment. Its primary akta.pro industry code is HLAHADAI, Patient Positioning & OR Tables, Lights & Booms, with a secondary code of HLAHADAE, Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity). Its NAICS code is 339112 and its SIC code is 3841.